Meta (Facebook) Execution Interview Questions

Aniket A. - "Clarifications: Where are we launching? -- US first 1:1 or n:n video conferencing? -- you assume Consumers or Business? -- consumers Part of FB or standalone product? -- part of messenger app Is it MVP launch or a full feature product? -- MVP What capabilities exist in the video conference product? -- you assume what capabilities will be > Trends and Markets Competitors: Consumer Zoom Google Meet Business: Slack MS Teams Trends: More and more people are usi"See full answer

Ash J. - "Clarify: I will assume that misinformation includes posts, videos and pictures and that sources could be Groups/ Pages and Individuals. High level structure: Mission, Information funnel and drop-off points, Metrics & Trade-offs, Mitigations Mission/ Strategy: Facebook's mission is to bring the world closer together and empower people to build community. Reliable information is key to fostering a healthy community. In light of recent world events and public sentiment, it is important f"See full answer

P R. - "First I'd like to clarify the definition of reactions and confirm that it's same as what exists today. Definition: Reactions provides users the ability to provide richer expression beyond 'like' Business goal: Since this is a mature product, the business goal is to improve user engagement Product goal: Bring people closer together by letting people provide more accurate sentiment to the community based on the content Personas: 1. Content creator 2. user using reactions **Li"See full answer

Gadi R. - "So first, I have some clarifying questions, what is Facebook lite? If I understand correctly this is a version of the Facebook application for Android, with the same functionality but lighter in terms of size. It is aimed to be used in emerging markets where the bandwidth is limited What are the tradeoffs for the size of the app? I guess that some visual elements are stripped down from the app and reduced its size Is this application exist or I am launching it The timeframe of the product?"See full answer

Michelle D. - "Approach: 1) Clarify question with interviewer When we say "app", I'd like to confirm the app for which user. For example, in Rides, we have an app for the rider and an app for the driver. For Eats, we have an experience for a customer purchasing food but I don't know of the experience for the restaurant. Could you confirm which users' experience you're describing when saying "app"? Let's say rider/customer purchasing food. Also is this a situation prior to launch of Uber Eats, wh"See full answer

Arthur Y. - "Clarifying Questions/Statements: Clarify understanding of Fundraisers: My answer: product that lets users create fundraisers for a particular cause, and invite/share it with other users to donate to that cause. Usually set for a certain target donation amount to be met, and a timeframe for which a user can donate to the cause Are we assuming the lifecycle of the Fundraisers product today? If so, then I’d focus on engagement, since we have a meaningful amount of users on FB ap"See full answer

EssGee - "I think i would start by asking what's driving the strategy for testing new ad formats? Possible options could be Increase monetization? Improve ad effectiveness? Any other objectives? Assuming that its both 1&2 - we want to test new ad formats to gauge if these are more effective and lead to higher monetization Ground the conversation into current scenario Instagram Reels is aa short form video platform that users use to showoff their creativity Reels is a relatively new addition to"See full answer

Sandy L. - "Clarify Functionality: Watch is a tab in FB app where people can upload and view Videos. What's the redesign? We collapsed the reaction and comment bar so people can see more videos and spend more time watching videos. What's the objective of the redesign? To help people discover and watch more videos they'll enjoy._ Structure To decide whether or not to ship this redesign, i'd like to go over. How does the Watch Tab fit into FB's mission and what's its goal? What's the long-"See full answer

Geet B. - "Prompt: Define success of reels How do I investigate if reels engagement is up by x, posts are down by y Clarification: What is reels: video experience on explore page, play page. Can have comments, likes etc. Why was it launched: to promote engagement on the app, 'addictive sessions back to back. Product goal: Increase in app time, drive stickiness. Big picture: Instagram launched reels post tiktok style success, way to saving market share Define success"See full answer

S S. - "To answer this question, I’d like to first start with clarifying my understanding of FB stories and key elements that are essential towards setting the success goal. FB Stories : Very similar to IG stories and infact based on the success seen from IG Stories, FB stories allows users to create ephemeral/disappearing content lasting 24 hours . The content could be a video, collection of pictures or even text with added animations and other enrichment - emulating a storytelling style. Stor"See full answer

