Product Manager Analytical Interview Questions

Anonymous Shark - "Clarify: Are we talking about traditional noise-cancelling which cancels noise for listeners or we are talking about the speaker side noise-cancellation? - Interviewer replied: Both Are we exploring to build something on top of existing hardware around Meta VR products or something in general? - Interviewer replied: up to you. High level though process (Could be detailed with more structure): Considering Meta's vision on building metaverse, where meta currently has AR/VR products li"See full answer

Aniket A. - "Clarifications: Where are we launching? -- US first 1:1 or n:n video conferencing? -- you assume Consumers or Business? -- consumers Part of FB or standalone product? -- part of messenger app Is it MVP launch or a full feature product? -- MVP What capabilities exist in the video conference product? -- you assume what capabilities will be > Trends and Markets Competitors: Consumer Zoom Google Meet Business: Slack MS Teams Trends: More and more people are usi"See full answer

Meagan R. - "Collaborate with the team to determine which team's product will move the needle the most in achieving the strategic goals and prioritize that work."See full answer

fuzzyicecream14 - "1. Sales & Revenue Metrics Total Units Sold – Tracks overall headset sales volume. Revenue Growth (%) – Measures whether revenue is increasing from headset sales over time. Sales by Channel – Identifies how sales are distributed across Google Store, third-party retailers (Amazon, Best Buy), and carrier partnerships. Sales by Region – Helps understand geographic demand and refine regional marketing efforts. Attach Rate – Measures how often the headset is purc"See full answer

Umang S. - "Context - I joined a large public-facing service as a PM midway through its development. Situation - Due to the SOPs of the company the team already had a metrics framework. That included your standard DAUs, Retention and Acquisition Metrics Concern - As SOP metrics were publicly accepted, the team did not internalise what success actually means to the product they are developing, as the actual value was not being encapsulated in the framework This was evident in the show and tells as the"See full answer

Steven M. - "Clarifying questions: I assume we're focused on the consumer side of this? ** Yes I am assuming post booking begins immediately after booking a ticket and ends when the user leaves the airport at their destination. Does that sound right? ** Yes Goals: United Airlines wants to get its passengers to their destination seamlessly, safely, and on time. Users: I think about user groups in 3 main buckets. 1) 24 hours following booking 2) >24 following booking through 24 hours before boarding "See full answer

Mike Z. - "Clarifying questions Scope: Just Reels in Facebook, or Instagram too? Mobile and desktop? Goal: Any specific goal we know of or up to me to decide? Framework/Overview Strategy Metric options with pros/cons North Star Metric (NSM) Risks & countermetrics Strategy / The Why: we want to give people … Meta: the power to build community + Bring people closer together Reels: new form of self-expression / entertainment with short form video and pro editing tools Ads in Re"See full answer

Hashmina H. - "Clarifying Questions: Do we want to target a particular geography or location or should it be done globally? Assume global Is there any particular platform and device we are targeting (App/web) or should it be cross platforms? Cross platforms Can I think about it as Product led solutions or do you want to consider marketing alternatives as well? Let's start with Product led solutions & later if time permits, we can touch on the marketing side as well Are there any constra"See full answer

John H. - "All products and services have to sell. I would create measurements on how much time, labor, and funds went into a project and how much value it brings back to customers and company."See full answer

P R. - "First I'd like to clarify the definition of reactions and confirm that it's same as what exists today. Definition: Reactions provides users the ability to provide richer expression beyond 'like' Business goal: Since this is a mature product, the business goal is to improve user engagement Product goal: Bring people closer together by letting people provide more accurate sentiment to the community based on the content Personas: 1. Content creator 2. user using reactions **Li"See full answer

Tony A. - "There are two parts to this questions: Part 1: Why did Meta create Rooms? ( limiting to video collaboration) Answer: Potential reasons for Meta to create their own Zoom equivalent: Provide a video collaboration platform to employees. Due to size and global distribution of its workforce it may make economic sense to make an in-house product that is cheaper than buying an enterprise license of Zoom Meta already has the technology and infrastructure to do videocalls and meetings because of"See full answer

Yair G. - "Are we speaking of all Meta Ads products on something specific? All of them Meta is a social media and AI company that generates most of it's revenue from Ads on social media. Meta's mission is to empower people to build communities and bring the world closer together. If ads violate the community guidelines regulations that can directly hurt both Meta's mission and its revenue stream. For example ads that include hate speech are against community guidelines and also hurts Meta's mission. Ha"See full answer

Gadi R. - "So first, I have some clarifying questions, what is Facebook lite? If I understand correctly this is a version of the Facebook application for Android, with the same functionality but lighter in terms of size. It is aimed to be used in emerging markets where the bandwidth is limited What are the tradeoffs for the size of the app? I guess that some visual elements are stripped down from the app and reduced its size Is this application exist or I am launching it The timeframe of the product?"See full answer

Anonymous Bird - "Here's my structure: Align with interviewer on understanding of the product and state key assumptions Product rationale What is the product (1-2 sentences)? Why does it exist? How does it fulfill Meta's mission? Who are the key stakeholders and users of the product? Business goal: Key Users and value User type User flow (high level) Intersection of value North Star Metric Supporting metrics for different user types Counter-metrics"See full answer

Anonymous Fox - "In what terms we need to improve the quality? Is there any focus on any particular host/customer experience? - Let’s consider that we need to improve the customer engagement on Airbnb platform. Airbnb has both - web interface as well as mobile interface. So, I am assuming the experience on both the platforms. I will brief about Airbnb - Airbnb provides homeowners to rent their spare rooms/properties to travelers/visitors and at the same time, travelers/visitors can get accommodation at budget"See full answer

Harshit G. - "Great. I will start by understanding the goal of Google Photos and how it aligns with the goal and mission of Google. After defining goals, I will talk about the user actions which will contribute towards this goal. Based on these actions, we will define metrics. Check-in with the interviewer on the approach here. Assuming that this looks good for the interviewer to proceed. Google Photo - Helping users organise & manage their pictures. Completely in line with Google's mission. Thinking ab"See full answer

Eshan P. - "Background A. Objective Lyft has a presence in Toledo, Ohio. At our current revenue per ride of $6, we can match 60% consumers requesting a ride with a driver. Our goal is to maximize net revenues in the next 12 months by figuring out the optimal revenue per ride. B. TLDR Summary · With a target market of (~100K-138K) consumers, on a $25 charge to consumers, Lyft should pay $20.75 to drivers and fix its share at $4.25 to maximize its net revenues over a 12-mont"See full answer

Arthur Y. - "Clarifying Questions/Statements: Clarify understanding of Fundraisers: My answer: product that lets users create fundraisers for a particular cause, and invite/share it with other users to donate to that cause. Usually set for a certain target donation amount to be met, and a timeframe for which a user can donate to the cause Are we assuming the lifecycle of the Fundraisers product today? If so, then I’d focus on engagement, since we have a meaningful amount of users on FB ap"See full answer

Pratik H. - "You're a PM for Uber Eats. Cart conversion has dropped by 10% in the last 3 months. How would you find the root cause? Clarify- 1) What is conversion? Is it where they complete the order after adding it to cart?- Yes 2) Has this drop been sudden or over an extended period of time?- Its been over the past month 3) Is this localized to somewhere? Seems to be only in the US Uber Eats is a business that delivers food and various goods to customers that buy them. Its a 3 sided marketplace wher"See full answer