"Lyft’s mission: To become the world’s best transportation company
CQ:
· Region: USA
· Metrics to improve: Engagement
User persona:
· Passengers
· Drivers
Will consider passengers persona for this case.
Use case / pain points:
Exact pick up location is not visible on the map
Not able to communicate exact location to the driver due to unknown location
How to change the pick-up location in case passenger has to move around
Features:
Passenger can share a pictur"
Kena K. - "Lyft’s mission: To become the world’s best transportation company
CQ:
· Region: USA
· Metrics to improve: Engagement
User persona:
· Passengers
· Drivers
Will consider passengers persona for this case.
Use case / pain points:
Exact pick up location is not visible on the map
Not able to communicate exact location to the driver due to unknown location
How to change the pick-up location in case passenger has to move around
Features:
Passenger can share a pictur"See full answer
"I would always pick a specific product and make a case. Answering this question without a specific product in mind makes the answer unstructured in my opinion. For instance, I would pick Gmail as an example to answer this and structure my response.
Clarifications & Assumptions
Let us pick a specific product and structure our response - for instance - let us pick Gmail as the product that you want to analyse and make a Go / No Recommendation to Sunset the Product.
Overall Google Revenu"
Karthik M. - "I would always pick a specific product and make a case. Answering this question without a specific product in mind makes the answer unstructured in my opinion. For instance, I would pick Gmail as an example to answer this and structure my response.
Clarifications & Assumptions
Let us pick a specific product and structure our response - for instance - let us pick Gmail as the product that you want to analyse and make a Go / No Recommendation to Sunset the Product.
Overall Google Revenu"See full answer
"Clarifying questions:
What do we mean by a video conferencing app? Zoom or Messenger? A: More like Zoom
Is the app for B2B users or C2C users? A: Dealer's choice
What stage is this app at? Early-stage or has been in the market for a while? A: Current Player
This question will help decide if you will focus on Adoption or Engagement and retention...
Is there a specific market or user group we need to focus on? A: Dealer's choice
Is it a paid or free service? A: Both
The structure"
Ammro H. - "Clarifying questions:
What do we mean by a video conferencing app? Zoom or Messenger? A: More like Zoom
Is the app for B2B users or C2C users? A: Dealer's choice
What stage is this app at? Early-stage or has been in the market for a while? A: Current Player
This question will help decide if you will focus on Adoption or Engagement and retention...
Is there a specific market or user group we need to focus on? A: Dealer's choice
Is it a paid or free service? A: Both
The structure"See full answer
Product Manager
Analytical
+2 more
🧠 Want an expert answer to a question? Saving questions lets us know what content to make next.
"Let's split the experience in four parts:
Time between order is placed and order is waiting to be prepped by the shopper.
Time between order is prepped by the shopper and ready to be picked by the driver.
Time when it's out for delivery.
Post delivery experience.
Now lets think through what can do wrong? How do we define wrong?
A wrong would be anything where a customer has a negative experience. Let's dive into the when things could potentially go wrong.
**order is placed and"
Pree M. - "Let's split the experience in four parts:
Time between order is placed and order is waiting to be prepped by the shopper.
Time between order is prepped by the shopper and ready to be picked by the driver.
Time when it's out for delivery.
Post delivery experience.
Now lets think through what can do wrong? How do we define wrong?
A wrong would be anything where a customer has a negative experience. Let's dive into the when things could potentially go wrong.
**order is placed and"See full answer
"👇 Your feedback is very much appreciated 👇
Reduce scope of product for the initial launch. Streamline the PRD to an actual MVP and use the current PRD (that takes 6 months to build) for the V1"
Julien C. - "👇 Your feedback is very much appreciated 👇
Reduce scope of product for the initial launch. Streamline the PRD to an actual MVP and use the current PRD (that takes 6 months to build) for the V1"See full answer
"Product -> Self service Portal
North Star Metric-> No. of proposal downloaded
Problem-> 15% Decrease in Proposal downloads
RCA->
System Health check-> Bugs, errors in pages during session, site crashed, server inavailability, new feature was introduced which made it difficult for user to navigate.
If there was problem of server in-availability, is load balancer working fine/server is not available?
If problem was with feature->
What feature was introduced? do an A/B test with older feature
Fu"
Smriti G. - "Product -> Self service Portal
North Star Metric-> No. of proposal downloaded
Problem-> 15% Decrease in Proposal downloads
RCA->
System Health check-> Bugs, errors in pages during session, site crashed, server inavailability, new feature was introduced which made it difficult for user to navigate.
If there was problem of server in-availability, is load balancer working fine/server is not available?
If problem was with feature->
What feature was introduced? do an A/B test with older feature
Fu"See full answer
"Clarification
What category of Marketplace are we setting a goal for as there are several sub-marketplaces? —> We are looking at overall Marketplace
Are we focused globally or in the US? —> Lets limit to the US
To set the Goal for FB marketplace I will start by describing the product, go over goals for the users (buyers / sellers) and the business (FB), review user actions, list metrics and then summarize our goal for marketplace and choose a few keys metrics to track our progress towa"
stash - "Clarification
What category of Marketplace are we setting a goal for as there are several sub-marketplaces? —> We are looking at overall Marketplace
Are we focused globally or in the US? —> Lets limit to the US
To set the Goal for FB marketplace I will start by describing the product, go over goals for the users (buyers / sellers) and the business (FB), review user actions, list metrics and then summarize our goal for marketplace and choose a few keys metrics to track our progress towa"See full answer
"Hi, Sharad!
Quick feedback after reading your response: make sure to understand what's the underlying problem: Why do users stop using the app after 3 months? Only then can you give specific and high-impact recommendations.
I hope this helps!"
Julien C. - "Hi, Sharad!
