"Clarify the ask/ goal and scope
Talk about the general need for travel in a Covid/post covid world + how it aligns with Meta's mission and business (the Why)
Audience /Behavior segmentation with needs/pain points
Prioritize
Suggested 3 Solution territories
Dived deep into 1 and mentioned tradeoffs/ risks for that one
Summarized with a few GTM considerations/ideas
Please note: Although the interview was scoped for 30 mins, the interviewer spent the first 15 diving into past work e"
Raina M. - "Clarify the ask/ goal and scope
Talk about the general need for travel in a Covid/post covid world + how it aligns with Meta's mission and business (the Why)
Audience /Behavior segmentation with needs/pain points
Prioritize
Suggested 3 Solution territories
Dived deep into 1 and mentioned tradeoffs/ risks for that one
Summarized with a few GTM considerations/ideas
Please note: Although the interview was scoped for 30 mins, the interviewer spent the first 15 diving into past work e"See full answer
"Clarifying questions:
By no online presence, do you mean just no website for order or do you mean no searches showing up on Google/Bing as users are looking for supermarkets.
Possibilities of declining revenue:
For every product, i.e pantry, vegetables and fruits, are our prices much higher than our competitors?
Are our competitors getting products from suppliers at a lower rate? Are we exhausting our economies of scale well?
What % of people are shopping online for groceries?
Are"
Priyal S. - "Clarifying questions:
By no online presence, do you mean just no website for order or do you mean no searches showing up on Google/Bing as users are looking for supermarkets.
Possibilities of declining revenue:
For every product, i.e pantry, vegetables and fruits, are our prices much higher than our competitors?
Are our competitors getting products from suppliers at a lower rate? Are we exhausting our economies of scale well?
What % of people are shopping online for groceries?
Are"See full answer
"Optimizing Booking.com to improve conversion rates involves a strategic and holistic approach that considers various aspects of the user experience, website functionality, and marketing. Here are several strategies that could be employed:
\\User-Centric Design:\\
\\Mobile Optimization:\\ Ensure the website is fully optimized for mobile devices, given the increasing number of users booking on smartphones.
\\Intuitive Navigation:\\ Streamline the booking process with a cl"
Rishi P. - "Optimizing Booking.com to improve conversion rates involves a strategic and holistic approach that considers various aspects of the user experience, website functionality, and marketing. Here are several strategies that could be employed:
\\User-Centric Design:\\
\\Mobile Optimization:\\ Ensure the website is fully optimized for mobile devices, given the increasing number of users booking on smartphones.
\\Intuitive Navigation:\\ Streamline the booking process with a cl"See full answer
Product Manager
Product Design
+2 more
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"3 fav products. Pick 1 and 10X it.
My criteria:
Add value to my life
Easy to use
My fav products:
Pinterest
Youtube
Google Docs
How would you 10X Youtube?
Interviewee: 10X revenue? 10X user base? 10X sales?
Interviewer: you can decide
Interviewee: Ok, let’s discuss Youtube's mission and goal and we will determine which direction to proceed after
Youtube: Global product. Has Red,Music,Kids,Premium. Subscription and Ads. 5B videos watched per day. 80% market share
Missio"
Cameron P. - "3 fav products. Pick 1 and 10X it.
My criteria:
Add value to my life
Easy to use
My fav products:
Pinterest
Youtube
Google Docs
How would you 10X Youtube?
Interviewee: 10X revenue? 10X user base? 10X sales?
Interviewer: you can decide
Interviewee: Ok, let’s discuss Youtube's mission and goal and we will determine which direction to proceed after
Youtube: Global product. Has Red,Music,Kids,Premium. Subscription and Ads. 5B videos watched per day. 80% market share
Missio"See full answer
"Clarifying questions:
Just to be on the same page this move is more like a transfer lasting at least a year or more.
Is this a move within the same country
Is this going to be launched in US and are we focusing only on tier-1 cities in the beginning
User personas –
People moving away for a new job.
Students move to a different city for college.
Move to a new city for a new life.
