Meta (Facebook) Product Manager Interview Questions

Natalia N. - "Clarifying questions: How much is the decline? Since when have sales been declining? Make sure that it has correlation with competition and not a premature assumption that can come from something internal (not external competition). Is it all the stores? What is the variation in the dicline? If you have stores that have 20% less sales vs some that are steady, it might be something related to the store experience specifically. How does the decrease in sales compare to cities that ha"See full answer

Tara J. - "I would like to speak loud to narrow the scope of this question so I can be effective in identifying a solution to the problem on hand. Hope that is OK. You mentioned, “Re-design the airport experience”. Is there a goal for this re-design exercise? Some top goals that come to my mind are the following. Please guide me so I can set it and we can proceed from there. “Increase the number of passengers who travel to and from this airport” “Improve customer satisfaction” **“Get in"See full answer

Aniket A. - "Clarifications: Where are we launching? -- US first 1:1 or n:n video conferencing? -- you assume Consumers or Business? -- consumers Part of FB or standalone product? -- part of messenger app Is it MVP launch or a full feature product? -- MVP What capabilities exist in the video conference product? -- you assume what capabilities will be > Trends and Markets Competitors: Consumer Zoom Google Meet Business: Slack MS Teams Trends: More and more people are usi"See full answer

Jeffrey F. - "I used the GAME method. Started first with defining the product and setting the mission and goal for Zoom. Stated that the product grew in popularity in 2020-2021 for both business and personal use, but since lockdown ended, shifted to business use. Goal is to effortlessly and seamlessly connect people anywhere. Focused on the business use case and stated Zoom makes revenue through contracts signed with various enterprises. Due to maturity of the product and business focused, said it make"See full answer

Siddhant S. - "We'll consider cost-effectiveness, environmental impact, convenience, and scalability. Here are key metrics and trade-offs to consider: Cost Metrics Operational Costs: Compare the direct costs associated with operating each mode of transit, including vehicle maintenance, fuel or energy, and driver salaries. Subsidization Level: Assess how much subsidy each option requires per ride or per passenger to remain free or low-cost to employees. Cost Efficiency: Analyze the cost p"See full answer

Raoul S. - "Total number of successful conversations (Weekly). Success measured by sharing AI output or success indicators (e.g. Like)"See full answer

Mike Z. - "Clarifying questions Scope: Just Reels in Facebook, or Instagram too? Mobile and desktop? Goal: Any specific goal we know of or up to me to decide? Framework/Overview Strategy Metric options with pros/cons North Star Metric (NSM) Risks & countermetrics Strategy / The Why: we want to give people … Meta: the power to build community + Bring people closer together Reels: new form of self-expression / entertainment with short form video and pro editing tools Ads in Re"See full answer

Debajyoti B. - "Understanding the problem: What do we mean by email notification experience here? Is it the quantity of notifications or quality?- it's the quality of the experience i.e. how can we make the experience better & more user centric How would you define enhance in this context?- here enhacement means improving the engagement with the emails resulting in more people viewing the photo/s on FB with email as source Are we supposed to enhance the viewer's experience only or the creators as w"See full answer

Gadi R. - "So first, I have some clarifying questions, what is Facebook lite? If I understand correctly this is a version of the Facebook application for Android, with the same functionality but lighter in terms of size. It is aimed to be used in emerging markets where the bandwidth is limited What are the tradeoffs for the size of the app? I guess that some visual elements are stripped down from the app and reduced its size Is this application exist or I am launching it The timeframe of the product?"See full answer

Mohammad M. - "Clarifying questions What is Facebook Events How does this work Is it only desktop based or app based as well Why Meta built it Core idea/tenet for Facebook is to have user engagement & to build everything around it. While people continue to interact with Facebook and create content on it, to increase the duration of engagement, having capability to host virtual events ensures community participation and making Facebook go beyond status and photo updates and let people coordinate"See full answer

Preetham m P. - "Clarifying Questions Is the product a digital or physical marketplace? (Digital) Are we building an educational platform, freelance platform, or marketplace? (Freelance platform) Are we focusing on a specific geographical location? (India) Will the platform involve online transactions? (Yes) User Personas Individual Gardeners: Self-employed gardeners offering their services. Gardening Agencies: Organizations providing gardening services. **Educational Institutio"See full answer

Arthur Y. - "Clarifying Questions/Statements: Clarify understanding of Fundraisers: My answer: product that lets users create fundraisers for a particular cause, and invite/share it with other users to donate to that cause. Usually set for a certain target donation amount to be met, and a timeframe for which a user can donate to the cause Are we assuming the lifecycle of the Fundraisers product today? If so, then I’d focus on engagement, since we have a meaningful amount of users on FB ap"See full answer

Pramod V. - "Referring to https://www.forbes.com/sites/forbesbusinesscouncil/2022/03/23/15-strategies-for-balancing-competing-stakeholder-priorities/?sh=7c82aa68262f Understand the conflicting priorities and align it with the goal/ objectives and the company mission. Start with the Least Common Denominator between the conflicting priorities to come to a commonality and start from there to objectively approach the next imp priority Always keep communication on and be transparent with 'equality' an"See full answer

Preetham m P. - "Clarifying Questions Are we an EdTech company adding this as a new arm, or building a new product? → New product Is the learning mode online or offline? → User can choose Are we focusing on any specific instruments? → No, any instrument Does our product include a marketplace for purchasing instruments? → No Are we building a mobile app or web platform? → Both, for India location User Personas Music Enthusiasts – Full-time learners aim"See full answer

Adarsh S. - "Thanks for the question! This is one of my favourite topics because it’s at the core of what we do as PMs DAILY: making the complex simple to drive alignment. I’ve got a structured way to approach this, and I’ll use it to explain payment aggregators - like Plaid - and how they enable Open Banking, with a twist about a technical hiccup I’ve seen in practice. Let’s dive in. I start by assessing the audience. Say I’m talking to a marketing manager at Transak - someone sharp but not techni"See full answer

Kiley S. - "Great question. As a Product Manager, it is common to have to have difficult conversations with clients, stakeholders, or co-workers. This question actually reminds me of a time that I was faced with having to tell a client that the original estimate we gave them was much lower than it should have been and would, therefore, take much longer and cost a lot more as well. In this scenario, we had to work within a client's legacy codebase and didn't realize the limitations, roadblocks, and barrie"See full answer

Hari priya K. - "Netflix is a OTT platform that streams content , TV shows, movies documentaries, to the subscriber's of Netflix. Netflix has approximately 90 million subscribers in USA alone and Netflix's revenue is generated based on their subscriptions. The user buys Netflix subscription, logs in , opens profile and opens the home page of Netflix. 1. Confirmation of the Assumptions Homepage Definition: The homepage is the screen users see after logging into their profile, showing tailored recom"See full answer

Anonymous Minnow - "First, lets dive deeper into the question. I would ask - What are the top challenges facedtoday? What user segments work well, and what do we want to focus on? What do we know about competitors, and what can we learn from them? What user flows have the highest engagement in VR today? Are we focusing on consumer use cases or enterprise? Are we tackling activation or retention, or do we want to increase engagement? To build a strategy here I would target this from four differe"See full answer