Quick feedback after reading your response: make sure to understand what's the underlying problem: Why do users stop using the app after 3 months? Only then can you give specific and high-impact recommendations.
I hope this helps!"See full answer
"I'll approach this by asking questions and creating scenarios based on answers. If the answer to any questions points to a specific issue, I'll double down on that to understand the issue. This is more of a RCA question.
First I'll quickly check
Were there any recent updates released before we observed the drops?
Assuming Yes, I'll check the updates released and check the test cases and testing results
If the issue is identified, I will engage with the product leadership, update them and conne"
Aekagra S. - "I'll approach this by asking questions and creating scenarios based on answers. If the answer to any questions points to a specific issue, I'll double down on that to understand the issue. This is more of a RCA question.
First I'll quickly check
Were there any recent updates released before we observed the drops?
Assuming Yes, I'll check the updates released and check the test cases and testing results
If the issue is identified, I will engage with the product leadership, update them and conne"See full answer
"The question given is intentionally very open ended. As the key phrases used are "air travel" which can encompass all parts of the journey not just the airport or flight experience & "improve the perception" which doesn't necessarily require fixing the problem (although you'd hope that was part of the conclusion). In addition, the constraints of time (1-year) and resources ($10M) means you must be very prescriptive.
As such I think it'd be important to ask the following clarifying questions"
Kevin S. - "The question given is intentionally very open ended. As the key phrases used are "air travel" which can encompass all parts of the journey not just the airport or flight experience & "improve the perception" which doesn't necessarily require fixing the problem (although you'd hope that was part of the conclusion). In addition, the constraints of time (1-year) and resources ($10M) means you must be very prescriptive.
As such I think it'd be important to ask the following clarifying questions"See full answer
"Acquisition
New sign-ups for Google Drive Service
Google Drive app installs
Activation
Number of users with at least one file since sign-up
Paid Google Drive Users
Engagement
DAU, MAU
Sessions, Frequency
Time spend
Files accessed per session
Task completion - sharing file, setting up automatic back up etc.
Retention
% Repeat Users
% Users Churning out
Google App Uninstalls
Referral
Inviting"
Anil K. - "Acquisition
New sign-ups for Google Drive Service
Google Drive app installs
Activation
Number of users with at least one file since sign-up
Paid Google Drive Users
Engagement
DAU, MAU
Sessions, Frequency
Time spend
Files accessed per session
Task completion - sharing file, setting up automatic back up etc.
Retention
% Repeat Users
% Users Churning out
Google App Uninstalls
Referral
Inviting"See full answer
"Product "XYZ" explain what it is and which audience it is serving.
Goals
Ease the anxiety
Offer the most comprehensive perspective of Cloud Engagement
Democratize Upsell Insights
Business Review Deck
Slide #1: NPS - Now, Trend & Insights + Call To Action: FYI & solicit feedback
Slide #2: User Engagement Update - DAU, WAU, MAU, Actions Completed + Call To Action: FYI & solicit feedback
Slide #3: Partnership Update - Share new cross org collabor"
Coach - "Product "XYZ" explain what it is and which audience it is serving.
Goals
Ease the anxiety
Offer the most comprehensive perspective of Cloud Engagement
Democratize Upsell Insights
Business Review Deck
Slide #1: NPS - Now, Trend & Insights + Call To Action: FYI & solicit feedback
Slide #2: User Engagement Update - DAU, WAU, MAU, Actions Completed + Call To Action: FYI & solicit feedback
Slide #3: Partnership Update - Share new cross org collabor"See full answer
"Clarify
Retention for which side of the platform - advertisers, groceries/shops, shoppers, users? - Assume
Is there any specific event or trend driving retention down or we’re looking in general to overall improve from current state? - Assume
Is this tied to any particular geography or region? - Assume
Is this tied to any specific persona within our 4 sided platform? - Assume
Are we changing the definition of retention (time, frequency, others)? - Assume no
Goal - Improve the use"
Parag - "Clarify
Retention for which side of the platform - advertisers, groceries/shops, shoppers, users? - Assume
Is there any specific event or trend driving retention down or we’re looking in general to overall improve from current state? - Assume
Is this tied to any particular geography or region? - Assume
Is this tied to any specific persona within our 4 sided platform? - Assume
Are we changing the definition of retention (time, frequency, others)? - Assume no
Goal - Improve the use"See full answer
"First, I would like to establish some assumptions about the problem to determine if this is possible. For this scenario, I will assume that “accepted” does not mean a student is enrolled at the university (most students apply to multiple universities and can only attend one university). For simplicity, I will also assume that each student is applies to a single department and that every student is associated with a single department.
Based on this information, I see a scenario that this would"
John F. - "First, I would like to establish some assumptions about the problem to determine if this is possible. For this scenario, I will assume that “accepted” does not mean a student is enrolled at the university (most students apply to multiple universities and can only attend one university). For simplicity, I will also assume that each student is applies to a single department and that every student is associated with a single department.
Based on this information, I see a scenario that this would"See full answer
"I would define success by first figuring out what our goal is by building the reels feature. Are we trying to increase DAUs? Increase enagement? Etc... For the sake of this, I think to define success it makes most sense to see if there is an increase in the amount of time users are spending on instagram. If time spent per user increases, it is likely that ad spend can increase and in turn increases instagram's reveue.
We need to be sure that there are guard rails in place and make sure that by"
Josh L. - "I would define success by first figuring out what our goal is by building the reels feature. Are we trying to increase DAUs? Increase enagement? Etc... For the sake of this, I think to define success it makes most sense to see if there is an increase in the amount of time users are spending on instagram. If time spent per user increases, it is likely that ad spend can increase and in turn increases instagram's reveue.
We need to be sure that there are guard rails in place and make sure that by"See full answer