Product Manager Analytical Interview Questions

Anonymous Flamingo - "As a product manager, my first step in designing a free product would be to define the product's target audience and the problem it aims to solve. Once these factors are established, I can then determine the best way to monetize the product. One way to monetize a free product is through advertising. This involves displaying ads to users as they use the product, and earning revenue based on the number of clicks or impressions the ads receive. This model is commonly used by social media platforms,"See full answer

Kiley S. - "Measure Success of FB rooms. First I would like to clarify my understanding of the product: FB Rooms is a video call product similar to zoom in which a user can create a room and then invite people to join either with Facebook, if they are already friends or with a link or invite. Able to use filters and virtual backgrounds Now that we have aligned on the understanding of the product, I would like to think about the goals for the product. Goals: Business goals: Rooms was FB’s"See full answer

Bhuppi S. - "To measure the success of the WhatsApp engagement and retention is crucial along with monitiozation. So, i will make sure following metrics:** Daily Active Users (DAU) and Monthly Active Users (MAU): DAU and MAU are critical metrics for understanding the scale and engagement level of the user base. A healthy ratio between DAU and MAU (known as stickiness) indicates strong user retention and habitual use. Message Sent/Received Volume: The volume of messages sent and received is a d"See full answer

Disha - "TikTok → short-form video platform where users share, post, comment, and like each other’s videos Clarifying Questions Define Active → Users who are opening the app at least once a day for a particular duration say 1 min Geography? Consider India for this case Is the source/BI Tool where we saw the drop valid enough? TikTok is both on the app as well as browser - Where are we seeing the drop? Is there a particular platform wherein we are seeing the drop? Android or iOS New"See full answer

Coach - "Great question, give me a moment to collect my thoughts…. When faced with a situation where a product defect is impacting my customers as a product manager my goal would be to roll out a quick & effective enough solution that minimizes the negative impact on users. I would seek available incident information to understand, its blast radius i.e. the impacted users, platforms, duration, if available understand the nature of failure i.e. recoverable vs not, it's root cause and short/long t"See full answer

Karthik M. - "I would always pick a specific product and make a case. Answering this question without a specific product in mind makes the answer unstructured in my opinion. For instance, I would pick Gmail as an example to answer this and structure my response. Clarifications & Assumptions Let us pick a specific product and structure our response - for instance - let us pick Gmail as the product that you want to analyse and make a Go / No Recommendation to Sunset the Product. Overall Google Revenu"See full answer

Ammro H. - "Clarifying questions: What do we mean by a video conferencing app? Zoom or Messenger? A: More like Zoom Is the app for B2B users or C2C users? A: Dealer's choice What stage is this app at? Early-stage or has been in the market for a while? A: Current Player This question will help decide if you will focus on Adoption or Engagement and retention... Is there a specific market or user group we need to focus on? A: Dealer's choice Is it a paid or free service? A: Both The structure"See full answer

Anonymous Muskox - "Clarification Questions Understanding of Netflix -> clarification Clarification regarding the meaning of logged into the platform -> not coming back or they are logged out From how long they we been seeing this issue and is this issue gradual? Which demography or geography are we talking about? The metrics which we are tracking are actually working or not? Internal Factors Any infrastructure problem, frequently "App not responding" or frequently auto log out? Any pa"See full answer

Aniket A. - "Clarification: Is it consumer facing or business? -- consumer Launch is global or regional? -- global Is this full blown launch or beta release? -- full blown What goal does this app serve? How is it aligned with the company goals? -- AI Chatbot Can you explain the strategic importance of the app? -- gain market share; compete with other players who are already ahead in the market Do we have any data around potential customers/TAM with this app? -- billions of users "See full answer

Aekagra S. - "Clarified whether this drop is observed in a particular geography or with a particular demography or devices. Then moved to the analysis of any bugs or flow broken or any defects. If not then talk about any competitor launching a product or feature in a similar category. If yes then double down on that or else speak about any political or marketing campaign that's been launched or any negative news about Facebook. What-Why analysis and concluded with a possible cause."See full answer

Pree M. - "Let's split the experience in four parts: Time between order is placed and order is waiting to be prepped by the shopper. Time between order is prepped by the shopper and ready to be picked by the driver. Time when it's out for delivery. Post delivery experience. Now lets think through what can do wrong? How do we define wrong? A wrong would be anything where a customer has a negative experience. Let's dive into the when things could potentially go wrong. **order is placed and"See full answer

Krishnan S. - "I would start with few clarifying questions for the investigation and diagnosis of the problem. Timing and volume: For how long is the peak surge being noticed? Past few days / weeks / months? Clarify about 'certain times'. Is it weekday Morning (Peak), Morning (off peak), Afternoon, Afternoon (peak), Evening (peak), Evening (off peak) or weekend? Do we info on vehicle type that have the most volume? Cars, trucks, commercial vehicles, etc., Location and convenience of the gas st"See full answer

stash - "Clarification What category of Marketplace are we setting a goal for as there are several sub-marketplaces? —> We are looking at overall Marketplace Are we focused globally or in the US? —> Lets limit to the US To set the Goal for FB marketplace I will start by describing the product, go over goals for the users (buyers / sellers) and the business (FB), review user actions, list metrics and then summarize our goal for marketplace and choose a few keys metrics to track our progress towa"See full answer

Dolores - "Clarify question: Google flight search: flights.google.com (app or website) Allows users to search for flights, sort, or filter To book, you are directed to airline or aggregator sites Vision of the product: Help users find and compare flights they want to take Users: Flyers (primary user) Airlines and aggregator sites (prices, avail, options) Flight inventory providers Success metrics: Number of users/flyers like DAUs or MAUs % flyers (DAUs or MAUs) which are repeat Success"See full answer

Smriti G. - "Product -> Self service Portal North Star Metric-> No. of proposal downloaded Problem-> 15% Decrease in Proposal downloads RCA-> System Health check-> Bugs, errors in pages during session, site crashed, server inavailability, new feature was introduced which made it difficult for user to navigate. If there was problem of server in-availability, is load balancer working fine/server is not available? If problem was with feature-> What feature was introduced? do an A/B test with older feature Fu"See full answer

Kevin S. - "The question given is intentionally very open ended. As the key phrases used are "air travel" which can encompass all parts of the journey not just the airport or flight experience & "improve the perception" which doesn't necessarily require fixing the problem (although you'd hope that was part of the conclusion). In addition, the constraints of time (1-year) and resources ($10M) means you must be very prescriptive. As such I think it'd be important to ask the following clarifying questions"See full answer