Adobe Product Manager Interview Questions

Rachita D. - "Start by explaining your understanding of Google Maps. It is a free web/mobile-based feature that allows users to navigate from Point A to B, trip planning locate restaurants, hair salons, other points of interest around a point on the map Businesses use to sponsor advertisements based on Map search string. Clarify what does improvement means, "Improve" is a loaded term - what do we mean by improvement: increased ad revenue, improve the quality of the results, increase downloads, imp"See full answer

Ashley C. - "I follow a variation of the RICE framework when prioritizing how I ship product features. I start by looking at: Reach: Because the customer segmentation across our product portfolio is so similar, I tend to hold a lot of weight on product features that will maximize our customer reach with a minimal LOE. Impact: After establishing which customer segments will benefit from the product feature, I determine the urgency and estimated impact on each customer segment based on customer i"See full answer

R S. - "One of the biggest risks I have taken was in a recent product, where we developed a new feature and released the feature externally without QA sign-off. Feature - Interactive Travel Itinerary Maps We had about ten days from the time we decided to include this new feature in the external launch. Usually, the biggest chunk of time in each release cycle was the sign-off from an external QA team. We fast-tracked the dev effort and completed the development of the feature in five days. Unfortunately,"See full answer

Eshaa D. - "I started by reframing Adobe’s mission in my own words: to build creative and productivity tools that make everyday customer workflows easier. Then, I defined the goal: improving retention for the Scan app, as users often drop off to competitors such as Genius Scan or the native iOS Scanner after initial use. To better understand user behavior, I segmented users into three groups: Power users: Professionals such as lawyers or students who scan frequently. Low-engagement users: Inactive for 9"See full answer

Anonymous Muskox - "Interviewer : How would you reduce ride cancellation on Uber ? Shailesh : Okay before I jump onto the solution, I would like to clarify some points for better understanding. So ride can be cancelled from the both the parties rider and the driver ? So which side are we talking about ? Interviewer : we are seeing more cancellation from diver side. Shailesh : From how long we are seeing this trend ? Interviewer : you can say from an year. Shailesh : Okay, also are we seeing these cancellations from"See full answer

Josh L. - "I would define success by first figuring out what our goal is by building the reels feature. Are we trying to increase DAUs? Increase enagement? Etc... For the sake of this, I think to define success it makes most sense to see if there is an increase in the amount of time users are spending on instagram. If time spent per user increases, it is likely that ad spend can increase and in turn increases instagram's reveue. We need to be sure that there are guard rails in place and make sure that by"See full answer

Exponent - "This may seem tricky at first, but this is actually an Expansion problem, since we're expanding to a new market. The only difference is this is specifically for small businesses within that market. This is the formula you should use when tackling these types of interview questions: Ask clarifying questions Perform user analysis Market risk analysis State goals Perform channel analysis Prioritize growth channels Strategy Summarize Witho"See full answer

Seyed rasoul J. - "I would start with the company vision then assuming we have more than one product team, craft the vision for the product through a collaboration of PMs and Tech leads, then based on that I will define the scope of each product team's milestones to achieve the product vision and go from both ends to fill the gap from what we already have and what needed to achieve the milestones."See full answer

Tanu M. - "When it comes to Metrics, I always think of one thing " What cannot be measured cannot be done". The product that I am managing goal is on enabling the products for our partners so that our partners can have a seamless experience of doing business with us which in turn will increase the revenue. The user segment for my product is mainly resellers who can resell the product to another customer so that the reach of the customers is more. The metrics which I am tracking are revenue, referrals, an"See full answer