"I will interpret the question as "focus on the next 5 years". I will also give a high-level helicopter view since I’m supposed to imagine I’m CEO of Shopify.
The mission of Shopify has always been to enable merchants and lessen the frictions in conducting commerce. Shopify is not an eCommerce company like Amazon, but a Tools and Infrastructure company like Stripe. Building tools and services for merchants are our core competencies.
When we think about the main problems that Merchants have"
Shen A. - "I will interpret the question as "focus on the next 5 years". I will also give a high-level helicopter view since I’m supposed to imagine I’m CEO of Shopify.
The mission of Shopify has always been to enable merchants and lessen the frictions in conducting commerce. Shopify is not an eCommerce company like Amazon, but a Tools and Infrastructure company like Stripe. Building tools and services for merchants are our core competencies.
When we think about the main problems that Merchants have"See full answer
"there's no audio the last ~10 minutes from the interviewer so we can't get a sense of the feedback from the interviewer.
I did think it took the interviewee a little too long to figure out the issue itself and could have benefited from taking some time to think and gather thoughts before jumping into drivers of the issue."
Sabi M. - "there's no audio the last ~10 minutes from the interviewer so we can't get a sense of the feedback from the interviewer.
I did think it took the interviewee a little too long to figure out the issue itself and could have benefited from taking some time to think and gather thoughts before jumping into drivers of the issue."See full answer
"For a mature product, I would do the following -
Review the list of backlog items
Meet with stakeholders and business owners to verify the relevance (are they still valid? esp. for new feature request)
Break down the backlog list by a. Product improvements b. New features c. Operational Resiliency
Do a 70-30 split with New features+Product Imp =70%, Resiliency =30%
Prioritize by impact/scale and effort (team's capacity) by quarter
Revisit Quarterly
For a new product -
Start"
Amishr - "For a mature product, I would do the following -
Review the list of backlog items
Meet with stakeholders and business owners to verify the relevance (are they still valid? esp. for new feature request)
Break down the backlog list by a. Product improvements b. New features c. Operational Resiliency
Do a 70-30 split with New features+Product Imp =70%, Resiliency =30%
Prioritize by impact/scale and effort (team's capacity) by quarter
Revisit Quarterly
For a new product -
Start"See full answer
"My Favourite music application - YT Music
YT music is a music streaming service for individuals. YT Music is exclusive for YT Premium members.
Users :
Listeners
Creator Ops (internal to Youtube)
Business Goal : Improve Listener engagement by 20% in the next 6 months.
Listener Engagement - DAU (Activity is defined as listened to music for at-least 10 mins)
Listener User Segments :
Music Enthusiasts
Music for relaxation
Which segment has the opportunity?
List Pain"
Shivam G. - "My Favourite music application - YT Music
YT music is a music streaming service for individuals. YT Music is exclusive for YT Premium members.
Users :
Listeners
Creator Ops (internal to Youtube)
Business Goal : Improve Listener engagement by 20% in the next 6 months.
Listener Engagement - DAU (Activity is defined as listened to music for at-least 10 mins)
Listener User Segments :
Music Enthusiasts
Music for relaxation
Which segment has the opportunity?
List Pain"See full answer
"That is a great product opportunity. I see the vision to drive engagement by building a reward based experience to encourage kids to login to the app and track their books and trigger a visual pleasing experience when the child completes a book. The more complex the book, the bigger the reward."
Christina Z. - "That is a great product opportunity. I see the vision to drive engagement by building a reward based experience to encourage kids to login to the app and track their books and trigger a visual pleasing experience when the child completes a book. The more complex the book, the bigger the reward."See full answer
"I am assuming current situation where public transport have restarted but uber pool is yet to start. Assuming it's Bay Area = I am considering internet penetration to be 100% .
pop = 8 million (2M per age group)
age group that would use uber (20-80 , under 18s can't ride) x age group that can afford uber ( low:mid:high income = 20:50:30 meaning 80% of each qualifying age group can afford uber) x people per household in need of transportation (3 people per household, 2 cars on average per househ"
Ananya M. - "I am assuming current situation where public transport have restarted but uber pool is yet to start. Assuming it's Bay Area = I am considering internet penetration to be 100% .
pop = 8 million (2M per age group)
age group that would use uber (20-80 , under 18s can't ride) x age group that can afford uber ( low:mid:high income = 20:50:30 meaning 80% of each qualifying age group can afford uber) x people per household in need of transportation (3 people per household, 2 cars on average per househ"See full answer
"Questions:
Is "Facebook Search" referring to the overall search bar at the top where users can search across multiple facebook products (people, events, groups, marketplace, etc.)
Interview (I): Assume it is for the overall search experience
What's the current goal for Facebook as a company? How does Facebook search fit into the current company goal?
