Product Strategy Interview Questions

Review this list of 548 product strategy interview questions and answers verified by hiring managers and candidates.
  • Microsoft logoAsked at Microsoft 

    "The traffic congestion is said to be messedup by vehichles on road.While technically it is said to be a server issue or any other.By using some advanced tech I go to solve that."

    Dheeraj sai P. - "The traffic congestion is said to be messedup by vehichles on road.While technically it is said to be a server issue or any other.By using some advanced tech I go to solve that."See full answer

    Product Manager
    Product Strategy
    +1 more
  • Google logoAsked at Google 
    Video answer for 'Why is Android strategic for Google?'
    +14

    "Google’s Mission: Organize the world’s information and make it universally accessible. Google offers perhaps the most consequential set services available on the internet today - Search, Maps, Gmail, Drive, Docs, etc. These services reach billions of users across the world and they are all available for free. Google is able to give away these services for free because of how their business model works. Google’s Business Model: Google makes money from Ads. They offer perhaps the most"

    Sameer A. - "Google’s Mission: Organize the world’s information and make it universally accessible. Google offers perhaps the most consequential set services available on the internet today - Search, Maps, Gmail, Drive, Docs, etc. These services reach billions of users across the world and they are all available for free. Google is able to give away these services for free because of how their business model works. Google’s Business Model: Google makes money from Ads. They offer perhaps the most"See full answer

    BizOps & Strategy
    Product Strategy
    +1 more
  • Google logoAsked at Google 

    "The North Star Metric for Google Photos should be: Monthly Active Users (MAUs) who successfully store, organize, or retrieve photos/videos. Why? This metric reflects Google Photos’ core value: helping users store, manage, and access their memories seamlessly. It ties user engagement with the platform's primary offerings: reliable storage, easy search, and organization. Supporting Metrics: User Engagement: Monthly Active User (MAU) ratio: Growth and retention trends. "

    Brandy L. - "The North Star Metric for Google Photos should be: Monthly Active Users (MAUs) who successfully store, organize, or retrieve photos/videos. Why? This metric reflects Google Photos’ core value: helping users store, manage, and access their memories seamlessly. It ties user engagement with the platform's primary offerings: reliable storage, easy search, and organization. Supporting Metrics: User Engagement: Monthly Active User (MAU) ratio: Growth and retention trends. "See full answer

    Product Manager
    Product Strategy
    +1 more
  • DoorDash logoAsked at DoorDash 
    Product Manager
    Product Strategy
    +1 more
  • "Interested to hear a few approaches here."

    Adam C. - "Interested to hear a few approaches here."See full answer

    Product Manager
    Product Strategy
    +1 more
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  • "Clarifying Questions (Noun, verb, and adjective) Pixel The Pixel Phone or are we talking about ore on the software? Hardware or SoftwareINT: This can be applied to both areas Best Compared to other related phones on the market? And do we have a specific time frame in mind?INT: we don’t really have a specific time frame maybe within the next couple of years. Best means comparing to other phones out there. Market Best when it comes to a particular feature or overall the user experience within"

    Kirubel D. - "Clarifying Questions (Noun, verb, and adjective) Pixel The Pixel Phone or are we talking about ore on the software? Hardware or SoftwareINT: This can be applied to both areas Best Compared to other related phones on the market? And do we have a specific time frame in mind?INT: we don’t really have a specific time frame maybe within the next couple of years. Best means comparing to other phones out there. Market Best when it comes to a particular feature or overall the user experience within"See full answer

    Product Manager
    Product Strategy
  • Google logoAsked at Google 

    "1. Sales & Revenue Metrics Total Units Sold – Tracks overall headset sales volume. Revenue Growth (%) – Measures whether revenue is increasing from headset sales over time. Sales by Channel – Identifies how sales are distributed across Google Store, third-party retailers (Amazon, Best Buy), and carrier partnerships. Sales by Region – Helps understand geographic demand and refine regional marketing efforts. Attach Rate – Measures how often the headset is purc"

    fuzzyicecream14 - "1. Sales & Revenue Metrics Total Units Sold – Tracks overall headset sales volume. Revenue Growth (%) – Measures whether revenue is increasing from headset sales over time. Sales by Channel – Identifies how sales are distributed across Google Store, third-party retailers (Amazon, Best Buy), and carrier partnerships. Sales by Region – Helps understand geographic demand and refine regional marketing efforts. Attach Rate – Measures how often the headset is purc"See full answer

    Product Manager
    Product Strategy
  • "Clarifying questions 1/ Any other products in VC portfolio I need to be aware of - "no" 2/ Market focus? - "no" Started off by stating database marketing 1/ SQL 2/ NoSQL Data models mostly relational Database trends 1/ Vector databases 2/ Growth in cloud / fully managed databases 3/ Multi cloud is important to avoid vendor lock in Ultimately Price/performance is king Competition 1/ Large cloud providers - AWS/GCP/Azure 2/ Legacy databases - Oracle/SQL Server 3/ Niche players - Vitess, Coc"

