Product Manager Analytical Interview Questions

Aimable - "Clarifying question: Is there a goal that we have in mind? Fb mission: empower people to create community and bring the world closer together IG shops as I understand are the marketplace on IG, where users can view items listed for sale by creators/businesses and also search for specific items or categories. Users can actually buy through shops instead of getting navigated to the original business website. IG shop goals: Businesses continue to face the challenges of selling onli"See full answer

Dhruv M. - "During my internship at Insighta Analytics, our team was planning to prioritize a marketing campaign focused on customer acquisition through social media ads. The marketing lead was confident this would yield the best ROI based on past success. I was tasked with supporting the strategy by analyzing customer engagement trends. But as I dove into the data, I started to question whether the current direction was the best use of our budget. I analyzed customer conversion data from the last two quart"See full answer

Simran M. - "Clarifications: Netflix is a streaming service and homepage serves the first entry point after a user has been logged in to their respective profile. Homepage helps users find a relevant content for them to watch, among other features like "Continue watching" or games. Mission: Netflix's mission is to entertain the world. Goal: As a PM of homepage, the goal of the feature is to let the users find relevant content of their interest. This feature ties to the mission in a way that lets the user"See full answer

Shashi R. - "How do you define Retention? Let’s assume a user comes back tomorrow and scroll for a 10s or so Do we mean to improve the daily retention or weekly/monthly retention? Take a call I think we should look at the weekly retention as checking LinkedIn daily could be a cumbersome task for some and daily retention data may have frequent fluctuations due to several reasons such as professionals are too busy to check LinkedIn on a daily basis Has retention dropped recently, or do we just need to"See full answer

Varun J. - "Feel free to download the full assignment (with screens) here: https://www.varunja.in/blog/assignment, cheers! Expected Outcome: Users: What do you know about the users of WhatsApp? What do they want? Features: What features will you build? Prioritization: What will be in your MVP and what will be in your 2.0 version? After you have decided on the MVP: Engineering: How hard is this to build? How long might it take? Are there ways to build a solution more"See full answer

Roy C. - "Note: This is my answer that I generated loosely while I was practicing this question. I didnt want to go down the product design framework as this is more of an execution question, so I came up with my own zombified framework to focus more on strategy + execution. Open to feedback on my answer - understand its not the most perfect! Question: How would I launch a digital library product as a Google PM Clarifications: Standalone product? : standalone Region specific: No (up to me) Goa"See full answer

Danyal R. - "Clarify the Issue: Begin by asking for more context about the specific issue they're referring to. This demonstrates your ability to gather information and make sure you have a clear understanding of the problem at hand. Assumption: biggest issue is decrease in north start metric: # of bookings Prioritize and Define Goals: Once you have a clear understanding of the issue, outline the goals you'd like to achieve in solving it. Increasing booking conversions, reducing friction in the bo"See full answer

PTL - "Clarify the default pick up location/pin feature - I'm assuming it lets you define a location in settings that is used for pickups unless you over ride it. this is a rider feature. It is not used by the driver to specify where they want to pick up riders Feature goal Make it simpler for the user to book a ride as they no longer need to type in an address when going to the default location User Journey assuming they have already set the default location they open the app cl"See full answer

Sneha S. - "Clarifying questions and assumptions: Personalised news feed is the culmination of curated posts, events, ads , videos, etc that is unique to each user. potentially this means that no 2 feeds are the same. I am assuming we are talking about the Facebook Blue app, since the term Newsfeed is generally associated with this app although the feed on Insta too is personalised. Thank you for this question. here is how i would structure my thoughts on arriving at success metrics for Personalised Ne"See full answer

pmpractice - "I would structure my answer in the following way: What's the situational context? Mission of Uber Making transportation easy by creating a platform for connecting drivers and riders Key market trends: In top tier cities there are players in the food delivery market and the size of the pie is growing fast What would feed into the decision-making? The new platform should be able to connect customers and restaurants. The key things needed to make this platform success"See full answer

Kushagra manish -. - " a. The above scenario leads us to believe that the project ClickUp suffers from customer engagement. It also leads us to believe that ClickUp has trouble on-boarding non-traditional customers, since most of the current users already have a taste of conventional PM tools like JIRA, Monday and Asana. This would lead us to believe that the customers have trouble on-boarding themselves, or find it much more difficult to use this app in the day-to-day. Hence what would help is to focus on the DAU/MA"See full answer

Palak A. - "By looking at QPS prolly! I mean that's the success metric for it after all, right? Maybe not, love to know your thoughts down below."See full answer

Irina L. - "I’ve named Netflix, Acloset, Youtube music. Focused of YouTube music, increasing social interaction of existing users."See full answer

Rev - "Acquisition: #DAU, #MAUs Engagement: listening duration #songs liked/ shared/ added to playlists from the recommendation list #times recommended songs are listened to Benchmark the above with original metrics (before implementing the change) "See full answer

Nishant V. - "Clarify: Across all platforms? - Yes Specific geographies? - No Any specific users? Like >60 years - No Benefits of profile picture: User can find their friends by identifying them through profile picture. Helps in understanding if the profile is genuine. Also establishes trust in the platform. Users checking profiles is also a way for users to engage on the platform. Possible decisions: Remove profile upload feature Make it optional No change Approach to make decis"See full answer