Interview Questions

Exponent - "This is a Measure Success question. These questions are asked to gauge your familiarity with common metrics such as DAUs and MAUs, A/B testing, and ability to map user behaviors and flows to impactful metrics. A great PM will also be able to deeply understand when metrics sometimes fail (e.g. blind spots). Knowing metrics closely is also crucial to demonstrating the impact of a project, whether it's after launching or the ongoing impact. Let's follow the Measure Success formula to tackle"See full answer

Exponent - "This question is a Diagnosis Question. It's used to test your ability to perform root cause analysis (RCA), identify many possible issues, come up with a theory of probable cause, and address how you would solve this issue. A drop in video engagement can signify either a technical issue (the video player is broken) or a product issue (recommendations performing poorly). Let's follow the template for answering Diagnosis Questions: Ask clarifying questions **List potential high level"See full answer

Shreejal L. - "Clarifying questions: Should I include the tail of the helicopter when computing the area for this question? Can I assume that the average ping pong ball has a radius of around 1 inch? Assumption: Assume that the helicopter is more circular than a rectangle. Hence use the formula of a circle in computing the area. Assume that the helicopter's radius is 5 feet a 6 feet person can't stand on the helicopter because they're tall for it hence rounding down. Assume that th"See full answer

Ben G. - "Ask Follow up Questions Is this for specific type of user or open? Do we have any past research that has been done? Do we have an idea of company and user goals? Do we have metrics of success? Are there any existing constraints? Why  |  5 min Why is this product or feature important? How does this product benefit customers? What business opportunities does it create? What is our hypothesis? What are our company goals? Who  |  3 min Who are the different types"See full answer

Prasad M. - "The first aspect to review before any task is who is/are the ultimate 'owner' for this job? The next thing to consider is 'repetitiveness' of the job itself. The job can be simple or complex. For simple and the ownership factor align with my team... then that task is delegated. If the job is complex and the team ultimately owns the task, then I provide careful support to guide in the right direction."See full answer

Exponent - "You should be able to easily identify this as a Measure Success question. These kinds of questions are used to test your analytical skills, as well as your ability to track project progress post-launch. It also provides the interviewer confidence in your ability to think about analytics pre-emptively. Recall the strategy for tackling them methodically and thoroughly: Ask clarifying questions State the goal of the feature / product Behavior Mapping / UX Flow Mapping **"See full answer

Exponent - "This is another Fermi problem — an estimation or approximation problem with limited information and back-of-the-envelope calculations. There's no right answer: interviewers want to understand how you think and how well you can explain your reasoning, rather than what you already know. Recall the formula for Fermi problems: Ask clarifying questions Catalog what you know Make equation(s) Think about edge cases to add to equation **Breakdown components of your"See full answer

Exponent - "This is a classic Strategy Question, which asks you to justify high-level business decisions and strategy. With many acquisition strategy questions, we can first look at core competencies and synergies before offering more complex reasoning. > Google acquired Fitbit in 2019 for over $2 billion. Here are some reasons why:More data > Integrations with Google Health > Owning more hardware > Future wearable tech integrations > Prevent a competitive acquisition > I'll go into detail about each. F"See full answer

Exponent - "This is one of the core behavioral questions that you should expect to cover in any interview. In particular, it asks you to justify why you want to work at a specific company that you've applied for. There's no right answer for this, however we do recommend you list at least three distinct reasons. Here's an example of what you might say: > That's a great question. There are three main reasons why I want to work at Twitch:Building a product I use > Working in marketplaces > Mentorship > I'll go"See full answer

Exponent - "You should identify this type of interview question as an Expansion problem, since we're asked to expand further into a market. This is similar to a growth problem, with a few additional components. This is the formula you should use when tackling these types of interview questions: Ask clarifying questions Perform user analysis Market risk analysis State goals Perform channel analysis Prioritize growth channels Strategy Summarize With"See full answer

