Product Strategy Interview Questions

Harish K. - "So for launching Netflix's first ads program involves introducing a lower-priced ad-supported tier to attract price-sensitive users and boost revenue without loosing existing subscribers. Tier Structure: Offer a "Basic with Ads" tier priced 30-40% below Standard, with 4–5 minutes of ads/hour. Ad Experience: Use pre-roll, mid-roll, and pause ads, ensuring relevance and minimal disruption. Tech & Partnerships: Partner with ad-tech providers for scalable delivery and build a sa"See full answer

Mohammad M. - "Clarifying questions What is Facebook Events How does this work Is it only desktop based or app based as well Why Meta built it Core idea/tenet for Facebook is to have user engagement & to build everything around it. While people continue to interact with Facebook and create content on it, to increase the duration of engagement, having capability to host virtual events ensures community participation and making Facebook go beyond status and photo updates and let people coordinate"See full answer

Anonymous Shark - "Clarify: Are we talking about traditional noise-cancelling which cancels noise for listeners or we are talking about the speaker side noise-cancellation? - Interviewer replied: Both Are we exploring to build something on top of existing hardware around Meta VR products or something in general? - Interviewer replied: up to you. High level though process (Could be detailed with more structure): Considering Meta's vision on building metaverse, where meta currently has AR/VR products li"See full answer

Priyansh J. - "By increasing the number of paid users, I assume we mean that we want to increase the % of DAUs who pay for YT Music. First, we need to understand the Youtube Music play here. Youtube Music was carved out of Youtube because Spotify and Apple Music were getting popular. Users were listening to music on Spotify instead of on Youtube, threatening ad revenue for Youtube. Therefore, Youtube Music was born as a standalone app, where users could listen to the music ad free from anywhere anytime. In"See full answer

Anonymous Newt - "CQ: Goal - connect two large continents, reduce the distance Is it a motorable bridge -? Any specific use case on mind? Summarise: come up with the use cases of the bridge Google’s mission -> organise world’s information and make them more accessible and useful A bridge that way is a great way to reduce the distance between two large separate continents. This bridge can help spread information faster Possible Use cases of the bridge: Transportation of physical goods: Since road tran"See full answer

Anonymous Deer - "This interviewee had a decent framework but the specifics weren't impressive. I wouldn't post this as an example and would appreciate if you could replace this video."See full answer

Anonymous Minnow - "First, lets dive deeper into the question. I would ask - What are the top challenges facedtoday? What user segments work well, and what do we want to focus on? What do we know about competitors, and what can we learn from them? What user flows have the highest engagement in VR today? Are we focusing on consumer use cases or enterprise? Are we tackling activation or retention, or do we want to increase engagement? To build a strategy here I would target this from four differe"See full answer

Amishr - "For a mature product, I would do the following - Review the list of backlog items Meet with stakeholders and business owners to verify the relevance (are they still valid? esp. for new feature request) Break down the backlog list by a. Product improvements b. New features c. Operational Resiliency Do a 70-30 split with New features+Product Imp =70%, Resiliency =30% Prioritize by impact/scale and effort (team's capacity) by quarter Revisit Quarterly For a new product - Start"See full answer

Umang S. - "Before diving into answering this, I would like to ask some clarifying questions - High Level - What is the mission, goal, target for this year for WhatsApp? Assumption answer - 10X growth in users Do we have any road map where we can see it with more details? Yes we wish, it is kind of all over the place Do you know how far we have come from the start of the year to achieve that target? Yeah we have done some progress but not much Which quarter are we in? 1"See full answer

Hidayat E. - "Value of Moving All Customers to the Mobile App Full Monitoring of User Behavior Gain deeper insights into customer preferences and habits. Use data analytics to identify trends, predict needs, and offer personalized solutions. Better Engagement Provide a more interactive and engaging experience compared to traditional channels. Enable gamification, personalized notifications, and targeted campaigns to keep users active. Enhanced Direct Interaction _Leverage"See full answer

Kritarth L. - "i would understand if this is role specific, team specific, geography specific, at a specific time of the year maybe after appraisals i would also understand the goal - how much reduction in attrition in what time frame then we can look at reasons reasons why someone quits - personal or work related - ill probably try to have a constructive session for the personal ones while for work related il split it into - pay/payhike, impact created, growth stagnation, bad team culture, flexibility in"See full answer

Venkateswara reddy K. - "Form what I know I would state the following two points: Only 20% of google's $180B revenue comes from non-ad revenue sources. Google Cloud is a big part of Google's revenue diversification efforts. Google cloud at $13B is still under 10% of total revenue. Google cloud is at position 3 compared after Amazon AWS and Microsoft Azure. Typically only top 2 platforms take majority of stake in a lot of businesses. Google Cloud's Goal: Become one of the top two Cloud platforms in the world by deep"See full answer

Shen A. - "I will interpret the question as "focus on the next 5 years". I will also give a high-level helicopter view since I’m supposed to imagine I’m CEO of Shopify. The mission of Shopify has always been to enable merchants and lessen the frictions in conducting commerce. Shopify is not an eCommerce company like Amazon, but a Tools and Infrastructure company like Stripe. Building tools and services for merchants are our core competencies. When we think about the main problems that Merchants have"See full answer

Ammro H. - "I am not sure if I agree with the approach taken in the mock video. Should FB build a tablet? is not the same as "Design FB tablet." This is an analytical decision question, not a design question. I would have done strategic analysis using Porter's five forces or maybe SWOT and value chain analysis to decide rather than designing a product. My answer will be to examine critical factors to decide to build tablet vs. to build apps for existing non-FB tablets (ipads and android tablets) Users"See full answer

Ana A. - "Amazon: Mission: to be Earth's most customer-centric company Insight: Quick delivery and Great Customer Care are the key value prep of AP. Vision: To be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online. Strengths: Personalization Wide User Base + Wide Seller Base Own delivery fleet (planes, trucks etc) How they make Money: Sellers Commission "See full answer

onering2ruleall - "Would consider the following factors: Customer demographic and preferences Location of the warehouse and what's the local product trends Seasonality and time of the year for trendy products Balance of volume and margin products Supply chain consideration Competition analysis Inventory turn over rate eCommerce aspects of the inventory Plus the following types: Essential and groceries Electronic and entertainment Apparel and footwear Home and lifestyle Seasonal and promo"See full answer

Adaneir W. - "Assumptions: LinkedIn: LinkedIn's goal is to sell premium to candidates and companies that recruit. It aims to have the largest number of qualified professionals in creative intellectual professions, who spend time on the platform and share content. LinkedIn's strategic direction:grow the Talent pool, encourage the Talent pool to better qualify themselves, to facilitate Talent search by recruiters in return, the more recruiters on LinkedIn, the more they can sell premium to talents who are"See full answer