Meta (Facebook) Execution Interview Questions

Nikitha G. - "Context / Goal: Have we seen this decrease in response time over a while (week/month) or short time (day/hours) - Over the last few months How is Employer Response time calculated? - Average time from an employee applying for a job to an employer responding - This isn’t accounting for the increase in listings / number of applicants but does it need to? Was there a change to how response time is calculated? - No Can job listings be duplicates? - Yes, but not likely i"See full answer

Lavesh D. - "Approach - Check the product scope - social network, IG, Whatsapp, etc. Check how the metric is measured and if there are shortcomings or changes in the approach Eliminate obvious reasons like seasonality, external events, analytical pipeline changes, etc. Look for internal product changes or issues In case the hypothesis falls short, find ways to triangulate the issue PS - A real interview may not need so many questions to be asked. I am just listing down questions to validate or rej"See full answer

Chelsea F. - "First I'd start by asking a few questions/clarifying some assumptions: This is the existing Facebook Events product where users invite other Facebook users to an event (either IRL or virtual) at a certain time/date, and invitees can RSVP, or react/comment on the event? Is this question limited to a specific part of the FB product base (e.g. Facebook app vs. web experience) or are we discussing the FB Events product across all platforms? FB Events have been a key part of Facebook for quite"See full answer

P K. - "Clarifying question 1: Define Friend requests -- no. of friend requests sent in the platform through the "Add Friend" button Clarifying question 2: Time period for comparison - 10% - WoW or DoD or MoM? -- WoW Gathering context: Is the decline progressive or a one-time event? --> progressive Because the decline is progressive, ruling out technical glitches, downtime, or any other reason impacting the feature uptime. Is this decline global or regional? --> global Because the"See full answer

Fahad K. - "Alright, let's think through this change of moving the 'like' button to a menu under three dots on photos I'll start by aligning this change with Facebook's mission, analyze key insights, define the product mission for this update, Identify the eco-system (n-sided marketplace) Look at the effects on the eco-systems, Effects on their needs and pain points. Identify the most important actors and most important actions Come up with some metrics that we may be using to"See full answer

Praveen - "Narrow down scope with clarifying questions: Confirm that Reactions are the like, love, sad and other icons that facebook users can respond with on your post. Understand the metric: is "down" ... absolute number or is it a ratio of reactions per post? Understand the boundary conditions: Is it specific to a certain region, certain segment of users (only from new users versus active users), happening on personal posts or group posts, happening on app versus desktop/mobile etc. Under"See full answer

Aviran H. - "Product Overview: Instagram, a social network owned by Meta, allows users to create and share various types of content, including photos, videos, and Reels, which are short, TikTok-style videos. The platform serves different user segments, including content creators, viewers, and the platform itself as an ecosystem. User Segmentation: I segmented users into three primary categories: Content Creators: This includes businesses, public figures, influencers, and regular users who crea"See full answer

stash - "To answer this question I am going to first clarify the product offering and what ti does, talk about the goals for IG reels for Facebook, go through user actions and then come up with some key metrics to measure success of the product based on the goals. Product Overview IG reel allows creators to build short-form video with a bunch of different editing features and post that to their followers or to the broader IG network. It allows regular IG users to create their own content and build"See full answer

I C. - "Clarifying questions To confirm, stories are available for 24 hrs What is the target increase for stories? Will we be applying this change globally vs. only in the close friends story view? Do we have any particular OKRs that we are trying to achieve? Mission Facebook is focused on creating and connecting communities. Instagram fits within FB's portfolio of products as it connects individuals often through a more creative and light-hearted medium"See full answer

Patrick B. - "Clarification I would first try to understand what FB Marketplace is since I haven't really used it more than a few times. My understanding is the following Launched 2-3 years ago in the US, it is similar to web classified services such as Craigslist The sellers are not businesses but rather individuals, primarily in local areas Broad range of products with no particular focus: ranging from electronics, furniture, used cars to even apartment for rent. Sometimes posters are willin"See full answer

realkimchi - "Define: What is the Verified Badge Product? The Meta verified badge is a product displayed alongside a verified user’s profile across all Meta platforms. Mission: Why Build the Verified Badge Product? Trust and Authenticity: Meta's primary reason for introducing a Verified Badge is to enhance trust and authenticity across the platform. By confirming the identities of key figures and influencers, Meta can assure users that their interactions are with genuine profiles, no"See full answer

Kartikeya N. - "Clarifying questions I am assuming the time frame for this question is irrelevant as this is a hypothetical question? : Yes Is IG prioritising the creator side or the viewer side more at the moment? : What do you think? I think it should be a balance for the long term sustenance of the network Are all these reels and views in a particular geography or globally? : Globally What is the duration for which these Views are measured? Assume a day Do we know anything about other engagemen"See full answer

Patrick B. - "Why do we have FB dating? How does it fit within FB's mission of connecting people and building community? Research shows that lonely people have worse health outcomes, get sick more easily, die faster, etc. There are many ways to solve for loneliness. FB already has Groups which connect people based on shared interests/hobbies. FB also has Messengers and other apps that help you connect with people you already know. Dating is an important way FB can help people form more intimate connections a"See full answer

Vivek S. - "Candidate [Clarifying Question 1] - Does success metric needs to be discussed across any particular stage of user life cycle - Growth , Engagement or Monetisation ? Interviewer - Let's focus on overall health metrics of the product. Candidate[Clarifying Question 2] : Does the metrics needs to be presented as an update to CXO in quarterly meetings or monthly meetings or it needs to be presented internally to product / marketing team for detailed analysis ? Interviewer - Let's sa"See full answer

Nikitha G. - "Clarify: What is a transaction in Instagram Shops? Users click on an item and complete the payment in the Instagram Shops interface How many transactions happen in Instagram shop per day/month? What percentage of users have completed at least 1 transaction on Instagram Shops in the last year? Key Metric to improve: # Users completing a transaction Goals of the Product / Feature: Meta’s goal is to build community and connect people together Instagram’s goal is to connect and"See full answer

Michael A. - "First, I want to get a better sense of what is a DAU. What is considered “Active”? User sending message, reading message, opening app? All of the them, any activity within the Messenger App Second, it’s important to know the context of the change. What timeframe was this over? Let’s assume this was over the past 30 days. Ok, a follow up to this would be to check if this is a seasonal pattern? For example, there could be a correlation to Messenger usage and school starting. **This"See full answer

Simran M. - "To answer why Spotify introduced Podcasts, I would like to use 3C framework- Customer, Competitors and Company. Customers We have seen Spotify has a high WAU. This means users are engaged to the platform for music. Listeners need some new trend to listen to while going to the gym for example, or being stuck in a traffic. Sense of listening to something productive is what users need these days. Podcasts are lesser commitment than audiobooks because of short episode length"See full answer

Patrick B. - "Clarifying How does autoplay work? I presume it's how it's done today (no audio, start playing once the video is scrolled to be completely in the user's screen) Desktop or mobile? Which market is this? Users in US / Western Europe vs developing markets have different behaviors Goals & Metrics FB's mission is to help people build deeper connections. As a news feed PM, the goal is to make sure FB news feed is valuable to the users by being a great way to keep in touch with"See full answer

Sandhya P. - "What is Meta Quest, Horizon world VR game? Horizons worlds is a platform that lets creators build worlds where real people can come and interact. This could be a gaming world, a socializing world, a marketplace, immersive experience, etc. Why would people want to use Horizon worlds: Because it isn’t possible to always visit all places in person I know that Meta has been encouraging creators at this time because the Horizon’s worlds needs a lot of worlds for it to be interesting for customers Cus"See full answer