Product Manager Analytical Interview Questions

Shrey H. - "To determine whether we should introduce a new ads placement on the Uber homepage, I will use the following framework: Clarifying Questions Mission and Goals User Journey and Pain Points A/B Testing Plan Decision-Making Criteria 1. Clarifying Questions To ensure I fully understand the problem, I would ask: What type of ads are we considering? For example, are they full-screen ads, banner ads, or native ads integrated into the feed? --> Take your"See full answer

Nagasowjanya V. - "Click- through rate (CTR) should not be analyzed in isolation. Combining it with watch time, bounce rate, and retention metrics ensures a comprehensive understanding of user engagement and content effectiveness. Hypothetically, addressing the 10% CTR decline on Netflix Understand & Identify where the CTR drop is: Compare CTR trends over the past few weeks / months / years to identify if this a seasonal fluctuations or a major issue. Is the 10% drop a platform-wide issue or specific to a"See full answer

Simran M. - "To answer why Spotify introduced Podcasts, I would like to use 3C framework- Customer, Competitors and Company. Customers We have seen Spotify has a high WAU. This means users are engaged to the platform for music. Listeners need some new trend to listen to while going to the gym for example, or being stuck in a traffic. Sense of listening to something productive is what users need these days. Podcasts are lesser commitment than audiobooks because of short episode length"See full answer

D P. - "Question for the community: have others experienced a situation where the interviewer really pushed for defining a success metric early on in the case before making too much progress on the case itself? If so, how did you handle? How I approached the case: I used the framework taught here on Exponent but have a question for the community. At the beginning of the interview, I shared my steps - company goals, customer, painpoints, solutions, prioritize and if we had time, I'll explore some succ"See full answer

Rotem L. - "Meta Pay - What is it? Payment platform that lets people buy and send money on Facebook, IG and Instagram on platforms like FB and IG, people already find things they like and the businesses can sell directly on the platform through shops so Pay is closing the last mile and letting them also check out quickly once they’ve added their card details once. It’s making it a real one-stop shop. It also allows making more transactions directly on the platform without having to enter card deta"See full answer

Nayla D. - "Clarify Questions: Is this app in Facebook app? or we build a different app for this? - Yes, this is in FB app now. Will we have monetization in the first launch or launch it for free first? - Free first, but there is a potential monetization in the future. Context: we will launch Facebook Jobs in two weeks, indicating that this is a new product. I want to step back a bit, why this is important for Meta. Meta mission is to make it easier to build community and bring the world closer"See full answer

Glados - "Ask clarifying questions 1/ Are there any business changes to be aware of? 2/ Youtube Premium already exists so I am guessing we are not revisiting changing the prices just restarting the process from scratch 3/ Pricing for a specific market? North America, Asia, somewhere else? To tackle this I would break down the problem into a few steps, What is Google's mission and how Youtube premium fits into that Google's mission is to organize information and make it accessible to all You"See full answer

Anonymous Aardvark - "QUESTION: Imagine that you are a PM that owns the post booking experience at Airbnb.How would you solve for the worst post-booking experience? Follow-up questions: Specific business goal in mind? (no) What is my scope? Do I own all post booking across product category? Or is there a specific product that I am focussing on (events, homes, specific home duration)? (you chose) Am I focussing on the user - renter or event goer? Or the creator - host or event creator? (your choice) Do yo"See full answer

Mark H. - "Clarification: workplace is a communication messaging tool for employee to send and receive messages. Why: meta's mission current landscape market trends meta's unique value strength & weakness Workplace Mission: build a communication tool for employees to better collaborate and engage with each other Goal: focus on engagement, not revenue Product ecosystem: Meta Company sourcing department IT department User: sender/receiver #of people log in #of people"See full answer

Aniruddha N. - "Before diving in, I’d clarify a few things to better frame the problem: Are we defining success for Zoom as a business, Zoom Meetings, or a specific user segment (enterprise, education, SMB)? Are we focused on growth, retention, or engagement? Are we targeting short-term performance or long-term strategic value? 🔹Let’s assume we’re focusing on Zoom Meetings for enterprise users and defining success over the next 12 months. I'm going to use the"See full answer

