Product Strategy Interview Questions

Anonymous Beaver - "Clarifying questions: Reason to add this feature? No particular reason but let's assume it's an industry practice Any resource constraints? None for now I am assuming all furniture sold on the site is Wayfair's and not sold by third parties? Yes Approach: Industry, company and product profile and target audience Wayfair is a e-commerce company selling furniture. Direct competitors are other online only businesses like amazon. Indirect competition include physical stores like home depot/l"See full answer

Exponent - "This problem tests your ability to make sense of strategic business decisions. Don't feel pressured to start speaking immediately — you should feel free to take a few moments of silence to come up with some sound arguments. This makes your answer sound more measured and thought through. For this question, there are a few lines of reasoning you can go with. Data > LinkedIn was, and still is, the largest professional social network on the web. Since almost every high-powered executive and senio"See full answer

Sarabjeet S. - "Clarifications: Who are we? Google, US context, no constraints, no specific type of mw, at home or work? home Vision: Enable healthy and happy living through delicious, healthy and safe food quickly & easily Goal: Engagement (repeated use) User Segments (JTBD): Prepare food at home regularly Prepare food at home occasionally Make/eat food at home rarely/never Pain points: Don’t know how to cook Don’t have time to get ingredients **Don’t have time to"See full answer

Michelle B. - "I would analise it in some macro and micro aspects and then evaluate those, and think abou an release strategy. First considering the macro aspects that are: what is the main business goal and is the product addressing it? what is the user value and how the product is working towards this? And by last, what is the success metric, and how likely the product as it is, is in the way of accomplish it? Then, if those macro aspects are on track, I would go for a second round of analysis, to ev"See full answer

Anonymous Kingfisher - "Let's say you are given a use case where Github's co-pilot introduces an inline citation feature (which basically gives you insights into a given code - mentioning the functions and related components for the selected code). How will you market this feature? To make users aware, what would the campaign proposal look like for both existing and new users? How would you measure the success of this product? What are some ways you'd try to market it?"See full answer

Tartan C. - "A transportation system that connects with stakeholders to make the treatment process more predictable and time-effective. Algorithm to send a push to drivers nearby."See full answer

Shivam S. - "Identify Target Market: Identify the target market for Dell’s products. Consider demographics, psychographics, and other characteristics of potential customers. Set Objectives: Establish the objectives for the product marketing strategy. These objectives should be measurable and achievable. Develop Brand Message: Develop a unique, memorable brand message for Dell’s products that communicates the company’s value proposition and resonates with the target market. Identify Channels: Iden"See full answer

Sourabh M. - "First Contextual Questions: Opportunities & Threats for whom? Assuming for Google Maps only Approach: Google’s Vision & Mission > Where does Maps fit into that? Analysing use case that Google Maps serve? SWOT Analysis My View ## Google Vision & Mission: To organize world’s information and make it universally accessible and useful Google Maps Strategic Fit: _Google Maps provides organization of geographic information, allows users to change/add/delete c"See full answer

Akshat A. - "LinkedIn is a Corporate/Professional Networking platform. We will analyze the following factors before the launch: How many people of the demography are on LinkedIn I will make sure Learning platform content is approved, verified and required for interviewing for a specific role in a corporate Create a Learning Community where people who opt for the LinkedIn learning platform share their experience of the completed course and how it helped them get an interview opportunity with the comp"See full answer

Rev - "Clarify: who owns previous seasons? are we competing against them? Cost based: Cost >= Revenue generated Revenue = subscribers + advertisements subscribers = new subscribers (joining for the season) x avg spend on plan advertisements = total viewors (new + existing) x total season duration x ads/unit time x rev/ ad display Costs = pricing of the show + operational costs (data center cost + streaming cost) "See full answer

Akshay R. - "Let's start by describing a time machine, which is a device that allows somebody to move backwards or forwards in time. The movement could be physical movement, wherein the user gets physically transported to a different timeline, or it could be getting a glimpse into a different timeline, like wearing a VR headset and getting to experience a different timeline without physically being there. For the purpose of this exercise, I will assume, this time machine allows a person to physically trans"See full answer