"My least favorite product is a desktop software solution called Marg, which is used frequently at our family business. Its an inventory, bookkeeping, and accounting software for small businesses in India and integrates with the official government tax portal. The general journey to accomplish any task, say adding a new product type, is very unintuitive and requires someone to be hands-on and familiar with the product to actually do this. Getting there is pure hit and trial. Like most desktop sof"
Shankhadip M. - "My least favorite product is a desktop software solution called Marg, which is used frequently at our family business. Its an inventory, bookkeeping, and accounting software for small businesses in India and integrates with the official government tax portal. The general journey to accomplish any task, say adding a new product type, is very unintuitive and requires someone to be hands-on and familiar with the product to actually do this. Getting there is pure hit and trial. Like most desktop sof"See full answer
Product Manager
Product Design
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"Assumptions:
The question is for a PM working for a refrigerator startup company and for a domestic refrigerator (not industrial). The first model comes in the most commonly used form factor with fridge/freezer split, and it has standard cooling specifications. Target market is the US. The startup is for profit.
Product goal:
To make interacting with refrigerator easy, seamless and pleasurable for the blind.
Target users and channel partners:
Fully blind people between the ages o"
Nr 9. - "Assumptions:
The question is for a PM working for a refrigerator startup company and for a domestic refrigerator (not industrial). The first model comes in the most commonly used form factor with fridge/freezer split, and it has standard cooling specifications. Target market is the US. The startup is for profit.
Product goal:
To make interacting with refrigerator easy, seamless and pleasurable for the blind.
Target users and channel partners:
Fully blind people between the ages o"See full answer
"When designing an app for buying and selling antiques, there are the following objectives:
For app users to successfully sell their antiques
For app users to successfully buy their preferred antiques
For the app to generate revenue through the app
Given that the only way to sustainably ensure the app's existence is the guarantee the company remains in business, I'll select objective 3 as the main mission with the other two as leading indicators.
In order to get to objective 3, th"
Amadea N. - "When designing an app for buying and selling antiques, there are the following objectives:
For app users to successfully sell their antiques
For app users to successfully buy their preferred antiques
For the app to generate revenue through the app
Given that the only way to sustainably ensure the app's existence is the guarantee the company remains in business, I'll select objective 3 as the main mission with the other two as leading indicators.
In order to get to objective 3, th"See full answer
"This is an Improve a Product question. Let's first go over the Improve a Product formula:
Ask clarifying questions
Identify users, behaviors, and pain points
State product goal
Brainstorm small improvements
Brainstorm bolder improvements
Measure success
Summarize
Now, let's begin!
Ask clarifying questions
Before we begin listing off recommendations, it's important you ask questions to ensure you and the interviewer are on the same page"
Exponent - "This is an Improve a Product question. Let's first go over the Improve a Product formula:
Ask clarifying questions
Identify users, behaviors, and pain points
State product goal
Brainstorm small improvements
Brainstorm bolder improvements
Measure success
Summarize
Now, let's begin!
Ask clarifying questions
Before we begin listing off recommendations, it's important you ask questions to ensure you and the interviewer are on the same page"See full answer
"What do you mean by smart lock. It is home locking system or digital locks
Assuming it refers to home solutions that Google wants to get to build
Customers
Homeowners/ Rental
Hotels
Banks
Vehicles
Shops
Each of the customer segments are good. Let’s investigate some of their characteristics
Homeowners/ Rental – Huge Market as every urban house has a need.
Hotels – Again the need is very high. Affordability is high. Low desirability to change existing set up.
Banks – No"
Kasturi K. - "What do you mean by smart lock. It is home locking system or digital locks
Assuming it refers to home solutions that Google wants to get to build
Customers
Homeowners/ Rental
Hotels
Banks
Vehicles
Shops
Each of the customer segments are good. Let’s investigate some of their characteristics
Homeowners/ Rental – Huge Market as every urban house has a need.
Hotels – Again the need is very high. Affordability is high. Low desirability to change existing set up.
Banks – No"See full answer
"Q: How do we know that they spend too much time in the app?
A: User research/Qualitative survey
goal: decrease dissatisfaction that they spend too much time in IG
Persona's, lets segment based on usage:
New users: just signed up and getting the hang of it
lurkers: don't post or engage, just follow
contributors: post occasionally (stories + posts)
super users/micro influencers: post daily, engage with commenters, spend a lot of time in discover tab
IG mission statement is to capture and s"
Anonymous Hummingbird - "Q: How do we know that they spend too much time in the app?