Pain points:
Managing so much of"
Anonymous Amphibian - "Clarifying questions:
Just to be on the same page this move is more like a transfer lasting at least a year or more.
Is this a move within the same country
Is this going to be launched in US and are we focusing only on tier-1 cities in the beginning
User personas –
People moving away for a new job.
Students move to a different city for college.
Move to a new city for a new life.
Pain points:
Managing so much of"See full answer
"Clarifying questions:
Who is launching this service (some options that come to mind are):
Google ? If yes, why? Will it be a new product within the Google ecosystem or feature within existing and relevant Google Products (google maps, search)
Startup? What is the current status of the startup/service designing it for hotels
Uber/Taxi service providers - Trying to diversify their revenue stream/ add new level of engagement?
Hospitality companies/hotels?
B"
Deepti D. - "Clarifying questions:
Who is launching this service (some options that come to mind are):
Google ? If yes, why? Will it be a new product within the Google ecosystem or feature within existing and relevant Google Products (google maps, search)
Startup? What is the current status of the startup/service designing it for hotels
Uber/Taxi service providers - Trying to diversify their revenue stream/ add new level of engagement?
Hospitality companies/hotels?
B"See full answer
"Clarified on definition of hyperlocal - Defined it as a community of people in a 2-3 km radius and assumed geography as India
Talked about different type of community needs in a hyperlocal space - public services, local grocery delivery, food delivery, parcel delivery, making new friends for shared interests like playing badminton (Prioritised public services since it was underserved with respect to things like sewage cleaning, electricity outage in an area, community traffic problems, water"
KAI - "Clarified on definition of hyperlocal - Defined it as a community of people in a 2-3 km radius and assumed geography as India
Talked about different type of community needs in a hyperlocal space - public services, local grocery delivery, food delivery, parcel delivery, making new friends for shared interests like playing badminton (Prioritised public services since it was underserved with respect to things like sewage cleaning, electricity outage in an area, community traffic problems, water"See full answer
"Clarifying Questions
FB login is the feature that allows a user quickly create a login in a third party application using existing information from FB - YES
For whom do we want to improve the product / feature - You choose
On what platform mobile / desktop - Mobile
Any specific geography - US
Any specific user demographic - NO
What is the goal of the improvement (acquisition, engagement, retention, monetization) - engagement & retention
Outline:
Who are the users"
R K. - "Clarifying Questions
FB login is the feature that allows a user quickly create a login in a third party application using existing information from FB - YES
For whom do we want to improve the product / feature - You choose
On what platform mobile / desktop - Mobile
Any specific geography - US
Any specific user demographic - NO
What is the goal of the improvement (acquisition, engagement, retention, monetization) - engagement & retention
Outline:
Who are the users"See full answer
"Created a solution for remote online learning app on the lines of coursera and also made a option for live streaming classes . Uni admin creates uni account, courses, adds instructors; instructors can create content , give classes ; student searches, enrols, consumes content. Used micro services architecture with APIs for all functions, RDBMS, NoSQL , indexed with redis and elastic."
Sneha D. - "Created a solution for remote online learning app on the lines of coursera and also made a option for live streaming classes . Uni admin creates uni account, courses, adds instructors; instructors can create content , give classes ; student searches, enrols, consumes content. Used micro services architecture with APIs for all functions, RDBMS, NoSQL , indexed with redis and elastic."See full answer
"Improve facebook’s feed.
Clarifying questions:
Do we want to look at desktop or mobile specifically? – Mobile
Is there a specific goal we have in mind that we are trying to meet or just general improvements? — General improvements, innovation
Clarify Product:
The Facebook newsfeed is the content feed that users see when landing on the app. The feed shows content posted by people users follow
Within the feed the user is offered updates on people they follow - friends, family, celebrities"
Kiley S. - "Improve facebook’s feed.
Clarifying questions:
Do we want to look at desktop or mobile specifically? – Mobile
Is there a specific goal we have in mind that we are trying to meet or just general improvements? — General improvements, innovation
Clarify Product:
The Facebook newsfeed is the content feed that users see when landing on the app. The feed shows content posted by people users follow
Within the feed the user is offered updates on people they follow - friends, family, celebrities"See full answer
"Clarifying Questions:
How far is the retirement home from the convenience store?
