Product Manager Execution Interview Questions

Nikitha G. - "Context / Goal: Have we seen this decrease in response time over a while (week/month) or short time (day/hours) - Over the last few months How is Employer Response time calculated? - Average time from an employee applying for a job to an employer responding - This isn’t accounting for the increase in listings / number of applicants but does it need to? Was there a change to how response time is calculated? - No Can job listings be duplicates? - Yes, but not likely i"See full answer

Noe L. - "First, I’d want to clarify what’s driving the lack of adoption. I’d ask:What does “unclear roadmap” mean? Is this an internal issue where we’re not addressing customer pain points, or is it a matter of customers not understanding how to use the product? Is this feedback coming from all enterprise customers across verticals, or is it isolated to a specific group? How long has this been going on? Has it been over a quarter? Assuming this is a widespread issue impacting all customers"See full answer

Lavesh D. - "Approach - Check the product scope - social network, IG, Whatsapp, etc. Check how the metric is measured and if there are shortcomings or changes in the approach Eliminate obvious reasons like seasonality, external events, analytical pipeline changes, etc. Look for internal product changes or issues In case the hypothesis falls short, find ways to triangulate the issue PS - A real interview may not need so many questions to be asked. I am just listing down questions to validate or rej"See full answer

Chelsea F. - "First I'd start by asking a few questions/clarifying some assumptions: This is the existing Facebook Events product where users invite other Facebook users to an event (either IRL or virtual) at a certain time/date, and invitees can RSVP, or react/comment on the event? Is this question limited to a specific part of the FB product base (e.g. Facebook app vs. web experience) or are we discussing the FB Events product across all platforms? FB Events have been a key part of Facebook for quite"See full answer

Fahad K. - "Alright, let's think through this change of moving the 'like' button to a menu under three dots on photos I'll start by aligning this change with Facebook's mission, analyze key insights, define the product mission for this update, Identify the eco-system (n-sided marketplace) Look at the effects on the eco-systems, Effects on their needs and pain points. Identify the most important actors and most important actions Come up with some metrics that we may be using to"See full answer

Sahil A. - "Clarifying questions: Open metrics - Number of times users open the google document on a given day 10% decline - is it a gradual decline or steep decline? (since when) Do we witness decline from a specific geography? Decline for consumers or enterprise customers? Decline from web or mobile app? Review logs or bug reports to check if there are customer issues reports Internal Determine if a particular release is causing the issue Review other metrics to check if fewer do"See full answer

Aviran H. - "Product Overview: Instagram, a social network owned by Meta, allows users to create and share various types of content, including photos, videos, and Reels, which are short, TikTok-style videos. The platform serves different user segments, including content creators, viewers, and the platform itself as an ecosystem. User Segmentation: I segmented users into three primary categories: Content Creators: This includes businesses, public figures, influencers, and regular users who crea"See full answer

Prashasti S. - "Looking forward for the answers. My idea is to improve demand mechanics"See full answer

stash - "To answer this question I am going to first clarify the product offering and what ti does, talk about the goals for IG reels for Facebook, go through user actions and then come up with some key metrics to measure success of the product based on the goals. Product Overview IG reel allows creators to build short-form video with a bunch of different editing features and post that to their followers or to the broader IG network. It allows regular IG users to create their own content and build"See full answer

Kartikeya N. - "Clarifying questions I am assuming the time frame for this question is irrelevant as this is a hypothetical question? : Yes Is IG prioritising the creator side or the viewer side more at the moment? : What do you think? I think it should be a balance for the long term sustenance of the network Are all these reels and views in a particular geography or globally? : Globally What is the duration for which these Views are measured? Assume a day Do we know anything about other engagemen"See full answer