A: User research/Qualitative survey
goal: decrease dissatisfaction that they spend too much time in IG
Persona's, lets segment based on usage:
New users: just signed up and getting the hang of it
lurkers: don't post or engage, just follow
contributors: post occasionally (stories + posts)
super users/micro influencers: post daily, engage with commenters, spend a lot of time in discover tab
IG mission statement is to capture and s"See full answer
"Since Experimentation is a Broad Term I would like to ask a couple of Clarifying questions
What kind of Experimentation
User Behavior with newly introduced Beta features
AI/Image learning Based Experimentation to test out trial features
Something else
API based experimentation for user/Third-party experiments,with APIs for new features exposed(this has a lot of potential where devs of apps etc can integrate new experimentation features in their apps with minima"
Manas M. - "Since Experimentation is a Broad Term I would like to ask a couple of Clarifying questions
What kind of Experimentation
User Behavior with newly introduced Beta features
AI/Image learning Based Experimentation to test out trial features
Something else
API based experimentation for user/Third-party experiments,with APIs for new features exposed(this has a lot of potential where devs of apps etc can integrate new experimentation features in their apps with minima"See full answer
"Alexa: Is the virtual assistant that runs on amazon smart speakers as well as on other devices.
Clarification on goals/Objectives:
What would the goal at that point of time be?
Is it increase in revenue ? Either via new customers i.e. adoption or Increasing the wallet share of the customer?
Increasing the sales ordered via Alexa ?
Why do people want to use Alexa?
To get answers, make their lives easier by automating activities within their home
Integrates with amazon account so"
Pm P. - "Alexa: Is the virtual assistant that runs on amazon smart speakers as well as on other devices.
Clarification on goals/Objectives:
What would the goal at that point of time be?
Is it increase in revenue ? Either via new customers i.e. adoption or Increasing the wallet share of the customer?
Increasing the sales ordered via Alexa ?
Why do people want to use Alexa?
To get answers, make their lives easier by automating activities within their home
Integrates with amazon account so"See full answer
"Skeleton:
Mission
Metrics to improve
User segments & the segment with most impact
User journey
Pain points and opportunities
Features/solutions & prioritization
Starting with Twitter's mission, "the power to create and share ideas & information without any barriers", we are looking to empower people to be both consumers and generators of content.
Are these users interacting with Twitter on the website or the mobile app?
[Clarifying with interviewer, who answers mobile app.]
"
Beginner P. - "Skeleton:
Mission
Metrics to improve
User segments & the segment with most impact
User journey
Pain points and opportunities
Features/solutions & prioritization
Starting with Twitter's mission, "the power to create and share ideas & information without any barriers", we are looking to empower people to be both consumers and generators of content.
Are these users interacting with Twitter on the website or the mobile app?
[Clarifying with interviewer, who answers mobile app.]
"See full answer
"Before we head into this - let's redefine this question to identify some objectives and key results:
re-Design FB
security
privacy
intimacy
a few questions I want to clarify are:
Is this for desktop, mobi web, or apps?
Apps
Is this for US only?
Yes
May I assume some resources available for me? Such as Designers, Data Scientists, Developers?
Sure
----- Okay let me think about this for a min ----
I'd like to start off by:
Thinking about th"
Amy M. - "Before we head into this - let's redefine this question to identify some objectives and key results:
re-Design FB
security
privacy
intimacy
a few questions I want to clarify are:
Is this for desktop, mobi web, or apps?
Apps
Is this for US only?
Yes
May I assume some resources available for me? Such as Designers, Data Scientists, Developers?
Sure
----- Okay let me think about this for a min ----
I'd like to start off by:
Thinking about th"See full answer
"Product Understanding -
Push notifications are pop up notifications received on the device (phone, tablet etc.) sent by various Meta apps whenever a new post has been made or a new message is received
Clarifying Questions -
Is is specific to one device?
Is it specific to one product?
Is it specific to one region?
Is it specific to one OS?
Is this as a result of changes to algorithm/UI?
Existing or a new feature?
Assumptions -
KPI calculation will only be for users who h"
Vishal S. - "Product Understanding -
Push notifications are pop up notifications received on the device (phone, tablet etc.) sent by various Meta apps whenever a new post has been made or a new message is received
Clarifying Questions -
Is is specific to one device?
Is it specific to one product?
Is it specific to one region?
Is it specific to one OS?
Is this as a result of changes to algorithm/UI?
Existing or a new feature?
Assumptions -
KPI calculation will only be for users who h"See full answer
"Driver retention is important to ensure growth since we need healthy retention of existing drivers while we acquire new drivers so that we meet growing demand.
Should we look at a specific driver segment to improve retention? We might divide the drivers by their age on the platform: New drivers(less than 3 months since first ride), Medium age (3mos to 1 year), Long term(1+ years). Let's focus on the medium term since I assume them to be the biggest segment. Now lets try to list out possible pr"
M N. - "Driver retention is important to ensure growth since we need healthy retention of existing drivers while we acquire new drivers so that we meet growing demand.
Should we look at a specific driver segment to improve retention? We might divide the drivers by their age on the platform: New drivers(less than 3 months since first ride), Medium age (3mos to 1 year), Long term(1+ years). Let's focus on the medium term since I assume them to be the biggest segment. Now lets try to list out possible pr"See full answer