Meta Interview Questions

Ash J. - "Clarify: I will assume that misinformation includes posts, videos and pictures and that sources could be Groups/ Pages and Individuals. High level structure: Mission, Information funnel and drop-off points, Metrics & Trade-offs, Mitigations Mission/ Strategy: Facebook's mission is to bring the world closer together and empower people to build community. Reliable information is key to fostering a healthy community. In light of recent world events and public sentiment, it is important f"See full answer

Tara J. - "I would like to speak loud to narrow the scope of this question so I can be effective in identifying a solution to the problem on hand. Hope that is OK. You mentioned, “Re-design the airport experience”. Is there a goal for this re-design exercise? Some top goals that come to my mind are the following. Please guide me so I can set it and we can proceed from there. “Increase the number of passengers who travel to and from this airport” “Improve customer satisfaction” **“Get in"See full answer

Mark H. - "Clarification: workplace is a communication messaging tool for employee to send and receive messages. Why: meta's mission current landscape market trends meta's unique value strength & weakness Workplace Mission: build a communication tool for employees to better collaborate and engage with each other Goal: focus on engagement, not revenue Product ecosystem: Meta Company sourcing department IT department User: sender/receiver #of people log in #of people"See full answer

Sandhya P. - "What is Meta Quest, Horizon world VR game? Horizons worlds is a platform that lets creators build worlds where real people can come and interact. This could be a gaming world, a socializing world, a marketplace, immersive experience, etc. Why would people want to use Horizon worlds: Because it isn’t possible to always visit all places in person I know that Meta has been encouraging creators at this time because the Horizon’s worlds needs a lot of worlds for it to be interesting for customers Cus"See full answer

R K. - "As a Product Manager for Instagram Reels, understanding Meta's investment in this product requires considering the broader competitive landscape, primarily TikTok, and Instagram's monetization strategy through ads. The focus on Reels is a strategic move to capture a share of the short-form video market, increase user engagement, and drive ad revenue. Lets start with why Meta invested in Instagram reels 1. Competing with TikTok: TikTok's explosive growth in the short-form video space pose"See full answer

Gadi R. - "So first, I have some clarifying questions, what is Facebook lite? If I understand correctly this is a version of the Facebook application for Android, with the same functionality but lighter in terms of size. It is aimed to be used in emerging markets where the bandwidth is limited What are the tradeoffs for the size of the app? I guess that some visual elements are stripped down from the app and reduced its size Is this application exist or I am launching it The timeframe of the product?"See full answer

Aniket A. - "Clarifications: Where are we launching? -- US first 1:1 or n:n video conferencing? -- you assume Consumers or Business? -- consumers Part of FB or standalone product? -- part of messenger app Is it MVP launch or a full feature product? -- MVP What capabilities exist in the video conference product? -- you assume what capabilities will be > Trends and Markets Competitors: Consumer Zoom Google Meet Business: Slack MS Teams Trends: More and more people are usi"See full answer

Natalia N. - "Clarifying questions: How much is the decline? Since when have sales been declining? Make sure that it has correlation with competition and not a premature assumption that can come from something internal (not external competition). Is it all the stores? What is the variation in the dicline? If you have stores that have 20% less sales vs some that are steady, it might be something related to the store experience specifically. How does the decrease in sales compare to cities that ha"See full answer

Adarsh S. - "Thanks for the question! This is one of my favourite topics because it’s at the core of what we do as PMs DAILY: making the complex simple to drive alignment. I’ve got a structured way to approach this, and I’ll use it to explain payment aggregators - like Plaid - and how they enable Open Banking, with a twist about a technical hiccup I’ve seen in practice. Let’s dive in. I start by assessing the audience. Say I’m talking to a marketing manager at Transak - someone sharp but not techni"See full answer

Jimmy K. - "Awesome thanks for your question. Can I take a few seconds to write down some thoughts? - Sure Okay I’m ready. So the way I’ll work through this problem is that first I’ll ask some clarifying questions, then I’ll dig into the why, starting with Facebook’s mission and competition and try to end up with a why for this product to exist. Then we will talk about users and will pick a user to focus on. We will then figure out which need to solve for the user given the product's why and the context we"See full answer

Pramod V. - "Referring to https://www.forbes.com/sites/forbesbusinesscouncil/2022/03/23/15-strategies-for-balancing-competing-stakeholder-priorities/?sh=7c82aa68262f Understand the conflicting priorities and align it with the goal/ objectives and the company mission. Start with the Least Common Denominator between the conflicting priorities to come to a commonality and start from there to objectively approach the next imp priority Always keep communication on and be transparent with 'equality' an"See full answer

Michelle D. - "Approach: 1) Clarify question with interviewer When we say "app", I'd like to confirm the app for which user. For example, in Rides, we have an app for the rider and an app for the driver. For Eats, we have an experience for a customer purchasing food but I don't know of the experience for the restaurant. Could you confirm which users' experience you're describing when saying "app"? Let's say rider/customer purchasing food. Also is this a situation prior to launch of Uber Eats, wh"See full answer

Mike Z. - "Clarifying questions Scope: Just Reels in Facebook, or Instagram too? Mobile and desktop? Goal: Any specific goal we know of or up to me to decide? Framework/Overview Strategy Metric options with pros/cons North Star Metric (NSM) Risks & countermetrics Strategy / The Why: we want to give people … Meta: the power to build community + Bring people closer together Reels: new form of self-expression / entertainment with short form video and pro editing tools Ads in Re"See full answer

S V. - "I think, robots.txt file is provided by websites which web-crawler is crawling. Am I wrong somewhere or missing some context?"See full answer

Nayla D. - "Clarify Questions: Is this app in Facebook app? or we build a different app for this? - Yes, this is in FB app now. Will we have monetization in the first launch or launch it for free first? - Free first, but there is a potential monetization in the future. Context: we will launch Facebook Jobs in two weeks, indicating that this is a new product. I want to step back a bit, why this is important for Meta. Meta mission is to make it easier to build community and bring the world closer"See full answer

Jeffrey F. - "I used the GAME method. Started first with defining the product and setting the mission and goal for Zoom. Stated that the product grew in popularity in 2020-2021 for both business and personal use, but since lockdown ended, shifted to business use. Goal is to effortlessly and seamlessly connect people anywhere. Focused on the business use case and stated Zoom makes revenue through contracts signed with various enterprises. Due to maturity of the product and business focused, said it make"See full answer

Siddhant S. - "We'll consider cost-effectiveness, environmental impact, convenience, and scalability. Here are key metrics and trade-offs to consider: Cost Metrics Operational Costs: Compare the direct costs associated with operating each mode of transit, including vehicle maintenance, fuel or energy, and driver salaries. Subsidization Level: Assess how much subsidy each option requires per ride or per passenger to remain free or low-cost to employees. Cost Efficiency: Analyze the cost p"See full answer

Sugrim S. - "after completing my project, I asked my manager for feedback on my performance. My aim was to identify areas for improvement, and learn more about new technologies which are in the"See full answer

Rachita D. - "I will start with making sure that I have a clear understanding of Medium and how it works. I will ask the interviewer to fill in any gaps in my knowledge of Medium. Medium is a platform for novice, and professional writers to express/share their opinions readers to read about subjects that matter to them the platform has been running for some time (6-7 years), so it is relatively mature (this confirms that Medium has found a product-market fit) Here is my high-level structure for answeri"See full answer