Michelle D. - "I'd tell the interviewer that I'd start off with clarifying the question to make sure I understand it correctly (see 1 below). Then, I'd tell the interviewer my approach to make sure they know what to expect as I talk through. Approach would start with discussing the mission and connecting a north star metric (NSM) to the mission, then discuss key product metrics that are inputs towards NSM. If there's time at the end and if the interviewer wants to go down this path, we should also talk about t"See full answer

William D. - "Clarify: I'm assuming that a workplace chat app is similar to something like Slack or Teams, which is a web app/mobile platform for employees to securely message each other directly or in a grouping (i.e. a channel). I'm also assuming that this workplace app is for a generic company, and not Microsoft or Salesforce. Goals: Workplace apps serve a vital connective tissue within enterprises to allow employees to freely message one another and collaborate on projects. These services a"See full answer

Natalia N. - "Clarifying questions: How much is the decline? Since when have sales been declining? Make sure that it has correlation with competition and not a premature assumption that can come from something internal (not external competition). Is it all the stores? What is the variation in the dicline? If you have stores that have 20% less sales vs some that are steady, it might be something related to the store experience specifically. How does the decrease in sales compare to cities that ha"See full answer

R K. - "As a Product Manager for Instagram Reels, understanding Meta's investment in this product requires considering the broader competitive landscape, primarily TikTok, and Instagram's monetization strategy through ads. The focus on Reels is a strategic move to capture a share of the short-form video market, increase user engagement, and drive ad revenue. Lets start with why Meta invested in Instagram reels 1. Competing with TikTok: TikTok's explosive growth in the short-form video space pose"See full answer

Sandhya P. - "What is Meta Quest, Horizon world VR game? Horizons worlds is a platform that lets creators build worlds where real people can come and interact. This could be a gaming world, a socializing world, a marketplace, immersive experience, etc. Why would people want to use Horizon worlds: Because it isn’t possible to always visit all places in person I know that Meta has been encouraging creators at this time because the Horizon’s worlds needs a lot of worlds for it to be interesting for customers Cus"See full answer

Jeffrey F. - "I used the GAME method. Started first with defining the product and setting the mission and goal for Zoom. Stated that the product grew in popularity in 2020-2021 for both business and personal use, but since lockdown ended, shifted to business use. Goal is to effortlessly and seamlessly connect people anywhere. Focused on the business use case and stated Zoom makes revenue through contracts signed with various enterprises. Due to maturity of the product and business focused, said it make"See full answer

Siddhant S. - "We'll consider cost-effectiveness, environmental impact, convenience, and scalability. Here are key metrics and trade-offs to consider: Cost Metrics Operational Costs: Compare the direct costs associated with operating each mode of transit, including vehicle maintenance, fuel or energy, and driver salaries. Subsidization Level: Assess how much subsidy each option requires per ride or per passenger to remain free or low-cost to employees. Cost Efficiency: Analyze the cost p"See full answer

Hari priya K. - "Netflix is a OTT platform that streams content , TV shows, movies documentaries, to the subscriber's of Netflix. Netflix has approximately 90 million subscribers in USA alone and Netflix's revenue is generated based on their subscriptions. The user buys Netflix subscription, logs in , opens profile and opens the home page of Netflix. 1. Confirmation of the Assumptions Homepage Definition: The homepage is the screen users see after logging into their profile, showing tailored recom"See full answer

Shraddha D. - "I like chatgpt for the following users Getting industry references are easy and time saving Getting recommendations is very easy Responses are accurate I use chatgpt to get feedback on content and identify gaps in my documentation or thought process I use chatgpt as a search engine and to get conscise situation based information. Chatgpt offers varierty of other tools in the explore version where similar users can create different content PRD template Chatgpt users 1."See full answer