Meta (Facebook) Product Marketing Manager Interview Questions

Review this list of 15 Meta (Facebook) product marketing manager interview questions and answers verified by hiring managers and candidates.
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    +1

    "A good answer is describing an experience where you either proposed something that was selected after discussion or an alternate approach was taken, or you disagreed with a decision and argued for something else, either successfully or not. A good answer would be you had cogent arguments, the decision went another way for some reason, and you then fully backed the decision (agree to disagree is another way of stating it). You did not take it personally and you fully committed to the deci"

    Mrinalini R. - "A good answer is describing an experience where you either proposed something that was selected after discussion or an alternate approach was taken, or you disagreed with a decision and argued for something else, either successfully or not. A good answer would be you had cogent arguments, the decision went another way for some reason, and you then fully backed the decision (agree to disagree is another way of stating it). You did not take it personally and you fully committed to the deci"See full answer

    Product Marketing Manager
    Behavioral
    +3 more
  • +2

    "Referring to https://www.forbes.com/sites/forbesbusinesscouncil/2022/03/23/15-strategies-for-balancing-competing-stakeholder-priorities/?sh=7c82aa68262f Understand the conflicting priorities and align it with the goal/ objectives and the company mission. Start with the Least Common Denominator between the conflicting priorities to come to a commonality and start from there to objectively approach the next imp priority Always keep communication on and be transparent with 'equality' an"

    Pramod V. - "Referring to https://www.forbes.com/sites/forbesbusinesscouncil/2022/03/23/15-strategies-for-balancing-competing-stakeholder-priorities/?sh=7c82aa68262f Understand the conflicting priorities and align it with the goal/ objectives and the company mission. Start with the Least Common Denominator between the conflicting priorities to come to a commonality and start from there to objectively approach the next imp priority Always keep communication on and be transparent with 'equality' an"See full answer

    Product Marketing Manager
    Behavioral
    +3 more
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    +8

    "This is a great question! If you don't mind, I'd love to list 3 strengths and weaknesses then dive a little deeper on one of each of them. I think my three greatest strengths are: Empathy Openness to feedback Drive And three weaknesses I have been working to strengthen are: Sometimes my desire to achieve can put me at risk of overcommitting Communicating status to the right stakeholders at the appropriate time Creating detailed and strategic lists of priorities so I can meet th"

    Adam M. - "This is a great question! If you don't mind, I'd love to list 3 strengths and weaknesses then dive a little deeper on one of each of them. I think my three greatest strengths are: Empathy Openness to feedback Drive And three weaknesses I have been working to strengthen are: Sometimes my desire to achieve can put me at risk of overcommitting Communicating status to the right stakeholders at the appropriate time Creating detailed and strategic lists of priorities so I can meet th"See full answer

    Product Marketing Manager
    Behavioral
    +3 more
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Video answer for 'What is your leadership style?'
    +7

    "My leadership style is flexible and adaptive, it varies depending on the team members and the needs of the company. My leadership goal is to empower the team and inspire and grow leaders. In order to achieve that, I combine transformational, democratic and coaching leadership styles. Usually when we are facing a new type of challenge, or at the early stage of a project, I like to adapt the transformational leadership which allows me to listen to all the suggestions from the team members and sta"

    onering2ruleall - "My leadership style is flexible and adaptive, it varies depending on the team members and the needs of the company. My leadership goal is to empower the team and inspire and grow leaders. In order to achieve that, I combine transformational, democratic and coaching leadership styles. Usually when we are facing a new type of challenge, or at the early stage of a project, I like to adapt the transformational leadership which allows me to listen to all the suggestions from the team members and sta"See full answer

    Product Marketing Manager
    Behavioral
    +4 more
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Product Marketing Manager
    Analytical
    +2 more
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  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Video answer for 'What is a recently effective campaign you found?'

    "Additional of COVID disclaimers to COVID related reels in instagram has helped users to navigate the crisis effectively as well as get the facts addressed regarding the vaccine."

