Product Manager Interview Questions

Review this list of 1,618 product manager interview questions and answers verified by hiring managers and candidates.
  • DoorDash logoAsked at DoorDash 
    Video answer for 'How would you increase user engagement as a PM for Spotify?'
    +5

    "Clarifying Questions: Do we want to target a particular geography or location or should it be done globally? Assume global Is there any particular platform and device we are targeting (App/web) or should it be cross platforms? Cross platforms Can I think about it as Product led solutions or do you want to consider marketing alternatives as well? Let's start with Product led solutions & later if time permits, we can touch on the marketing side as well Are there any constra"

    Hashmina H. - "Clarifying Questions: Do we want to target a particular geography or location or should it be done globally? Assume global Is there any particular platform and device we are targeting (App/web) or should it be cross platforms? Cross platforms Can I think about it as Product led solutions or do you want to consider marketing alternatives as well? Let's start with Product led solutions & later if time permits, we can touch on the marketing side as well Are there any constra"See full answer

    Product Manager
    Product Design
    +2 more
  • +2

    "I used the GAME method. Started first with defining the product and setting the mission and goal for Zoom. Stated that the product grew in popularity in 2020-2021 for both business and personal use, but since lockdown ended, shifted to business use. Goal is to effortlessly and seamlessly connect people anywhere. Focused on the business use case and stated Zoom makes revenue through contracts signed with various enterprises. Due to maturity of the product and business focused, said it make"

    Jeffrey F. - "I used the GAME method. Started first with defining the product and setting the mission and goal for Zoom. Stated that the product grew in popularity in 2020-2021 for both business and personal use, but since lockdown ended, shifted to business use. Goal is to effortlessly and seamlessly connect people anywhere. Focused on the business use case and stated Zoom makes revenue through contracts signed with various enterprises. Due to maturity of the product and business focused, said it make"See full answer

    Product Manager
    Analytical
  • +2

    "We'll consider cost-effectiveness, environmental impact, convenience, and scalability. Here are key metrics and trade-offs to consider: Cost Metrics Operational Costs: Compare the direct costs associated with operating each mode of transit, including vehicle maintenance, fuel or energy, and driver salaries. Subsidization Level: Assess how much subsidy each option requires per ride or per passenger to remain free or low-cost to employees. Cost Efficiency: Analyze the cost p"

    Siddhant S. - "We'll consider cost-effectiveness, environmental impact, convenience, and scalability. Here are key metrics and trade-offs to consider: Cost Metrics Operational Costs: Compare the direct costs associated with operating each mode of transit, including vehicle maintenance, fuel or energy, and driver salaries. Subsidization Level: Assess how much subsidy each option requires per ride or per passenger to remain free or low-cost to employees. Cost Efficiency: Analyze the cost p"See full answer

    Product Manager
    Analytical
  • +4

    "Clarifications: Where are we launching? -- US first 1:1 or n:n video conferencing? -- you assume Consumers or Business? -- consumers Part of FB or standalone product? -- part of messenger app Is it MVP launch or a full feature product? -- MVP What capabilities exist in the video conference product? -- you assume what capabilities will be > Trends and Markets Competitors: Consumer Zoom Google Meet Business: Slack MS Teams Trends: More and more people are usi"

    Aniket A. - "Clarifications: Where are we launching? -- US first 1:1 or n:n video conferencing? -- you assume Consumers or Business? -- consumers Part of FB or standalone product? -- part of messenger app Is it MVP launch or a full feature product? -- MVP What capabilities exist in the video conference product? -- you assume what capabilities will be > Trends and Markets Competitors: Consumer Zoom Google Meet Business: Slack MS Teams Trends: More and more people are usi"See full answer

    Product Manager
    Execution
    +1 more
  • +6

    "As a PM i received a feedback from my program manager on my style of verbal communication. It is about me speaking faster when i wanted to get away with a topic that i wasn't confident (may be not backed up with data, or still in process of getting detailed insight of a problem etc.). Whereas when I'm confident I tend to speak slowly or more assertively that made people to follow easily. I welcomed that feedback so from then on when I'm not confident in a topic I became more assertive to let pe"