I: Your call
**What's the goal for this improvement for Facebook Search? Are we aiming to drive engagement overall?"
Mark - "Questions:
Is "Facebook Search" referring to the overall search bar at the top where users can search across multiple facebook products (people, events, groups, marketplace, etc.)
Interview (I): Assume it is for the overall search experience
What's the current goal for Facebook as a company? How does Facebook search fit into the current company goal?
I: Your call
**What's the goal for this improvement for Facebook Search? Are we aiming to drive engagement overall?"See full answer
"I am not sure if I agree with the approach taken in the mock video. Should FB build a tablet? is not the same as "Design FB tablet." This is an analytical decision question, not a design question. I would have done strategic analysis using Porter's five forces or maybe SWOT and value chain analysis to decide rather than designing a product.
My answer will be to examine critical factors to decide to build tablet vs. to build apps for existing non-FB tablets (ipads and android tablets)
Users"
Ammro H. - "I am not sure if I agree with the approach taken in the mock video. Should FB build a tablet? is not the same as "Design FB tablet." This is an analytical decision question, not a design question. I would have done strategic analysis using Porter's five forces or maybe SWOT and value chain analysis to decide rather than designing a product.
My answer will be to examine critical factors to decide to build tablet vs. to build apps for existing non-FB tablets (ipads and android tablets)
Users"See full answer
"For larger audience of the platform, Flipkart is an e-commerce website like Amazon in India.
Gather more information
15% decline in comparison to last week, last month, last quarter or last year or across a particular sale duration that runs at a fixed frequency like Big Billion Days (similar to Great Indian Festival which Amazon puts up)
Across a particular item, category, brand or overall.
From which flow like Wishlist to cart, Product detail page to cart, Product comparison to c"
Shubham K. - "For larger audience of the platform, Flipkart is an e-commerce website like Amazon in India.
Gather more information
15% decline in comparison to last week, last month, last quarter or last year or across a particular sale duration that runs at a fixed frequency like Big Billion Days (similar to Great Indian Festival which Amazon puts up)
Across a particular item, category, brand or overall.
From which flow like Wishlist to cart, Product detail page to cart, Product comparison to c"See full answer
"I would start off by talking about the goals of this feature.
What's the goal of Instagram with blue check marks? What does it aim to achieve? For the purpose of this question, I am assuming that Instagram wants to verify celebrities/famous people/brands as the original profile that differentiates them from fake profiles or other fan groups. It's also to develop trust and credibility amongst Instagram users.
The mission of Facebook is to connect people across the globe. Instagram, which is a p"
Anonymous Shrimp - "I would start off by talking about the goals of this feature.
What's the goal of Instagram with blue check marks? What does it aim to achieve? For the purpose of this question, I am assuming that Instagram wants to verify celebrities/famous people/brands as the original profile that differentiates them from fake profiles or other fan groups. It's also to develop trust and credibility amongst Instagram users.
The mission of Facebook is to connect people across the globe. Instagram, which is a p"See full answer
"I would structure my answer to this question by considering:
Clarifying Questions
Landscape
Options for Growth
Prioritization
Risks & Considerations
Clarifying Questions
Are we talking about Uber’s ride sharing service, Uber Eats, or both? -- assume Uber rides
Do we care about total users who have ever used the platform, or total users per day/time period? -- assume ever
How many resources do we have to acquire resources? -- assume have a budget larger than the curre"
Maggie S. - "I would structure my answer to this question by considering:
Clarifying Questions
Landscape
Options for Growth
Prioritization
Risks & Considerations
Clarifying Questions
Are we talking about Uber’s ride sharing service, Uber Eats, or both? -- assume Uber rides
Do we care about total users who have ever used the platform, or total users per day/time period? -- assume ever
How many resources do we have to acquire resources? -- assume have a budget larger than the curre"See full answer
"What are your top 3 favorite apps? (after picking one) How would you improve it?
YNAB - You need a budget
Robinhood
Chase
How would you improve YNAB?
Clarifying questions
What's my role? I'm a product manager at YNAB
Why do we want to improve YNAB? Is there any specific goal?
Structure
YNAB - I'll share some information on YNAB
Ynab's mission is to create the best budging app and empower people to gain control over their money and their life.
Ynab's business model is a"
Matan S. - "What are your top 3 favorite apps? (after picking one) How would you improve it?
YNAB - You need a budget
Robinhood
Chase
How would you improve YNAB?
Clarifying questions
What's my role? I'm a product manager at YNAB
Why do we want to improve YNAB? Is there any specific goal?
Structure
YNAB - I'll share some information on YNAB
Ynab's mission is to create the best budging app and empower people to gain control over their money and their life.
Ynab's business model is a"See full answer