Meta (Facebook) Interview Questions

Idit G. - "To define the success metrics for Facebook Ads, I’ll outline: Who the users are What their goals and needs are How success is measured across their journey Who are the users: Advertisers: Individuals or businesses running ad campaigns to achieve business objectives. Potential Buyers: Users exposed to ads who may engage, click, or make purchases. User journey and Success metrics: Advertisers: Acquisition:Onboarding Completion Rate: % of advertisers completing"See full answer

Neha A. - "FB Vision Why is this problem important - bad ads can drive customer churn and pose reputational risks in terms of law suits. What is a bad ad defined as - we will exclude ad relevance. any ad that is inappropriate, harmful, and misleading. What is the user journey >> Businesses creates ads, ads are verified by FB team who will remove any bad ads, ads get published after verification, user sees the ads, reports if they dont like it, and the team verifies it again and if bad, removes it. N"See full answer

Zhi C. - "The opening of people spending a lot time on Facebook is way too long. Almost half time of the video. The analysis of Facebook business model should be very brief. People know Facebook business model. Maximize the ads display while balancing the user experience is the key. She can drive to this point much faster. Segmentation of user group feels irrelevant to the question. I would answer the question in a different way. Ads revenue is the single most revenue stream for Facebook. So we c"See full answer

Deepak V. - "Clarification: Lender Focus: We'll cater to mortgage lenders, specifically smaller institutions or those specializing in a particular loan type (e.g., first-time homebuyer loans). 1. User Personas and Pain Points: Create two user personas: Persona 1: A loan officer at a small credit union overwhelmed with manual paperwork and slow communication with borrowers. Persona 2: A loan manager at a company specializing in FHA loans, struggling with cumbersome pre-qualification"See full answer

Pramod V. - "Referring to https://www.forbes.com/sites/forbesbusinesscouncil/2022/03/23/15-strategies-for-balancing-competing-stakeholder-priorities/?sh=7c82aa68262f Understand the conflicting priorities and align it with the goal/ objectives and the company mission. Start with the Least Common Denominator between the conflicting priorities to come to a commonality and start from there to objectively approach the next imp priority Always keep communication on and be transparent with 'equality' an"See full answer

Irene C. - "Of course! Let me outline a general approach and ask questions along the way to see if any one path makes more sense to follow. On my general approach: I think it's important to start with a strategic goal or purpose the museum is trying to accomplish with this product. That way we have a north star. From there I'll identify a couple user types we could solve for. Once aligned, I can drill down to potential pain points and solutions of different magnitude. How does that agenda sound? For our"See full answer

Geet B. - "Prompt: Define success of reels How do I investigate if reels engagement is up by x, posts are down by y Clarification: What is reels: video experience on explore page, play page. Can have comments, likes etc. Why was it launched: to promote engagement on the app, 'addictive sessions back to back. Product goal: Increase in app time, drive stickiness. Big picture: Instagram launched reels post tiktok style success, way to saving market share Define success"See full answer

Anonymous Warbler - "ATTEMPT 2: Facebook Dating Sign up for a dating profile if you have FB account You see profiles of others who signed up It’s presented in a form browse cards Like or Not like profile Like + Like = Match = Unlocks to exchange messages Meetup + Date Facebook Dating - Helping people meet to date -> potential connections or long-term partner or marriage Users Just to date / meet new people Look for a meaningful relationship Look for marriage or partners"See full answer

Sandy L. - "Clarify Functionality: Watch is a tab in FB app where people can upload and view Videos. What's the redesign? We collapsed the reaction and comment bar so people can see more videos and spend more time watching videos. What's the objective of the redesign? To help people discover and watch more videos they'll enjoy._ Structure To decide whether or not to ship this redesign, i'd like to go over. How does the Watch Tab fit into FB's mission and what's its goal? What's the long-"See full answer

Kamal .. - "Designing a video streaming system like Netflix or Facebook Video involves addressing multiple aspects, such as scalability, availability, low latency, and high performance. Here's a high-level design: System Requirements Functional Requirements: User Management: User sign-up, login, and profile management. Subscription plans and payment integration (for Netflix-like systems). Content Management: Upload, edit, and delete videos. Categorize content (genres, recommendations). Video Playback: S"See full answer

Faraz A. - "Scoped out problem constraints - how much data to download, how many computers, and how much time, how you can be detected (decentralized load). Designed a web crawler."See full answer

Alan T. - "I want to work at Meta because of its reputation as a company that consistently pushes the boundaries of technology, particularly in areas like AI, machine learning, and immersive technologies such as AR and VR. I admire Meta's mission to bring people closer together and create meaningful connections, as well as its focus on long-term innovation, such as the development of the metaverse. As an AI engineer, I'm excited about the opportunity to work on cutting-edge projects that have a global impa"See full answer

Anonymous Penguin - "(I don't think this is correctly tagged as behavioral, but wanted to attempt an answer) Since I can’t ask any clarifying questions I am going to make some assumptions. I am going to assume that this is an established travel company looking for new product opportunities to expand their user base. I am going to assume that it is a for profit and while their goal is ultimately revenue, the goal for this product is user acquisition and retention. I am also going to assume the target audience is indi"See full answer

Scott S. - " Last year, we were in the midst of a critical project to develop a new machine learning-driven risk analytics platform. This platform was intended to provide real-time risk assessments and predictive insights to enhance our trading strategies. However, midway through the project, our project lead unexpectedly had to take an extended leave of absence due to a personal emergency. This left the team without clear leadership during a crucial phase of the project. Stepping into the Leadership R"See full answer

S S. - "To answer this question, I’d like to first start with clarifying my understanding of FB stories and key elements that are essential towards setting the success goal. FB Stories : Very similar to IG stories and infact based on the success seen from IG Stories, FB stories allows users to create ephemeral/disappearing content lasting 24 hours . The content could be a video, collection of pictures or even text with added animations and other enrichment - emulating a storytelling style. Stor"See full answer

Dadja Z. - "Traverse the array of points while computing the distance and pushing it to the heap. Then traverse again the heap and pop the k closest. Time O(nlogn) Space O(n)"See full answer

Ritu G. - "In order to earn team members trust you need to show - 1- You need to show them you trust them. Treat others the way you wanted to be treated. 2- Do what you say. Keep commitments. 3- Listen 4- Admit when you make mistakes 5- Consistently make good decisions "See full answer

Adam C. - "Interested to hear a few approaches here."See full answer

Bryan K. - "Did a quick 30 min writeup on this and I'm submitting before I review/edit. Success metrics for Spotify Podcasts Clarify Focus is on Spotify Podcasts, which are audio content posted by Spotify Content creators Spotify Podcasts exists across all devices Spotify as a company is at a mature state and is looking to enhance retention and revenue (monetization) Spotify makes money through ads, Spotify Podcasts too - Assuming that Spotify Podcasts has some sort of ad product where adv"See full answer

Vasanth M. - "The question is about the decision to show the right # of photos in Facebook. Clarifying questions : Is this specific to Consumers or Business users ? Is there an drop or impact to the current metrics in terms of user engagement or the time spent on the post Are there any pain points to solve in terms of technical details like page loads etc.? Let's start with the users. There are 2 categories of users - Creators and Consumers. This can be further classified to say creators - Indiv"See full answer