    Rajesh V. - "As a PM i received a feedback from my program manager on my style of verbal communication. It is about me speaking faster when i wanted to get away with a topic that i wasn't confident (may be not backed up with data, or still in process of getting detailed insight of a problem etc.). Whereas when I'm confident I tend to speak slowly or more assertively that made people to follow easily. I welcomed that feedback so from then on when I'm not confident in a topic I became more assertive to let pe"See full answer

    Product Manager
    Behavioral
    +7 more
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  • +14

    "First I'd like to clarify the definition of reactions and confirm that it's same as what exists today. Definition: Reactions provides users the ability to provide richer expression beyond 'like' Business goal: Since this is a mature product, the business goal is to improve user engagement Product goal: Bring people closer together by letting people provide more accurate sentiment to the community based on the content Personas: 1. Content creator 2. user using reactions **Li"

    P R. - "First I'd like to clarify the definition of reactions and confirm that it's same as what exists today. Definition: Reactions provides users the ability to provide richer expression beyond 'like' Business goal: Since this is a mature product, the business goal is to improve user engagement Product goal: Bring people closer together by letting people provide more accurate sentiment to the community based on the content Personas: 1. Content creator 2. user using reactions **Li"See full answer

    Product Manager
    Analytical
    +1 more
  • +6

    "Clarifying question: may I assume that this would be for all new units that Roku would be selling? Ie. they wouldn't be sending new remotes to existing Roku customers? (assume interviewer agrees) Here's how I would approach this analysis: Identify purpose and value of this button for customers Identify the purpose and value for HBO/Max and Roku Posit: HBO should be willing to pay up to the value that HBO/Max gets minus potential discount by Roku for the value that Roku would get Pre"

    Anonymous Sparrow - "Clarifying question: may I assume that this would be for all new units that Roku would be selling? Ie. they wouldn't be sending new remotes to existing Roku customers? (assume interviewer agrees) Here's how I would approach this analysis: Identify purpose and value of this button for customers Identify the purpose and value for HBO/Max and Roku Posit: HBO should be willing to pay up to the value that HBO/Max gets minus potential discount by Roku for the value that Roku would get Pre"See full answer

    Product Manager
    Product Strategy
  • "1. Understand the "Why" (Deep Dive) - Before jumping to solutions, as a PM needs to precisely understand why users are unhappy. NPS gives us a score, but not the reasons. (0 -4 weeks) Analyze Feedback: Go beyond the score. What are Detractors (0-6) saying? What do Promoters (9-10) love? Qualitative Research:(VOC- voice of the customer) Conduct user interviews, analyze support tickets, and observe product usage. Pinpoint specific pain points (e.g., slow p"

    Vishnu G. - "1. Understand the "Why" (Deep Dive) - Before jumping to solutions, as a PM needs to precisely understand why users are unhappy. NPS gives us a score, but not the reasons. (0 -4 weeks) Analyze Feedback: Go beyond the score. What are Detractors (0-6) saying? What do Promoters (9-10) love? Qualitative Research:(VOC- voice of the customer) Conduct user interviews, analyze support tickets, and observe product usage. Pinpoint specific pain points (e.g., slow p"See full answer

    Product Manager
    Analytical
    +1 more
  • +3

    "Assumptions and Clarifications! 1 . What is the aim? increase monetization or to just provide easy accessible food for customers 2.What are the supposed items to be available in the vending machines? 3.How many Vending Machines per hotel if more than 1 Can we add different items in the machines or are they supposed to be similar? 4.Which company is looking to Design this machine?Is it google? Or some other company? 5.These machines should they be available to paying guests or visitors or bot"

