Product Strategy Interview Questions

Durga prasad K. - "Product Led Growth Strategy is where literally product drives growth Examples: Referrals Shares on social platforms Product offers basic functionalities for free and user has to upgrade for overall access Inviting friends or teams to your whiteboard In order to build an effective product led growth strategy we need to understand the users pain points, motivations, un met needs in detail that will help us to understand what resonates with the users such that they love the product, s"See full answer

Ekta M. - " Describe the product -What does it do? Who uses it? How do they use it? Google maps provides an optimal route from point A to point B. It also shows different checkpoints like restaurants, petrol pumps, etc. on the way. It is used in two major ways majorly, before starting people check the traffic to decide when to leave or which route to take. When people don’t know the way so they put on Google map to guide them. It has 1Bn MAU and 152 mins of app time. Clarification questions Wha"See full answer

Aditya O. - "Why is it answered like a Product Design Question? Shouldn't this be a strategy type answer analyzing the pros/cons of the service etc.?"See full answer

Product V. - "\\\Start by saying thanks for the questions\\\ Apple maps is a utility product that allows users to navigate from point A to point B and find transit. It is exclusive to Apple devices Ask Clarifying QQ - What is the definition of the business owner - <500,000 USD in revenue per year Why you are targeting this segment - Apple maps can be a platform of choice for the business owners Why the current consumer version is not suitable - Not suitable to the needs of the SMB How do you define"See full answer

Jeff H. - "Google Pay currently makes money from a small percentage of interchange from each transaction. They also make money with Mobile recharge sim card fees. Questions Do we have a timeframe for this? How could we 10x this? Let's think about Alphabet's goal and vision to make the world more accessible and useful. To 10x it, we will need a combination of improvements, new revenue sources, and some paradigm shifting thinking. The goal in this case is monetization, and a steep on at t"See full answer

Madhuri J. - "I think first we need to understand the questions better. Who these users are? (Any specific demographic, age users) What kind of stories are they sharing? How much is considered fewer? Once we get the answer or if we do not get answer we will have to make assumptions about all three questions. Based on the assumption we will have to define a vision. The vision should state what we want to achieve. Goal: Users between age 20 to 30 should get at least 100 shares, likes and comments com"See full answer

Kunal M. - "I would apply the CIRCLES framework to this problem. Context: The mortgage industry is based on front to broken back-office operational processes, fragmented data, rates war, non-clarity on appraisal. The coming age of digital savvy Millenials who wants a one-stop shop for all their banking needs in a techno-savy way will pave the way for mortgage disruption. Goal: Metrics to optimize - increase market share in Loan origination, increase revue and increase customer stickiness on the plat"See full answer

Manu S. - " Attributes of a good Product strategy: Good product strategy builds upon the company’s existing advantages (companion products, distribution channels, partner relationships, etc.). Good product strategy clearly identifies target customer segments and non-target segments. Good product strategy identifies leading and lagging indicators of success, whether they are metrics or milestones. Take both top down and bottom-up approach to formulate your strategy. Use top down to bring alignme"See full answer

Karthik M. - "I would always pick a specific product and make a case. Answering this question without a specific product in mind makes the answer unstructured in my opinion. For instance, I would pick Gmail as an example to answer this and structure my response. Clarifications & Assumptions Let us pick a specific product and structure our response - for instance - let us pick Gmail as the product that you want to analyse and make a Go / No Recommendation to Sunset the Product. Overall Google Revenu"See full answer

Product V. - "Thanks for the question - What is your definition of the challenges - There can be multiple gaps and opportunities - Is there any specific opportunity you want me to look - Are free to assume My understanding of online purchase can be card not present or e-commerce - any specific you want to look Region - USA Goal - Feel free to assume - Trust Timeline - Say about a year Take a pause - Segment 1 - Online shoppers only Segment 2 - Strictly Brick and Mortar Segment 3 - S"See full answer

Ramandeep S. - "If I were a Google PM in charge of the next Android keynote product announcement in 3 years, I would build the following: A more secure and privacy-focused Android platform. This is because security and privacy are becoming increasingly important to users. In the past few years, we have seen a number of high-profile data breaches, and users are becoming more aware of the risks of having their personal information online. A more secure and privacy-focused Android platform would help to add"See full answer

Vince T. - "I own a Google Home and use it everyday. To clarify the question, are we talking about a hardware feature or pure software feature? I assume it can be either. My approach: What is the vision or mission of Google Home? What does good look like? Which KPIs do we want to optimize? Who are the top target segments? What are their pain points or needs that are not met today by Google Home? Let's brainstorm potential game features that can address those needs. Evaluate if we ha"See full answer

Ankit J. - "Clarifying questions: What is the motivation for Airbnb to consider entering furniture space? Assumption: Data suggests the quality & type of furniture has a direct impact on guests’ Airbnb experience. Many hosts are also converting their Airbnb’s into full-time businesses, so there is a revenue opportunity here while improving the experience. Is Airbnb looking to feature furniture listings on Airbnb.com? It’s still TBD. We want to know if it’s a good idea first. Are there any other g"See full answer

Dan D. - "I love the answer and framework, my summary of the interview: it is a slightly modified version of Porter's 5 Forces: User benefit -> Bargaining Power of Buyers Apple benefit -> Talks about the company mission and culture (esp. on the relatively closed eco-system) It was expanded more in the latter half of the interview (SWOT + a bit of Value Chain) Competitive landscape -> Industry Rivalry + Threat of New Entrants + Threat of Substitutes Partnership Impact -> Bargaining Power of"See full answer

Hems S. - "I will start with clarifications: Q: How do you define "healthy" marketplace? A: When there is a balance in demand and supply Q: If we have balance, is it fair to assume, lot of transactions will happen? A: Sure Q: Also, is it fair to assume well known tokens on the platform already have a healthy marketplace with enough buyers and sellers. The problem is mainly with new tokens that will be introduced? A: Thats a fair assumption Q: Its okay to limit scope for this exercise to the CB retail a"See full answer

Rika S. - "Let's start by understanding Google's goals with Search. Google Search is by far the #1 search engine, capturing 70% of the search market. There are probably two reasons why Google would bid to maintain its place as the default search engine on Firefox: the first, Firefox is a popular web browser, with many users, and Google wants to retain the large user base who search on Firefox. Second, Firefox users tend to be more privacy oriented than users of other browsers, therefore Google wants to c"See full answer