Product Design Interview Questions

Carlos S. - "1) Clarifications Is this a Google initiative? Yes Timeline for development? MVP within 3 months. Hotel type? Focus on urban and mid-sized hotels Items to offer? Include ready-to-eat meals/snacks (e.g., microwaveable food, healthy snacks, beverages). Geographic scope? Launch in the US only. 2) Google Mission / Why "Organize the world’s information and make it universally accessible and useful." Google aims to enhance the guest experienc"See full answer

TurboPM - "Assumptions: Geo: US Channels: Both Mobile/Web Includes Stocks and other kinds of tradable financial instruments Product for end users and not for FB employees to trade stocks or financial Instruments Separate App or integrated within the FB Blue App? Integrated within the Blue App Constraints:None Why might this make sense for FB? Recently with the advent of free retail trading platforms like Robinhood stock trading has been democratized and common people, young and old, hav"See full answer

Philip C. - "Initial Assumptions I’m going to assume that this is a blue sky question, and there aren’t any constraints in terms of geo, funding, etc. With that in mind, one deeply unoptimized product is… a parking meter. I’ll assume for the sake of this answer that we’re focusing on parking in an urban environment since that’s where most parking-related friction exists. I’m also going to assume that we’re a startup and don’t have any special strengths/ weaknesses that we need to account for"See full answer

Anonymous Sparrow - "Clarifying question: just want to make sure that I'm designing the right product, are you referring to ATM as in a machine that takes in a debit or credit card and dispenses cash? Also, is there any location restriction for where the machine is located at London Heathrow Airport, eg. departure hall after security or arrival hall before exiting baggage claim? These could potentially impact the use case. (Assume interviewer answers yes for first and no for second) Approach: Identify or segment"See full answer

Kasturi K. - "Lyft has 3 main stakeholders - Riders, Drivers and Lyft. Let's understand the different types of people who use Lyft in big cities from a customer perspective. Lyft is the main mode of office transportation - These are office goers who don't own a car or driving car drains them hence prefer Lyft. The usage of Lyft is very high >10+/month. These are generally professionals. Lyft for Airport - Going to airport is a very big use case as transportation to the airport is generally very limite"See full answer

Hams A. - "When evaluating different high-end brands of products manufactured in China, how can one determine if a "new" product meets high-quality standards?"See full answer

Jay K. - "First, let’s discuss why this is important for any platform business Think of platform businesses like Amazon or YouTube as matchmakers. They connect people who want something with those who provide it, whether it's products or content. But here's the catch: users trust these platforms to make sure they're getting good stuff. They want genuine products, safe content, and no scams. So, platforms need to be like guardians. They check suppliers and content creators to make sure they're not"See full answer

Manu G. - "I have a few clarifying questions before diving into designing a fridge for kids. What is this company in? - Startup exploring ideas to design fridge, or an already established fridge company - Startup Kids = which age group is referred to her or I can define the user segments? -* You can define it* Where is the refrigerator being used (household/school/daycare)? - Household Assumption: I am assuming Fridge's basic function is to freeze meats/ice cream/veggies etc and stor"See full answer

Shiva S. - "Clarification: Believe no constraints such as for specific market or for specific device, No specific goal , can explore what improve means. Goal: can I assume improve user experience and resolve pain points, and not around monetization So goal could be to improve engagement and higher customer satisfaction with google news as a product, so basically more usage, and lower churn So more DAU Users: Consumers based on how they consume: Deep dive into news reports in a specific area of the"See full answer

Anonymous Tortoise - "Questions? -Geography - US/ International Model? SEXY? Model 3 Most used. Timeline - 3 Quarters? Increase engagement? - Existing people Tesla - Electric company that builds EV cars. Mission- To accelerate the world's transition to sustainable energy? Mission Why - To increase the engagement - active users Recent Trends - Apps are rising on Apple Watch Ease of Use? Portability? Customer Segments New people who bought Tesla Existing People Models - Model 3 Fleet Owners ["See full answer

Debajyoti B. - "Understanding the problem: What do we mean by email notification experience here? Is it the quantity of notifications or quality?- it's the quality of the experience i.e. how can we make the experience better & more user centric How would you define enhance in this context?- here enhacement means improving the engagement with the emails resulting in more people viewing the photo/s on FB with email as source Are we supposed to enhance the viewer's experience only or the creators as w"See full answer

P K. - "Clarifying/Assumptions: Assuming improvement refers to lift in engagement in this case. Youtube refers to the WWW and mobile platforms. Key User Segments: Creators Influencers/Celebrities Video bloggers Regular users Viewers Power watchers Casual watchers Churned watchers Selecting the Influencer segment from the above list since it is a smaller volume of users and will have a big impact on viewers. Also, it is easier to understand"See full answer

Sydney S. - "When a question like this is asked what is really being asked is "how do you think about the elements that make up a product and how does each part add value?". I generally try to answer it with a feature that has to do with user interaction. Good answers to this question could include "I would add a button to edit a post, and make it more visible and accessible rather than buried in a menu". Your rationale might be "**because it encourages users to post without fear that they will make"See full answer

Yespm T. - "First I will talk about this restaurant space in general. Types of restaurants, trends, think about how we can offer something that is differentiated to a viable buyer. Vision / mission of this product User segments - pick one Define user goals, user journey, needs/pain points Think about solutions to their pain points (10 min) Then I’d pick one or two of the solutions and define the features in more detail, as it ties to user journey. I’ll define tradeoffs **1.Restaurant sp"See full answer

Nikita C. - "Smart shoe: Q1) Is there any definition in mind/ thought process in terms of what this smart shoe will do? Interviewer: Its open to assumption Q2) Any specific user segments? Interviewer: Its open to assumption Q3) Any specific geographies? Interviewer: Its open to assumption Any specific user pain points? Interviewer: Its open to assumption I will structure the answer in following manner - 1) Clearly stating the assumptions 2) User segments 3) Pain points 4) Solutions 5) Key concerns 6) Metr"See full answer

Rani Y. - "Prompt : design a farm product Clarifying question : what is the timeline and budget that i need to consider to build this ? 1 year , flexible budget . Is there any geography that i need to focus on ? no restriction What is farming ? Farming is a practice of raising crops and braising animals to produce food for human survival . This is one of the old / primitive ways to grow food using natural resources like land , water etc Why is it imp now ? Farming as I said is vary primitive way to grow fo"See full answer

Suraj - "Design the SMS API for Twilio. Twilio Provide text messaging infrastructure for enterprises Mission unlock the imagination of builders Users Enterprises Buyer Admin Developers Individual - low-skill/low-no code Contract Developers - Outsourced contractors - medium skills operating on cloud environments High-skilled developers - building for large enterprises Problems Don’t unde"See full answer

Hari priya K. - "Smart Lock : Clarifying Questions : Are* we *talking about the locks we use for the doors or locks used for suitcases or study lockers ? "Scope is yours" What do we need by smart ? Are we a company that are already in lock business? - Yes Do we have significant marketshare in lock business ? - Yes Are we trying to address or improve any customer pain point or improve our metric? - "No" Customer Segment : Tech savvy - non tech savvy- Customer buys Old"See full answer