Product Manager Analytical Interview Questions

Brandy L. - "The North Star Metric for Google Photos should be: Monthly Active Users (MAUs) who successfully store, organize, or retrieve photos/videos. Why? This metric reflects Google Photos’ core value: helping users store, manage, and access their memories seamlessly. It ties user engagement with the platform's primary offerings: reliable storage, easy search, and organization. Supporting Metrics: User Engagement: Monthly Active User (MAU) ratio: Growth and retention trends. "See full answer

Kiley S. - "Set Success metrics for Google Maps: Assuming we are focusing on mobile experience… Clarify the product: Overall, it is a directions app: Gets you from point a to point b Allows for several methods of transportation - car, public transit, walking, biking, rideshare After entering location, you click your transport method, and select get directions which leads you to steps to get to you location or if you are driving or walking it speaks to you giving youthe directions aloud based on sett"See full answer

Sachin P. - "The key here is a) not to overreact to Sales bypassing me going straight to Engineering (while understanding every team acts according to their incentives), and b) communicate with all parties as much as possible to get everyone on the same page. 1) First, I'd speak to Sales and understand the feature being requested. I consider Sales to be one of the most important primary research funnels - they have direct, regular touchpoints with the client and are finely attuned to the lifeblood o"See full answer

Jaison E. - "I broke down my answer into Understanding the goal, investigating the current state and its challenges, prioritizing opportunities, brainstorming solutions, and selecting solutions. To understand the goal and current state, I asked questions about the onboarding funnel and the conversion percentages. They have clear metrics to share, with the specific conversion rates for each stage. I then identified the subscription screen in the flow as one of the key opportunities, as most of the drop happ"See full answer

R K. - "I would start with some clarifying questions: What is the goal of the 'Report ad' feature? what do you think? Are we looking at the blue app or Instagram? The ad placement can be adjusted to the both apps, so look at it has a whole Are we looking at a specific location of the report ad? like stories or feed or reels? Nope Are we looking at a specific OS? everywhere Is there some timeline? or restrictions? no Are we looking at a specific market? worldwide Thank you, I"See full answer

Daniel L. - "You're the PM for all of Instagram Stories. What is your North Star metric? Meta's Mission: Give people the power to build community and bring the world closer together. IG's Mission: To capture and share the world's moments User Types Marketplace / 2-sided ecosystem Creators and the Consumers Metric Categories Adoption Engagement Retention [not pictured]: create a table with 2 columns: Creators and Consumers and 3 rows: Adoption, Engagement, Retention. Talked through and priori"See full answer

Takashi M. - "My approach is try to narrow down by 4W1H. When - When this happened? Still continuously happen the problem? Where - Is this happen specific region or entire customers? What - What kind of problem? One time big error or any data show the curve? Who - Is it all platform or specific platform (Web, iOS, Android) How - How serious problem? How many customer affected? Next step is to narrow down the causes is from internal factors or external factors. For internal factors: Any recent up"See full answer

Anonymous Salmon - "Product Bugs can be categorised by severity associated with them. Product Roadmap prioritization happens by MuSCoW technique, or WSJF for big ticket items. Suggestions from Leadership normally fall in expedited bucket. Overall, if there's a Scrum way of executing all priorities, then the PO and Team get together to decide the scope of the sprints for execution."See full answer

Shivam B. - "To address this question, I'll assume that Horizon Worlds is a virtual reality platform offering immersive experiences and content to users. As a Product Manager at HW, my approach would be to focus on metrics that align with the growth stages of the product. I'll use the AARRR framework (Acquisition, Activation, Retention, Revenue, Referral) to guide our analysis. Assumptions: Horizon Worlds is primarily a content-driven virtual reality platform. The business model includes both free"See full answer

