Product Manager Analytical Interview Questions

Sahil A. - "Clarify: Zoom for business - we are referring to Zoom meetings for enterprise customers Are there any specific features or goals we want to track. Assumption - We are at overall zoom business for enterprise customers Is there any particular geography or demographics we want to look at - Assumption - we are looking at across the globe Goals: Zoom allows users to conduct meetings internally and externally with folks across the organization. Enterprise customers access Zoom with their cor"See full answer

Anonymous Sparrow - "Clarifying question to make sure that I'm analyzing the right feature - is this the notification bell that is in the Facebook app and site? (assume Yes) Tapping on it opens a drop-down that captures items and activities that the user should be aware of? (Yes) Ok, I believe I'm clear on which feature you're referring to. My approach: Customer problem and value proposition Meta's mission and north star metric Customer journey and notification bell use case Success metrics on value del"See full answer

Aditya S. - "From Product Management perspective: I would first start with some clarifying questions. Is this algorithm to be used across Play Store for all kinds of apps or for some specific catgeory of apps What is the major objective. Are you entering a new market and hence objective is to capture market OR already in an existing market and want to maximise profit (since Google, most likely second objective) I would like to experiment with algorithms and see results before finalising. This will nee"See full answer

Henry H. - "Overall, a successful Netflix viewing session requires that the user was able to find a piece of content that they loved watching. Now, to break this down, how we might define this: -Time browsing (from app open to content played) -Satisfaction --> inferred satisfaction: did user complete watching the piece of content? --> explicit: did the user rank that they loved the content (2 thumbs up)? The way I would evaluate a new Top Picks ML feature would be to implement an A/B test as follows: Te"See full answer

Simran M. - "To answer why Spotify introduced Podcasts, I would like to use 3C framework- Customer, Competitors and Company. Customers We have seen Spotify has a high WAU. This means users are engaged to the platform for music. Listeners need some new trend to listen to while going to the gym for example, or being stuck in a traffic. Sense of listening to something productive is what users need these days. Podcasts are lesser commitment than audiobooks because of short episode length"See full answer

Mohammad M. - "Clarifying questions What is Facebook Events How does this work Is it only desktop based or app based as well Why Meta built it Core idea/tenet for Facebook is to have user engagement & to build everything around it. While people continue to interact with Facebook and create content on it, to increase the duration of engagement, having capability to host virtual events ensures community participation and making Facebook go beyond status and photo updates and let people coordinate"See full answer

Anonymous Aardvark - "QUESTION: Imagine that you are a PM that owns the post booking experience at Airbnb.How would you solve for the worst post-booking experience? Follow-up questions: Specific business goal in mind? (no) What is my scope? Do I own all post booking across product category? Or is there a specific product that I am focussing on (events, homes, specific home duration)? (you chose) Am I focussing on the user - renter or event goer? Or the creator - host or event creator? (your choice) Do yo"See full answer

Rotem L. - "Meta Pay - What is it? Payment platform that lets people buy and send money on Facebook, IG and Instagram on platforms like FB and IG, people already find things they like and the businesses can sell directly on the platform through shops so Pay is closing the last mile and letting them also check out quickly once they’ve added their card details once. It’s making it a real one-stop shop. It also allows making more transactions directly on the platform without having to enter card deta"See full answer

D P. - "Question for the community: have others experienced a situation where the interviewer really pushed for defining a success metric early on in the case before making too much progress on the case itself? If so, how did you handle? How I approached the case: I used the framework taught here on Exponent but have a question for the community. At the beginning of the interview, I shared my steps - company goals, customer, painpoints, solutions, prioritize and if we had time, I'll explore some succ"See full answer

Shrey H. - "To determine whether we should introduce a new ads placement on the Uber homepage, I will use the following framework: Clarifying Questions Mission and Goals User Journey and Pain Points A/B Testing Plan Decision-Making Criteria 1. Clarifying Questions To ensure I fully understand the problem, I would ask: What type of ads are we considering? For example, are they full-screen ads, banner ads, or native ads integrated into the feed? --> Take your"See full answer

