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Top Product Manager Interview Questions

Review this list of 1,758 Product Manager interview questions and answers verified by hiring managers and candidates.
  • "Situation- I was leading a product through a complete overhaul to a new replacement product, and at the same time had to maintain the old product. Concern - In the old product, the team was usually stuck 40-50% of the time in bug fixing This could have hampered the velocity and GTM of the new product Action Localised the problem to one major component - Export and Import Function- had 90% contribution to the issues Worked with the engineering team to diagnose the issue, the issue was i"

    Umang S. - "Situation- I was leading a product through a complete overhaul to a new replacement product, and at the same time had to maintain the old product. Concern - In the old product, the team was usually stuck 40-50% of the time in bug fixing This could have hampered the velocity and GTM of the new product Action Localised the problem to one major component - Export and Import Function- had 90% contribution to the issues Worked with the engineering team to diagnose the issue, the issue was i"See full answer

    Product Manager
    Behavioral
  • Google logoAsked at Google 
    +21

    "Assumptions & Clarifications This is a platform based on YouTube, and it can use associated Google Products like Gmail, GDocs, GSheets etc along with Youtube as a base platform. Do you have any specific goals with the platform? For instance, should this be the de facto platform for Universities K12 schools etc? Assumption is that it can be used by anyone. Let us first discuss the target users, and then arrive at appropriate goals that we can use to measure the adoption of the produc"

    Karthik M. - "Assumptions & Clarifications This is a platform based on YouTube, and it can use associated Google Products like Gmail, GDocs, GSheets etc along with Youtube as a base platform. Do you have any specific goals with the platform? For instance, should this be the de facto platform for Universities K12 schools etc? Assumption is that it can be used by anyone. Let us first discuss the target users, and then arrive at appropriate goals that we can use to measure the adoption of the produc"See full answer

    Product Manager
    Product Design
  • Google logoAsked at Google 

    "Interviewer: What is your favourite Google product, and how would you improve it? Shailesh: Alright, before that, let me clarify; I have to give the Google product, which I like the most, irrespective of how it is currently performing in the market, is it a market leader or not. Also, I need to justify why it is my favourite product and suggest some improvements. Interviewer: Perfect Shailesh: Okay, the way I would like to go about it is, first, I will explain what qualit"

    Anonymous Muskox - "Interviewer: What is your favourite Google product, and how would you improve it? Shailesh: Alright, before that, let me clarify; I have to give the Google product, which I like the most, irrespective of how it is currently performing in the market, is it a market leader or not. Also, I need to justify why it is my favourite product and suggest some improvements. Interviewer: Perfect Shailesh: Okay, the way I would like to go about it is, first, I will explain what qualit"See full answer

    Product Manager
    Product Design
  • Google logoAsked at Google 
    +10

    "Clarifying questions: Do we want to focus on front end or backend? Front end Do we want to focus on any particular platform? For ex: Site, mobile, apps Interviewer: Desktop Is there anything tools on gmail that you'd like me to focus on? For ex: Meet, Hangouts, Notes Interviewer: Just the main product Are there any specific product buckets that you'd like me to go through? For ex: Sign up flows, login flows, security, product experience, sign out flow, recommend"

    Amy M. - "Clarifying questions: Do we want to focus on front end or backend? Front end Do we want to focus on any particular platform? For ex: Site, mobile, apps Interviewer: Desktop Is there anything tools on gmail that you'd like me to focus on? For ex: Meet, Hangouts, Notes Interviewer: Just the main product Are there any specific product buckets that you'd like me to go through? For ex: Sign up flows, login flows, security, product experience, sign out flow, recommend"See full answer

    Product Manager
    Concept
    +1 more
  • Google logoAsked at Google 
    Video answer for 'Design a product that encourages people to read more.'
    +3

    "Clarify Read more what & where? -> Books. Where -> upto candidate Who are we? -> A big tech company Goal -> to help people read more books Assumptions Books which aren't education/work related. Basically books that you read in your free time Read doesn't necessarily mean read text, it means looking at and making sense of what is displayed. and display can be in any form -> text or image or video Customers Kids in age of 5-12 years Teens Adults Elderly We pick kids in age of 5-1"

