Interview Questions

Exponent - "This is a Diagnosis problem. We've gone over diagnosis problems in the past, but most are centered around usage. Even though this is about retention - do not be alarmed. We can still follow the TROPIC method to create a plan to thoroughly diagnose the issue: Ask clarifying questions List potential high level reasons Gather Context (TROPIC)Time Region Other features / products (internal) Platform Industry / Competition Cannibalization **Establish a theory of proba"See full answer

Mahesh G. - "Clarifying questions: Is it before pre launch or for it's current business? > Pre launch Goals > Adoption, engagement Can briefly talk about: What the company cares about? (Uber & Uber Eats) Uber: Redefining the world moves for the better Uber Eats: Make eating well effortless at any time, for anyone, anywhere Expectations of consumers and restaurants/Stores Consumers: At one's comfort, one wants the groceries or/and food to be delivered to their"See full answer

Exponent - "This is a classic Favorite Product question with a constrained product type. For this, we want to make sure it's a collaborative tool used between teams. Let's go over the Favorite Product formula before diving in: Choose a product and briefly explain what it is Who are the users? What are their pain points? How did competitors solve it in the past? How does this product address these pain points differently and better? **How would you improve it/make it"See full answer

Exponent - "You should identify this type of interview question as an Expansion problem, since we're expanding to a new market. This is similar to a growth problem, with a few additional components. This is the formula you should use when tackling these types of interview questions: Ask clarifying questions Perform user analysis Market risk analysis State goals Perform channel analysis Prioritize growth channels Strategy Summarize Without further"See full answer

Exponent - "Before we begin, it's important to understand what the interviewer is testing with this type of question. This is a Strategy Question that tests an interviewee's ability to create compelling arguments from high level information, discern motive, and think strategically. We can split this question into two parts: Why did Yelp sell Eat24 and why did the stock jump? Why did Yelp sell Eat24? > To start, let's go over some potential reasons why Yelp might sell Eat24:Back to core competencies >"See full answer

Exponent - "Although it's not totally obvious, this is a Strategy Question, which asks you to justify business decisions at a high level. First, let's provide a few reasons why Display Ads are bad, and then propose an alternative solution. > There are a few reasons why display ads are a bad idea. I'll go into them in-depth shortly, but in summary, display ads degrade the user experience and monetize poorly, which has all sorts of cascading effects. Loss of control > Typically, display ads are run thr"See full answer

Exponent - "This problem tests your ability to make sense of strategic business decisions. Don't feel pressured to start speaking immediately — you should feel free to take a few moments of silence to come up with some sound arguments. This makes your answer sound more measured and thought through. For this question, there are a few lines of reasoning you can go with. Data > LinkedIn was, and still is, the largest professional social network on the web. Since almost every high-powered executive and senio"See full answer

Exponent - "This is an interesting Improve a Product question! Let's first go over the Improve a Product formula: Ask clarifying questions Identify users, behaviors, and pain points State product goal Brainstorm small improvements Brainstorm bolder improvements Measure success Summarize Okay great. Now that we have the formula, it's time to execute on it! Ask clarifying questions Before we start identifying possible solutions, it's important we ga"See full answer

Exponent - "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. With many acquisition strategy questions, we can first look at core competencies and synergies before offering more complex reasoning. Let's go over one possible solution: > There's many different reasons why Twilio acquired SendGrid, my top three reasons would be:Owning more of the communications network > More data > Upselling to SendGrid customers > Owning more of the communications netw"See full answer

Exponent - "This question is a Diagnosis Question. Let's follow the template for answering Diagnosis Questions: Ask clarifying questions List potential high level reasons Gather context (with TROPIC method!) Establish a theory of probably cause Test theories Give a potential solution Summarize Ask Clarifying Questions Before we begin, it's important to ask clarifying questions if necessary. This question is quite straight forward so we may not have ma"See full answer

Exponent - "It may not seem like it, but this is actually a Favorite Product question. We're given just one constraint here: a product management tool. Let's review the Favorite Product formula: Choose a product and briefly explain what it is Who are the users? What are their pain points? How did competitors solve it in the past? How does this product address these pain points differently and better? How would you improve it/make it better? Summarize Let"See full answer

Exponent - "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. There's no set formula, but we recommend proposing at least three different reasons to answer the question. Let's go over one possible solution: > For sure, I definitely think that Facebook has opportunities to look into autonomous vehicles. I know it's becoming quite saturated, but an acquisition of one of the incumbents can prove worthwhile. Firstly, Facebook can use it's world class AI and a"See full answer

Exponent - "This is a pretty straightforward Improve a Product question. Let's first go over the Improve a Product formula: Ask clarifying questions Identify users, behaviors, and pain points State product goal Brainstorm small improvements Brainstorm bolder improvements Measure success Summarize Now, let's begin! Ask clarifying questions Before we begin listing off recommendations, it's important you ask questions to ensure you and the interviewe"See full answer

Exponent - "This is another Fermi problem — an estimation or approximation problem with limited information and back-of-the-envelope calculations. There's no right answer: interviewers want to understand how you think and how well you can explain your reasoning, rather than what you already know. Recall the formula for Fermi problems: Ask clarifying questions Catalog what you know Make equation(s) Think about edge cases to add to equation **Breakdown components of your"See full answer

Exponent - "This is a Favorite Product question with a slight twist. We have a constraint: picking an enterprise app. Let's go over the Favorite Product formula before we begin: Choose a product and briefly explain what it is Who are the users? What are their pain points? How did competitors solve it in the past? How does this product address these pain points differently and better? How would you improve it/make it better? Summarize Let's start! Choo"See full answer