"Let's say you are given a use case where Github's co-pilot introduces an inline citation feature (which basically gives you insights into a given code - mentioning the functions and related components for the selected code). How will you market this feature?
To make users aware, what would the campaign proposal look like for both existing and new users? How would you measure the success of this product? What are some ways you'd try to market it?"
Anonymous Kingfisher - "Let's say you are given a use case where Github's co-pilot introduces an inline citation feature (which basically gives you insights into a given code - mentioning the functions and related components for the selected code). How will you market this feature?
To make users aware, what would the campaign proposal look like for both existing and new users? How would you measure the success of this product? What are some ways you'd try to market it?"See full answer
"Awesome thanks for your question. Can I take a few seconds to write down some thoughts? - Sure
Okay I’m ready. So the way I’ll work through this problem is that first I’ll ask some clarifying questions, then I’ll dig into the why, starting with Facebook’s mission and competition and try to end up with a why for this product to exist. Then we will talk about users and will pick a user to focus on. We will then figure out which need to solve for the user given the product's why and the context we"
Jimmy K. - "Awesome thanks for your question. Can I take a few seconds to write down some thoughts? - Sure
Okay I’m ready. So the way I’ll work through this problem is that first I’ll ask some clarifying questions, then I’ll dig into the why, starting with Facebook’s mission and competition and try to end up with a why for this product to exist. Then we will talk about users and will pick a user to focus on. We will then figure out which need to solve for the user given the product's why and the context we"See full answer
"Clarify:
Zoom for business - we are referring to Zoom meetings for enterprise customers
Are there any specific features or goals we want to track. Assumption - We are at overall zoom business for enterprise customers
Is there any particular geography or demographics we want to look at - Assumption - we are looking at across the globe
Goals:
Zoom allows users to conduct meetings internally and externally with folks across the organization. Enterprise customers access Zoom with their cor"
Sahil A. - "Clarify:
Zoom for business - we are referring to Zoom meetings for enterprise customers
Are there any specific features or goals we want to track. Assumption - We are at overall zoom business for enterprise customers
Is there any particular geography or demographics we want to look at - Assumption - we are looking at across the globe
Goals:
Zoom allows users to conduct meetings internally and externally with folks across the organization. Enterprise customers access Zoom with their cor"See full answer
"Clarifying questions :
I would like to confirm what type of parking spots we are talking about, should we assume cars ? Assumption : Cars
Is it referring to only parking spots in non-residential complexes or public places or does it include residential too ?Assumption : both
Assumptions :
Places where we could see parking spots
Shopping malls
Parking in the park
Residence spots
Legal parking spots
Variables in play
Population = assuming a family of 4 => population / 4 (nu"
Karthik T. - "Clarifying questions :
I would like to confirm what type of parking spots we are talking about, should we assume cars ? Assumption : Cars
Is it referring to only parking spots in non-residential complexes or public places or does it include residential too ?Assumption : both
Assumptions :
Places where we could see parking spots
Shopping malls
Parking in the park
Residence spots
Legal parking spots
Variables in play
Population = assuming a family of 4 => population / 4 (nu"See full answer
Product Manager
Estimation
🧠 Want an expert answer to a question? Saving questions lets us know what content to make next.
"The correct answer as per the interviewer was since we have to exclude in build product engagement metrics and user feedback for the sake of this question, consulting firms/data analytics firms who do market research we rely on that data to determine how useful a competitor's feature is . again this is the answer provided by the interviewer."
Manas M. - "The correct answer as per the interviewer was since we have to exclude in build product engagement metrics and user feedback for the sake of this question, consulting firms/data analytics firms who do market research we rely on that data to determine how useful a competitor's feature is . again this is the answer provided by the interviewer."See full answer
"Alright, let's think through this change of moving the 'like' button to a menu under three dots on photos
I'll start by
aligning this change with Facebook's mission,
analyze key insights,
define the product mission for this update,
Identify the eco-system (n-sided marketplace)
Look at the effects on the eco-systems,
Effects on their needs and pain points.
Identify the most important actors and most important actions
Come up with some metrics that we may be using to"
Fahad K. - "Alright, let's think through this change of moving the 'like' button to a menu under three dots on photos
I'll start by
aligning this change with Facebook's mission,
analyze key insights,
define the product mission for this update,
Identify the eco-system (n-sided marketplace)
Look at the effects on the eco-systems,
Effects on their needs and pain points.
