Product Strategy Interview Questions

Andrew B. - "Group the data by product, and then sort by time."See full answer

Basant P. - "When launching a new product at Koovs, I began by conducting a thorough competitor analysis to ensure our pricing strategy was competitive. I then defined the target audience based on demographic and psychographic data. We built a comprehensive multi-channel campaign strategy that included SEO for visibility, targeted SEM ads, and engaging social media content. I used tools like Google Analytics to monitor campaign performance and adjusted our tactics based on the data. For instance, we increase"See full answer

Ranjani M. - "A refrigerator is used to store food in cold storage to prevent spoilage. If there is nothing specific from the interviewer, I would consider a robotic refrigerator to be a smart fridge that incorporates AI and movement. Clarifying questions: Digital / Physical product or combination Any particular demographic of customers? What is the goal of this product? Only home users to be considered? User cohorts: Families with children: Refrigerator being a common family appliance Couples and ro"See full answer

Exponent - "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. There's no set formula, but we recommend proposing at least three different reasons to answer the question. Let's go over one possible solution: > There's definitely a lot we could talk about, but I'll try to stay as focused as possible and talk about the three biggest ways it could have affected HelloFresh the most. Fulfillment Issues from Rapid Growth > I first imagine that HelloFresh expe"See full answer