Recent Product Manager Interview Questions

Nikitha G. - "Clarify: What is a transaction in Instagram Shops? Users click on an item and complete the payment in the Instagram Shops interface How many transactions happen in Instagram shop per day/month? What percentage of users have completed at least 1 transaction on Instagram Shops in the last year? Key Metric to improve: # Users completing a transaction Goals of the Product / Feature: Meta’s goal is to build community and connect people together Instagram’s goal is to connect and"See full answer

Alibi M. - "I would answer this question using MECE framework: Profit = Revenue - Costs. Revenue = # customers * price In case of the trading platform, this could be translated into avg. trading activity per user * avg. commission rate . Ask if there has been any recent change to Active users or their trading activities. Similarly, ask if the commission rate has been changed recently. Based on this information, you can then identify the problem and get to the root cause of this. Similarly with Costs. "See full answer

Kat - "Clarification: What types of jobs are we targeting? Are we talking about a broad market (like Indeed) or more focused—white-collar (LinkedIn-style) or blue-collar (gigs and tasks)? Where are we launching the marketplace—U.S. or globally? Let’s assume U.S. for now. Is this a standalone product or integrated within one of Meta’s existing platforms (Facebook, WhatsApp, Instagram)? Let’s assume it’s integrated into Facebook. Overview: Meta’s Mission: Why would Meta want to launch a"See full answer

Malay K. - "For any project based questions, it is important to structure your response clearly, showcasing your thought process, technical skills, problem-solving abilities, and how your work added value. Besides the STAR method, you can also use this kind of framework: 1. Start by selecting a relevant project (related to the role) Give the project background and what specific problem it solved. 2. Align the project's objective and your role Be specific about your role: were you the le"See full answer

dungeonMaster - "Objective: Migrate from subscription base business revenue model to ads based revenue model. Continue with subscription base revenue model, showcase ads on platform only. (Not in between the content). Continue with subscription base revenue model, showcase ads on platform and in between content. Provide different monthly plans based on with ads or without ads Increase revenue by X% - Decide based on this object what revenue model to accept. Assumption: Netflix wants to continue"See full answer

Ekta M. - " Describe the product -What does it do? Who uses it? How do they use it? Google maps provides an optimal route from point A to point B. It also shows different checkpoints like restaurants, petrol pumps, etc. on the way. It is used in two major ways majorly, before starting people check the traffic to decide when to leave or which route to take. When people don’t know the way so they put on Google map to guide them. It has 1Bn MAU and 152 mins of app time. Clarification questions Wha"See full answer

Nayla D. - "Instagram is social media app where you can share photo and video to others. Impressions is an important metrics to track because it shows how many contents that users see. Clarify Questions: Is this drop happen suddenly or gradually? - Gradually How long has it been happening? - Last 3 months Is it happen globally or in certain region? - Globally Is the drop happen to all user segments (age, new/existing, active/less active users)? - all user segments When calculating an impressions,"See full answer

Ekta M. - " Why do we want to increase the price? How much do we need to increase? Is it tied to some kind of revenue target? What is the region in which price needs to be increased? - Say India Who are the major players in that region who offer similar services and how are they priced? Will the users switch to those competitors? What is our unique proposition for retention? Do we have any leverage against them which will stop the users from churning? Any change in pricing or anything major like terms an"See full answer

Debajyoti B. - "Firstly, it's mentioned "ideas" & not "idea". I would like to get more context. Is it one idea or multiple ideas on a roadmap? Is it tied to the same broader goal? Is this a pattern where team has been disagreeing with ideas for a while? If it's the 1st, then it's fine, we can look into it. If it's the 2nd, then it raises a bit of a concern. Gonna assume it's the 1st. I'd probably get clarity by asking questions To the team: Which idea/s are being disagreed upon? Are all member"See full answer

S S. - "This doesn't look like a product design question. This is more of a system design question, no?"See full answer

Sahil A. - "Clarify: Feature for group messages and not individual messages The feature will be primarily used for Whatsapp and not other Meta products - Instagram, FB We are looking to improve engagement with this feature User: Pro users Users with moderate usage Users with no/little usage Prioritize - Users with no/little usage - as this user base could be greatly impacted Pain points: Too many messages are sent to the group and important messages are lost. Multiple message popp"See full answer

Anuradha T. - "What‘s the goal of increasing Spotify’s premium subscribers? - To monetize and get more premium subscribers Users: Target users could potentially fall in 3 categories 1) Users who are interested in paying a premium price for great curated playlists 2) Users who are interested in listening to music but not willing to pay a price Targeting #1 Pain points: 1) As a user I wouldn’t want to subscribe to something w/o being listening to the playlists 2) If I do subscribe I would like to receiv"See full answer