Product Manager Analytical Interview Questions

Shyla R. - "Questions Couple of questions to make sure we are on the same page with respect to my overall product understanding and its positioning in the market. Product understanding: FB Pay is a Payment/ Wallet offering using which customers can securely make peer-to-peer payments using Messenger/WhatsApp or even make purchases on FB / Instagram etc. Also, competitors with similar offerings are Apple Pay, Google Pay (to name a few). Is this a fair understanding of the product? Ans: Yes. Cu"See full answer

Anonymous Amphibian - "Part 1 - Initial diagnostic questions Question: To start, I want to confirm that this is actually an issue. Have we changed any logging related to DAU in past couple of months? Answer: No Question: Ok, now I'm wondering if this could be a seasonal issue. In the past 6 months, have we seen a similar trend where DAU is down by 10%? Answer: No Question: Ok, to zoom out for a second, let's think about any macro-level factors that may have impacted DAU. Is there any negative public sent"See full answer

Neha A. - "Start with FB vision What are local awareness ad. Ad content that is shown to people when they are in proximity to a brick and mortal stores. Why did fb start local awareness ads. They are very effective in helping businesses acquire customers, or create top of mind recall. Drive business revenue and visibility. Helps FB monetize and enables users discover local businesses. Goal – [secondary] is to ensure that we build visibility for the businesses. [Primary ] Customer engagement. engage the c"See full answer

Ekta M. - "Define the feature A virtual card number is a temporary or disposable card number generated by your credit card issuer or financial institution. It is designed to protect your actual credit card information during online transactions. Its main purpose is the security of your actual credit card. Clarification questions No questions What is the purpose of the feature? Enhanced Security: Using a virtual card number protects your actual credit card details from being exposed to potentia"See full answer

Rahul R. - "I would first call out the two types of Google Doodles that are published. First would be the static doodle which just shows a picture, and users can get more information on it by hovering on it or clicking on it. Second would be the dynamic google doodles which are either short videos or games through which users engage a bit more. My top 3 metrics that covers both would be: Click-through rate and post-click CTR - Although different metrics, I clubbed them since they fall under similar"See full answer

Anonymous Crab - "Clarify: IG shops is the marketplace on IG, where users can view items listed for sale by creators/businesses and also search for specific items or categories. Users can actually buy through shops instead of getting navigated to the original business website. Correct? Clarify: Can only sellers/businesses which own their inventory have a "shop"? Or can a social media influencer (different IG account) sell on behalf of a business? Structure: In order to figure out what success looks like, I'd fi"See full answer

Aeshvarya J. - "Food delivery apps : Food delivery apps are clear example of demand and supply functions, Both end need to monitored closely. Ecosystem : Order placer, Restaurant and Food delivery Platform Value : Order placer find value when they can order food at home from their fav restaurants. Restaurant find value when they make sell via order coming in and probably good reviews which marks future growth. Food delivery platform when orders are being placed. North star metrics : # of order delivered Bre"See full answer

Anu S. - "what is a task rabbit? marketplace connecting users with freelance labor with local demand, allowing consumers to find help with everyday tasks, including furniture assembly, moving, delivery, and handy person work Explain the User Flow in short: User logs in, searches for the services, sorts, picks and books the service the gig worker gets 24 hours to pick the request, accepted or declined In case it is accepted then it is considered a "BOOKed"gig what is the post booking experience? -"See full answer

Soodong P. - "Product and Mission To allow users to create events and host on FB pages. It can be one time or recurring. It can include FB users through feeds or referrals or can be shared out with a link. Product objective is to build strong online and offline bonding through connecting people with common interests and ensure continued engagements. Aligns with the core Meta mission. User Journey and Value + Metrics Organizers: Finds the value when the many participants share interest or"See full answer

Meagan R. - "Collaborate with the team to determine which team's product will move the needle the most in achieving the strategic goals and prioritize that work."See full answer

Nikita B. - "Mission for TikTok shop is to increase brand growth and sales. TikTok gives platform to these brands/advertiser to market their products via influencers/creators to be able to sell their products faster and users on tiktok platform(mainly Gen-z) are motivated to make inspirational based discovery of products and purchase them So main objective for TikTok shop could be Increase sales for diverse brands So, some of the metrics to consider would be: no of orders placed per week"See full answer

Jack F. - "What is our goal during onboarding? e.x. Site-visits, add-to-cart, completed checkout etc? After asking clarifying questions we learn that our north-star goal is to get more customers to complete a checkout, therefore our goal is to increase our conversion rate. Are we looking to sell more of a particular product or increase conversion rate holistically? Segmentation: Do we have a particular market or demographic in mind? Commercial/business vs. individuals One time buyers vs. repeat purch"See full answer

Apurv W. - "Clarify: Understanding of wallets an UPI What is failure rate here? - transaction failed Is it real time failure or successful on front end but failed in backend - assuming it is front end, real time failure. Have other related products/features experienced the same change? Diagnose (impact, significance) Failure rate = assuming it is significantly increasing Impact = customer lifetime value, # of bookings, Avg order value and satisfaction too. Users & value Seller = Revenue "See full answer

Arthur Y. - "Clarifying Questions: What are Discovery features on IG? My assumed answer: posts of followers you don’t already follow that you see on the Discovery tab of IG. The posts consist of video clips, IGTV posts, and pics. User can browse through endless scroll of posts, and can filter by category (e.g. sports, comedy, etc.) on the Discovery tab. Exclude IGTV and IG Shopping, which can also be accessed by Discovery tab, and just focus on Discovery of users you don’t already follow as"See full answer

Anonymous Flamingo - "As a product manager, my first step in designing a free product would be to define the product's target audience and the problem it aims to solve. Once these factors are established, I can then determine the best way to monetize the product. One way to monetize a free product is through advertising. This involves displaying ads to users as they use the product, and earning revenue based on the number of clicks or impressions the ads receive. This model is commonly used by social media platforms,"See full answer

Kartikeya N. - "Clarifying questions What do we mean by bookings? Is it nights booked or transactions?: Nights booked Are there any constraints like platform or anything else while calculating the nights booked? : No If a user books a night but does not show up, do we still count him? : Yes If a user cancels before turning up, do we not count him? : Yes Expedia operates globally. Its major markets are Europe, USA, Asia, Africa etc. We will take the following high level approach **Total population →"See full answer

Kiley S. - "Measure Success of FB rooms. First I would like to clarify my understanding of the product: FB Rooms is a video call product similar to zoom in which a user can create a room and then invite people to join either with Facebook, if they are already friends or with a link or invite. Able to use filters and virtual backgrounds Now that we have aligned on the understanding of the product, I would like to think about the goals for the product. Goals: Business goals: Rooms was FB’s"See full answer