Product Manager Analytical Interview Questions

Kena K. - "Lyft’s mission: To become the world’s best transportation company CQ: · Region: USA · Metrics to improve: Engagement User persona: · Passengers · Drivers Will consider passengers persona for this case. Use case / pain points: Exact pick up location is not visible on the map Not able to communicate exact location to the driver due to unknown location How to change the pick-up location in case passenger has to move around Features: Passenger can share a pictur"See full answer

Karthik M. - "I would always pick a specific product and make a case. Answering this question without a specific product in mind makes the answer unstructured in my opinion. For instance, I would pick Gmail as an example to answer this and structure my response. Clarifications & Assumptions Let us pick a specific product and structure our response - for instance - let us pick Gmail as the product that you want to analyse and make a Go / No Recommendation to Sunset the Product. Overall Google Revenu"See full answer

Ammro H. - "Clarifying questions: What do we mean by a video conferencing app? Zoom or Messenger? A: More like Zoom Is the app for B2B users or C2C users? A: Dealer's choice What stage is this app at? Early-stage or has been in the market for a while? A: Current Player This question will help decide if you will focus on Adoption or Engagement and retention... Is there a specific market or user group we need to focus on? A: Dealer's choice Is it a paid or free service? A: Both The structure"See full answer

Pree M. - "Let's split the experience in four parts: Time between order is placed and order is waiting to be prepped by the shopper. Time between order is prepped by the shopper and ready to be picked by the driver. Time when it's out for delivery. Post delivery experience. Now lets think through what can do wrong? How do we define wrong? A wrong would be anything where a customer has a negative experience. Let's dive into the when things could potentially go wrong. **order is placed and"See full answer

Julien C. - "👇 Your feedback is very much appreciated 👇 Reduce scope of product for the initial launch. Streamline the PRD to an actual MVP and use the current PRD (that takes 6 months to build) for the V1"See full answer

Smriti G. - "Product -> Self service Portal North Star Metric-> No. of proposal downloaded Problem-> 15% Decrease in Proposal downloads RCA-> System Health check-> Bugs, errors in pages during session, site crashed, server inavailability, new feature was introduced which made it difficult for user to navigate. If there was problem of server in-availability, is load balancer working fine/server is not available? If problem was with feature-> What feature was introduced? do an A/B test with older feature Fu"See full answer

stash - "Clarification What category of Marketplace are we setting a goal for as there are several sub-marketplaces? —> We are looking at overall Marketplace Are we focused globally or in the US? —> Lets limit to the US To set the Goal for FB marketplace I will start by describing the product, go over goals for the users (buyers / sellers) and the business (FB), review user actions, list metrics and then summarize our goal for marketplace and choose a few keys metrics to track our progress towa"See full answer

Julien C. - "Hi, Sharad! Quick feedback after reading your response: make sure to understand what's the underlying problem: Why do users stop using the app after 3 months? Only then can you give specific and high-impact recommendations. I hope this helps!"See full answer

Aekagra S. - "I'll approach this by asking questions and creating scenarios based on answers. If the answer to any questions points to a specific issue, I'll double down on that to understand the issue. This is more of a RCA question. First I'll quickly check Were there any recent updates released before we observed the drops? Assuming Yes, I'll check the updates released and check the test cases and testing results If the issue is identified, I will engage with the product leadership, update them and conne"See full answer

Kevin S. - "The question given is intentionally very open ended. As the key phrases used are "air travel" which can encompass all parts of the journey not just the airport or flight experience & "improve the perception" which doesn't necessarily require fixing the problem (although you'd hope that was part of the conclusion). In addition, the constraints of time (1-year) and resources ($10M) means you must be very prescriptive. As such I think it'd be important to ask the following clarifying questions"See full answer

Anil K. - "Acquisition New sign-ups for Google Drive Service Google Drive app installs Activation Number of users with at least one file since sign-up Paid Google Drive Users Engagement DAU, MAU Sessions, Frequency Time spend Files accessed per session Task completion - sharing file, setting up automatic back up etc. Retention % Repeat Users % Users Churning out Google App Uninstalls Referral Inviting"See full answer

Coach - "Product "XYZ" explain what it is and which audience it is serving. Goals Ease the anxiety Offer the most comprehensive perspective of Cloud Engagement Democratize Upsell Insights Business Review Deck Slide #1: NPS - Now, Trend & Insights + Call To Action: FYI & solicit feedback Slide #2: User Engagement Update - DAU, WAU, MAU, Actions Completed + Call To Action: FYI & solicit feedback Slide #3: Partnership Update - Share new cross org collabor"See full answer

Parag - "Clarify Retention for which side of the platform - advertisers, groceries/shops, shoppers, users? - Assume Is there any specific event or trend driving retention down or we’re looking in general to overall improve from current state? - Assume Is this tied to any particular geography or region? - Assume Is this tied to any specific persona within our 4 sided platform? - Assume Are we changing the definition of retention (time, frequency, others)? - Assume no Goal - Improve the use"See full answer

John F. - "First, I would like to establish some assumptions about the problem to determine if this is possible. For this scenario, I will assume that “accepted” does not mean a student is enrolled at the university (most students apply to multiple universities and can only attend one university). For simplicity, I will also assume that each student is applies to a single department and that every student is associated with a single department. Based on this information, I see a scenario that this would"See full answer

Josh L. - "I would define success by first figuring out what our goal is by building the reels feature. Are we trying to increase DAUs? Increase enagement? Etc... For the sake of this, I think to define success it makes most sense to see if there is an increase in the amount of time users are spending on instagram. If time spent per user increases, it is likely that ad spend can increase and in turn increases instagram's reveue. We need to be sure that there are guard rails in place and make sure that by"See full answer