Product Strategy Interview Questions

Sushant G. - "To roll out Instagram Reels, I will define my target customers as GenZ and newer generations. I will focus on design with 3 parameters - ease of use & stickiness, sharing, and comments+likes. Reels feature should be kept at prime location in the app, with easy option for user to navigate between reels. User should be shown reels based on his interest areas - reels skipped by user, reels seen repeatedly by user, reels shared by user, reels liked/commented by user. Reels share feature sho"See full answer

ready4new - "I will need to understand What are we selling and who is the target customer? Is one retail location per metro area enough or is the market big enough for multiple stores? What is the goal of future retail locations? Gauge the market for fit or drive revenue. If LA market is big enough for multiple stores, then for logistical reasons, I will prefer to open additional stores in the same geographic region. If LA market is not large enough, then my second store will be in an a different"See full answer

Priyanka S. - "I'd like to first clarify to understand where we currently stand- Have we already built the MLP pf the product or are we looking to solve for should we build this and if so, can we do this in 6 months? Assuming Scenario where the product is ready, looking for GTM feasibility I'll work with the dev and analytics team to understand the effort and timeline around experimentation. I'll also include marketing team to understand timelines post experiment if we were to launch. This will help us ident"See full answer

Lee J. - "Assumption: the revenue is on a yearly basis. Revenue = No. of users x price of product x frequency of purchase x size of purchase Product of Google Map = Ads by the merchants To double the revenue, Boost the number of merchants by reaching out to them Increase the price of ads (which is not ideal since it will disincentivise some merchants) Increase the frequency of their purchase in a year (Eg. previously merchants just put ads in Google Map for 6 years and now we can encourage"See full answer

Tony A. - "Get alignment with interviewer on how Gen AI works, then talk about the automotive space with value chain analysis on high level: 1. Design the automobile 2. Source components 3 assemble 4. Market 5. sell to customer 6 vehicle operation and maintenance. Competition: Hyper competitive industry with ~10 big manufacturers in the world. Trends: EV, Self-driving Potential Goals for the Automotive company Gen AI use case: Gain market share by offering Gen AI driven value to its customers Bi"See full answer

Claire W. - "Add more social features"See full answer

Calyan - "Launch p2p payments on a chat application Clarify - - - - - - - - - - - any specific chat app in mind? [no] Is there a 3rd party vendor tech we can incorporate [no, build grounds-up] Markets [US] Framing - - - - - - - - - - - Messaging apps mission: be the go-to destination for 1:1, n:n info sharing and comms. Use network effects to gain market share Biz/product goals: Growth, gain more market share Engagement: time spent, instances of interaction and sharing Revenue: ads,"See full answer

Shin K. - "First of all, there are different industries with different business in security measures which influence trends in the security industry as information they store and infrastructure they have are not the same. In this exercise, I'll take a look at the security industry in general and talk about the biggest trends from the perspectives of "lines of defense" for software in particular in: identify, data (on client and server side) and infrastructure. There are several topics associated with each"See full answer

Rose G. - "I'm working on a Health Data Warehouse product, that would allow smoother medical research is a highly regulated environment, in France. 0 - In the Healthtech world, Government Regulations have to be taken into account. In my product's case, they work in our favor as procedures for medical research were extremely complex and limited, and the government recently allowed a new regulatory environment: the HDW. There is always a risk though that the government itself places itself as a competitor"See full answer

Aniket B. - "Firstly lets note down the ways of monetization - Promotional Ads Paid Filters and AR effects Influencer promotional fee Instagram Additional Tools for Creators - subscription basis (analytics and management) > many influencers also run their own promotional campaigns to gain more and more followers on their handles - Instagram can use this opportunity (e-commerce sites ranking algorithm of different items/sellers) > promotional ads can affect slightly on user engagement but accord"See full answer

Exponent - "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. This could be confused with an expansion problem, but it's only asking for the risks. You should be thorough with the risks and identify as many as possible. Let's go over one possible solution: > Expanding to China could be a huge opportunity for Netflix, but it's definitely risky. I'd love to go over a few risks that we should consider. To me, the biggest risks are:Censorship > Chinese compet"See full answer

Anonymous Panda - "Goal: The goal of the product is to create a virtual communication system that enables the CEO/Executives of Google to have realistic in-person interactions with people located in different parts of the world. Identifying Different Users: CEO of Google Business executives and professionals Selecting Right User: The primary user for this product is the CEO of Google who needs to have a virtual communication system that can facilitate face-to-face interactions. Defining Features: High-q"See full answer

Amit S. - "Fast food service Good service application."See full answer

Atharva P. - "Problem: Facebook Jobs has seen a 20% increase in job listings, but employer response time to applicants has decreased by 20%. Goal: Investigate and address the decrease in employer response time. Assumptions and Clarifying Questions: Scope: Is this issue internal to Facebook or affecting external users? Timeline: Analyzing data from the past 6 months is assumed to be sufficient. Response Time Definition: Clarify the precise definition of "response time" (e.g."See full answer

Gourav G. - "Skeleton: Mission Goals and User segmentation User journey Metrics Pain points and opportunities experimentation Starting with Twitter's mission, "the power to create and share ideas and information without barriers", we are looking to empower people to be both consumers and creators. However, for the sake of this discussion, I want to focus on the consumer sides. As mentioned, our goal is to focus on user growth. But I want to understand if we are looking to acquire more 1s"See full answer

Ben G. - "Mobile typically involves creating designs optimized for smaller screens and touch-based interactions, while desktop designs are optimized for larger screens and mouse-based interactions. Mobile Pros: Greater accessibility: Mobile apps can be used anywhere, as long as the user has their phone. This makes them convenient for people whose rhythm of life is relatively high and requires quick and convenient access to modern technology, services, and gadgets. Wider audience: There are"See full answer

Exponent - "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. There's no set formula, but we recommend proposing at least three different reasons to answer the question. Let's go over one possible solution: > If I were TikTok, I would look to monetize it similar to Instagram, Twitter, and Facebook: through dedicated ad channels.Specifically having pre-roll ads appear on open, and ads appear in-feed every few videos. TikTok is the perfect platform to lever"See full answer