"I would apply the CIRCLES framework to this problem.
Context: The mortgage industry is based on front to broken back-office operational processes, fragmented data, rates war, non-clarity on appraisal. The coming age of digital savvy Millenials who wants a one-stop shop for all their banking needs in a techno-savy way will pave the way for mortgage disruption.
Goal: Metrics to optimize - increase market share in Loan origination, increase revue and increase customer stickiness on the plat"
Kunal M. - "I would apply the CIRCLES framework to this problem.
Context: The mortgage industry is based on front to broken back-office operational processes, fragmented data, rates war, non-clarity on appraisal. The coming age of digital savvy Millenials who wants a one-stop shop for all their banking needs in a techno-savy way will pave the way for mortgage disruption.
Goal: Metrics to optimize - increase market share in Loan origination, increase revue and increase customer stickiness on the plat"See full answer
"Clarify: Are we specifically referring to the point in time after a customer places an order to a restaurant, in the context of Doordash? Or are we talking about a generic online order? (Assume former)
I am going to walk through what I think our business and product goal is, followed by the users and their painpoints in the workflow after they place an order. Then I will prioritize which pain points to solve for based on business objective and some other factors, and finally brainstorm and prio"
Anonymous Crab - "Clarify: Are we specifically referring to the point in time after a customer places an order to a restaurant, in the context of Doordash? Or are we talking about a generic online order? (Assume former)
I am going to walk through what I think our business and product goal is, followed by the users and their painpoints in the workflow after they place an order. Then I will prioritize which pain points to solve for based on business objective and some other factors, and finally brainstorm and prio"See full answer
"Thanks for the question -
What is your definition of the challenges - There can be multiple gaps and opportunities - Is there any specific opportunity you want me to look - Are free to assume
My understanding of online purchase can be card not present or e-commerce - any specific you want to look
Region - USA
Goal - Feel free to assume - Trust
Timeline - Say about a year
Take a pause -
Segment 1 - Online shoppers only
Segment 2 - Strictly Brick and Mortar
Segment 3 - S"
Product V. - "Thanks for the question -
What is your definition of the challenges - There can be multiple gaps and opportunities - Is there any specific opportunity you want me to look - Are free to assume
My understanding of online purchase can be card not present or e-commerce - any specific you want to look
Region - USA
Goal - Feel free to assume - Trust
Timeline - Say about a year
Take a pause -
Segment 1 - Online shoppers only
Segment 2 - Strictly Brick and Mortar
Segment 3 - S"See full answer
"\\\Start by saying thanks for the questions\\\
Apple maps is a utility product that allows users to navigate from point A to point B and find transit. It is exclusive to Apple devices
Ask Clarifying QQ -
What is the definition of the business owner - <500,000 USD in revenue per year
Why you are targeting this segment - Apple maps can be a platform of choice for the business owners
Why the current consumer version is not suitable - Not suitable to the needs of the SMB
How do you define"
Product V. - "\\\Start by saying thanks for the questions\\\
Apple maps is a utility product that allows users to navigate from point A to point B and find transit. It is exclusive to Apple devices
Ask Clarifying QQ -
What is the definition of the business owner - <500,000 USD in revenue per year
Why you are targeting this segment - Apple maps can be a platform of choice for the business owners
Why the current consumer version is not suitable - Not suitable to the needs of the SMB
How do you define"See full answer
Product Manager
Product Design
+1 more
🧠 Want an expert answer to a question? Saving questions lets us know what content to make next.
"Clarification questions
Is this a new app or an existing one? - new
Is this going to be part of fb or stand-alone - fb
app or web - app
geo - any/US
consider pre covid or covid - covid
Grocery store - physical or online store? - physical store
FB mission - connect people together
The goal of the grocery store - help local stores to connect with users and drive more revenue
Users
Shoppers
13 - 21 - limited shopping power
21 to 50 - tech-savvy, a fb account already.
50+ - not"
Mahesh M. - "Clarification questions
Is this a new app or an existing one? - new
Is this going to be part of fb or stand-alone - fb
app or web - app
geo - any/US
consider pre covid or covid - covid
Grocery store - physical or online store? - physical store
FB mission - connect people together
The goal of the grocery store - help local stores to connect with users and drive more revenue
Users
Shoppers
13 - 21 - limited shopping power
21 to 50 - tech-savvy, a fb account already.
50+ - not"See full answer
"Clarification/Problem
What is the timeline that we're working with? (You Choose)
What is the criteria for how you'd define an improvement or success? (You Choose)
Is there a specific area of the DMV experience that you want me to improve? (No)
Are we thinking about this from the perspective of the DMV? (Yes)
What is the market that we should be thinking about or focusing on? (US)
Business Objective
The DMV has a couple of key goals:
To help uniquely identify which vehi"
Deric C. - "Clarification/Problem
What is the timeline that we're working with? (You Choose)
What is the criteria for how you'd define an improvement or success? (You Choose)
Is there a specific area of the DMV experience that you want me to improve? (No)
Are we thinking about this from the perspective of the DMV? (Yes)
What is the market that we should be thinking about or focusing on? (US)
Business Objective
The DMV has a couple of key goals:
To help uniquely identify which vehi"See full answer
"Clarifying questions:
What do we mean by a video conferencing app? Zoom or Messenger? A: More like Zoom
Is the app for B2B users or C2C users? A: Dealer's choice
What stage is this app at? Early-stage or has been in the market for a while? A: Current Player
This question will help decide if you will focus on Adoption or Engagement and retention...
