Product Strategy Interview Questions

Jasmin R. - "Candidate: Before we go ahead I have a few clarifying questions, I’d like to ask. Interviewer: Sure. Candidate: Just to clarify, we would like to improve WhatsApp and our goal is to earn revenue from it. Is that true? Interviewer: Yes, that is true. Candidate: Great, WhatsApp currently has 3 different plans. 1) Private WhatsApp 2) WhatsApp Business for small B2C businesses 3) WhatsApp Business API, for medium and large B2C businesses. I know that the 3’rd category"See full answer

Vivek S. - "This question can be answered in two different ways: a. Strategic b. Product Sense Since , the question is which product you would work upon , it is likely a product strategy question , where interviewer is trying to find about how would you go about selecting the product to solve for. Another approach would be to clarify on the two approaches from the Interviewer. Can ask your hierarchy in PM role [ APM/PM/ Sr. PM / GPM ] and then approach this. Candidate : Do you have any specific goal"See full answer

Shuly A. - "Clarifying questions: How the hiring funnel looks like, where are the main drop offs, what are the longest phases, what systems we have in place for reminders and notifications. What should be the goal (double conversion, reduce time to hire) Offered some solutions, analysed them according to ICE framework, highlighter risks linked to solution. The last question was to pitch my suggested path to management."See full answer

Anonymous Sparrow - "Clarifying question: why would Google consider sunsetting Gmail? Is there an opportunity to make a case against sunsetting or has the executive decision already been made and we're truly looking for a flawless sunset? If decision has already been made - why? Is this a global decision or country-specific? If the answer from interviewer is that the decision is open to debate, pivot case toward identifying the problem that causes leadership to even consider sunset. Then analyze and propose ways to"See full answer

Tracy M. - "I defaulted to a dictionary-style definition of autonomy, then loosely tied it to users and systems. But I missed the interviewer’s signal that this was really a design/strategy probe. Stopping at a generic level made it sound like I couldn’t translate agency into what matters for product — user trust, trade-offs, risk, and roadmap implications."See full answer

R S. - "My main task was to improve our recommendation system. I worked closely with the business and data teams to understand how recommendations were made in the past. After discussions, I found out that the system had fixed recommendations and didn't consider customer preferences. Our goal was to identify potential customers better, boost conversion rates with personalized recommendations, and increase cross-selling of products. After analyzing a lot of data, we focused on customers with accounts an"See full answer

Ram - "Clarification Are we focusing on building the product on a specific Meta platform (Facebook, Instagram, WhatsApp), or is this a standalone effort? Is the product digital or physical? Are we targeting internal (employees) or external (customers) users? Are there any specific constraints like funding, resourcing, or geography? 1. Narrowing Down the Problem Awareness and Education: Create tools to increase understanding of climate change and its effects. -"See full answer

Jay C. - "How would you monetize messenger? Clarifying Questions Is this messenger app or web? INTERVIEWER: Assume both are a possibility, but feel free to pick one Is there a larger facebook goal or metric we are optimizing for? INTERVIEWER: Monetization speaks to revenue so assume goal is to increase revenue for Facebook as a whole Does this include messenger Rooms or should we stick to the traditional FB messenger? INTERVIEWER: _Messenger rooms is a great call out, but let's stick"See full answer

Nikitha G. - "Clarify: What is a transaction in Instagram Shops? Users click on an item and complete the payment in the Instagram Shops interface How many transactions happen in Instagram shop per day/month? What percentage of users have completed at least 1 transaction on Instagram Shops in the last year? Key Metric to improve: # Users completing a transaction Goals of the Product / Feature: Meta’s goal is to build community and connect people together Instagram’s goal is to connect and"See full answer

Alice S. - "Clarify understanding of the problem space. What does success look like? How is it measured? Platform specific? Market specific? Time period? Business goals? Then perform a funnel analysis to understand user journey and look for problems or opportunities. Choose a user segment to focus on. Identify different user segments and prioritise one. Summarise the goal of the user and the friction point. Brainstorm solutions. Come up with a number of rough solutions. Balance the business n"See full answer

Philip C. - "Assumptions Assume that the functionality of Meta Pay is the ability to send and receive payments to other Meta account holders. Payment infrastructure connects to bank accounts Assume users can maintain a balance in Meta Pay Assume life cycle of the product is post launch adoption phase Clarifying questions Can I send or receive payments to a meta user from a different platform? e.g., fb to IG > assume the answers is “yes” Where is it available? > Assume answer is “US” "See full answer

Hayatu H. - "Best practices for prioritizing customer service requests Prioritizing support requests is a key part of creating a customer journey optimized for maximum revenue. If you want to start using a ticket prioritization process that will boost both customer satisfaction and your bottom line, we've got nine proven best practices below: Respond to your most loyal customers first Tag repeat customers as high-priority tickets Automate simple requests wherever possible Mark tickets with urg"See full answer

Urvashi G. - "YT threats →. Let's define threat - activities that reduce actual or growth rate for user base / watch time / $ User - what impacts user base, users’ watch time (why would users not use YT anymore?) Competition - all apps that compete for users' time spent on digital entertainment (VOD, social media apps like tiktok, vMVPDs) Safety, trust, privacy, digital well being No relevant content Distribution - platform bans, distribution deals falling through (eg smart TVs)"See full answer

Dania L. - "Was this asked as a part of the mini case?"See full answer

P K. - "Clarification questions: What does an increase in usage mean? Microsoft wants to grow its market share in the browser segment Why do you want to increase the usage? Increase in IE usage would increase Bing advertising revenue Are you targeting any specific platforms to increase usage in? You tell me Are there any geo's of specific interest? worldwide Would it be fair to assume that the increase in usage is represented with an increase in the metrics - "Increase in no. of requ"See full answer

D P. - "Question for the community: have others experienced a situation where the interviewer really pushed for defining a success metric early on in the case before making too much progress on the case itself? If so, how did you handle? How I approached the case: I used the framework taught here on Exponent but have a question for the community. At the beginning of the interview, I shared my steps - company goals, customer, painpoints, solutions, prioritize and if we had time, I'll explore some succ"See full answer

Anonymous Muskox - "YouTube Goal -> Give voice to everyone and show them the world, Video -> Shorts( Dominated by Shorts, Reels, Tiktok Mid(1-25 Min). -> Youtube Medium Long(60-90 Mins) -> [Opportunity] Long(150-180 Mins) -> OTT Platform, Movies Youtube can assist content creators on Youtube to make high-quality Film Like Videos without any Production Setup. Assisting Content Creators to create Movies with"See full answer

Rahul D. - "Clarifying questions: Revolut aim is to be one stop financial shop (super app) the cross border payments is yet another feature which makes cutomers come to revolut again and again to pay across borders, correct? If so, cross border payments is an important solution for Rev's overall mission and as a principal I would like to agree that whatever feature improvement we suggest should Not take customer outside of Rev App Should continue making Rev's cros border payments best in"See full answer

Rotem L. - "Meta Pay - What is it? Payment platform that lets people buy and send money on Facebook, IG and Instagram on platforms like FB and IG, people already find things they like and the businesses can sell directly on the platform through shops so Pay is closing the last mile and letting them also check out quickly once they’ve added their card details once. It’s making it a real one-stop shop. It also allows making more transactions directly on the platform without having to enter card deta"See full answer

Kai H. - "I have 2 product feedbacks. I think it has been mentioned by many users of the platform. Provide a text summary of the videos so that we do not have to watch through the whole interview practice Actually comment if the interview was good or not, currently we do not really know if the answer given is of high quality "See full answer