"CQs:
Swiggy? → instamart or food delivery → consider both
Why do we want to increase AOV right now? Is it not at the desired level or exploration? → let’s say exploration
Swiggy is a public company → goal is profit
Biggest bite in profit is delivery cost hence delivery cost/unit revenue should be minimised
Delivery cost = (fixed base cost + distance * x) * probability of spoil cases
Can be done by
Lowering delivery cost → seems challenging
"
Sumit P. - "CQs:
Swiggy? → instamart or food delivery → consider both
Why do we want to increase AOV right now? Is it not at the desired level or exploration? → let’s say exploration
Swiggy is a public company → goal is profit
Biggest bite in profit is delivery cost hence delivery cost/unit revenue should be minimised
Delivery cost = (fixed base cost + distance * x) * probability of spoil cases
Can be done by
Lowering delivery cost → seems challenging
"See full answer