Product Manager Analytical Interview Questions

Josh L. - "I would define success by first figuring out what our goal is by building the reels feature. Are we trying to increase DAUs? Increase enagement? Etc... For the sake of this, I think to define success it makes most sense to see if there is an increase in the amount of time users are spending on instagram. If time spent per user increases, it is likely that ad spend can increase and in turn increases instagram's reveue. We need to be sure that there are guard rails in place and make sure that by"See full answer

John F. - "First, I would like to establish some assumptions about the problem to determine if this is possible. For this scenario, I will assume that “accepted” does not mean a student is enrolled at the university (most students apply to multiple universities and can only attend one university). For simplicity, I will also assume that each student is applies to a single department and that every student is associated with a single department. Based on this information, I see a scenario that this would"See full answer

Ruth J. - "Provided an overview of IG Search and the value it provides for users Gave 3 metrics that I would consider when determining success Shared the metric that I would use as the north star Got a follow up question. If users were clicking on irrelevant results from their search would that affect your metrics and how would you deal with that Do you think it is a bad thing if users use search to search for something, get irrelevant results and perform an action based on that?"See full answer

Aimable - "."See full answer

Exponent - "This is another Diagnosis problem. To answer this question, we suggest you use our framework (along with the TROPIC method) to be as thorough as possible. The framework is as follows: Ask clarifying questions List potential high level reasons Gather Context (TROPIC)Time Region Other features / products (internal) Platform Industry / Competition Cannibalization Establish a theory of probable cause Test theories Propose solutions Summarize "See full answer

Vishal S. - "Product Understanding - Push notifications are pop up notifications received on the device (phone, tablet etc.) sent by various Meta apps whenever a new post has been made or a new message is received Clarifying Questions - Is is specific to one device? Is it specific to one product? Is it specific to one region? Is it specific to one OS? Is this as a result of changes to algorithm/UI? Existing or a new feature? Assumptions - KPI calculation will only be for users who h"See full answer

Pablo S. - "1) Product, the value and the users this business has Product: Yelp is a platform that connects local businesses with people looking for those services. Value: Yelpers can connect with them / book appointments or make reservations with a good amount and quality of reviews per business. For businesses, it is a way to get visibility and find new demand with an easy setup. Users: Local businesses (offering): successful when they are booked. Searchers / demand: successful when"See full answer

Dhruv M. - "During my internship at Insighta Analytics, our team was planning to prioritize a marketing campaign focused on customer acquisition through social media ads. The marketing lead was confident this would yield the best ROI based on past success. I was tasked with supporting the strategy by analyzing customer engagement trends. But as I dove into the data, I started to question whether the current direction was the best use of our budget. I analyzed customer conversion data from the last two quart"See full answer

Niji R. - "General Approach: In a funnel, prospects that dropped off at the very end just before conversion are the ones that were most likely to convert simply because they went through the effort of going through multiple steps to advance to the very end of the funnel. The more the prospects advances through the funnel, better their probability of converting. I'd therefore focus more on reducing drop-offs at the final stages of the funnel for better conversion. Caveats: There are certain use-cases where"See full answer

Aimable - "Clarifying question: Is there a goal that we have in mind? Fb mission: empower people to create community and bring the world closer together IG shops as I understand are the marketplace on IG, where users can view items listed for sale by creators/businesses and also search for specific items or categories. Users can actually buy through shops instead of getting navigated to the original business website. IG shop goals: Businesses continue to face the challenges of selling onli"See full answer

Rahul J. - "Netflix Solves a problem that's mass market High importance and people actively looking for new solutions Value proposition Variety of content reasonable prices for tier 1, 2 and 3 cities Available on mobile, desktops and tablets Business model: subscription based, Revenue = f { # of users, lifetime of subscription, fee charged to user } --> Should Improve engagement to increase lifetime. User journey: Find content: Search for it / take a recommendation Watch it Give"See full answer

Shashi R. - "How do you define Retention? Let’s assume a user comes back tomorrow and scroll for a 10s or so Do we mean to improve the daily retention or weekly/monthly retention? Take a call I think we should look at the weekly retention as checking LinkedIn daily could be a cumbersome task for some and daily retention data may have frequent fluctuations due to several reasons such as professionals are too busy to check LinkedIn on a daily basis Has retention dropped recently, or do we just need to"See full answer

Simran M. - "Clarifications: Netflix is a streaming service and homepage serves the first entry point after a user has been logged in to their respective profile. Homepage helps users find a relevant content for them to watch, among other features like "Continue watching" or games. Mission: Netflix's mission is to entertain the world. Goal: As a PM of homepage, the goal of the feature is to let the users find relevant content of their interest. This feature ties to the mission in a way that lets the user"See full answer

Jack F. - "This is an estimation question - the goal is to show your thought process to the interviewer how you think through the question Let's make some assumptions - we are only focused on the TAM for Capital One's new potential card For the purpose of scoping this more narrowly let's assume we are solely focused on the U.S. Let's continue to scope in... 1). We know the United States population is somewhere in the ballpark of ~330MM (let's use round figures) 2). You should have some due dili"See full answer

Varun J. - "Feel free to download the full assignment (with screens) here: https://www.varunja.in/blog/assignment, cheers! Expected Outcome: Users: What do you know about the users of WhatsApp? What do they want? Features: What features will you build? Prioritization: What will be in your MVP and what will be in your 2.0 version? After you have decided on the MVP: Engineering: How hard is this to build? How long might it take? Are there ways to build a solution more"See full answer

Jack F. - "conduct direct user research through methods such as interviews, surveys, and focus groups to gather qualitative insights into user preferences, pain points, and behaviors. Additionally, I analyze quantitative data from sources like user analytics, feedback metrics, and market research to identify trends and patterns. Collaborating closely with stakeholders, including customers, internal teams, and subject matter experts, further enriches the requirements gathering process by incorporating diver"See full answer