Product Strategy Interview Questions

Shivam S. - "Identify Target Market: Identify the target market for Dell’s products. Consider demographics, psychographics, and other characteristics of potential customers. Set Objectives: Establish the objectives for the product marketing strategy. These objectives should be measurable and achievable. Develop Brand Message: Develop a unique, memorable brand message for Dell’s products that communicates the company’s value proposition and resonates with the target market. Identify Channels: Iden"See full answer

Kitan F. - "I described why I liked the product Defined success metrics Proposed an A/B test"See full answer

Rev - "Clarify: who owns previous seasons? are we competing against them? Cost based: Cost >= Revenue generated Revenue = subscribers + advertisements subscribers = new subscribers (joining for the season) x avg spend on plan advertisements = total viewors (new + existing) x total season duration x ads/unit time x rev/ ad display Costs = pricing of the show + operational costs (data center cost + streaming cost) "See full answer

Akshay R. - "Let's start by describing a time machine, which is a device that allows somebody to move backwards or forwards in time. The movement could be physical movement, wherein the user gets physically transported to a different timeline, or it could be getting a glimpse into a different timeline, like wearing a VR headset and getting to experience a different timeline without physically being there. For the purpose of this exercise, I will assume, this time machine allows a person to physically trans"See full answer

Akshat A. - "LinkedIn is a Corporate/Professional Networking platform. We will analyze the following factors before the launch: How many people of the demography are on LinkedIn I will make sure Learning platform content is approved, verified and required for interviewing for a specific role in a corporate Create a Learning Community where people who opt for the LinkedIn learning platform share their experience of the completed course and how it helped them get an interview opportunity with the comp"See full answer

Sushil K. - "1. Assessment of Current Applications Architecture Review: Examine the underlying architecture of both applications. The 10-year-old application might be based on outdated technology, which could pose challenges in terms of scalability, performance, and maintainability. The 3-year-old application, on the other hand, might use more modern technologies, making it more adaptable to future needs. Codebase Quality: Assess the quality, structure, and documentation of the codebase."See full answer

Exponent - "This is another Strategy question, which means finding good reasons for strategic decisions. A few reasons for the GitHub acquisition are listed here. Competition > With the GitHub acquisition comes a lot of data on which companies are getting huge, or which technologies are cutting edge. Microsoft can adopt these technologies faster than others by having a pulse on this. It's also a defensive acquisition, since GitHub belonging to Microsoft means it can't be bought by Facebook or Google"See full answer

Saichitra R. - "Research on the market needs to increase engagement Understand the opportunities Brainstrom along with stakeholders on the features/solutions addressing business problems to achieve the goal provided Validate and rank the features/solutions To be very specific to this My approach would focus on user retention and increased usage frequency. I will strategise the combination of new features, enhancements to existing functionality, and improving user experience while staying align"See full answer

Exponent - "You should be able to identify this as a clear Strategy Question, which asks you to justify high-level business decisions and strategy. One thing to note is the interviewer said "briefly". Be concise and to the point. Here are some good arguments for the Youtube acquisition: > There are a few reasons why Google would want to acquire YouTube. I'll go over a few of the main reasons why I think they went ahead with such a large acquisition. At the time of the YouTube acquisition, Google and You"See full answer

Ayan H. - "Let's define the term "everybody" to start with. I can think of a few things: business users want it for certain feature Blackberry had consumers (non-business) users want to use or keep using Blackberry for certain features Interviewer: Business users wanted it. Okay. My assumption would be that business users wanted it for the security features that Blackberry so famously promoted. Here, business users could be the organization buying the phone (such as HP or Google) or the actual e"See full answer