Product Strategy Interview Questions

Jeff H. - "Google Pay currently makes money from a small percentage of interchange from each transaction. They also make money with Mobile recharge sim card fees. Questions Do we have a timeframe for this? How could we 10x this? Let's think about Alphabet's goal and vision to make the world more accessible and useful. To 10x it, we will need a combination of improvements, new revenue sources, and some paradigm shifting thinking. The goal in this case is monetization, and a steep on at t"See full answer

Ramandeep S. - "If I were a Google PM in charge of the next Android keynote product announcement in 3 years, I would build the following: A more secure and privacy-focused Android platform. This is because security and privacy are becoming increasingly important to users. In the past few years, we have seen a number of high-profile data breaches, and users are becoming more aware of the risks of having their personal information online. A more secure and privacy-focused Android platform would help to add"See full answer

Karthik M. - "I would always pick a specific product and make a case. Answering this question without a specific product in mind makes the answer unstructured in my opinion. For instance, I would pick Gmail as an example to answer this and structure my response. Clarifications & Assumptions Let us pick a specific product and structure our response - for instance - let us pick Gmail as the product that you want to analyse and make a Go / No Recommendation to Sunset the Product. Overall Google Revenu"See full answer

Manu S. - " Attributes of a good Product strategy: Good product strategy builds upon the company’s existing advantages (companion products, distribution channels, partner relationships, etc.). Good product strategy clearly identifies target customer segments and non-target segments. Good product strategy identifies leading and lagging indicators of success, whether they are metrics or milestones. Take both top down and bottom-up approach to formulate your strategy. Use top down to bring alignme"See full answer

Kunal M. - "I would apply the CIRCLES framework to this problem. Context: The mortgage industry is based on front to broken back-office operational processes, fragmented data, rates war, non-clarity on appraisal. The coming age of digital savvy Millenials who wants a one-stop shop for all their banking needs in a techno-savy way will pave the way for mortgage disruption. Goal: Metrics to optimize - increase market share in Loan origination, increase revue and increase customer stickiness on the plat"See full answer

Product V. - "Thanks for the question - What is your definition of the challenges - There can be multiple gaps and opportunities - Is there any specific opportunity you want me to look - Are free to assume My understanding of online purchase can be card not present or e-commerce - any specific you want to look Region - USA Goal - Feel free to assume - Trust Timeline - Say about a year Take a pause - Segment 1 - Online shoppers only Segment 2 - Strictly Brick and Mortar Segment 3 - S"See full answer

Asish B. - "The supply and demand for Uber Eats may be greatly impacted in the near future by the two macroeconomic factors listed here. Each trend links to large alterations in consumer behavior, labor markets, and cost structures that can cascade across the delivery ecosystem. Changes in Consumer Spending and Inflation Growing Costs and Fees for Food: Customers may order fewer deliveries or choose less expensive goods if food prices, restaurant running costs, or delivery fees increase as a result of"See full answer

Vince T. - "I own a Google Home and use it everyday. To clarify the question, are we talking about a hardware feature or pure software feature? I assume it can be either. My approach: What is the vision or mission of Google Home? What does good look like? Which KPIs do we want to optimize? Who are the top target segments? What are their pain points or needs that are not met today by Google Home? Let's brainstorm potential game features that can address those needs. Evaluate if we ha"See full answer

Dan D. - "I love the answer and framework, my summary of the interview: it is a slightly modified version of Porter's 5 Forces: User benefit -> Bargaining Power of Buyers Apple benefit -> Talks about the company mission and culture (esp. on the relatively closed eco-system) It was expanded more in the latter half of the interview (SWOT + a bit of Value Chain) Competitive landscape -> Industry Rivalry + Threat of New Entrants + Threat of Substitutes Partnership Impact -> Bargaining Power of"See full answer

Ankit J. - "Clarifying questions: What is the motivation for Airbnb to consider entering furniture space? Assumption: Data suggests the quality & type of furniture has a direct impact on guests’ Airbnb experience. Many hosts are also converting their Airbnb’s into full-time businesses, so there is a revenue opportunity here while improving the experience. Is Airbnb looking to feature furniture listings on Airbnb.com? It’s still TBD. We want to know if it’s a good idea first. Are there any other g"See full answer

Hems S. - "I will start with clarifications: Q: How do you define "healthy" marketplace? A: When there is a balance in demand and supply Q: If we have balance, is it fair to assume, lot of transactions will happen? A: Sure Q: Also, is it fair to assume well known tokens on the platform already have a healthy marketplace with enough buyers and sellers. The problem is mainly with new tokens that will be introduced? A: Thats a fair assumption Q: Its okay to limit scope for this exercise to the CB retail a"See full answer

Cameron P. - " Questions: Deadly diseases: new and current CEO of healthtech startup: adoption phase Mission: to improve and extend lives What we do: Research new diseases and connects people to doctors Structure: Objective -> Macro-Factors -> Company -> Users -> Suggestions Objective: Why? Mission to improve and extend lives How do we inform the world about these 20 deadly diseases we detected? Macro-Factors(climate/competition) World events like pandemics - this is a good investment* "See full answer

Kim L. - "Explore expanding beyond just two small roooms-- bigger rooms or a third room? Get insights from those who are teleporting about what the experience is like"See full answer

Nidhi S. - "I am a book reader, so I use "goodreads" by amazon to track my reading. There are couple of things which can be done to increase user engagement on app. User engagement on goodread is creating profile tagging books - want to read, reading, completed marking up progress on daily reading. Engaging with friends and their feedback about books. Solutioning at each steps Creating profile - App respond time is 2-3 min, which is very slow as compared to any general app,its circling"See full answer

Rika S. - "Let's start by understanding Google's goals with Search. Google Search is by far the #1 search engine, capturing 70% of the search market. There are probably two reasons why Google would bid to maintain its place as the default search engine on Firefox: the first, Firefox is a popular web browser, with many users, and Google wants to retain the large user base who search on Firefox. Second, Firefox users tend to be more privacy oriented than users of other browsers, therefore Google wants to c"See full answer

Anonymous Flamingo - "As a YouTube PM, there are several factors that I would consider when evaluating the idea of developing a tool for content creators to generate ideas with scripts automatically added. First, I would assess the potential demand for such a tool among YouTube content creators. This would involve researching the needs and challenges of content creators, as well as gathering feedback from content creators on the value and usefulness of the tool. This would help me understand whether there is a strong"See full answer