    Anonymous Crayfish - "Clarify Read more what & where? -> Books. Where -> upto candidate Who are we? -> A big tech company Goal -> to help people read more books Assumptions Books which aren't education/work related. Basically books that you read in your free time Read doesn't necessarily mean read text, it means looking at and making sense of what is displayed. and display can be in any form -> text or image or video Customers Kids in age of 5-12 years Teens Adults Elderly We pick kids in age of 5-1"See full answer

    Product Manager
    Product Design
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  • +10

    "First, I’d want to clarify what’s driving the lack of adoption. I’d ask:What does “unclear roadmap” mean? Is this an internal issue where we’re not addressing customer pain points, or is it a matter of customers not understanding how to use the product? Is this feedback coming from all enterprise customers across verticals, or is it isolated to a specific group? How long has this been going on? Has it been over a quarter? Assuming this is a widespread issue impacting all customers"

    Noe L. - "First, I’d want to clarify what’s driving the lack of adoption. I’d ask:What does “unclear roadmap” mean? Is this an internal issue where we’re not addressing customer pain points, or is it a matter of customers not understanding how to use the product? Is this feedback coming from all enterprise customers across verticals, or is it isolated to a specific group? How long has this been going on? Has it been over a quarter? Assuming this is a widespread issue impacting all customers"See full answer

    Product Manager
    Execution
  • Amazon logoAsked at Amazon 
    +5

    "t"

    Srikhar S. - "t"See full answer

    Product Manager
    Behavioral
    +3 more
  • Stripe logoAsked at Stripe 
    +1

    " I would start by making sure we agree on what "improving Stripe Payments" means. What specifically are we looking to improve or are we focusing on improving the experience for a particular user group? Do we mean improving the experience for the developers building on Stripe or for the users checking out using Stripe? Once I got clarity I would share my proposed outline for a brainstorm: I would start by revisiting Stripe's mission and defining how Payments fit into that goal. I would then t"

    Ahna R. - " I would start by making sure we agree on what "improving Stripe Payments" means. What specifically are we looking to improve or are we focusing on improving the experience for a particular user group? Do we mean improving the experience for the developers building on Stripe or for the users checking out using Stripe? Once I got clarity I would share my proposed outline for a brainstorm: I would start by revisiting Stripe's mission and defining how Payments fit into that goal. I would then t"See full answer

    Product Manager
    Product Design
  • +1

    "Let me tell you about the time where I pivoted strategies and we launched a paid loyalty program Instead of a free one. This was a time at Reddoorz when we were gearing up to launch a loyalty program to drive sustainable business by creating a loyal user base. Initially , we had decided to launch a program where users can Opt-In for free. The idea was to get On-Board at least 40% of repeat user base into the loyalty program to drive retention. Competitive bench marking also led to our inclinat"

    Vivek S. - "Let me tell you about the time where I pivoted strategies and we launched a paid loyalty program Instead of a free one. This was a time at Reddoorz when we were gearing up to launch a loyalty program to drive sustainable business by creating a loyal user base. Initially , we had decided to launch a program where users can Opt-In for free. The idea was to get On-Board at least 40% of repeat user base into the loyalty program to drive retention. Competitive bench marking also led to our inclinat"See full answer

    Product Manager
    Behavioral
  • Meta logoAsked at Meta 
    +22

    "Clarifying questions: What type of contractors are we considering? Construction, repair, paint, electric etc. assuming there is no specificity here Is it for professional or personal - eg. For enterprises to allocate contract or personal work. Though the end result might work for both but initial go live one assuming for personal work Any specific demography Is it part of any existing meta universe - Facebook marketplace? Why this problem matters? For users: this is one of the difficult"

    Dewansh Z. - "Clarifying questions: What type of contractors are we considering? Construction, repair, paint, electric etc. assuming there is no specificity here Is it for professional or personal - eg. For enterprises to allocate contract or personal work. Though the end result might work for both but initial go live one assuming for personal work Any specific demography Is it part of any existing meta universe - Facebook marketplace? Why this problem matters? For users: this is one of the difficult"See full answer