Is there a specific market or user group we need to focus on? A: Dealer's choice
Is it a paid or free service? A: Both
The structure"
Ammro H. - "Clarifying questions:
What do we mean by a video conferencing app? Zoom or Messenger? A: More like Zoom
Is the app for B2B users or C2C users? A: Dealer's choice
What stage is this app at? Early-stage or has been in the market for a while? A: Current Player
This question will help decide if you will focus on Adoption or Engagement and retention...
Is there a specific market or user group we need to focus on? A: Dealer's choice
Is it a paid or free service? A: Both
The structure"See full answer
"Clarifying Question:
Are we talking about mission-oriented success or business-oriented success? [Let's assume mission-oriented]
Let's start by talking about where Pages fit into the mission of Facebook. Then we'll cover some relevant metrics, identify which are most important for measuring the success of Pages, and then talk about some trade-offs as part of a final recommendation.
Mission: Facebook's mission is to empower people to build community and to bring people closer togeth"
Ian S. - "Clarifying Question:
Are we talking about mission-oriented success or business-oriented success? [Let's assume mission-oriented]
Let's start by talking about where Pages fit into the mission of Facebook. Then we'll cover some relevant metrics, identify which are most important for measuring the success of Pages, and then talk about some trade-offs as part of a final recommendation.
Mission: Facebook's mission is to empower people to build community and to bring people closer togeth"See full answer
"Clarifying questions:
Will it be a separate app of Google maps or integrated into an existing one? Let's say it will be integrated into an existing app.
Which disabilities users have? Any of your choice.
For which audience are we building this product? Any exact geo, age, gender? Any of your choice.
How many resources we have? Any timeline for the product to be launched? Need to launch a product in a year and any resources required.
Google's mission is to organize the world's"
Maria T. - "Clarifying questions:
Will it be a separate app of Google maps or integrated into an existing one? Let's say it will be integrated into an existing app.
Which disabilities users have? Any of your choice.
For which audience are we building this product? Any exact geo, age, gender? Any of your choice.
How many resources we have? Any timeline for the product to be launched? Need to launch a product in a year and any resources required.
Google's mission is to organize the world's"See full answer
"Situation - A time when I worked well on a team was while I was working with the larger team at Blade to do the redesign before their IPO. Essentially, we had a month to launch a redesign (both visual and UX) of the entire project
Task - I was tasked to direct all design efforts and strategy for the mobile and web experience on blade - being a lead in the trifecta group.
Action - Through effective teamwork, we all led strategy and championed our areas of product, design and engineering. As a"
Ben G. - "Situation - A time when I worked well on a team was while I was working with the larger team at Blade to do the redesign before their IPO. Essentially, we had a month to launch a redesign (both visual and UX) of the entire project
Task - I was tasked to direct all design efforts and strategy for the mobile and web experience on blade - being a lead in the trifecta group.
Action - Through effective teamwork, we all led strategy and championed our areas of product, design and engineering. As a"See full answer
"I assume I'm a Product Manager at Uber Eats and I believe we are talking about a food delivery and grocery delivery application that's part of the Uber ecosystem.
Yes
Before I start looking into the problem statement, I want to ask a few clarifying questions if it's fine with you.
Yes
Is there any specific reason that I should know why Uber Eats could look into improving the product may be reasons such as an increase in customer queries, any competitive initiatives, etc.?
Nothing in spec"
Mahesh G. - "I assume I'm a Product Manager at Uber Eats and I believe we are talking about a food delivery and grocery delivery application that's part of the Uber ecosystem.
Yes
Before I start looking into the problem statement, I want to ask a few clarifying questions if it's fine with you.
Yes
Is there any specific reason that I should know why Uber Eats could look into improving the product may be reasons such as an increase in customer queries, any competitive initiatives, etc.?
Nothing in spec"See full answer
"Assumptions:
User type: school children living in the USA.
Form factor: mobile app on iOS and Android
Problem statement
School children all across the country visit museums 2-4 times in a year. The museums have info on the contents and layout but that is static.
Key value proposition of product is to guide users through the museum
Internal company assessment
Let's assume the interview is at Google. Google's mission is to organise the world's information so this problem aligns with"
Rahul J. - "Assumptions:
User type: school children living in the USA.
Form factor: mobile app on iOS and Android
Problem statement
School children all across the country visit museums 2-4 times in a year. The museums have info on the contents and layout but that is static.
