Interview Questions

Saketh reddy S. - "Understanding Reels – What It Is, Who Uses It, and What Problem It Solves What Is Reels? Reels is Meta’s short-form video platform embedded within Instagram and Facebook, designed to capture the rising demand for snackable video content and compete directly with TikTok and YouTube Shorts. Unlike Stories, which focus on temporary sharing, Reels is designed for entertainment, discoverability, and viral trends, making it a crucial driver for user engagement and creator monetization. Who Are the"See full answer

Anjali V. - "I feel this is more about "Describe a time when I failed or struggled" rather than "Project Failure"."See full answer

Kell K. - "This by far has been the best interview I've seen so far, granted I've watched 15 mock interviews. Great Job!"See full answer

Debajyoti B. - "Clarify the problem: What does exercising mean here?- can be anything with minimal to moderate activities like yoga, cardio, running, bodyweight exercises So for this product, should we consider only physical health or mental health or both- assume physical health for now Any specific objective that we are thinking about?- to re-create the habit in people to take at least 30mins of their time in their daily life for some exercise Are we talking about a physical or digital product?- d"See full answer

Bhagyesh V. - "Clarifications: Borrowing and lending can refer to a wide range of things (goods, money, crypto etc.). What are we planning to allow users to borrow? (Answer: Money) Who is going to build this product (Answer: Meta) Who will they borrow it from? Does Meta plan to lend money or is it Peer 2 Peer? (Answer: P2P) What geography do we want to build it for? And are there any other constraints in terms of timelines and resources (_Answer: US first. No constraints. Timeline of 6-12"See full answer

anush - "@Jacob, your videos are really good and helpful. I want to know about the tool, you use for explaining the design in the videos."See full answer

BriskD - "I watched a couple of videos like this, one of them by Exponent staff (I think). It was disappointing that the architecture diagram and the walkthrough was a general layered architecture that you can apply to any backend system. I was wondering if there are videos that can be considered a reference material to watch, learn and improve on the tech (sys design) skills, and not so much about the soft skills."See full answer

Patrick B. - "Clarify what the business goals of Spotify is Depending on the stage, some companies care more about revenue growth, some about user growth and in rarer cases, about profit margins. In the case of Spotify, the company is still in growth stage so I will make some assumptions that user growth is the most important, followed by monetization. Plus, margin is relatively fixed due to the contracts with recording labels Recently, Spotify has invested heavily in podcast with goa"See full answer

Sam - "Disagreement --> persistent ---> more data insights ---> positive relationship ---> mentor/trust"See full answer

P K. - "Clarification questions: What does an increase in usage mean? Microsoft wants to grow its market share in the browser segment Why do you want to increase the usage? Increase in IE usage would increase Bing advertising revenue Are you targeting any specific platforms to increase usage in? You tell me Are there any geo's of specific interest? worldwide Would it be fair to assume that the increase in usage is represented with an increase in the metrics - "Increase in no. of requ"See full answer

Patrick B. - "Clarifying How does autoplay work? I presume it's how it's done today (no audio, start playing once the video is scrolled to be completely in the user's screen) Desktop or mobile? Which market is this? Users in US / Western Europe vs developing markets have different behaviors Goals & Metrics FB's mission is to help people build deeper connections. As a news feed PM, the goal is to make sure FB news feed is valuable to the users by being a great way to keep in touch with"See full answer

P K. - "Assuming this product is independent of FB product family and we are thinking of building an independent product. Goal: Make it easy for users to simplify the appointment process with the doctor. Success: Number of appointments made, repeat appointments made. Lets understand who are the key personas involved here: Doctors/Clinics (Excluding dentists) Patients/Users For this problem, I want to focus on the patient persona and go deeper into their problems. The various user segments ar"See full answer

Balaji G. - "This is the answer I have prepared. Please let me know your comments and how I can improve the answer. I have worked on many process improvement initiatives and projects. I want to share an initiative that I led and delivered while at my previous employer. It had a great impact on over 60 programs and projects across teams in six different countries. Analysts and program managers used to generate a monthly program performance report that deals with all aspects, including schedule, risks, costs"See full answer

Ankita K. - "Clarifying questions: What is user frustration/ Define user frustration? Was this qualitative feedback, or some reviews on playstore or support that we saw recently or some drop in metrics or increase in churn, or overall churn that we are addressing? Let's assume frustration leads to users quitting the app and hence an increase in churn. This churn also indicates that users leaving the app after trying out a particular feature and not doing the core action of seeing the route from point A to p"See full answer

Manu G. - "Design an alarm clock for blind people Clarifying question: Does it have to be a physical product or software? Your call Do I need to think about the long-term implications of the product from a strategy perspective or a single product? single product What are the metrics this company will focus on? Engagement What industry are we in? (start-up, google/Amazon, etc) - Startup What do we mean by blind? - ppl who cannot see anything, or people who still have sense of"See full answer

Urvashi G. - "YT threats →. Let's define threat - activities that reduce actual or growth rate for user base / watch time / $ User - what impacts user base, users’ watch time (why would users not use YT anymore?) Competition - all apps that compete for users' time spent on digital entertainment (VOD, social media apps like tiktok, vMVPDs) Safety, trust, privacy, digital well being No relevant content Distribution - platform bans, distribution deals falling through (eg smart TVs)"See full answer

A B. - "Great explanation on each of the components and their use. During the interview would a PM candidate be expected to go in-depth for capacity estimation (e.g. storage estimation, bandwidth estimation etc.?)"See full answer

Ajay P. - "Designing an evaluation framework for ads ranking is crucial for optimizing the effectiveness and relevance of ads displayed to users. Here's a comprehensive framework that you can use: Define Objectives and Key Performance Indicators (KPIs):** \\Click-Through Rate (CTR):\\ The ratio of clicks to impressions, indicating the effectiveness of an ad in attracting user attention. \\Conversion Rate:\\ The ratio of conversions (e.g., sign-ups, purchases) to clicks, measuring how well"See full answer

Elisa L. - "Facebook’s mission statement is to build community, so any product related to movies that Facebook builds should have that in mind. I’ll start by looking at the lifecycle of a movie and then some current pain points that people might have to think about opportunities for a movies product. The lifecycle of a movie revolves around creation (script, filming, casting, acting), production, and distribution (streaming services vs theatres). An idea for creation could be helping users collaborate or"See full answer

Vikas T. - "This is coming from an Amazon manager who are taught to PIP people out. The first part he said is completely opposite with Amazon. They just pull people randomly into the room and put them either on dev list or PIP. This is unfortunately true for all of Amazon."See full answer