    U K. - "Additional of COVID disclaimers to COVID related reels in instagram has helped users to navigate the crisis effectively as well as get the facts addressed regarding the vaccine."See full answer

    Product Marketing Manager
    Behavioral
  • Meta (Facebook) logoAsked at Meta (Facebook) 

    "Clarifying Questions FB login is the feature that allows a user quickly create a login in a third party application using existing information from FB - YES For whom do we want to improve the product / feature - You choose On what platform mobile / desktop - Mobile Any specific geography - US Any specific user demographic - NO What is the goal of the improvement (acquisition, engagement, retention, monetization) - engagement & retention Outline: Who are the users"

    R K. - "Clarifying Questions FB login is the feature that allows a user quickly create a login in a third party application using existing information from FB - YES For whom do we want to improve the product / feature - You choose On what platform mobile / desktop - Mobile Any specific geography - US Any specific user demographic - NO What is the goal of the improvement (acquisition, engagement, retention, monetization) - engagement & retention Outline: Who are the users"See full answer

    Product Marketing Manager
    Product Design
  • Meta (Facebook) logoAsked at Meta (Facebook) 

    "Goal: Before we look at FB Newsfeed, let's align ourselves with the overall goal of FB, that is, to bring the world closer together. Feature Introduction/Clarification: FB Newsfeed is a core feature of the social networking platform that allows people to share updates, and catch up with what the world around them is talking about, group activities, events, etc. Actions: On Newsfeed, one can: share their updates, feelings, etc. catch up with updates from the people, groups, pa"

    Aniket D. - "Goal: Before we look at FB Newsfeed, let's align ourselves with the overall goal of FB, that is, to bring the world closer together. Feature Introduction/Clarification: FB Newsfeed is a core feature of the social networking platform that allows people to share updates, and catch up with what the world around them is talking about, group activities, events, etc. Actions: On Newsfeed, one can: share their updates, feelings, etc. catch up with updates from the people, groups, pa"See full answer

    Product Marketing Manager
    Analytical
  • Meta (Facebook) logoAsked at Meta (Facebook) 

    "Clarifying questions What do you mean by “mattress”? All types and sizes of mattress? Are we only looking at mattress in the household or includes the service industry? Assumption Assume that we are looking at mattress in the household only. Assume that the number of people who own more than one mattress is negligibly small relative to the total US population. Figure that 20% of people are couple and are sharing beds, and 5% are newborns sleeping with their parents. **Appro"

    Judy W. - "Clarifying questions What do you mean by “mattress”? All types and sizes of mattress? Are we only looking at mattress in the household or includes the service industry? Assumption Assume that we are looking at mattress in the household only. Assume that the number of people who own more than one mattress is negligibly small relative to the total US population. Figure that 20% of people are couple and are sharing beds, and 5% are newborns sleeping with their parents. **Appro"See full answer

    Product Marketing Manager
    Estimation
  • Meta (Facebook) logoAsked at Meta (Facebook) 

    "Customers needs changing every"

    Going P. - "Customers needs changing every"See full answer

    Product Marketing Manager
    Product Strategy
  • "Do first: These are the ideas that have high urgency and high impact. They are your top priorities that you should work on as soon as possible. For example, an idea in this quadrant could be to implement a responsive design that adapts to different screen sizes and devices. Schedule: These are the ideas that have low urgency and high impact. They are important but not urgent, so you can plan to work on them later. For example, an idea in this quadrant could be to create an email styl"

    Anonymous Dove - "Do first: These are the ideas that have high urgency and high impact. They are your top priorities that you should work on as soon as possible. For example, an idea in this quadrant could be to implement a responsive design that adapts to different screen sizes and devices. Schedule: These are the ideas that have low urgency and high impact. They are important but not urgent, so you can plan to work on them later. For example, an idea in this quadrant could be to create an email styl"See full answer

    Product Marketing Manager
    Product Design
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Product Marketing Manager
    Product Strategy
  • Product Marketing Manager
    Product Strategy
    +1 more
  • Meta (Facebook) logoAsked at Meta (Facebook) 

    "A successful marketing campaign is the practice of putting your yourself, product or idea in front of the right audience who are interested in what you do. For a campaign to be successful, you will have gone through series of UX research like audience research, market research, competitor research, users research, etc. Let me put it this way, A successful marketing campaign is human-centered both in design and words. i don't know if i got the answer right."

    Abiodun M. - "A successful marketing campaign is the practice of putting your yourself, product or idea in front of the right audience who are interested in what you do. For a campaign to be successful, you will have gone through series of UX research like audience research, market research, competitor research, users research, etc. Let me put it this way, A successful marketing campaign is human-centered both in design and words. i don't know if i got the answer right."See full answer

    Product Marketing Manager
    Behavioral
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Product Marketing Manager
    Behavioral
    +1 more
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