Exponent - "You should identify this type of interview question as an Expansion problem, since we're expanding to a new market. This is similar to a growth problem, with a few additional components. This is the formula you should use when tackling these types of interview questions: Ask clarifying questions Perform user analysis Market risk analysis State goals Perform channel analysis Prioritize growth channels Strategy Summarize Without further"See full answer

Exponent - "This is one of the core behavioral questions that you should expect to cover in any interview. In particular, it asks you to justify why you want to work at a specific company that you've applied for. There's no right answer for this, however we do recommend you list at least three distinct reasons. Here's an example of what you might say: > That's a great question. There are three main reasons why I want to work at Facebook:Building a product I use > Interesting product problems > Meeting smart"See full answer

Exponent - "This is a Measure Success question with a slight twist. The twist here is we need to consider a hypothetical changes rather that one already built. This changes our formula slightly - specifically we may not be able to apply a UX flow to drive analysis since we're unsure of the implementation. Instead, we'll look at core behaviors that are indicative of success. Here's the modified formula: Ask clarifying questions State the goal of the feature **Apply a UX flow to drive a"See full answer

Exponent - "This is a Measure Success question with a slight twist. The twist here is we need to consider a hypothetical product rather that one already built. This changes our formula slightly - specifically we may not be able to apply a UX flow to drive analysis since we're unsure of the implementation. Instead, we'll look at core behaviors that are indicative of success. Here's the modified formula: Ask clarifying questions State the goal of the feature **Apply a UX flow to drive a"See full answer

Exponent - "This is a classic Strategy Question, which asks you to justify high-level business decisions and strategy. With many acquisition strategy questions, we can first look at core competencies and synergies before offering more complex reasoning. > I remember that - it made huge headlines around late 2019. I definitely think there are a few solid reasons why your team may have made this acquisition, for example:Incentivize retailers to use PayPal > Leverage PayPal tech resources to grow Honey > O"See full answer

Exponent - "This is a Design a Product question. Let's follow the formula to make sure we cover all our bases: Ask clarifying questions Identify user types, behaviors, and pain points State the goal and use cases List current solutions Improvements / net new solutions Evaluate and select solutions Measure Success Summarize Ask clarifying questions It's important to get clarity on anything unclear. Asking questions also helps us limit scope earl"See full answer

Exponent - "You should be able to identify this as a Strategy Question, which asks you to justify high-level business decisions and strategy. Be concise and to the point. > The underlying theme I can see in these services is that they all encourage people to start online businesses. This helps Stripe since their main product is the ability to handle online transactions. Stripe takes a percentage fee from each transaction, so it's in their best interest to encourage the growth of internet-enabled busines"See full answer

Exponent - "RealSelf is a healthcare marketplace where consumers research aesthetic treatments (plastic surgery, etc.) and connect with physicians. Think of it like the Yelp of cosmetic procedures. Right away we should identify this as an expansion problem. Recall the formula for this type of question: Ask clarifying questions Perform user analysis Market risk analysis State goals Perform channel analysis Prioritize growth channels Strategy **Summari"See full answer

Exponent - "First, it helps to give a motivation of why it might be useful to understand web cookies and what they are. Then, give a useful example by analogy of how they work. Here's how we might explain web cookies. > When you open your browser and visit www.facebook.com, your browser already knows know you're signed in and log in automatically. Or, say you're on a shopping website for skis and then you start getting ads for skis. How does your browser know this stuff?The answe"See full answer

Exponent - "This is another Strategy question, which means finding good reasons for strategic decisions. A few reasons for the GitHub acquisition are listed here. Competition > With the GitHub acquisition comes a lot of data on which companies are getting huge, or which technologies are cutting edge. Microsoft can adopt these technologies faster than others by having a pulse on this. It's also a defensive acquisition, since GitHub belonging to Microsoft means it can't be bought by Facebook or Google"See full answer