Product Strategy Interview Questions

Manohar A. - "Some follow-up questions to correctly understand what "improve" means here? Is it to have: more riders, better user experience, monetization, more/new market penetration. Let's assume interviewer requested to choose whatever I prefer. I choose better user experience which might trigger other areas of improvement as well. Some more probing questions: To I need to consider USA only or any other country/region or global? Can I consider only popular on demand taxi service for this question? One wa"See full answer

D P. - "Question for the community: have others experienced a situation where the interviewer really pushed for defining a success metric early on in the case before making too much progress on the case itself? If so, how did you handle? How I approached the case: I used the framework taught here on Exponent but have a question for the community. At the beginning of the interview, I shared my steps - company goals, customer, painpoints, solutions, prioritize and if we had time, I'll explore some succ"See full answer

Anonymous Muskox - "YouTube Goal -> Give voice to everyone and show them the world, Video -> Shorts( Dominated by Shorts, Reels, Tiktok Mid(1-25 Min). -> Youtube Medium Long(60-90 Mins) -> [Opportunity] Long(150-180 Mins) -> OTT Platform, Movies Youtube can assist content creators on Youtube to make high-quality Film Like Videos without any Production Setup. Assisting Content Creators to create Movies with"See full answer

Bimal M. - "Clarification questions: What do you mean by online furniture-selling market? Why would google want to do it? Why does google want to do it now? Where does google want to launch it? Let me make the assumptions answering above questions: It is like google flights, say we call it google furnitures, where it organizes, curates furniture information to the users and then refers to the seller website instead of selling furniture directly to the consumer like amazon, walmart, way"See full answer

Alibi M. - "I would answer this question using MECE framework: Profit = Revenue - Costs. Revenue = # customers * price In case of the trading platform, this could be translated into avg. trading activity per user * avg. commission rate . Ask if there has been any recent change to Active users or their trading activities. Similarly, ask if the commission rate has been changed recently. Based on this information, you can then identify the problem and get to the root cause of this. Similarly with Costs. "See full answer

Ahmed A. - "He was really all over the place ? couldnt detect a structure to his answer felt like he was talking out of experience ."See full answer

Anonymous Newt - "CQ: What's the goal - we are just exploring Any specific timeline we are targeting - NA Why specifically podcast - its a growing area and can help engage the customers Any specific geography to be kept on mind - You tell Approach: Understand Netflix’s landscape Understand more about the Podcast space via Porter’s 5 Forces framework Decide mode of entry Tradeoffs & Risk Netflix’s landscape; Product - OTT player Who uses - kids, adults When do they use – leisure"See full answer

Sdn D. - "Clarifying question: AOV/USER it means that the total price paid by a user in a certain period should be more than what it is now ? Is the average taken on a daily/ weekly/monthly basis ? I would presume it to be a monthly basis , as it helps us a defined period of time to analyse user beharviour and track number of orders. Daily wont be succesfull mertric , as ocassionally only a user may order multiple times in a day , also weekly is also a viable metric but that wont help us to analyse"See full answer

Michelle D. - "Approach: 1) Clarify question with interviewer When we say "app", I'd like to confirm the app for which user. For example, in Rides, we have an app for the rider and an app for the driver. For Eats, we have an experience for a customer purchasing food but I don't know of the experience for the restaurant. Could you confirm which users' experience you're describing when saying "app"? Let's say rider/customer purchasing food. Also is this a situation prior to launch of Uber Eats, wh"See full answer

Rotem L. - "Meta Pay - What is it? Payment platform that lets people buy and send money on Facebook, IG and Instagram on platforms like FB and IG, people already find things they like and the businesses can sell directly on the platform through shops so Pay is closing the last mile and letting them also check out quickly once they’ve added their card details once. It’s making it a real one-stop shop. It also allows making more transactions directly on the platform without having to enter card deta"See full answer

Anonymous Bee - "Which structure would you suggest for such a question?"See full answer

Anonymous Stork - "For Xbox, the next-generation product I propose is a virtual reality headset. The rationale is threefold: Industry Trends: Competitors like Meta and Apple are investing heavily in VR/AR, signaling strong market potential. Xbox Legacy: Xbox has a history of pushing innovation in gaming hardware (e.g., Kinect), and VR represents the next frontier beyond traditional consoles. Strategic Need: With console sales flattening, Xbox must expand into new experiences that deepen engagement and different"See full answer

Mrigang S. - "1. Problem Statement & Clarifications To achieve a 3x growth in new users, I am defining the scope as follows: Platform Scope: I am looking at the entire Airbnb ecosystem (Homes + Experiences). Since Airbnb operates on a two-sided marketplace model, growth in the user base requires a balanced distribution between demand and supply. Defining "New Users": Our goal is to increase the number of users who not only sign up but complete their first booking. This conversion from "reg"See full answer

Shrey H. - "To determine whether we should introduce a new ads placement on the Uber homepage, I will use the following framework: Clarifying Questions Mission and Goals User Journey and Pain Points A/B Testing Plan Decision-Making Criteria 1. Clarifying Questions To ensure I fully understand the problem, I would ask: What type of ads are we considering? For example, are they full-screen ads, banner ads, or native ads integrated into the feed? --> Take your"See full answer

Hl M. - "Would love to have transcripts posted below videos with timestamps to help us browse the video when video lengths are typically longer"See full answer

Anonymous Sparrow - "Clarifying question: may I assume that this would be for all new units that Roku would be selling? Ie. they wouldn't be sending new remotes to existing Roku customers? (assume interviewer agrees) Here's how I would approach this analysis: Identify purpose and value of this button for customers Identify the purpose and value for HBO/Max and Roku Posit: HBO should be willing to pay up to the value that HBO/Max gets minus potential discount by Roku for the value that Roku would get Pre"See full answer

Siddharth P. - "I believe these are the traits of a great PM. I see PM to be somone who is a great manager of customer problems and for that he/she has to be: Be an expert at the one domain and know the customer of the product in that domain and curate experiences for them better than the competition. Be persuasive - Get things done by convincing rather than commanding. Learn how great products are by being an engineer. Be a fearless leader by championing teams ideas all the way to the management la"See full answer

Eshaa D. - "I started by reframing Adobe’s mission in my own words: to build creative and productivity tools that make everyday customer workflows easier. Then, I defined the goal: improving retention for the Scan app, as users often drop off to competitors such as Genius Scan or the native iOS Scanner after initial use. To better understand user behavior, I segmented users into three groups: Power users: Professionals such as lawyers or students who scan frequently. Low-engagement users: Inactive for 9"See full answer

Ani T. - "User Need Not Being Met by the Market: Instant, Seamless Cross-Border Refunds Identifying the Gap- One major gap in the digital payments industry is the lack of instant, seamless cross-border refunds for consumers. Currently, international refunds take days or even weeks due to exchange rate fluctuations, banking delays, and compliance checks. This creates frustration for users, especially in e-commerce, where consumers expect instant refunds like they receive for domestic transactions. Pain Poi"See full answer