    Prabhav G. - "Assumptions and Clarifications! 1 . What is the aim? increase monetization or to just provide easy accessible food for customers 2.What are the supposed items to be available in the vending machines? 3.How many Vending Machines per hotel if more than 1 Can we add different items in the machines or are they supposed to be similar? 4.Which company is looking to Design this machine?Is it google? Or some other company? 5.These machines should they be available to paying guests or visitors or bot"See full answer

    Product Manager
    Product Design
    +1 more
  • "First, lets dive deeper into the question. I would ask - What are the top challenges facedtoday? What user segments work well, and what do we want to focus on? What do we know about competitors, and what can we learn from them? What user flows have the highest engagement in VR today? Are we focusing on consumer use cases or enterprise? Are we tackling activation or retention, or do we want to increase engagement? To build a strategy here I would target this from four differe"

    Anonymous Minnow - "First, lets dive deeper into the question. I would ask - What are the top challenges facedtoday? What user segments work well, and what do we want to focus on? What do we know about competitors, and what can we learn from them? What user flows have the highest engagement in VR today? Are we focusing on consumer use cases or enterprise? Are we tackling activation or retention, or do we want to increase engagement? To build a strategy here I would target this from four differe"See full answer

    Product Manager
    Product Strategy
  • Google logoAsked at Google 

    "slack. it's one of the daily productivity tools I need to use. slack is to make the collaborative work quicker, easier, and less formal. it's an instant message app with different features built on. the main user value is to improve the communication efficiency. the main business value is the paid seats and revenue. I like so many things but also suffer from other things. slack target enterprise users, community users, smb users. I fall under the first 2 buckets. personally I have high torre"

    Tian H. - "slack. it's one of the daily productivity tools I need to use. slack is to make the collaborative work quicker, easier, and less formal. it's an instant message app with different features built on. the main user value is to improve the communication efficiency. the main business value is the paid seats and revenue. I like so many things but also suffer from other things. slack target enterprise users, community users, smb users. I fall under the first 2 buckets. personally I have high torre"See full answer

    Product Manager
    Product Design
    +1 more
  • "I like chatgpt for the following users Getting industry references are easy and time saving Getting recommendations is very easy Responses are accurate I use chatgpt to get feedback on content and identify gaps in my documentation or thought process I use chatgpt as a search engine and to get conscise situation based information. Chatgpt offers varierty of other tools in the explore version where similar users can create different content PRD template Chatgpt users 1."

    Shraddha D. - "I like chatgpt for the following users Getting industry references are easy and time saving Getting recommendations is very easy Responses are accurate I use chatgpt to get feedback on content and identify gaps in my documentation or thought process I use chatgpt as a search engine and to get conscise situation based information. Chatgpt offers varierty of other tools in the explore version where similar users can create different content PRD template Chatgpt users 1."See full answer

    Product Manager
    Product Design
    +3 more
  • +6

    "Clarifying questions Scope: Just Reels in Facebook, or Instagram too? Mobile and desktop? Goal: Any specific goal we know of or up to me to decide? Framework/Overview Strategy Metric options with pros/cons North Star Metric (NSM) Risks & countermetrics Strategy / The Why: we want to give people … Meta: the power to build community + Bring people closer together Reels: new form of self-expression / entertainment with short form video and pro editing tools Ads in Re"

    Mike Z. - "Clarifying questions Scope: Just Reels in Facebook, or Instagram too? Mobile and desktop? Goal: Any specific goal we know of or up to me to decide? Framework/Overview Strategy Metric options with pros/cons North Star Metric (NSM) Risks & countermetrics Strategy / The Why: we want to give people … Meta: the power to build community + Bring people closer together Reels: new form of self-expression / entertainment with short form video and pro editing tools Ads in Re"See full answer

    Product Manager
    Analytical
    +2 more
  • "Clarifying Questions Are we an EdTech company adding this as a new arm, or building a new product? → New product Is the learning mode online or offline? → User can choose Are we focusing on any specific instruments? → No, any instrument Does our product include a marketplace for purchasing instruments? → No Are we building a mobile app or web platform? → Both, for India location User Personas Music Enthusiasts – Full-time learners aim"

