Product Strategy Interview Questions

Idit G. - "To define the success metrics for Facebook Ads, I’ll outline: Who the users are What their goals and needs are How success is measured across their journey Who are the users: Advertisers: Individuals or businesses running ad campaigns to achieve business objectives. Potential Buyers: Users exposed to ads who may engage, click, or make purchases. User journey and Success metrics: Advertisers: Acquisition:Onboarding Completion Rate: % of advertisers completing"See full answer

Hidayat E. - "Value of Moving All Customers to the Mobile App Full Monitoring of User Behavior Gain deeper insights into customer preferences and habits. Use data analytics to identify trends, predict needs, and offer personalized solutions. Better Engagement Provide a more interactive and engaging experience compared to traditional channels. Enable gamification, personalized notifications, and targeted campaigns to keep users active. Enhanced Direct Interaction _Leverage"See full answer

Vivan B. - "Feedback would much appreciated as I have not practiced many product strategy questions Clarifying questions Can we assume this is the first time Google has entered the elevator market? Or are there prior elevators to this one? Let's assume first time Is this a large elevator for industrial use like heavy goods/freight etc. or is it an elevator for apartment blocks and commercial premises? Let's assume passenger elevator Is there a geography for this launch? Let's assume the US"See full answer

Aekagra S. - "To answer this let's deconstruct what Amazon Prime offers Free Delivery on Amazon Same-day delivery for a few locations Additional discounts Early Access & Exclusive Deals Prime video subscription Prime music subscription Considering above let's first talk about music and video subscription Netflix, Disney, and other OTT platforms on average charge ₹120/month. Now for Music, Spotify or YT music charges an average of ₹180/month for their premium subscription. Coming the E-com"See full answer

Takashi M. - "First of all, I’d like to identify what is Google’s business model and Google’s presence in the emerging market. I can categorize 3 main buckets. Consumer, developer, enterprise business. Google mainly offers a free Android OS platform and several services; such as Gmail, Google Map, Youtube, and Search engine for consumers business. The consumer can use those free services in exchange for providing data. That is the main hook for the ads revenues. For the developer’s segment, Google provides"See full answer

Dheeraj sai P. - "The traffic congestion is said to be messedup by vehichles on road.While technically it is said to be a server issue or any other.By using some advanced tech I go to solve that."See full answer

onering2ruleall - "Would consider the following factors: Customer demographic and preferences Location of the warehouse and what's the local product trends Seasonality and time of the year for trendy products Balance of volume and margin products Supply chain consideration Competition analysis Inventory turn over rate eCommerce aspects of the inventory Plus the following types: Essential and groceries Electronic and entertainment Apparel and footwear Home and lifestyle Seasonal and promo"See full answer

Priyansh J. - "By increasing the number of paid users, I assume we mean that we want to increase the % of DAUs who pay for YT Music. First, we need to understand the Youtube Music play here. Youtube Music was carved out of Youtube because Spotify and Apple Music were getting popular. Users were listening to music on Spotify instead of on Youtube, threatening ad revenue for Youtube. Therefore, Youtube Music was born as a standalone app, where users could listen to the music ad free from anywhere anytime. In"See full answer

Aniruddha N. - "To determine which features go into a Minimum Viable Product (MVP), I focus on balancing user needs with business goals, while keeping technical feasibility in mind. My approach usually includes these key steps: 1. Understand the problem deeply: I start by identifying the core user problem we’re solving—whether that’s through user interviews, support tickets, usage data, or stakeholder input. The goal is to figure out what success looks like for the user in the most basic but valuable form."See full answer

Tian H. - "google photos: edit, organize, search, and backup your photos. both android and iOS users can use google photos. together with the google drive, users can have 15 gigabytes free storage. photos market: main competitor, apple photos. this is a relatively mature market with two biggest players. when evaluating the acquisition, retention/engagement, rev, we would focus more on the retention. Higher retention and more usage are also strong signals of upgrading to larger storage and rev growth. "See full answer

Kirubel D. - "Clarifying Questions (Noun, verb, and adjective) Pixel The Pixel Phone or are we talking about ore on the software? Hardware or SoftwareINT: This can be applied to both areas Best Compared to other related phones on the market? And do we have a specific time frame in mind?INT: we don’t really have a specific time frame maybe within the next couple of years. Best means comparing to other phones out there. Market Best when it comes to a particular feature or overall the user experience within"See full answer

Elle Z. - " why do we want to improve the DMV? we’re a startup and we want to improve the experience at the DMV what is the DMV? my assumption is that this is for the US only, and is the department of motor vehicles. and this is where folks go to get IDs, register their cars, etc. is that correct or am I missing anything about what the DMV is? is there a timeframe to launch? are there any other constraints that I should be aware of? context: what is the DMV - the DMV is a something of a"See full answer

Anonymous Deer - "This interviewee had a decent framework but the specifics weren't impressive. I wouldn't post this as an example and would appreciate if you could replace this video."See full answer

Adaneir W. - "Assumptions: LinkedIn: LinkedIn's goal is to sell premium to candidates and companies that recruit. It aims to have the largest number of qualified professionals in creative intellectual professions, who spend time on the platform and share content. LinkedIn's strategic direction:grow the Talent pool, encourage the Talent pool to better qualify themselves, to facilitate Talent search by recruiters in return, the more recruiters on LinkedIn, the more they can sell premium to talents who are"See full answer

Sneha S. - "Clarifying Questions Candidate : What is the objective we want to achieve? Interviewer : Enhance User Experience, User Engagement and add value Candidate : What platform are we looking at Mobile App or Desktop? Interviewer : Platform independent Candidate : Have we conducted any product discovery experiments at this point? Interviewer : Not yet Candidate : Can we assume the new features will cater to all professionals across different industries? Interviewer : Yes Candidate : A"See full answer

Umang S. - "Before diving into answering this, I would like to ask some clarifying questions - High Level - What is the mission, goal, target for this year for WhatsApp? Assumption answer - 10X growth in users Do we have any road map where we can see it with more details? Yes we wish, it is kind of all over the place Do you know how far we have come from the start of the year to achieve that target? Yeah we have done some progress but not much Which quarter are we in? 1"See full answer

Venkateswara reddy K. - "Form what I know I would state the following two points: Only 20% of google's $180B revenue comes from non-ad revenue sources. Google Cloud is a big part of Google's revenue diversification efforts. Google cloud at $13B is still under 10% of total revenue. Google cloud is at position 3 compared after Amazon AWS and Microsoft Azure. Typically only top 2 platforms take majority of stake in a lot of businesses. Google Cloud's Goal: Become one of the top two Cloud platforms in the world by deep"See full answer

Brajendra S. - "Clarifying Questions and Assumption: It is a Online store or a offline store ? Assuming it is an online store There would be multiple processes, for which process the CSAT score needs to be increased ? Assuming the CSAT score needs to be increased for product search & checkout process. Does this required for Mobile App or Website ? assuming mobile app Mission & goal: CSAT score of online search process for Costco needs to be increased. User personas: Working profession"See full answer

Shen A. - "I will interpret the question as "focus on the next 5 years". I will also give a high-level helicopter view since I’m supposed to imagine I’m CEO of Shopify. The mission of Shopify has always been to enable merchants and lessen the frictions in conducting commerce. Shopify is not an eCommerce company like Amazon, but a Tools and Infrastructure company like Stripe. Building tools and services for merchants are our core competencies. When we think about the main problems that Merchants have"See full answer