Nayla D. - "Clarify Questions: Is this app in Facebook app? or we build a different app for this? - Yes, this is in FB app now. Will we have monetization in the first launch or launch it for free first? - Free first, but there is a potential monetization in the future. Context: we will launch Facebook Jobs in two weeks, indicating that this is a new product. I want to step back a bit, why this is important for Meta. Meta mission is to make it easier to build community and bring the world closer"See full answer

Glados - "Ask clarifying questions 1/ Are there any business changes to be aware of? 2/ Youtube Premium already exists so I am guessing we are not revisiting changing the prices just restarting the process from scratch 3/ Pricing for a specific market? North America, Asia, somewhere else? To tackle this I would break down the problem into a few steps, What is Google's mission and how Youtube premium fits into that Google's mission is to organize information and make it accessible to all You"See full answer

Michelle D. - "I'd tell the interviewer that I'd start off with clarifying the question to make sure I understand it correctly (see 1 below). Then, I'd tell the interviewer my approach to make sure they know what to expect as I talk through. Approach would start with discussing the mission and connecting a north star metric (NSM) to the mission, then discuss key product metrics that are inputs towards NSM. If there's time at the end and if the interviewer wants to go down this path, we should also talk about t"See full answer

Nagasowjanya V. - "Click- through rate (CTR) should not be analyzed in isolation. Combining it with watch time, bounce rate, and retention metrics ensures a comprehensive understanding of user engagement and content effectiveness. Hypothetically, addressing the 10% CTR decline on Netflix Understand & Identify where the CTR drop is: Compare CTR trends over the past few weeks / months / years to identify if this a seasonal fluctuations or a major issue. Is the 10% drop a platform-wide issue or specific to a"See full answer

Mark H. - "Clarification: workplace is a communication messaging tool for employee to send and receive messages. Why: meta's mission current landscape market trends meta's unique value strength & weakness Workplace Mission: build a communication tool for employees to better collaborate and engage with each other Goal: focus on engagement, not revenue Product ecosystem: Meta Company sourcing department IT department User: sender/receiver #of people log in #of people"See full answer

Natalia N. - "Clarifying questions: How much is the decline? Since when have sales been declining? Make sure that it has correlation with competition and not a premature assumption that can come from something internal (not external competition). Is it all the stores? What is the variation in the dicline? If you have stores that have 20% less sales vs some that are steady, it might be something related to the store experience specifically. How does the decrease in sales compare to cities that ha"See full answer

Vishnu G. - "1. Understand the "Why" (Deep Dive) - Before jumping to solutions, as a PM needs to precisely understand why users are unhappy. NPS gives us a score, but not the reasons. (0 -4 weeks) Analyze Feedback: Go beyond the score. What are Detractors (0-6) saying? What do Promoters (9-10) love? Qualitative Research:(VOC- voice of the customer) Conduct user interviews, analyze support tickets, and observe product usage. Pinpoint specific pain points (e.g., slow p"See full answer

Sandhya P. - "What is Meta Quest, Horizon world VR game? Horizons worlds is a platform that lets creators build worlds where real people can come and interact. This could be a gaming world, a socializing world, a marketplace, immersive experience, etc. Why would people want to use Horizon worlds: Because it isn’t possible to always visit all places in person I know that Meta has been encouraging creators at this time because the Horizon’s worlds needs a lot of worlds for it to be interesting for customers Cus"See full answer

R K. - "As a Product Manager for Instagram Reels, understanding Meta's investment in this product requires considering the broader competitive landscape, primarily TikTok, and Instagram's monetization strategy through ads. The focus on Reels is a strategic move to capture a share of the short-form video market, increase user engagement, and drive ad revenue. Lets start with why Meta invested in Instagram reels 1. Competing with TikTok: TikTok's explosive growth in the short-form video space pose"See full answer

Umang S. - "Context - I joined a large public-facing service as a PM midway through its development. Situation - Due to the SOPs of the company the team already had a metrics framework. That included your standard DAUs, Retention and Acquisition Metrics Concern - As SOP metrics were publicly accepted, the team did not internalise what success actually means to the product they are developing, as the actual value was not being encapsulated in the framework This was evident in the show and tells as the"See full answer