Meta (Facebook) Execution Interview Questions

Anonymous Crab - "Clarify: IG shops is the marketplace on IG, where users can view items listed for sale by creators/businesses and also search for specific items or categories. Users can actually buy through shops instead of getting navigated to the original business website. Correct? Clarify: Can only sellers/businesses which own their inventory have a "shop"? Or can a social media influencer (different IG account) sell on behalf of a business? Structure: In order to figure out what success looks like, I'd fi"See full answer

Marie E. - "Trying to decide on if they should include a step to upload a profile picture in the onboarding flow or not? Why does facebook have a profile picture? What value does it add? User value - Connections: having a picture on your profile, help drive friending and follows. Because users can put a face with the name. And they cna also recongize people they may not immediately know from a name (or a common name) and want to friend them. Business value - Integrity: maki"See full answer

Arthur Y. - "Clarifying Questions: What are Discovery features on IG? My assumed answer: posts of followers you don’t already follow that you see on the Discovery tab of IG. The posts consist of video clips, IGTV posts, and pics. User can browse through endless scroll of posts, and can filter by category (e.g. sports, comedy, etc.) on the Discovery tab. Exclude IGTV and IG Shopping, which can also be accessed by Discovery tab, and just focus on Discovery of users you don’t already follow as"See full answer

Kiley S. - "Measure Success of FB rooms. First I would like to clarify my understanding of the product: FB Rooms is a video call product similar to zoom in which a user can create a room and then invite people to join either with Facebook, if they are already friends or with a link or invite. Able to use filters and virtual backgrounds Now that we have aligned on the understanding of the product, I would like to think about the goals for the product. Goals: Business goals: Rooms was FB’s"See full answer

P K. - "Clarifying questions, Before I begin, I want to make sure I understand what the product is. FB fundraiser is a platform for entities (charitable organizations) and individuals to create fundraising campaigns, invite certain users to it, share it with others and ask them to invite potential contributors to it. It is also part of the core facebook product. The approach I want to take about defining goals is as following: Define the mission of FB as a company, goal of fundraiser p"See full answer

Sri A. - "Mission: to help users buy and sell products from groups. If we think about the value here, users want to join groups that sell/buy products of interest (young moms or vinyl), or location of interest, or trust, or some other factor - either from other users or SMBs. User Actions: create groups, join groups, active in groups - make posts to sell or show interest in buying (like, commenting, sharing or ideally transacting) deeper engagement - sharing , saving , searching more based on wh"See full answer

Ben L. - "First I want to look at how Facebook stories overlaps with Facebook’s mission. I can see pretty instantly that stories stays true to Facebook’s mission with bringing the world together and connecting friends and families. I want to make sure I understand the product journey. Facebook stories allows users to post videos and photos. While also being able to add filters, music, and stickers. Users are also able to comment on other stories and react to them. Does that sound correct? Interview: Ye"See full answer

Ammro H. - "Clarifying questions: What do we mean by a video conferencing app? Zoom or Messenger? A: More like Zoom Is the app for B2B users or C2C users? A: Dealer's choice What stage is this app at? Early-stage or has been in the market for a while? A: Current Player This question will help decide if you will focus on Adoption or Engagement and retention... Is there a specific market or user group we need to focus on? A: Dealer's choice Is it a paid or free service? A: Both The structure"See full answer

Ian S. - "Clarifying Question: Are we talking about mission-oriented success or business-oriented success? [Let's assume mission-oriented] Let's start by talking about where Pages fit into the mission of Facebook. Then we'll cover some relevant metrics, identify which are most important for measuring the success of Pages, and then talk about some trade-offs as part of a final recommendation. Mission: Facebook's mission is to empower people to build community and to bring people closer togeth"See full answer

stash - "Clarification What category of Marketplace are we setting a goal for as there are several sub-marketplaces? —> We are looking at overall Marketplace Are we focused globally or in the US? —> Lets limit to the US To set the Goal for FB marketplace I will start by describing the product, go over goals for the users (buyers / sellers) and the business (FB), review user actions, list metrics and then summarize our goal for marketplace and choose a few keys metrics to track our progress towa"See full answer

Scarlett S. - "Clarifying and definition of the metrics By creations down by 5%, how do you calculate the drop? the how % user create stories has dropped, or the overal stories being created fewer, could be average stories created by a user drops. Basically, how do you calculate the creation and drop? They have similarities, but it reveals diffrent type user behahviors. Assume they say fewer people create fewer stories , both, Just to be confirm that, we saw a 5% change/dig in how many user"See full answer

Ian S. - "Clarifying questions: What are we defining as "participation"? Does it include creating a live stream? Or is it just viewing a stream? Engaging (commenting/reacting) with other viewers during a live stream? ["Participation" = Watching, commenting, or reacting to a live stream as it's being broadcast, not during replays] Are these live streams from major broadcasters expecting large audiences? Or individuals making use of live broadcasting from their phones? [Across the board] "See full answer

Yulia D. - "First, I would like to ask some clarifying questions. Are we talking about the business metrics dashboard or health metrics(like response time)? - it is up to you Do I understand right that Netflix is a subscription-based video streaming service for watchers? So I know that they create original content for Netflix, but it is out of the scope of this question. - right My approach will be to: Define the business goal from Netflix’s mission Break down the actions taken by users at each stage of the"See full answer

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SG - "Clarifying questions - Alexa HW, Alexa SW, Alexa particular feature? Assumption - Pick any. Picking HW due to relevance with my background. Any particular pain point that we are trying to address, or any specific goal that I should be aware of? Assumption - None. Mine to pick. Goal for Amazon is to be the most customer centric company. To extend the same vision - With Alexa HW our goal is to provide the best customer experience possible. **Restating problem state"See full answer

Aimable - "Clarifying question: Is there a goal that we have in mind? Fb mission: empower people to create community and bring the world closer together IG shops as I understand are the marketplace on IG, where users can view items listed for sale by creators/businesses and also search for specific items or categories. Users can actually buy through shops instead of getting navigated to the original business website. IG shop goals: Businesses continue to face the challenges of selling onli"See full answer

Simran M. - "Clarifications: Netflix is a streaming service and homepage serves the first entry point after a user has been logged in to their respective profile. Homepage helps users find a relevant content for them to watch, among other features like "Continue watching" or games. Mission: Netflix's mission is to entertain the world. Goal: As a PM of homepage, the goal of the feature is to let the users find relevant content of their interest. This feature ties to the mission in a way that lets the user"See full answer

pmpractice - "I would structure my answer in the following way: What's the situational context? Mission of Uber Making transportation easy by creating a platform for connecting drivers and riders Key market trends: In top tier cities there are players in the food delivery market and the size of the pie is growing fast What would feed into the decision-making? The new platform should be able to connect customers and restaurants. The key things needed to make this platform success"See full answer

Nishant V. - "Clarify: Across all platforms? - Yes Specific geographies? - No Any specific users? Like >60 years - No Benefits of profile picture: User can find their friends by identifying them through profile picture. Helps in understanding if the profile is genuine. Also establishes trust in the platform. Users checking profiles is also a way for users to engage on the platform. Possible decisions: Remove profile upload feature Make it optional No change Approach to make decis"See full answer