    Glados - "Clarifying questions 1/ Any other products in VC portfolio I need to be aware of - "no" 2/ Market focus? - "no" Started off by stating database marketing 1/ SQL 2/ NoSQL Data models mostly relational Database trends 1/ Vector databases 2/ Growth in cloud / fully managed databases 3/ Multi cloud is important to avoid vendor lock in Ultimately Price/performance is king Competition 1/ Large cloud providers - AWS/GCP/Azure 2/ Legacy databases - Oracle/SQL Server 3/ Niche players - Vitess, Coc"See full answer

    Product Manager
    Product Strategy
  • +1

    "Would consider the following factors: Customer demographic and preferences Location of the warehouse and what's the local product trends Seasonality and time of the year for trendy products Balance of volume and margin products Supply chain consideration Competition analysis Inventory turn over rate eCommerce aspects of the inventory Plus the following types: Essential and groceries Electronic and entertainment Apparel and footwear Home and lifestyle Seasonal and promo"

    onering2ruleall - "Would consider the following factors: Customer demographic and preferences Location of the warehouse and what's the local product trends Seasonality and time of the year for trendy products Balance of volume and margin products Supply chain consideration Competition analysis Inventory turn over rate eCommerce aspects of the inventory Plus the following types: Essential and groceries Electronic and entertainment Apparel and footwear Home and lifestyle Seasonal and promo"See full answer

    Product Manager
    Product Strategy
  • Google logoAsked at Google 
    +9

    "First of all, I’d like to identify what is Google’s business model and Google’s presence in the emerging market. I can categorize 3 main buckets. Consumer, developer, enterprise business. Google mainly offers a free Android OS platform and several services; such as Gmail, Google Map, Youtube, and Search engine for consumers business. The consumer can use those free services in exchange for providing data. That is the main hook for the ads revenues. For the developer’s segment, Google provides"

    Takashi M. - "First of all, I’d like to identify what is Google’s business model and Google’s presence in the emerging market. I can categorize 3 main buckets. Consumer, developer, enterprise business. Google mainly offers a free Android OS platform and several services; such as Gmail, Google Map, Youtube, and Search engine for consumers business. The consumer can use those free services in exchange for providing data. That is the main hook for the ads revenues. For the developer’s segment, Google provides"See full answer

    BizOps & Strategy
    Product Strategy
  • Google logoAsked at Google 

    "Its enough that I shared the question. Im not going to tell you how I answered. If you dont know how to answer, then this isn't the job or company for you. Sorry."

    David E. - "Its enough that I shared the question. Im not going to tell you how I answered. If you dont know how to answer, then this isn't the job or company for you. Sorry."See full answer

    Product Manager
    Product Strategy
  • LinkedIn logoAsked at LinkedIn 

    "Clarifying Questions Candidate : What is the objective we want to achieve? Interviewer : Enhance User Experience, User Engagement and add value Candidate : What platform are we looking at Mobile App or Desktop? Interviewer : Platform independent Candidate : Have we conducted any product discovery experiments at this point? Interviewer : Not yet Candidate : Can we assume the new features will cater to all professionals across different industries? Interviewer : Yes Candidate : A"

    Sneha S. - "Clarifying Questions Candidate : What is the objective we want to achieve? Interviewer : Enhance User Experience, User Engagement and add value Candidate : What platform are we looking at Mobile App or Desktop? Interviewer : Platform independent Candidate : Have we conducted any product discovery experiments at this point? Interviewer : Not yet Candidate : Can we assume the new features will cater to all professionals across different industries? Interviewer : Yes Candidate : A"See full answer

    Product Manager
    Product Strategy
  • LinkedIn logoAsked at LinkedIn 
    +2

    "Assumptions: LinkedIn: LinkedIn's goal is to sell premium to candidates and companies that recruit. It aims to have the largest number of qualified professionals in creative intellectual professions, who spend time on the platform and share content. LinkedIn's strategic direction:grow the Talent pool, encourage the Talent pool to better qualify themselves, to facilitate Talent search by recruiters in return, the more recruiters on LinkedIn, the more they can sell premium to talents who are"

    Adaneir W. - "Assumptions: LinkedIn: LinkedIn's goal is to sell premium to candidates and companies that recruit. It aims to have the largest number of qualified professionals in creative intellectual professions, who spend time on the platform and share content. LinkedIn's strategic direction:grow the Talent pool, encourage the Talent pool to better qualify themselves, to facilitate Talent search by recruiters in return, the more recruiters on LinkedIn, the more they can sell premium to talents who are"See full answer