Key value proposition of product is to guide users through the museum
Internal company assessment
Let's assume the interview is at Google. Google's mission is to organise the world's information so this problem aligns with"See full answer
"Design an accessible alternative to airport lounges.
Clarifying questions:
Is this global international airports or only US focused? - US to start
Goal:
To provide travelers a more accessible and comfortable travel experience.
Users:
Disabled / elderly travelers – need physical accessibility and sensory-friendly environments
Families with kids
Economy travelers – can’t access lounges but still want rest, Wi-Fi, and clean spaces.
Business travelers – want work pods, reliabl"
Eshaa D. - "Design an accessible alternative to airport lounges.
Clarifying questions:
Is this global international airports or only US focused? - US to start
Goal:
To provide travelers a more accessible and comfortable travel experience.
Users:
Disabled / elderly travelers – need physical accessibility and sensory-friendly environments
Families with kids
Economy travelers – can’t access lounges but still want rest, Wi-Fi, and clean spaces.
Business travelers – want work pods, reliabl"See full answer
"Clarifying Questions:
Do we have any specific goal in mind for this new product, for example targeting new audience, expansion to new places , catering to new need etc.
· I am going to assume targeting new audience
Do we have any constraints?
· No constraints
When you say restaurants does it mean casual restaurants, pubs, food joints 5 star hotels etc.
· I am going to assume all kind of restaurants who have already registered there establishments on Swiggy
Structure
User Segme"
Gaurav C. - "Clarifying Questions:
Do we have any specific goal in mind for this new product, for example targeting new audience, expansion to new places , catering to new need etc.
· I am going to assume targeting new audience
Do we have any constraints?
· No constraints
When you say restaurants does it mean casual restaurants, pubs, food joints 5 star hotels etc.
· I am going to assume all kind of restaurants who have already registered there establishments on Swiggy
Structure
User Segme"See full answer
"What can be a camera ?
point and shoot camera - to capture events
Video camera - to record events
Surveillance camera - cctv camera to monitor movements
Elderly
above 65 (male and female) with or without any medical condition
Elderly can be tech-savvy but majority would be non-tech savvy.
We can also further look to segment this customer base as elderly who are
Living with their Children
Living in foster care
Living alone
For the moment , i would restrict the geo"
Max V. - "What can be a camera ?
point and shoot camera - to capture events
Video camera - to record events
Surveillance camera - cctv camera to monitor movements
Elderly
above 65 (male and female) with or without any medical condition
Elderly can be tech-savvy but majority would be non-tech savvy.
We can also further look to segment this customer base as elderly who are
Living with their Children
Living in foster care
Living alone
For the moment , i would restrict the geo"See full answer
"Goals (Prod & Safeway)
User Groups:
Shoppers:
College Students
Professionals
Families
Elderly
New customers (not already in the store)
I selected elderly due to trends on the aging population being a significant population in the next decade and it being a group we have the most opportunity as Safeway to support.
Pain Points
**Most likely these customers are buying things in person or someone is purchasing items for them and gettin"
Anonymous Minnow - "Goals (Prod & Safeway)
User Groups:
Shoppers:
College Students
Professionals
Families
Elderly
New customers (not already in the store)
I selected elderly due to trends on the aging population being a significant population in the next decade and it being a group we have the most opportunity as Safeway to support.
Pain Points
**Most likely these customers are buying things in person or someone is purchasing items for them and gettin"See full answer
"Clarify:
User experience improvements or revenue based improvements for the company? (Assumed UX)
Can it be hardware or must it be software? (assumed I have the choice)
Position:
My favorite product is Airbnb. It's an app that let's people list their home for short term rental and then let's guests book those homes (or rooms) to stay in. It's used primarily for vacations but people all over the world now use it for business or even longer term stays. It's idea was pretty revolutionary a"
Joel A. - "Clarify:
User experience improvements or revenue based improvements for the company? (Assumed UX)
Can it be hardware or must it be software? (assumed I have the choice)
Position:
My favorite product is Airbnb. It's an app that let's people list their home for short term rental and then let's guests book those homes (or rooms) to stay in. It's used primarily for vacations but people all over the world now use it for business or even longer term stays. It's idea was pretty revolutionary a"See full answer
"I fumbled but my answer was along these lines
Clarification:
Are we talking about ChatGPT page or other ways to use it like API
Ans: page
When you say improve did you mean usage or monetization
Ans: you pick
We should pick user experience and usage since better product will enable easier monetization. Assume they monetize based on premium users subscription.
Lets talk about users
Business users
Individual users
Focus on business since traffic generated by individuals will not be as mu"
Manoj K. - "I fumbled but my answer was along these lines
Clarification:
Are we talking about ChatGPT page or other ways to use it like API
Ans: page
When you say improve did you mean usage or monetization
Ans: you pick
We should pick user experience and usage since better product will enable easier monetization. Assume they monetize based on premium users subscription.
Lets talk about users
Business users
Individual users
Focus on business since traffic generated by individuals will not be as mu"See full answer