    Product Manager
    Product Design
    +1 more
  • Asana logoAsked at Asana 
    +4

    "For self achievement, The product manager builds useful products for users and makes the world better. For the team, The product manager can work with the team, and leverage the team resources to make things happen, which is more impactful. For the company, Pm are usually problem solvers, help companies to solve problems and grow better "

    Shen W. - "For self achievement, The product manager builds useful products for users and makes the world better. For the team, The product manager can work with the team, and leverage the team resources to make things happen, which is more impactful. For the company, Pm are usually problem solvers, help companies to solve problems and grow better "See full answer

    Product Manager
    Behavioral
  • Meta logoAsked at Meta 
    +13

    "Interesting question! Before we begin, I have a few clarifying questions: Is this for Netflix the company, or a service from a startup or other company that caters towards kids with a netflix-like set of services? My assumption is this is a Netflix esque service, and not part of the broader Netflix product suite/company. Why are we building this? Assumption is that we CEO identified opportunity for this product, and we want to acquire users and engage them. By kids, do you mean"

    William D. - "Interesting question! Before we begin, I have a few clarifying questions: Is this for Netflix the company, or a service from a startup or other company that caters towards kids with a netflix-like set of services? My assumption is this is a Netflix esque service, and not part of the broader Netflix product suite/company. Why are we building this? Assumption is that we CEO identified opportunity for this product, and we want to acquire users and engage them. By kids, do you mean"See full answer

    Product Manager
    Product Design
  • +21

    "I will first start with listing down the GOALS of Google Sheets as a product GOALS: Enable better collaboration amongst employees in an organisation Make edits parallel Share with co-workers so that the team can work seamlessly Increase user engagement, activity and make more users aware about the functionality and usefulness of Google Sheets Next, i will try and list the broader ACTIONS a user might take ACTIONS: Create a new Google Sheet Share with co-workers M"

    Prateek G. - "I will first start with listing down the GOALS of Google Sheets as a product GOALS: Enable better collaboration amongst employees in an organisation Make edits parallel Share with co-workers so that the team can work seamlessly Increase user engagement, activity and make more users aware about the functionality and usefulness of Google Sheets Next, i will try and list the broader ACTIONS a user might take ACTIONS: Create a new Google Sheet Share with co-workers M"See full answer

    Product Manager
    Analytical
  • Microsoft logoAsked at Microsoft 
    Video answer for 'Design a refrigerator for kids.'
    +2

    "I have a few clarifying questions before diving into designing a fridge for kids. What is this company in? - Startup exploring ideas to design fridge, or an already established fridge company - Startup Kids = which age group is referred to her or I can define the user segments? -* You can define it* Where is the refrigerator being used (household/school/daycare)? - Household Assumption: I am assuming Fridge's basic function is to freeze meats/ice cream/veggies etc and stor"

    Manu G. - "I have a few clarifying questions before diving into designing a fridge for kids. What is this company in? - Startup exploring ideas to design fridge, or an already established fridge company - Startup Kids = which age group is referred to her or I can define the user segments? -* You can define it* Where is the refrigerator being used (household/school/daycare)? - Household Assumption: I am assuming Fridge's basic function is to freeze meats/ice cream/veggies etc and stor"See full answer

    Product Manager
    Product Design
  • "While interning at Numerix Analytics, I was working on a campaign analysis project where I used customer engagement data to recommend which email subject lines performed best. Based on open rate data from the past two campaigns, I concluded that short, curiosity-based subject lines were outperforming more direct ones. I recommended using that style for the next major campaign. The marketing team followed my recommendation. However, the open and click-through rates for the next campaign dropped s"

    Dhruv M. - "While interning at Numerix Analytics, I was working on a campaign analysis project where I used customer engagement data to recommend which email subject lines performed best. Based on open rate data from the past two campaigns, I concluded that short, curiosity-based subject lines were outperforming more direct ones. I recommended using that style for the next major campaign. The marketing team followed my recommendation. However, the open and click-through rates for the next campaign dropped s"See full answer

