Product Strategy Interview Questions

Exponent - "This may seem tricky at first, but this is actually an Expansion problem, since we're expanding to a new market. The only difference is this is specifically for small businesses within that market. This is the formula you should use when tackling these types of interview questions: Ask clarifying questions Perform user analysis Market risk analysis State goals Perform channel analysis Prioritize growth channels Strategy Summarize Witho"See full answer

Rika S. - "Snapchat's mission is to re-create how people use camera to capture their life moments. Snapchat's user base is comprised of Gen Z and Millenials, capturing the ~ 12-35 year old age group. Snapchat's goal is to keep these users engaged so they don't leave for enticing competitors like Tic Toc and Quibi. Tic Toc and Quibi are major competitors to Snapchat and they seem to compete on original content. They've partnered with celebrities and media brands to produce really engaging, high quality co"See full answer

Anonymous Finch - "great answer!"See full answer

Varun J. - "Feel free to download the full assignment (with screens) here: https://www.varunja.in/blog/assignment, cheers! Expected Outcome: Users: What do you know about the users of WhatsApp? What do they want? Features: What features will you build? Prioritization: What will be in your MVP and what will be in your 2.0 version? After you have decided on the MVP: Engineering: How hard is this to build? How long might it take? Are there ways to build a solution more"See full answer

Vidur K. - "Clarifying Questions First, let me try to clarify what kind of self-driving car are we talking about here. Let' say, we have the following top-level assumptions: Fully autonomous Family Sedan Car US Market This technology is only available with Google In a real face-to-face interview would pause to ask the interviewer to correct assumptions or ask for other features. Consumer Family - uses the autonomous ability of the car to spend time with kids while dropping them off to"See full answer

Anjan M. - "Product - Google Glass Undefined Core Segment & Jobs-to-Be-Done - Google pitched Glass to “everyone” but never clarified a must-have use case for any one group. Improper Category Context - It was positioned as a lifestyle product, but could not justify a use case that a mobile device could not already do. Premium Pricing of a Prototype- Explorer Edition cost 1500 usd. This gap alienated hobbyists and discouraged volume sales. Privacy Backlash- The Always-on camera r"See full answer

Suhasan C. - "Clarifying questions: In which environment are we using the AmazonEcho? in mobile devices? Car? Echo devise at home? I think the following groups make the best target according to the order If the Echo is in-home devices: Kids and Teens Elderly Physically Challenged Eg. Blind or Deaf Others If the Echo is in a Car/Vehicle: Uber/Lyft or Taxi drivers Long-distance travelers taking road trip"See full answer

Irma M. - "In this question, we don't want to jump the gun and say "yes, there should definitely be 2 different apps". Maybe there should be instead of jumping to building two apps, we must first ask a few questions and diagnose the problem, use case, and smallest amount of work we can do to get a return on data. I'd first look at the long term mission or value of Robinhood. Is it to make investing more accessible to novice investors or to focus on building up portfolios of veteran investors and recognize"See full answer

M N. - "Assuming alternative for commuters currently is public transport. Commuter painpoints: Public transport timings are not reliable Paying fare, buying tickets, refilling fare cards can be cumbersome. Safety Current rideshare options are expensive Getting to public transport stations is inconvenient. Potential solutions: Improve public transit ETA accuracy on Lyft app using historical data and better data integration with transit companies. Integrate with multiple public tra"See full answer

Roy C. - "Note: This is my answer that I generated loosely while I was practicing this question. I didnt want to go down the product design framework as this is more of an execution question, so I came up with my own zombified framework to focus more on strategy + execution. Open to feedback on my answer - understand its not the most perfect! Question: How would I launch a digital library product as a Google PM Clarifications: Standalone product? : standalone Region specific: No (up to me) Goa"See full answer

stash - "Clarification LinkedIn Premium is a premium offering for LinkedIn members through which they get access to some additional features that are not available in the free version. Members can use these features to meet their goals When we talk about LinkedIn premium we are focused on the career product and not the sales / recruiter products? —> Yes, focused on individual members. Sales needs are solved through sales navigator and recuriter lite which are specialized premium tools *Goals"See full answer

Anjali M. - "Why? Uber is on demand platform, that leverages shared economy to power movement from Point A to B. Ubers business today is around 3 primary segments - Mobility, Deliveries, Freight. Mobility is the core product that enables riders to move from point A to Point B Using variety vehicles. Segment Users based on Usage / Frequency Daily - Prefers frequent but short trips, values convenience Occasional - Business professionals, even"See full answer

Abhilash K. - "Minimum viable product is a product with a minimum set of features that are sufficient to gather information if customers are going to use it or are sufficient to answer the questions for the problems that are we are specifically trying to solve. In order to prioritize features it is critical to consider following points. What is the problem we are trying to solve? Understand the context. Identify the features that you need to solve the problem while ensuring that features are in sync with"See full answer

Meet P. - "Improve Swiggy’s Revenue What time period? Improve to what extent? Increasing Swiggy’s revenue in next one year (assume) Any specific segment of Business? Swiggy’s Mission Statement : To make food eating experience as comfortable, convenient & authentic. Type of Business Swiggy is in Food Delivery Grocery Delivery - Instamart Dining Let’s Aim for one Business line say Food Delivery lets breakdown the revenue maths for the business and see what we can do to improve revenue F"See full answer

Anjaly J. - "Who is the competition ? Apple , Samsung, Huawei, Oneplus By working on the below -ves: What are the -ves when compared to the competitors ? Price : Why would people buy similar features for a higher price when available on a low cost phone ? Design / Looks : Millennials / Alpha generation go by the looks of the phone. Funky colors : Pixel have funky colored phones (+ve and -ve) Performance : One plus performance being better than Pixel UI : Stock Android vs Custom UI What"See full answer

Srisha K. - "I answered taking Restaurant as a sub product area and built the strategy around that."See full answer

Nishant V. - "Clarify: Across all platforms? - Yes Specific geographies? - No Any specific users? Like >60 years - No Benefits of profile picture: User can find their friends by identifying them through profile picture. Helps in understanding if the profile is genuine. Also establishes trust in the platform. Users checking profiles is also a way for users to engage on the platform. Possible decisions: Remove profile upload feature Make it optional No change Approach to make decis"See full answer