Product Manager Analytical Interview Questions

Anonymous Sparrow - "Clarifying question to make sure that I'm analyzing the right feature - is this the notification bell that is in the Facebook app and site? (assume Yes) Tapping on it opens a drop-down that captures items and activities that the user should be aware of? (Yes) Ok, I believe I'm clear on which feature you're referring to. My approach: Customer problem and value proposition Meta's mission and north star metric Customer journey and notification bell use case Success metrics on value del"See full answer

Rohit K. - "As the Product Manager for Google Play Store Ads, our goal with the ad ranking algorithm is to create a win-win ecosystem. We want to connect users with relevant and engaging apps they'll find valuable, while simultaneously delivering high-quality installs and engagement for our advertisers, ultimately driving sustainable revenue for Google. To achieve this, our ad ranking algorithm will be guided by the following core principles: Relevance First: We will prioritize ads tha"See full answer

Michelle D. - "I'd tell the interviewer that I'd start off with clarifying the question to make sure I understand it correctly (see 1 below). Then, I'd tell the interviewer my approach to make sure they know what to expect as I talk through. Approach would start with discussing the mission and connecting a north star metric (NSM) to the mission, then discuss key product metrics that are inputs towards NSM. If there's time at the end and if the interviewer wants to go down this path, we should also talk about t"See full answer

Simran M. - "To answer why Spotify introduced Podcasts, I would like to use 3C framework- Customer, Competitors and Company. Customers We have seen Spotify has a high WAU. This means users are engaged to the platform for music. Listeners need some new trend to listen to while going to the gym for example, or being stuck in a traffic. Sense of listening to something productive is what users need these days. Podcasts are lesser commitment than audiobooks because of short episode length"See full answer

Syed A. - "Sales Performance Dashboard t for sales leaders to monitor product performance: Sales Performance Dashboard Top-Level Metrics (KPI Summary) Time Filter: [Day] [Week] [Month] [Quarter] [Custom Range] Total Sales Revenue Displays total revenue for the selected period. Units Sold Breakdown by product category and SKU. Average Deal Size Total revenue ÷ Number of deals closed. Conversion Rate _Leads to sales conversion ratio."See full answer

Sahil A. - "Clarify: Zoom for business - we are referring to Zoom meetings for enterprise customers Are there any specific features or goals we want to track. Assumption - We are at overall zoom business for enterprise customers Is there any particular geography or demographics we want to look at - Assumption - we are looking at across the globe Goals: Zoom allows users to conduct meetings internally and externally with folks across the organization. Enterprise customers access Zoom with their cor"See full answer

Anonymous Aardvark - "QUESTION: Imagine that you are a PM that owns the post booking experience at Airbnb.How would you solve for the worst post-booking experience? Follow-up questions: Specific business goal in mind? (no) What is my scope? Do I own all post booking across product category? Or is there a specific product that I am focussing on (events, homes, specific home duration)? (you chose) Am I focussing on the user - renter or event goer? Or the creator - host or event creator? (your choice) Do yo"See full answer

XYZ - "We have observed that DAU have been declining, while MAU has remained constant. Activity is define as: Logging in. Viewing content. Posting content. Interacting with other users (likes, comments, etc.). Daily Active Users (DAU): This measures the number of unique users who engage with Instagram on a daily basis. It indicates how frequently users interact with the platform and reflects its daily stickiness. Monthly Active Users (MAU): This measures the number of unique users who en"See full answer

D P. - "Question for the community: have others experienced a situation where the interviewer really pushed for defining a success metric early on in the case before making too much progress on the case itself? If so, how did you handle? How I approached the case: I used the framework taught here on Exponent but have a question for the community. At the beginning of the interview, I shared my steps - company goals, customer, painpoints, solutions, prioritize and if we had time, I'll explore some succ"See full answer

Umang S. - "Context - I joined a large public-facing service as a PM midway through its development. Situation - Due to the SOPs of the company the team already had a metrics framework. That included your standard DAUs, Retention and Acquisition Metrics Concern - As SOP metrics were publicly accepted, the team did not internalise what success actually means to the product they are developing, as the actual value was not being encapsulated in the framework This was evident in the show and tells as the"See full answer

Hashmina H. - "Clarifying Questions: Do we want to target a particular geography or location or should it be done globally? Assume global Is there any particular platform and device we are targeting (App/web) or should it be cross platforms? Cross platforms Can I think about it as Product led solutions or do you want to consider marketing alternatives as well? Let's start with Product led solutions & later if time permits, we can touch on the marketing side as well Are there any constra"See full answer

Rotem L. - "Meta Pay - What is it? Payment platform that lets people buy and send money on Facebook, IG and Instagram on platforms like FB and IG, people already find things they like and the businesses can sell directly on the platform through shops so Pay is closing the last mile and letting them also check out quickly once they’ve added their card details once. It’s making it a real one-stop shop. It also allows making more transactions directly on the platform without having to enter card deta"See full answer

Glados - "Ask clarifying questions 1/ Are there any business changes to be aware of? 2/ Youtube Premium already exists so I am guessing we are not revisiting changing the prices just restarting the process from scratch 3/ Pricing for a specific market? North America, Asia, somewhere else? To tackle this I would break down the problem into a few steps, What is Google's mission and how Youtube premium fits into that Google's mission is to organize information and make it accessible to all You"See full answer

Boluwatife P. - "I think I will start by knowing the goal of the improvement, is to improve adoption metrics, revenue or churn rate? Business goal? What segment of our users are we focusing on?"See full answer

P R. - "First I'd like to clarify the definition of reactions and confirm that it's same as what exists today. Definition: Reactions provides users the ability to provide richer expression beyond 'like' Business goal: Since this is a mature product, the business goal is to improve user engagement Product goal: Bring people closer together by letting people provide more accurate sentiment to the community based on the content Personas: 1. Content creator 2. user using reactions **Li"See full answer

Shrey H. - "To determine whether we should introduce a new ads placement on the Uber homepage, I will use the following framework: Clarifying Questions Mission and Goals User Journey and Pain Points A/B Testing Plan Decision-Making Criteria 1. Clarifying Questions To ensure I fully understand the problem, I would ask: What type of ads are we considering? For example, are they full-screen ads, banner ads, or native ads integrated into the feed? --> Take your"See full answer

Hayatu H. - "Best practices for prioritizing customer service requests Prioritizing support requests is a key part of creating a customer journey optimized for maximum revenue. If you want to start using a ticket prioritization process that will boost both customer satisfaction and your bottom line, we've got nine proven best practices below: Respond to your most loyal customers first Tag repeat customers as high-priority tickets Automate simple requests wherever possible Mark tickets with urg"See full answer

Mark H. - "Clarification: workplace is a communication messaging tool for employee to send and receive messages. Why: meta's mission current landscape market trends meta's unique value strength & weakness Workplace Mission: build a communication tool for employees to better collaborate and engage with each other Goal: focus on engagement, not revenue Product ecosystem: Meta Company sourcing department IT department User: sender/receiver #of people log in #of people"See full answer