Identify the most important actors and most important actions
Come up with some metrics that we may be using to"See full answer
"Clarifying Questions (Noun, verb, and adjective)
Pixel
The Pixel Phone or are we talking about ore on the software?
Hardware or SoftwareINT: This can be applied to both areas
Best
Compared to other related phones on the market?
And do we have a specific time frame in mind?INT: we don’t really have a specific time frame maybe within the next couple of years.
Best means comparing to other phones out there.
Market
Best when it comes to a particular feature or overall the user experience within"
Kirubel D. - "Clarifying Questions (Noun, verb, and adjective)
Pixel
The Pixel Phone or are we talking about ore on the software?
Hardware or SoftwareINT: This can be applied to both areas
Best
Compared to other related phones on the market?
And do we have a specific time frame in mind?INT: we don’t really have a specific time frame maybe within the next couple of years.
Best means comparing to other phones out there.
Market
Best when it comes to a particular feature or overall the user experience within"See full answer
"YouTube is a platform that lets users upload self generated content that's available for all other users to view, globally. It has a freemium model where unpaid users can watch unlimited content. However, the paid users get additional features that enhance the viewing experience.
YouTube would like to move the unpaid users to a paid subscription model as it ensures higher ARPU for YT and gives users incentive to repeated come back to the platform to watch content.
**Ways to increase conversion"
Rahul J. - "YouTube is a platform that lets users upload self generated content that's available for all other users to view, globally. It has a freemium model where unpaid users can watch unlimited content. However, the paid users get additional features that enhance the viewing experience.
YouTube would like to move the unpaid users to a paid subscription model as it ensures higher ARPU for YT and gives users incentive to repeated come back to the platform to watch content.
**Ways to increase conversion"See full answer
"In what terms we need to improve the quality? Is there any focus on any particular host/customer experience? - Let’s consider that we need to improve the customer engagement on Airbnb platform.
Airbnb has both - web interface as well as mobile interface. So, I am assuming the experience on both the platforms.
I will brief about Airbnb - Airbnb provides homeowners to rent their spare rooms/properties to travelers/visitors and at the same time, travelers/visitors can get accommodation at budget"
Anonymous Fox - "In what terms we need to improve the quality? Is there any focus on any particular host/customer experience? - Let’s consider that we need to improve the customer engagement on Airbnb platform.
Airbnb has both - web interface as well as mobile interface. So, I am assuming the experience on both the platforms.
I will brief about Airbnb - Airbnb provides homeowners to rent their spare rooms/properties to travelers/visitors and at the same time, travelers/visitors can get accommodation at budget"See full answer
"Clarifying questions
1/ Any other products in VC portfolio I need to be aware of - "no"
2/ Market focus? - "no"
Started off by stating database marketing
1/ SQL
2/ NoSQL
Data models mostly relational
Database trends
1/ Vector databases
2/ Growth in cloud / fully managed databases
3/ Multi cloud is important to avoid vendor lock in
Ultimately Price/performance is king
Competition
1/ Large cloud providers - AWS/GCP/Azure
2/ Legacy databases - Oracle/SQL Server
3/ Niche players - Vitess, Coc"
Glados - "Clarifying questions
1/ Any other products in VC portfolio I need to be aware of - "no"
2/ Market focus? - "no"
Started off by stating database marketing
1/ SQL
2/ NoSQL
Data models mostly relational
Database trends
1/ Vector databases
2/ Growth in cloud / fully managed databases
3/ Multi cloud is important to avoid vendor lock in
Ultimately Price/performance is king
Competition
1/ Large cloud providers - AWS/GCP/Azure
2/ Legacy databases - Oracle/SQL Server
3/ Niche players - Vitess, Coc"See full answer
"Clarify:
A new company that is coming up with a solution for garage door openers
The door opener will be installed in houses. Confirm if offices, service centers etc are in the scope
At this point, we are looking a specific demographic/market - India
Users:
People who own a car and a personal parking space. The distinction here :
They have hired a watchman for the house
They didnt hire a watch for the house
For this problem, I will focus on those people who didnt hire a watchman"
Sahil A. - "Clarify:
A new company that is coming up with a solution for garage door openers
The door opener will be installed in houses. Confirm if offices, service centers etc are in the scope
At this point, we are looking a specific demographic/market - India
Users:
People who own a car and a personal parking space. The distinction here :
They have hired a watchman for the house
They didnt hire a watch for the house
For this problem, I will focus on those people who didnt hire a watchman"See full answer
"That is a great product opportunity. I see the vision to drive engagement by building a reward based experience to encourage kids to login to the app and track their books and trigger a visual pleasing experience when the child completes a book. The more complex the book, the bigger the reward."
