Meta (Facebook) Interview Questions

Debajyoti B. - "Understanding the problem: What do we mean by email notification experience here? Is it the quantity of notifications or quality?- it's the quality of the experience i.e. how can we make the experience better & more user centric How would you define enhance in this context?- here enhacement means improving the engagement with the emails resulting in more people viewing the photo/s on FB with email as source Are we supposed to enhance the viewer's experience only or the creators as w"See full answer

Natalia N. - "Clarifying questions: How much is the decline? Since when have sales been declining? Make sure that it has correlation with competition and not a premature assumption that can come from something internal (not external competition). Is it all the stores? What is the variation in the dicline? If you have stores that have 20% less sales vs some that are steady, it might be something related to the store experience specifically. How does the decrease in sales compare to cities that ha"See full answer

Anonymous Minnow - "First, lets dive deeper into the question. I would ask - What are the top challenges facedtoday? What user segments work well, and what do we want to focus on? What do we know about competitors, and what can we learn from them? What user flows have the highest engagement in VR today? Are we focusing on consumer use cases or enterprise? Are we tackling activation or retention, or do we want to increase engagement? To build a strategy here I would target this from four differe"See full answer

Jimmy K. - "Awesome thanks for your question. Can I take a few seconds to write down some thoughts? - Sure Okay I’m ready. So the way I’ll work through this problem is that first I’ll ask some clarifying questions, then I’ll dig into the why, starting with Facebook’s mission and competition and try to end up with a why for this product to exist. Then we will talk about users and will pick a user to focus on. We will then figure out which need to solve for the user given the product's why and the context we"See full answer

R K. - "As a Product Manager for Instagram Reels, understanding Meta's investment in this product requires considering the broader competitive landscape, primarily TikTok, and Instagram's monetization strategy through ads. The focus on Reels is a strategic move to capture a share of the short-form video market, increase user engagement, and drive ad revenue. Lets start with why Meta invested in Instagram reels 1. Competing with TikTok: TikTok's explosive growth in the short-form video space pose"See full answer

Sandhya P. - "What is Meta Quest, Horizon world VR game? Horizons worlds is a platform that lets creators build worlds where real people can come and interact. This could be a gaming world, a socializing world, a marketplace, immersive experience, etc. Why would people want to use Horizon worlds: Because it isn’t possible to always visit all places in person I know that Meta has been encouraging creators at this time because the Horizon’s worlds needs a lot of worlds for it to be interesting for customers Cus"See full answer

Preetham m P. - "Clarifying Questions Are we an EdTech company adding this as a new arm, or building a new product? → New product Is the learning mode online or offline? → User can choose Are we focusing on any specific instruments? → No, any instrument Does our product include a marketplace for purchasing instruments? → No Are we building a mobile app or web platform? → Both, for India location User Personas Music Enthusiasts – Full-time learners aim"See full answer

Siddhant S. - "We'll consider cost-effectiveness, environmental impact, convenience, and scalability. Here are key metrics and trade-offs to consider: Cost Metrics Operational Costs: Compare the direct costs associated with operating each mode of transit, including vehicle maintenance, fuel or energy, and driver salaries. Subsidization Level: Assess how much subsidy each option requires per ride or per passenger to remain free or low-cost to employees. Cost Efficiency: Analyze the cost p"See full answer

Jeffrey F. - "I used the GAME method. Started first with defining the product and setting the mission and goal for Zoom. Stated that the product grew in popularity in 2020-2021 for both business and personal use, but since lockdown ended, shifted to business use. Goal is to effortlessly and seamlessly connect people anywhere. Focused on the business use case and stated Zoom makes revenue through contracts signed with various enterprises. Due to maturity of the product and business focused, said it make"See full answer

Aniket A. - "Clarifications: Where are we launching? -- US first 1:1 or n:n video conferencing? -- you assume Consumers or Business? -- consumers Part of FB or standalone product? -- part of messenger app Is it MVP launch or a full feature product? -- MVP What capabilities exist in the video conference product? -- you assume what capabilities will be > Trends and Markets Competitors: Consumer Zoom Google Meet Business: Slack MS Teams Trends: More and more people are usi"See full answer

Ash J. - "Clarify: I will assume that misinformation includes posts, videos and pictures and that sources could be Groups/ Pages and Individuals. High level structure: Mission, Information funnel and drop-off points, Metrics & Trade-offs, Mitigations Mission/ Strategy: Facebook's mission is to bring the world closer together and empower people to build community. Reliable information is key to fostering a healthy community. In light of recent world events and public sentiment, it is important f"See full answer

P R. - "First I'd like to clarify the definition of reactions and confirm that it's same as what exists today. Definition: Reactions provides users the ability to provide richer expression beyond 'like' Business goal: Since this is a mature product, the business goal is to improve user engagement Product goal: Bring people closer together by letting people provide more accurate sentiment to the community based on the content Personas: 1. Content creator 2. user using reactions **Li"See full answer

Abhinav M. - "Always assume good intentions on the part of both parties when resolving conflicts. Then proceed with a STAR example."See full answer

William D. - "Clarify: I'm assuming that a workplace chat app is similar to something like Slack or Teams, which is a web app/mobile platform for employees to securely message each other directly or in a grouping (i.e. a channel). I'm also assuming that this workplace app is for a generic company, and not Microsoft or Salesforce. Goals: Workplace apps serve a vital connective tissue within enterprises to allow employees to freely message one another and collaborate on projects. These services a"See full answer

Mike Z. - "Clarifying questions Scope: Just Reels in Facebook, or Instagram too? Mobile and desktop? Goal: Any specific goal we know of or up to me to decide? Framework/Overview Strategy Metric options with pros/cons North Star Metric (NSM) Risks & countermetrics Strategy / The Why: we want to give people … Meta: the power to build community + Bring people closer together Reels: new form of self-expression / entertainment with short form video and pro editing tools Ads in Re"See full answer