Patrick B. - "Clarification I would first try to understand what FB Marketplace is since I haven't really used it more than a few times. My understanding is the following Launched 2-3 years ago in the US, it is similar to web classified services such as Craigslist The sellers are not businesses but rather individuals, primarily in local areas Broad range of products with no particular focus: ranging from electronics, furniture, used cars to even apartment for rent. Sometimes posters are willin"See full answer

realkimchi - "Define: What is the Verified Badge Product? The Meta verified badge is a product displayed alongside a verified user’s profile across all Meta platforms. Mission: Why Build the Verified Badge Product? Trust and Authenticity: Meta's primary reason for introducing a Verified Badge is to enhance trust and authenticity across the platform. By confirming the identities of key figures and influencers, Meta can assure users that their interactions are with genuine profiles, no"See full answer

Vishnu G. - "1. Understand the "Why" (Deep Dive) - Before jumping to solutions, as a PM needs to precisely understand why users are unhappy. NPS gives us a score, but not the reasons. (0 -4 weeks) Analyze Feedback: Go beyond the score. What are Detractors (0-6) saying? What do Promoters (9-10) love? Qualitative Research:(VOC- voice of the customer) Conduct user interviews, analyze support tickets, and observe product usage. Pinpoint specific pain points (e.g., slow p"See full answer

XYZ - "We have observed that DAU have been declining, while MAU has remained constant. Activity is define as: Logging in. Viewing content. Posting content. Interacting with other users (likes, comments, etc.). Daily Active Users (DAU): This measures the number of unique users who engage with Instagram on a daily basis. It indicates how frequently users interact with the platform and reflects its daily stickiness. Monthly Active Users (MAU): This measures the number of unique users who en"See full answer

Nikitha G. - "Clarify: What is a transaction in Instagram Shops? Users click on an item and complete the payment in the Instagram Shops interface How many transactions happen in Instagram shop per day/month? What percentage of users have completed at least 1 transaction on Instagram Shops in the last year? Key Metric to improve: # Users completing a transaction Goals of the Product / Feature: Meta’s goal is to build community and connect people together Instagram’s goal is to connect and"See full answer

Vivek S. - "Candidate [Clarifying Question 1] - Does success metric needs to be discussed across any particular stage of user life cycle - Growth , Engagement or Monetisation ? Interviewer - Let's focus on overall health metrics of the product. Candidate[Clarifying Question 2] : Does the metrics needs to be presented as an update to CXO in quarterly meetings or monthly meetings or it needs to be presented internally to product / marketing team for detailed analysis ? Interviewer - Let's sa"See full answer

Kay T. - "How I would approach this question: Understand the goal of the customer service platform: What is the main business goal of this company and how is the customer service platform serving the company goals? For this question, I'm assuming the user journey is that customers come to the customer service platform when they run into issues. Thus, ultimately the customer service platform is feeding into the top line business metric of customer retention. Do customers keep"See full answer

Alister S. - "Clarify the problem. Ask lots of questions to uncover the root cause of the problem. This could be related to internal factors like releasing buggy updates or external factors like market trends, infrastructure, regulation etc etc. Establish where in the user journey the problem might be happening, if it's happening for a subset of users or for everyone e.g. on iOS platform etc etc, what time period has the problem occurred? Gradually or suddenly? How is the metric (in this case revenue)"See full answer

Michael A. - "First, I want to get a better sense of what is a DAU. What is considered “Active”? User sending message, reading message, opening app? All of the them, any activity within the Messenger App Second, it’s important to know the context of the change. What timeframe was this over? Let’s assume this was over the past 30 days. Ok, a follow up to this would be to check if this is a seasonal pattern? For example, there could be a correlation to Messenger usage and school starting. **This"See full answer

Nagasowjanya V. - "Click- through rate (CTR) should not be analyzed in isolation. Combining it with watch time, bounce rate, and retention metrics ensures a comprehensive understanding of user engagement and content effectiveness. Hypothetically, addressing the 10% CTR decline on Netflix Understand & Identify where the CTR drop is: Compare CTR trends over the past few weeks / months / years to identify if this a seasonal fluctuations or a major issue. Is the 10% drop a platform-wide issue or specific to a"See full answer