    Product Manager
    Behavioral
  • Google logoAsked at Google 

    "Clarifying/Assumptions: Assuming improvement refers to lift in engagement in this case. Youtube refers to the WWW and mobile platforms. Key User Segments: Creators Influencers/Celebrities Video bloggers Regular users Viewers Power watchers Casual watchers Churned watchers Selecting the Influencer segment from the above list since it is a smaller volume of users and will have a big impact on viewers. Also, it is easier to understand"

    P K. - "Clarifying/Assumptions: Assuming improvement refers to lift in engagement in this case. Youtube refers to the WWW and mobile platforms. Key User Segments: Creators Influencers/Celebrities Video bloggers Regular users Viewers Power watchers Casual watchers Churned watchers Selecting the Influencer segment from the above list since it is a smaller volume of users and will have a big impact on viewers. Also, it is easier to understand"See full answer

    Product Manager
    Product Design
  • Google logoAsked at Google 
    Video answer for 'Design an app for an amusement park.'
    +35

    "Clarifying questions (since there is no interviewer to clarify, I will state and make my assumptions below): Is this an app for park-goers, Six Flags employees, or some other stakeholder? Assumption: this is an app for park-goers Is there an age-limit on the app? Assumption: There is no specific age-limit, but it should be family friendly Will this app be standardized across all Six Flags locations? Assumption: yes To design this product, I will explain my thought proces"

    Izzy K. - "Clarifying questions (since there is no interviewer to clarify, I will state and make my assumptions below): Is this an app for park-goers, Six Flags employees, or some other stakeholder? Assumption: this is an app for park-goers Is there an age-limit on the app? Assumption: There is no specific age-limit, but it should be family friendly Will this app be standardized across all Six Flags locations? Assumption: yes To design this product, I will explain my thought proces"See full answer

    Product Manager
    Product Design
  • +12

    "100 people per floor x 100 floors = 10,000 people. Uses of the elevator per day per person: 4, so 40,000 rides per day. Average length of a ride = 50 floors, assuming each ride is to the lobby. Target time per ride: 1 minute. Assuming 80% of traffic occurs during four rush hours, then 32,000 rides must happen in that time, so 133 per minute. Assuming six people per ride then you get 22 elevators required to operate during peak times. I reality you have to treat this as a Poisson arrival process"

    Marcos P. - "100 people per floor x 100 floors = 10,000 people. Uses of the elevator per day per person: 4, so 40,000 rides per day. Average length of a ride = 50 floors, assuming each ride is to the lobby. Target time per ride: 1 minute. Assuming 80% of traffic occurs during four rush hours, then 32,000 rides must happen in that time, so 133 per minute. Assuming six people per ride then you get 22 elevators required to operate during peak times. I reality you have to treat this as a Poisson arrival process"See full answer

    Product Manager
    Analytical
  • Amazon logoAsked at Amazon 
    +5

    "In order to earn team members trust you need to show - 1- You need to show them you trust them. Treat others the way you wanted to be treated. 2- Do what you say. Keep commitments. 3- Listen 4- Admit when you make mistakes 5- Consistently make good decisions "

    Ritu G. - "In order to earn team members trust you need to show - 1- You need to show them you trust them. Treat others the way you wanted to be treated. 2- Do what you say. Keep commitments. 3- Listen 4- Admit when you make mistakes 5- Consistently make good decisions "See full answer

    Product Manager
    Behavioral
    +1 more
  • Amazon logoAsked at Amazon 
    +6

    "Great question. As a Product Manager, it is common to have to have difficult conversations with clients, stakeholders, or co-workers. This question actually reminds me of a time that I was faced with having to tell a client that the original estimate we gave them was much lower than it should have been and would, therefore, take much longer and cost a lot more as well. In this scenario, we had to work within a client's legacy codebase and didn't realize the limitations, roadblocks, and barrie"

    Kiley S. - "Great question. As a Product Manager, it is common to have to have difficult conversations with clients, stakeholders, or co-workers. This question actually reminds me of a time that I was faced with having to tell a client that the original estimate we gave them was much lower than it should have been and would, therefore, take much longer and cost a lot more as well. In this scenario, we had to work within a client's legacy codebase and didn't realize the limitations, roadblocks, and barrie"See full answer

    Product Manager
    Behavioral
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