Interview Questions

Daniel L. - "You're the PM for all of Instagram Stories. What is your North Star metric? Meta's Mission: Give people the power to build community and bring the world closer together. IG's Mission: To capture and share the world's moments User Types Marketplace / 2-sided ecosystem Creators and the Consumers Metric Categories Adoption Engagement Retention [not pictured]: create a table with 2 columns: Creators and Consumers and 3 rows: Adoption, Engagement, Retention. Talked through and priori"See full answer

Preetham m P. - "1. Clarify the problem Are we building a digital or physical product?- We are offering it as an application on mobile. Are we building a complete new product or as a new feature for existing airline booking apps (Goibibo/Makemytrip, etc.)? - New feature for existing booking apps. We can consider Goibibo as an example. What do you mean by improving experience?- Reduce wait times or optimize the time spent. What is the goal? Engagement or Revenue? - Engagement. Which is t"See full answer

M D. - "Understand the business problem: Identify the business problem that the AI data product is intended to solve. Identify the target audience: Understand who will be using the data and what problem they will be solving for using the data. This will inform the features and functionality that should be included in the product. Gather and preprocess the data: Collect and preprocess the data that is relevant to the problem that it is being solved for. This will inform the AI algorithm"See full answer

Saurao D. - "How many shampoo bottles are sold in the US annually? Assumption: Shampoo for both male and female consumers Population of US (330Mn) Considering 50:50 Urban Rural breakdown Urban: 165Mn Rural: 165Mn Considering only 10% of Rural consumers will be using shampoo, which gives 16.5Mn people Urban: 165Mn Considering 50:50 Male Female breakdown Male: 82.5Mn Male consumers using shampoo: 60% = 49.5Mn Male consumers not using shampoo: 40% = 33Mn Female: 82.5Mn Female consumers using shampoo: 80%"See full answer

Priyansh J. - "By increasing the number of paid users, I assume we mean that we want to increase the % of DAUs who pay for YT Music. First, we need to understand the Youtube Music play here. Youtube Music was carved out of Youtube because Spotify and Apple Music were getting popular. Users were listening to music on Spotify instead of on Youtube, threatening ad revenue for Youtube. Therefore, Youtube Music was born as a standalone app, where users could listen to the music ad free from anywhere anytime. In"See full answer

Surbhi G. - "Hi Team, where can I see sample answers for this question?"See full answer

theproductguy - "Clarifying Questions and possible responses: both audio and video goals: increase engagement time among groups/communitites and not require another platform to do group call (be one-stop for communication) region-TBD ios/android only available to users in a group to call users within the group who can intitiate these calls?- only admin? or anyone? metrics:NSM: feature engagement (C), number of calls made in a week per user (C). PM: % of people joining the call in a group"See full answer

Bg - "Clarifying question: Am I the first one to notice the fire, or there are people already on it? Extent and source of fire - I am assuming it's localized and I am inside the data center, safe so far. Response: It is an emergency. I will do and coordinate the people to do the following in parallel, if I am the first one to know. Get immediate attention of folks in the data center. Get someone and many people to call 911 and security. Coordinate to have people in need evacuated. Turn off th"See full answer

Christopher K. - "Background Context I'm a PM at a venture-backed SaaS in the legal tech space. We provide end-to-end contract management experience for our customers with the following features: Upload - Contracts signed in DocuSign, etc. automatically uploaded to our system through API integrations. Data Extraction - Contract terms such as payment terms and key dates are automatically OCRed and extracted using ML. Analytics - Contract terms are searchable, filter, and customize for reporting. Work"See full answer

Pwea S. - "when were you asked this? during the product design interview in power day?"See full answer

Bryan K. - "Did a quick 30 min writeup on this and I'm submitting before I review/edit. Success metrics for Spotify Podcasts Clarify Focus is on Spotify Podcasts, which are audio content posted by Spotify Content creators Spotify Podcasts exists across all devices Spotify as a company is at a mature state and is looking to enhance retention and revenue (monetization) Spotify makes money through ads, Spotify Podcasts too - Assuming that Spotify Podcasts has some sort of ad product where adv"See full answer

Akshay J. - "Started by asking clarification questions regarding design constraints and desired features. Break down the into re-usable components - HeroImg and Carousel (with 3 images rendered) Code the components and managed the state for both in the parent component."See full answer

R K. - "I would start with some clarifying questions: What is the goal of the 'Report ad' feature? what do you think? Are we looking at the blue app or Instagram? The ad placement can be adjusted to the both apps, so look at it has a whole Are we looking at a specific location of the report ad? like stories or feed or reels? Nope Are we looking at a specific OS? everywhere Is there some timeline? or restrictions? no Are we looking at a specific market? worldwide Thank you, I"See full answer

Brandy L. - "The North Star Metric for Google Photos should be: Monthly Active Users (MAUs) who successfully store, organize, or retrieve photos/videos. Why? This metric reflects Google Photos’ core value: helping users store, manage, and access their memories seamlessly. It ties user engagement with the platform's primary offerings: reliable storage, easy search, and organization. Supporting Metrics: User Engagement: Monthly Active User (MAU) ratio: Growth and retention trends. "See full answer

Anonymous Dove - "The Doordash post-order experience is the part of the service that happens after the user has placed an order and is waiting for the delivery. This experience can be improved by providing more information, communication, and convenience to the user. Here are some possible ways to do this: Provide real-time tracking and updates: Users want to know the status and location of their order, as well as the estimated time of arrival. By providing real-time tracking and updates, users can feel mor"See full answer

Anonymous Krill - "Clarify the question. Any specific system? Will study the related systems in the environment. Will define the goal, attributes of the system, stakeholders expectations, problems this system is going to address in case these things don't exist already. With the above two steps, I Will come up with a draft of the System KPI. Will run it with leadership, stakeholders and will incorporate feedback. In parallel, will come up with quantification on these performance factors. Fina"See full answer

Anonymous Deer - "This interviewee had a decent framework but the specifics weren't impressive. I wouldn't post this as an example and would appreciate if you could replace this video."See full answer