Product Strategy Interview Questions

Lalit S. - "As requirement here is to increase number of customer trading using the platform. To achieve this i will collect statistics about the list of customers registering based on the preferences. I will launch a survey which will collect their experience/preferences on various type of products available on the platform like equity, derivatives, mutual funds etc. Below are two features i will add to increase trading activity. Based on their highest order of preference, Create a feature on the produ"See full answer

Tian H. - "google photos is a tool where users can edit, organize, search and backup their photos. It's a main contribution of users' google drive storage usage. To use google drive, users have 15GB free storage and they can purchase google one to get more storage for photos. considering with the phones and social media popularity, people are taking more and more photos/videos more than ever. Google photos becomes one of the key growth boosters of google drive and google cloud. how to triple the google p"See full answer

Anna H. - "Great. I’d like to break down this by discussing impacts of post investment decisions for the Pixel handset lines at two levels of micro and macro evaluation, which will be able to lead us to an evidence-based answer of what I think Google should continue to invest and ramp up their investment to hit their target ROI. First, closely looking at micro aspects, Google’s business model is a so-called multisided platform, generating either free search engines and monetizing contents for Internet use"See full answer

Hl M. - "Clarifying Slack is a mature product in markets with millions of users B2B platform Expand customer base to school boards SWOT Technology is mature and well reputed Good privacy practices Threats Google school Microsoft learning education Zoom Journeys User Users for slack - for - school School boards 12 school boards Primary Secondary High Universities - Remote learning / Distant educations - Incumbents MooCs - Existing platform End Users: Students Teachers Administrators Ed"See full answer

Carlos L. - "There are many companies I’m excited about, but none captures my heart and imagination more than Lego. I have great memories of playing with Lego. I remember the thrill and happiness after completing a set and the excitement to show it to my family, relatives and friends. From a product standpoint, Lego offers a myriad of opportunities for growth in today’s context in which technology is ubiquitous. **Lego has faced several challenges over the years from expanding their user base, tradi"See full answer

Anonymous Kingfisher - "Let's say you are given a use case where Github's co-pilot introduces an inline citation feature (which basically gives you insights into a given code - mentioning the functions and related components for the selected code). How will you market this feature? To make users aware, what would the campaign proposal look like for both existing and new users? How would you measure the success of this product? What are some ways you'd try to market it?"See full answer

Anonymous Koala - "Goal: Google goal is to organize world information and make is it universally accessible Most of google business are focused on building platforms that facilitate one or more of the three below Provide data/information Search, Youtube, Generates user data⇒ Maps, Photos, Earn from advertising==> Adsense, Google Shopping, Search GOAL of Alarm clock is to show time and set/play Alarm If google wants to get into the alarm clock business the goal should be if it can facilitate one of"See full answer

Cristina E. - "The main strength is the huge market size that it already has. Other strength is the way google works is really familiar to everyone who use android Challenge Increase the revenue if the volume keeps at the same level Keep being in the top of mind on the users with the high competence"See full answer

Himant G. - "Opentable is integrated with google maps and can be used to book tables at restaurants. The idea is to extend the services for desks and offices. Market Opportunity With recent work from home and hybrid work structure, 2 days office etc. Many companies are moving to hotelling offices and reservation systems for the desk. Assigning a permanent/dedicated desk to the employees will not be most efficient use of the real estate. So a shared structure will be more efficient where employees can shar"See full answer

Peter H. - "Google Glass, first released in 2014, failed spectacularly due to its well-publicized issues around privacy concerns. Few will forget the term 'glassholes' for those who use Google Glass ability to record everyday life, potentially without any permission from those being recorded. However, Augmented Reality is now much closer to the public imagination. Augmented reality will go through many iterations. Important for user acceptance is that the glasses look and feel just like normal glasses. Th"See full answer

Tanu M. - "Google Home is an app that is used by consumers to configure the smart devices for automating their home and making their home more reliable and easy to use. Clarifying questions : Do we have any time constraints by when we need to achieve this? IF we have to increase sales by 10x, it needs to focus on number of factors like increasing the partner base, improving user experience, and shift in thinking. What metrics we focus on Monetization - Making revenue 10x Number of"See full answer

Umang S. - "I would start by asking what exactly is Yelp for Business or defining the product, which is a way for local businesses to host their listings, allow reviewers to post reviews, and potential for businesses to promote their listings/businesses via ads. Then would define the goal of the product - if I assume - to connect people with your business. Then the golden question - why do we want to improve? Have we seen a downward trend? Have we had user or business feedback? Is there a"See full answer

Priya K. - "Clarifying questions : Which Kindle device are we talking about ? Kindle paper white, Kindle Oasis? , Kindle paper white 6.9' , Kindle tabs ? - Kindle oasis Kindle Oasis , what are the metric we are trying to achieve ? users onboarding? more marketshare? onboard amazon existing customers Landscape : Competition : In ebook readers, the main competition comes from Kobo, iPads, tabs. Kindle oasis feature is especially and absolutely for reading purpose and buying books to read and th"See full answer

Mark - "Clarifying questions: What's Airbnb goal in making this requirement? Are we talking about the listing for Airbnb's core business - lodging? Approach: Before we dive in, it would be beneficial for us to first discuss our base understanding of Airbnb's business, who are the user segments that this feature can impact, and some hypothesis on what Airbnb's goal should be Once we define the goal of this feature, we can go over our approach on how we will evaluate whether we should make"See full answer

Exponent - "You should identify this type of interview question as an Expansion problem, since we're expanding to a new market. This is similar to a growth problem, with a few additional components. This is the formula you should use when tackling these types of interview questions: Ask clarifying questions Perform user analysis Market risk analysis State goals Perform channel analysis Prioritize growth channels Strategy Summarize Without further"See full answer