Vasanth M. - "The question is about the decision to show the right # of photos in Facebook. Clarifying questions : Is this specific to Consumers or Business users ? Is there an drop or impact to the current metrics in terms of user engagement or the time spent on the post Are there any pain points to solve in terms of technical details like page loads etc.? Let's start with the users. There are 2 categories of users - Creators and Consumers. This can be further classified to say creators - Indiv"See full answer

Bryan K. - "Did a quick 30 min writeup on this and I'm submitting before I review/edit. Success metrics for Spotify Podcasts Clarify Focus is on Spotify Podcasts, which are audio content posted by Spotify Content creators Spotify Podcasts exists across all devices Spotify as a company is at a mature state and is looking to enhance retention and revenue (monetization) Spotify makes money through ads, Spotify Podcasts too - Assuming that Spotify Podcasts has some sort of ad product where adv"See full answer

A G. - "Clarification Qs: What does "split" mean here? - split the UI and if so how (through tabs?) What counts as "media" - clarified already What is prompting us to consider this change? - any negative feedback from the users/ decrease in certain Newsfeed metrics like engagement etc/ any particular business goal? is this across or platforms eg desktop/mobile ? Is this for all regions? Mission of FB: Fb's mission is to bring people closer together by enabling them to build communiti"See full answer

Kiley S. - "Set Success metrics for Google Maps: Assuming we are focusing on mobile experience… Clarify the product: Overall, it is a directions app: Gets you from point a to point b Allows for several methods of transportation - car, public transit, walking, biking, rideshare After entering location, you click your transport method, and select get directions which leads you to steps to get to you location or if you are driving or walking it speaks to you giving youthe directions aloud based on sett"See full answer

Daniel L. - "You're the PM for all of Instagram Stories. What is your North Star metric? Meta's Mission: Give people the power to build community and bring the world closer together. IG's Mission: To capture and share the world's moments User Types Marketplace / 2-sided ecosystem Creators and the Consumers Metric Categories Adoption Engagement Retention [not pictured]: create a table with 2 columns: Creators and Consumers and 3 rows: Adoption, Engagement, Retention. Talked through and priori"See full answer

Umang S. - "Before diving into answering this, I would like to ask some clarifying questions - High Level - What is the mission, goal, target for this year for WhatsApp? Assumption answer - 10X growth in users Do we have any road map where we can see it with more details? Yes we wish, it is kind of all over the place Do you know how far we have come from the start of the year to achieve that target? Yeah we have done some progress but not much Which quarter are we in? 1"See full answer

Reach G. - "What is Facebook Live? Facebook Live is the posting of a live video -> Virtual events, QA, conversation, presentation/performance. It can be on your Facebook page, event, or group. Mission Facebook's mission is to connect people and bring the world closer together. The mission of Facebook Live, from my perspective, is to enable individuals to engage ( message), discuss, and learn in real-time with their role models, influencers, and others to discover and establish stronger connect"See full answer

Brit L. - "Question #1 Imagine you were in charge of Facebook Watch, what metric would you want to measure? Clarify: Facebook Watch offers users video content including news, sports, live stream shopping and gaming, etc. it works on both desktops and mobiles. It's a fairly recent feature. Mission: Facebook's overall mission is to connect people and help them build communities, and Facebook Watch can help Facebook achieve this by keeping users up to date with local news, or conn"See full answer

Shyla R. - "Questions Couple of questions to make sure we are on the same page with respect to my overall product understanding and its positioning in the market. Product understanding: FB Pay is a Payment/ Wallet offering using which customers can securely make peer-to-peer payments using Messenger/WhatsApp or even make purchases on FB / Instagram etc. Also, competitors with similar offerings are Apple Pay, Google Pay (to name a few). Is this a fair understanding of the product? Ans: Yes. Cu"See full answer

Leonardo F. - "1) Product Just to make sure we are on the same page. Facebook Groups is a functionality/feature inside Facebook App where people can create and interact within specific groups. These groups are managed by admins, who define the rules. Is my understanding correct? 2) Clarification Do we want to measure success for a specific user segment? Are we looking at specific types of groups? What about location? What about devices, have you any in mind, web, android, iOS? _I will assume tha"See full answer