Product Manager Interview Questions

Exponent - "This is an Improve a Product question. Let's first go over the Improve a Product formula: Ask clarifying questions Identify users, behaviors, and pain points State product goal Brainstorm small improvements Brainstorm bolder improvements Measure success Summarize Now, let's begin! Ask clarifying questions Before we begin listing off recommendations, it's important you ask questions to ensure you and the interviewer are on the same page"See full answer

Exponent - "This is a Design a Product question. For this, we'll want to follow the formula for success: Ask clarifying questions Identify user types, behaviors, and pain points State the goal and use cases List current solutions Improvements / net new solutions Evaluate and select solutions Measure Success Summarize Ask clarifying questions It's important to get clarity on anything if things are unclear. Since this ask is quite straightforward"See full answer

Exponent - "Although it's not totally obvious, this is a Strategy Question, which asks you to justify business decisions at a high level. First, let's provide a few reasons why Display Ads are bad, and then propose an alternative solution. > There are a few reasons why display ads are a bad idea. I'll go into them in-depth shortly, but in summary, display ads degrade the user experience and monetize poorly, which has all sorts of cascading effects. Loss of control > Typically, display ads are run thr"See full answer

Exponent - "This is another Diagnosis problem. To answer this question, we suggest you use our framework (along with the TROPIC method) to be as thorough as possible. The framework is as follows: Ask clarifying questions List potential high level reasons Gather Context (TROPIC)Time Region Other features / products (internal) Platform Industry / Competition Cannibalization Establish a theory of probable cause Test theories Propose solutions Summarize "See full answer

Bik D. - "Clarification: What does contextual search on Instgram do ? - It can help find the right profiles, content based on location easily based on user search Are we focused on anything specific ? - Nothing specific, but the goals is either activation or engagement Why is it important for Meta ? - Help user discover the right content quickly on Instagram thus helping them focus more time on engagement and less time searching Broad User Groups: Viewers (find the most"See full answer

Exponent - "You should be able to easily identify this as a Measure Success question. These kinds of questions are used to test your analytical skills, as well as your ability to track project progress post-launch. It also provides the interviewer confidence in your ability to think about analytics pre-emptively. Recall the strategy for tackling them methodically and thoroughly: Ask clarifying questions State the goal of the feature / product Behavior Mapping / UX Flow Mapping **"See full answer

Ilya P. - "They would be better off with stories, i guess."See full answer

S S. - "Seamless user experience Consistent UI Data mapping Technical architecture of the 2 platforms and their compatibility API integrations Security and compliance factors to consider, impacting from the integration. Feature parity — to carry over features, enhance features, drop features etc Load testing, performance testing and end-to-end testing post integration"See full answer

Exponent - "You should be able to easily identify this as a Measure Success question. These kinds of questions are used to test your analytical skills, as well as your ability to track project progress post-launch. Recall the strategy for tackling them methodically and thoroughly: Ask clarifying questions State the goal of the feature / product Behavior Mapping / UX Flow Mapping Provide criteria to prioritize metrics Prioritize metrics Summarize Let's begin! "See full answer

Exponent - "This is a classic Strategy Question, which asks you to justify high-level business decisions and strategy. With many acquisition strategy questions, we can first look at core competencies and synergies before offering more complex reasoning. > Google acquired Fitbit in 2019 for over $2 billion. Here are some reasons why:More data > Integrations with Google Health > Owning more hardware > Future wearable tech integrations > Prevent a competitive acquisition > I'll go into detail about each. F"See full answer