Top Product Manager Interview Questions

Sandeep B. - "This is my first attempt. Requesting feedback - Design a bookshelf for the users. I would like to create a framework to solve this problem and follow it. It will have the below sections - Goals User Persona Use Cases Pain Points Features Prioritization Metrics Few clarifying questions - What is the objective of doing this? (User engagement, matching a product that a competition has just launched) What type of industry we are in? (Are we a furniture design company, ar"See full answer

D P. - "Question for the community: have others experienced a situation where the interviewer really pushed for defining a success metric early on in the case before making too much progress on the case itself? If so, how did you handle? How I approached the case: I used the framework taught here on Exponent but have a question for the community. At the beginning of the interview, I shared my steps - company goals, customer, painpoints, solutions, prioritize and if we had time, I'll explore some succ"See full answer

Nayla D. - "Clarify Questions: Is this app in Facebook app? or we build a different app for this? - Yes, this is in FB app now. Will we have monetization in the first launch or launch it for free first? - Free first, but there is a potential monetization in the future. Context: we will launch Facebook Jobs in two weeks, indicating that this is a new product. I want to step back a bit, why this is important for Meta. Meta mission is to make it easier to build community and bring the world closer"See full answer

S G. - "If it's a product end to end, then there's a lot to say. If it's just a feature on top of a product then I will focus on the complexity and how I break complex tasks into small milestones to partner with XFN teams to nail it. Focus on situation, task, actions and results"See full answer

Saurabh G. - " Company Goal: Make quality service at competitive price available for customers and enable contractor to maximize income sources Clarification: Post Booking Experience is the user flow from the point a booking is confirmed to the time the service is delivered to the customer. Metric: CSAT and Orders successfully completed Personas: Customer, service provider, business USER JOURNEY Customer (User Journey) Booking confirmed on portal Add to calendar Email / text con"See full answer

Saurabh G. - "Picked Turo, prioritized customer (renter) persona, listed a few paint points across three pillars - Tool, Car Owner, Car Worst Case scenarios Order did not go through, no order confirmation received Notification issue with tool Owner not replying Owner did not deliver car as expected - delayed or no show 5 Issues with car - not clean, not as promised, dirty, engine isssues Car breakdown after pickup Payment issues Fraud I picked up no show as an issue which could b"See full answer

Adaneir W. - "Assumptions: LinkedIn: LinkedIn's goal is to sell premium to candidates and companies that recruit. It aims to have the largest number of qualified professionals in creative intellectual professions, who spend time on the platform and share content. LinkedIn's strategic direction:grow the Talent pool, encourage the Talent pool to better qualify themselves, to facilitate Talent search by recruiters in return, the more recruiters on LinkedIn, the more they can sell premium to talents who are"See full answer

Shivam G. - "My Favourite music application - YT Music YT music is a music streaming service for individuals. YT Music is exclusive for YT Premium members. Users : Listeners Creator Ops (internal to Youtube) Business Goal : Improve Listener engagement by 20% in the next 6 months. Listener Engagement - DAU (Activity is defined as listened to music for at-least 10 mins) Listener User Segments : Music Enthusiasts Music for relaxation Which segment has the opportunity? List Pain"See full answer

Joel A. - "Clarify: User experience improvements or revenue based improvements for the company? (Assumed UX) Can it be hardware or must it be software? (assumed I have the choice) Position: My favorite product is Airbnb. It's an app that let's people list their home for short term rental and then let's guests book those homes (or rooms) to stay in. It's used primarily for vacations but people all over the world now use it for business or even longer term stays. It's idea was pretty revolutionary a"See full answer

Parag - "Clarify Retention for which side of the platform - advertisers, groceries/shops, shoppers, users? - Assume Is there any specific event or trend driving retention down or we’re looking in general to overall improve from current state? - Assume Is this tied to any particular geography or region? - Assume Is this tied to any specific persona within our 4 sided platform? - Assume Are we changing the definition of retention (time, frequency, others)? - Assume no Goal - Improve the use"See full answer

Coach - "Great question, give me a moment to collect my thoughts…. When faced with a situation where a product defect is impacting my customers as a product manager my goal would be to roll out a quick & effective enough solution that minimizes the negative impact on users. I would seek available incident information to understand, its blast radius i.e. the impacted users, platforms, duration, if available understand the nature of failure i.e. recoverable vs not, it's root cause and short/long t"See full answer

Rohan S. - "Honestly, I would’ve loved something like this when I was younger. I couldn’t wait till the day I was 18 so I could start investing and would read personal finance books on random topics. Clarification Questions Kids is a very broad term, is there a specific age range you had in mind or would you want me to determine that myself? > I will assume that this will start off as an application, and then later can be integrated on a"See full answer

onering2ruleall - "Would consider the following factors: Customer demographic and preferences Location of the warehouse and what's the local product trends Seasonality and time of the year for trendy products Balance of volume and margin products Supply chain consideration Competition analysis Inventory turn over rate eCommerce aspects of the inventory Plus the following types: Essential and groceries Electronic and entertainment Apparel and footwear Home and lifestyle Seasonal and promo"See full answer

Pwea S. - "when were you asked this? during the product design interview in power day?"See full answer

Nimish J. - "The health of the product backlog can be determined by considering the following factors - Is the product backlog prioritized? Will each backlog be easily picked up by the engineering team i.e. does it have all the required details such as user story, acceptance criteria, and effort estimates? No items coming back to the product backlog from the sprint backlog due to incomplete development or bugs No of items moving to the "Done" state from the product backlog in each sprint A"See full answer

Alibi M. - "I would answer this question using MECE framework: Profit = Revenue - Costs. Revenue = # customers * price In case of the trading platform, this could be translated into avg. trading activity per user * avg. commission rate . Ask if there has been any recent change to Active users or their trading activities. Similarly, ask if the commission rate has been changed recently. Based on this information, you can then identify the problem and get to the root cause of this. Similarly with Costs. "See full answer