Product Strategy Interview Questions

Preethi B. - "How would you improve LinkedIn's homepage? Firstly I would like to think about: 1) Goals and Constraints 2) User and the user personas 3) Prioritize the Use cases / Painpoints 4) Brainstorm on possible solutions for the chosen use case If that's fine by you! In terms of Goal: 1) Revenue 2) Active Users/Engagement - MAU These are three goals I can think of for improving the LinkedIn homepage. We are looking to generate more revenue, increase the number of monthly active users. I would"See full answer

Jason C. - "The VR/AR industry is poised to explode and a wearable tech has steadily entered the mainstream. As a CEO of a healthtech startup, I would build a product that serves both industries - the 'middleware' between the plethora of smart watches / fitness trackers and the increasing number of VR/AR workout applications. This product would make it easy for apps to record key health metrics for their users without integrating with the countless wearable tech brands on the market."See full answer

Bill P. - "benefit to the project Probability of intended outcome Affect on resources needed to complete project"See full answer

Rahul J. - "This depends on the following two variables: What's the percentage of people dropping off at each step What's the perceived impact to business and users of the failure of each step. In general, I'd start from the very end, and then go back in the process as it's more important that we satisfy customers who have paid i.e. they should get a booking confirmation vs customers that are entering details and then payment info."See full answer

Exponent - "You should identify this type of interview question as an Expansion problem, since we're expanding to a new market. This is similar to a growth problem, with a few additional components. This is the formula you should use when tackling these types of interview questions: Ask clarifying questions Perform user analysis Market risk analysis State goals Perform channel analysis Prioritize growth channels Strategy Summarize Without further"See full answer

Lalit S. - "As requirement here is to increase number of customer trading using the platform. To achieve this i will collect statistics about the list of customers registering based on the preferences. I will launch a survey which will collect their experience/preferences on various type of products available on the platform like equity, derivatives, mutual funds etc. Below are two features i will add to increase trading activity. Based on their highest order of preference, Create a feature on the produ"See full answer

Arista V. - "Assumption: Considering the launch of a product r a service based company in a new market: 1) Need of the product / service - consumer needs 2) Presence of competitor and their market share 3) Consumer behaviour - can this be changed if such need doesn't exist explicitly( ex: ride hailing) 4) Existing price of the product 5) Marketing spend to launch in that market and opportunity to make revenue"See full answer

Ragupathy V. - "Started with clarifications, listed out assumptions, created stories with user pain points in existing business, how we can eliminate in our design and strategy, metrics for the success of business initial 90 days, 6 months and a year. What i missed to present is the north star metrics Overall i thought i did well, still didnt get through Hope it will help me for other interviews in Amazon/Meta/Cisco"See full answer

Dean S. - "I would determine if it was in line with out company goals and put together a quick analysis of the market for smart phones to talk about in the morning."See full answer

Arvind R. - "Goal: Increase adoption of HPC capabilities offered by Google within enterprise customer context Vision: Accelerate high computing needs of enterprise, driven by innovation and definitive business outcomes Does this align with Google's vision - YES Trend Analysis: Technology: a. Introduce Intraday liquidity calculations b. Improve fraud detection using much large volume of data c. Faster value added risk calculations. d. Graph analysis for entity linking for large volume of customer a"See full answer

Priyanka C. - "Firstly need to check is this service really beneficial or not. And video service provide more realistic perspective about the product so keep it"See full answer

Pragya S. - "What is Slack ? Slack is a basic instant messaging app usually used in the intra office space , allowing teams to communicate .Also , it includes video & voice calls . In a nutshell , it provides an efficient team communications solutions . 2 Goals of Google/ Position in the market ? To create innovative solutions to customer problems . The focus is on providing accessible information to everyone . 3 Synergy of such a product with google : Slack allows efficient team communication ."See full answer

Sid S. - "Clarifying questions: What are the needs of the user ? What kind of changes were made that is expected to sync? Can you describe the calendar app for me? Is it a mobile app or web? To better understand the UI for solutioning Can we define "recently" - Is it in mins or days? Do we know the reasons for the sync issue yet? Can we supposed to expose the issue to the front end? Define the basic user story structure User personaAction expected Job to be achieved Would brea"See full answer

Rev - "Clarify: Everything mentioned in the question (all devices and how to access them) Reasons why a subscriber might not be using? Forgot that he has a subscription Doesn't like the service and forgot to cancel the subscription Doesn't like service and planning to cancel in next cycle For all 3 cases we need to remind him/her about the service and encourage to use it Awareness - about the service via google nest notifications, smart refreigerator display, chromecats to cast youtube"See full answer

Vishal S. - "Q. Why is a promotional tool required? Swiggy vision is to provide unparalleled convenience to customers. There are a number of newer restaurants launching everyday all over India and swiggy is a place not just for order but also for customer acquisition and feedback. And in India one of the most tried and tested ways to acquire is by giving discounts on all orders or special items if one wants to try newer items with customers or even cross sell. I myself have used Swiggy trynew code multiple t"See full answer