    Preetham m P. - "Clarifying Questions Are we an EdTech company adding this as a new arm, or building a new product? → New product Is the learning mode online or offline? → User can choose Are we focusing on any specific instruments? → No, any instrument Does our product include a marketplace for purchasing instruments? → No Are we building a mobile app or web platform? → Both, for India location User Personas Music Enthusiasts – Full-time learners aim"See full answer

    Product Manager
    Product Design
  • +8

    "Clarifying questions: What city/ country are we talking about? Indian metro. What all counts as a grocery store? Do have to cover dark stores as well which are not open to public? Only consider all grocery stores where public pick up is allowed. Do we have to include hyper markets/ super markets as well or only smaller stores? Include both. Okay, so I would be considering the Indian metro of Bangalore here. The overall equation is , **total number of grocery stores = Number of small grocer"

    Kartikeya N. - "Clarifying questions: What city/ country are we talking about? Indian metro. What all counts as a grocery store? Do have to cover dark stores as well which are not open to public? Only consider all grocery stores where public pick up is allowed. Do we have to include hyper markets/ super markets as well or only smaller stores? Include both. Okay, so I would be considering the Indian metro of Bangalore here. The overall equation is , **total number of grocery stores = Number of small grocer"See full answer

    Product Manager
    Estimation
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Video answer for 'Redesign the airport experience.'
    +8

    "I would like to speak loud to narrow the scope of this question so I can be effective in identifying a solution to the problem on hand. Hope that is OK. You mentioned, “Re-design the airport experience”. Is there a goal for this re-design exercise? Some top goals that come to my mind are the following. Please guide me so I can set it and we can proceed from there. “Increase the number of passengers who travel to and from this airport” “Improve customer satisfaction” **“Get in"

    Tara J. - "I would like to speak loud to narrow the scope of this question so I can be effective in identifying a solution to the problem on hand. Hope that is OK. You mentioned, “Re-design the airport experience”. Is there a goal for this re-design exercise? Some top goals that come to my mind are the following. Please guide me so I can set it and we can proceed from there. “Increase the number of passengers who travel to and from this airport” “Improve customer satisfaction” **“Get in"See full answer

    Product Manager
    Product Design
    +1 more
  • +2

    "Clarifying questions Define ride sharing app: An app for people who wish to go from one place to another and they prefer to share the ride with fellow riders who are heading to the common route. This app provides a way to book a shared cab or Auto. Type of rides: Does not include luxury cars We are trying to enhance customer experience by ensuring less cancellations from user's side rather then cancellation from driver's side. No timelines involved Need to consider competitors"

    Madhuri J. - "Clarifying questions Define ride sharing app: An app for people who wish to go from one place to another and they prefer to share the ride with fellow riders who are heading to the common route. This app provides a way to book a shared cab or Auto. Type of rides: Does not include luxury cars We are trying to enhance customer experience by ensuring less cancellations from user's side rather then cancellation from driver's side. No timelines involved Need to consider competitors"See full answer

    Product Manager
    Product Strategy
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Product Manager
    Execution
    +1 more
  • +2

    "First, let’s discuss why this is important for any platform business Think of platform businesses like Amazon or YouTube as matchmakers. They connect people who want something with those who provide it, whether it's products or content. But here's the catch: users trust these platforms to make sure they're getting good stuff. They want genuine products, safe content, and no scams. So, platforms need to be like guardians. They check suppliers and content creators to make sure they're not"

    Jay K. - "First, let’s discuss why this is important for any platform business Think of platform businesses like Amazon or YouTube as matchmakers. They connect people who want something with those who provide it, whether it's products or content. But here's the catch: users trust these platforms to make sure they're getting good stuff. They want genuine products, safe content, and no scams. So, platforms need to be like guardians. They check suppliers and content creators to make sure they're not"See full answer

    Product Manager
    Product Design
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