What part of the world is this convenience store located in?
Will this be designed for Boomer generation or later generations when they retire?
We assume that the convenience store is right next door, is located in the US in a very suburban location, and is designed for the Boomer generation that is retired/retiring
Users:
We assume retirement homes, or assisted living facilities take in folks who"
Anonymous Parakeet - "Clarifying Questions:
How far is the retirement home from the convenience store?
What part of the world is this convenience store located in?
Will this be designed for Boomer generation or later generations when they retire?
We assume that the convenience store is right next door, is located in the US in a very suburban location, and is designed for the Boomer generation that is retired/retiring
Users:
We assume retirement homes, or assisted living facilities take in folks who"See full answer
"I am going to assume, the person is 50 years old and uses a basic feature phone. Here is how it goes
Local Context:
When you come back from morning walk, you are your friends stop at a chai point to rest and have tea, what do you talk about ? (Assume he says everything and anything). Imagine there are no friends but you still want to talk and you want your friends and everyone to listen to your thoughts / rant.
Imagine you don’t want to talk but you want only listen to what your frien"
Shahnawaz K. - "I am going to assume, the person is 50 years old and uses a basic feature phone. Here is how it goes
Local Context:
When you come back from morning walk, you are your friends stop at a chai point to rest and have tea, what do you talk about ? (Assume he says everything and anything). Imagine there are no friends but you still want to talk and you want your friends and everyone to listen to your thoughts / rant.
Imagine you don’t want to talk but you want only listen to what your frien"See full answer
"Goal Clarification
Let’s start by clarifying the goals on the in-flight entertainment system. My assumption is that the goal to enhance/improve the in-flight customer experience and increase passenger loyalty rather than generating additional revenue.
User Segments
We can broadly segment the customers into
casual traveler
frequent traveler
frequent business
frequent leisure travelers
Given that frequent business traveler account for the highest airline revenue"
Kunal S. - "Goal Clarification
Let’s start by clarifying the goals on the in-flight entertainment system. My assumption is that the goal to enhance/improve the in-flight customer experience and increase passenger loyalty rather than generating additional revenue.
User Segments
We can broadly segment the customers into
casual traveler
frequent traveler
frequent business
frequent leisure travelers
Given that frequent business traveler account for the highest airline revenue"See full answer
"Clarifying questions
Is there a specific airline we are focusing on here?
Assume any US passenger airline (Delta, United, Spirit etc.)
Why is this company interested in improving the boarding experience?
To increase customer satisfaction
Can you define what we mean by 'boarding experience'?
The time between the passenger arriving at the gate and sitting down in their assigned seat on the plane.
Are there any constraints (resources or otherwise) that I should"
William W. - "Clarifying questions
Is there a specific airline we are focusing on here?
Assume any US passenger airline (Delta, United, Spirit etc.)
Why is this company interested in improving the boarding experience?
To increase customer satisfaction
Can you define what we mean by 'boarding experience'?
The time between the passenger arriving at the gate and sitting down in their assigned seat on the plane.
Are there any constraints (resources or otherwise) that I should"See full answer
"We've identified the problem as a Design a Product question. Use the following framework for tackling these types of questions:
Ask Clarifying Questions
Identify users, behaviors, and pain points
State product goal
Identify current solutions
Brainstorm new solutions
Evaluate solutions
Measure success
Summarize
We'll go through each of these step by step.
Ask Clarifying Questions
The PM interview isn't about your ability to come up w"
Exponent - "We've identified the problem as a Design a Product question. Use the following framework for tackling these types of questions:
Ask Clarifying Questions
Identify users, behaviors, and pain points
State product goal
Identify current solutions
Brainstorm new solutions
Evaluate solutions
Measure success
Summarize
We'll go through each of these step by step.
Ask Clarifying Questions
The PM interview isn't about your ability to come up w"See full answer