Product Strategy Interview Questions

Suhasan C. - "Clarifying questions: In which environment are we using the AmazonEcho? in mobile devices? Car? Echo devise at home? I think the following groups make the best target according to the order If the Echo is in-home devices: Kids and Teens Elderly Physically Challenged Eg. Blind or Deaf Others If the Echo is in a Car/Vehicle: Uber/Lyft or Taxi drivers Long-distance travelers taking road trip"See full answer

Arista V. - "Assumption: Considering the launch of a product r a service based company in a new market: 1) Need of the product / service - consumer needs 2) Presence of competitor and their market share 3) Consumer behaviour - can this be changed if such need doesn't exist explicitly( ex: ride hailing) 4) Existing price of the product 5) Marketing spend to launch in that market and opportunity to make revenue"See full answer

Roy C. - "Note: This is my answer that I generated loosely while I was practicing this question. I didnt want to go down the product design framework as this is more of an execution question, so I came up with my own zombified framework to focus more on strategy + execution. Open to feedback on my answer - understand its not the most perfect! Question: How would I launch a digital library product as a Google PM Clarifications: Standalone product? : standalone Region specific: No (up to me) Goa"See full answer

Anjali M. - "Why? Uber is on demand platform, that leverages shared economy to power movement from Point A to B. Ubers business today is around 3 primary segments - Mobility, Deliveries, Freight. Mobility is the core product that enables riders to move from point A to Point B Using variety vehicles. Segment Users based on Usage / Frequency Daily - Prefers frequent but short trips, values convenience Occasional - Business professionals, even"See full answer

Irma M. - "In this question, we don't want to jump the gun and say "yes, there should definitely be 2 different apps". Maybe there should be instead of jumping to building two apps, we must first ask a few questions and diagnose the problem, use case, and smallest amount of work we can do to get a return on data. I'd first look at the long term mission or value of Robinhood. Is it to make investing more accessible to novice investors or to focus on building up portfolios of veteran investors and recognize"See full answer

M N. - "Assuming alternative for commuters currently is public transport. Commuter painpoints: Public transport timings are not reliable Paying fare, buying tickets, refilling fare cards can be cumbersome. Safety Current rideshare options are expensive Getting to public transport stations is inconvenient. Potential solutions: Improve public transit ETA accuracy on Lyft app using historical data and better data integration with transit companies. Integrate with multiple public tra"See full answer

Abhilash K. - "Minimum viable product is a product with a minimum set of features that are sufficient to gather information if customers are going to use it or are sufficient to answer the questions for the problems that are we are specifically trying to solve. In order to prioritize features it is critical to consider following points. What is the problem we are trying to solve? Understand the context. Identify the features that you need to solve the problem while ensuring that features are in sync with"See full answer

stash - "Clarification LinkedIn Premium is a premium offering for LinkedIn members through which they get access to some additional features that are not available in the free version. Members can use these features to meet their goals When we talk about LinkedIn premium we are focused on the career product and not the sales / recruiter products? —> Yes, focused on individual members. Sales needs are solved through sales navigator and recuriter lite which are specialized premium tools *Goals"See full answer

Meet P. - "Improve Swiggy’s Revenue What time period? Improve to what extent? Increasing Swiggy’s revenue in next one year (assume) Any specific segment of Business? Swiggy’s Mission Statement : To make food eating experience as comfortable, convenient & authentic. Type of Business Swiggy is in Food Delivery Grocery Delivery - Instamart Dining Let’s Aim for one Business line say Food Delivery lets breakdown the revenue maths for the business and see what we can do to improve revenue F"See full answer

Srisha K. - "I answered taking Restaurant as a sub product area and built the strategy around that."See full answer

Anjaly J. - "Who is the competition ? Apple , Samsung, Huawei, Oneplus By working on the below -ves: What are the -ves when compared to the competitors ? Price : Why would people buy similar features for a higher price when available on a low cost phone ? Design / Looks : Millennials / Alpha generation go by the looks of the phone. Funky colors : Pixel have funky colored phones (+ve and -ve) Performance : One plus performance being better than Pixel UI : Stock Android vs Custom UI What"See full answer

Anonymous Tapir - "After clarifying the question, answered in following way: Defined what is Google Map. Discussed its history and dominant #1 current market position Aligned with the Google's mission Listed few users segments and few features for roadmap and discussed technology advancements & need to continue to innovate and differentiate aggressively"See full answer

Dhirendra S. - "I will start by asking some of the clarifying questions here - Does the interviewer want me to focus on any specific region or it's a global product - What's the timeline we are looking over here - Any specific problem statement that I should be focusing on - Any specific objective that they want me to drive Some of these questions will help to get my head straight and align myself with the interviewer. (2 mins to jot down my thoughts ) Answer - Problem statement : Will focus on the cha"See full answer

Srikanth A. - "Clarify - What is the product ? Autonomous driving capability Technology as a vehicle to drive man driver capability What is the current stage of project ? Technology is ready I will start by understanding the Goal, Intention behind this initiative as I am considering myself new PM joined this team and I have to come up with go to market strategy. Goal - More users to adopt and build trust with self driving car capability. Target user persona End user Businesses -Rideshare service -Food"See full answer

Jessica A. - "Clarifying Qs: Question: Would this be a standalone platform, or be integrated into the existing LinkedIn web application and mobile applications? Answer: Integrated into the existing LinkedIn web application and mobile applications. Question: What are the goals of a video conferencing platform for LinkedIn? Answer: You decide. Let's think about LinkedIn's mission statement, which is to connect the world's professionals to make them more productive and successful. LinkedIn's co"See full answer

Nishant K. - "This is the reason we PMs get bad name,lol! People are so busy in parroting the framework and answers that they don't even bother to read the question :D "See full answer

Nishant V. - "Clarify: Across all platforms? - Yes Specific geographies? - No Any specific users? Like >60 years - No Benefits of profile picture: User can find their friends by identifying them through profile picture. Helps in understanding if the profile is genuine. Also establishes trust in the platform. Users checking profiles is also a way for users to engage on the platform. Possible decisions: Remove profile upload feature Make it optional No change Approach to make decis"See full answer

Tony A. - "Get alignment with interviewer on how Gen AI works, then talk about the automotive space with value chain analysis on high level: 1. Design the automobile 2. Source components 3 assemble 4. Market 5. sell to customer 6 vehicle operation and maintenance. Competition: Hyper competitive industry with ~10 big manufacturers in the world. Trends: EV, Self-driving Potential Goals for the Automotive company Gen AI use case: Gain market share by offering Gen AI driven value to its customers Bi"See full answer