Christina Z. - "That is a great product opportunity. I see the vision to drive engagement by building a reward based experience to encourage kids to login to the app and track their books and trigger a visual pleasing experience when the child completes a book. The more complex the book, the bigger the reward."See full answer
"Prompt - annual cost of managing Google photos (note - I believe Google doesn't ask estimation question anymore, not sure who/here/how this was asked)
We will go over what Google photos is, its users, how they use photos, what costs are incurred, estimation - base case then scale it out, gut check the answers, and arrive at an estimate
Google photos is a photo and video storage service.
Its users are
Content creators/users
Google (hosting)
Other service providers that provide value-add"
Glados - "Prompt - annual cost of managing Google photos (note - I believe Google doesn't ask estimation question anymore, not sure who/here/how this was asked)
We will go over what Google photos is, its users, how they use photos, what costs are incurred, estimation - base case then scale it out, gut check the answers, and arrive at an estimate
Google photos is a photo and video storage service.
Its users are
Content creators/users
Google (hosting)
Other service providers that provide value-add"See full answer
"Clarification:
Lender Focus: We'll cater to mortgage lenders, specifically smaller institutions or those specializing in a particular loan type (e.g., first-time homebuyer loans).
1. User Personas and Pain Points:
Create two user personas:
Persona 1: A loan officer at a small credit union overwhelmed with manual paperwork and slow communication with borrowers.
Persona 2: A loan manager at a company specializing in FHA loans, struggling with cumbersome pre-qualification"
Deepak V. - "Clarification:
Lender Focus: We'll cater to mortgage lenders, specifically smaller institutions or those specializing in a particular loan type (e.g., first-time homebuyer loans).
1. User Personas and Pain Points:
Create two user personas:
Persona 1: A loan officer at a small credit union overwhelmed with manual paperwork and slow communication with borrowers.
Persona 2: A loan manager at a company specializing in FHA loans, struggling with cumbersome pre-qualification"See full answer
"What do you mean by smart lock. It is home locking system or digital locks
Assuming it refers to home solutions that Google wants to get to build
Customers
Homeowners/ Rental
Hotels
Banks
Vehicles
Shops
Each of the customer segments are good. Let’s investigate some of their characteristics
Homeowners/ Rental – Huge Market as every urban house has a need.
Hotels – Again the need is very high. Affordability is high. Low desirability to change existing set up.
Banks – No"
Kasturi K. - "What do you mean by smart lock. It is home locking system or digital locks
Assuming it refers to home solutions that Google wants to get to build
Customers
Homeowners/ Rental
Hotels
Banks
Vehicles
Shops
Each of the customer segments are good. Let’s investigate some of their characteristics
Homeowners/ Rental – Huge Market as every urban house has a need.
Hotels – Again the need is very high. Affordability is high. Low desirability to change existing set up.
Banks – No"See full answer
"Clarifying questions:
Open metrics - Number of times users open the google document on a given day
10% decline - is it a gradual decline or steep decline? (since when)
Do we witness decline from a specific geography?
Decline for consumers or enterprise customers?
Decline from web or mobile app?
Review logs or bug reports to check if there are customer issues reports
Internal
Determine if a particular release is causing the issue
Review other metrics to check if fewer do"
Sahil A. - "Clarifying questions:
Open metrics - Number of times users open the google document on a given day
10% decline - is it a gradual decline or steep decline? (since when)
Do we witness decline from a specific geography?
Decline for consumers or enterprise customers?
Decline from web or mobile app?
Review logs or bug reports to check if there are customer issues reports
Internal
Determine if a particular release is causing the issue
Review other metrics to check if fewer do"See full answer