"Clarifying questions:
What is the objective of the GTM strategy? User acquisition? User retention?
Who is the target audience of the GTM?
What is the period we are looking at? Short term or long term?
Assumption: Launched YouTube Shorts in South East Asia, measuring success of the user adoption and retention in one month and six month.
Before we proceed, wanted to check whether we have any benchmark performance from past YouTube's GTM targeting creators? Say, Live stream on YouTube?
"
Judy W. - "Clarifying questions:
What is the objective of the GTM strategy? User acquisition? User retention?
Who is the target audience of the GTM?
What is the period we are looking at? Short term or long term?
Assumption: Launched YouTube Shorts in South East Asia, measuring success of the user adoption and retention in one month and six month.
Before we proceed, wanted to check whether we have any benchmark performance from past YouTube's GTM targeting creators? Say, Live stream on YouTube?
"See full answer