Statistics & Experimentation Interview Questions

Sangeeta P. - "Marketing campaigns are run through different channels such as social media, emails, SEO, web advertising, events, etc. Let’s look at some of the overall success metrics at a broader level: Total views for your campaign Unique views for your campaign Returning visitors for your campaign Engagement for your campaign (If it’s a social media campaign, the marketer might be interested in knowing the number of users engaging with the campaign and the type of campaign positive/negative) 5"See full answer

Lucas G. - "Because testing many engagement metrics at once increases the risk of finding effects that aren't real (the 'multiple comparisons problem'), you must adjust your criteria for statistical significance. For social media data, the Benjamini-Hochberg procedure is often a practical choice as it controls the rate of false discoveries (FDR) while still allowing you to detect genuine changes; however, the ideal adjustment method will vary depending on your specific number of metrics (e.g., use Bonferron"See full answer