    Product Manager
    Product Strategy
  • "Clarifying Questions and Assumption: It is a Online store or a offline store ? Assuming it is an online store There would be multiple processes, for which process the CSAT score needs to be increased ? Assuming the CSAT score needs to be increased for product search & checkout process. Does this required for Mobile App or Website ? assuming mobile app Mission & goal: CSAT score of online search process for Costco needs to be increased. User personas: Working profession"

    Brajendra S. - "Clarifying Questions and Assumption: It is a Online store or a offline store ? Assuming it is an online store There would be multiple processes, for which process the CSAT score needs to be increased ? Assuming the CSAT score needs to be increased for product search & checkout process. Does this required for Mobile App or Website ? assuming mobile app Mission & goal: CSAT score of online search process for Costco needs to be increased. User personas: Working profession"See full answer

    Product Manager
    Product Strategy
  • Meta (Facebook) logoAsked at Meta (Facebook) 

    "Product and Mission To allow users to create events and host on FB pages. It can be one time or recurring. It can include FB users through feeds or referrals or can be shared out with a link. Product objective is to build strong online and offline bonding through connecting people with common interests and ensure continued engagements. Aligns with the core Meta mission. User Journey and Value + Metrics Organizers: Finds the value when the many participants share interest or"

    Soodong P. - "Product and Mission To allow users to create events and host on FB pages. It can be one time or recurring. It can include FB users through feeds or referrals or can be shared out with a link. Product objective is to build strong online and offline bonding through connecting people with common interests and ensure continued engagements. Aligns with the core Meta mission. User Journey and Value + Metrics Organizers: Finds the value when the many participants share interest or"See full answer

    Product Manager
    Product Strategy
    +1 more
  • Google logoAsked at Google 
    +9

    "By increasing the number of paid users, I assume we mean that we want to increase the % of DAUs who pay for YT Music. First, we need to understand the Youtube Music play here. Youtube Music was carved out of Youtube because Spotify and Apple Music were getting popular. Users were listening to music on Spotify instead of on Youtube, threatening ad revenue for Youtube. Therefore, Youtube Music was born as a standalone app, where users could listen to the music ad free from anywhere anytime. In"

    Priyansh J. - "By increasing the number of paid users, I assume we mean that we want to increase the % of DAUs who pay for YT Music. First, we need to understand the Youtube Music play here. Youtube Music was carved out of Youtube because Spotify and Apple Music were getting popular. Users were listening to music on Spotify instead of on Youtube, threatening ad revenue for Youtube. Therefore, Youtube Music was born as a standalone app, where users could listen to the music ad free from anywhere anytime. In"See full answer

    Product Strategy
    Program Sense
  • Capital One logoAsked at Capital One 

    "What do we mean by grow the VC feature? I am assuming the goal to be feature adoption. Goal: Increase VC feature adoption and usage within a timeframe (say, 6 months?) User Segments: I am thinking of the following user segments for this problem - Security conscious users (mostly an overlap with high spending limit card users) Frequent shoppers with multiple online subscriptions (we could quantify this like >5 subscriptions or so) Potential CapitalOne users who have shown interest in the"

    Ashima S. - "What do we mean by grow the VC feature? I am assuming the goal to be feature adoption. Goal: Increase VC feature adoption and usage within a timeframe (say, 6 months?) User Segments: I am thinking of the following user segments for this problem - Security conscious users (mostly an overlap with high spending limit card users) Frequent shoppers with multiple online subscriptions (we could quantify this like >5 subscriptions or so) Potential CapitalOne users who have shown interest in the"See full answer

    Product Manager
    Product Strategy
  • Capital One logoAsked at Capital One 
    Product Manager
    Product Strategy
  • Google logoAsked at Google 
    Video answer for 'What is your strategy for the go-to-market of a rug business?'
    +2

    "This interviewee had a decent framework but the specifics weren't impressive. I wouldn't post this as an example and would appreciate if you could replace this video."

    Anonymous Deer - "This interviewee had a decent framework but the specifics weren't impressive. I wouldn't post this as an example and would appreciate if you could replace this video."See full answer

    Product Marketing Manager
    Product Strategy
  • +2

    "Before diving into answering this, I would like to ask some clarifying questions - High Level - What is the mission, goal, target for this year for WhatsApp? Assumption answer - 10X growth in users Do we have any road map where we can see it with more details? Yes we wish, it is kind of all over the place Do you know how far we have come from the start of the year to achieve that target? Yeah we have done some progress but not much Which quarter are we in? 1"

    Umang S. - "Before diving into answering this, I would like to ask some clarifying questions - High Level - What is the mission, goal, target for this year for WhatsApp? Assumption answer - 10X growth in users Do we have any road map where we can see it with more details? Yes we wish, it is kind of all over the place Do you know how far we have come from the start of the year to achieve that target? Yeah we have done some progress but not much Which quarter are we in? 1"See full answer

    Product Strategy
    Execution
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