Darpan D. - "Clarifying questions and Assumptions ChatGPT search means the search function inside the chat app? OR ChatGPT search Chrome extension? Assumption: Search inside the chat app. Is there any location restriction in this analysis? Assumption: USA only. Is there any user segment restriction in this analysis? Assumption: All user segments. Are we assuming the ChatGPT search already exists or going back in time before the ChatGPT search existed? Assumption: Go back in time"See full answer

Soodong P. - "Product and Mission To allow users to create events and host on FB pages. It can be one time or recurring. It can include FB users through feeds or referrals or can be shared out with a link. Product objective is to build strong online and offline bonding through connecting people with common interests and ensure continued engagements. Aligns with the core Meta mission. User Journey and Value + Metrics Organizers: Finds the value when the many participants share interest or"See full answer

Reach G. - "What is Facebook Live? Facebook Live is the posting of a live video -> Virtual events, QA, conversation, presentation/performance. It can be on your Facebook page, event, or group. Mission Facebook's mission is to connect people and bring the world closer together. The mission of Facebook Live, from my perspective, is to enable individuals to engage ( message), discuss, and learn in real-time with their role models, influencers, and others to discover and establish stronger connect"See full answer

Greg L. - "From chatGPT: If Coinbase's net income is 10% less than it was last month, several actions can be considered to address the decrease in profitability. Here are some steps that might be taken: Conduct a Detailed Analysis:Investigate the reasons behind the decrease in net income. Analyze key financial metrics, transaction volumes, fee structures, market conditions, and any external factors impacting revenue. Expense Review:Review and analyze operating expenses. Identify areas where"See full answer

Rohit K. - "First, let's align the Airbnb homepage with Airbnb's mission. Airbnb's mission is to "create a world where anyone can belong anywhere by providing healthy travel that is local, authentic, diverse, inclusive and sustainable." The homepage serves as the primary entry point for both potential guests and hosts, setting the stage for their journey and embodying this mission. Now, for the goals of Airbnb homepage, we can consider different aspects like awareness, engagement, and ultimately, driving bo"See full answer

Cameron P. - "Assuming I am a PM for company X and my current task for the morning is resolving a new conflicting product requirement. First I would like to inquire more about the product and about the conflict. Product: Assuming I am new and I didn’t already know what the product was, what is our product's value proposition to our customers? How does our product align with our company's goals? What does success look like for our product? Have we been successful in the past? Who are our customers? Conflict"See full answer

Shyla R. - "Questions Couple of questions to make sure we are on the same page with respect to my overall product understanding and its positioning in the market. Product understanding: FB Pay is a Payment/ Wallet offering using which customers can securely make peer-to-peer payments using Messenger/WhatsApp or even make purchases on FB / Instagram etc. Also, competitors with similar offerings are Apple Pay, Google Pay (to name a few). Is this a fair understanding of the product? Ans: Yes. Cu"See full answer

Aeshvarya J. - "Food delivery apps : Food delivery apps are clear example of demand and supply functions, Both end need to monitored closely. Ecosystem : Order placer, Restaurant and Food delivery Platform Value : Order placer find value when they can order food at home from their fav restaurants. Restaurant find value when they make sell via order coming in and probably good reviews which marks future growth. Food delivery platform when orders are being placed. North star metrics : # of order delivered Bre"See full answer

Neha A. - "Start with FB vision What are local awareness ad. Ad content that is shown to people when they are in proximity to a brick and mortal stores. Why did fb start local awareness ads. They are very effective in helping businesses acquire customers, or create top of mind recall. Drive business revenue and visibility. Helps FB monetize and enables users discover local businesses. Goal – [secondary] is to ensure that we build visibility for the businesses. [Primary ] Customer engagement. engage the c"See full answer

Ekta M. - "Define the feature A virtual card number is a temporary or disposable card number generated by your credit card issuer or financial institution. It is designed to protect your actual credit card information during online transactions. Its main purpose is the security of your actual credit card. Clarification questions No questions What is the purpose of the feature? Enhanced Security: Using a virtual card number protects your actual credit card details from being exposed to potentia"See full answer