Meta Product Manager Interview Questions

Scott S. - "As a Software Engineering Manager, one of the biggest mistakes I encountered early in my role involved underestimating the importance of aligning team goals with individual career aspirations and professional growth opportunities. This oversight became evident through a project that initially seemed successful but later revealed deeper issues within the team dynamics and morale. I was leading a software development team on a major project aimed at revamping a critical trading platform. The proj"See full answer

Riku H. - "Before I start, can I ask some clarifying questions? Is Facebook Reels the same as Facebook Watch where a user can go to Watch and consume short clips, react, comment and share them? In terms of measuring success, are you looking at a segment of users like the reel creators or viewers, or is that up to me? (Assume interviewer will say it's totally up to me) Can I also assume that I am looking at the product across platforms as well? Android, iOS, desktop (Assume answer is yes) Thanks fo"See full answer

Scott S. - " A couple of years ago, we were working on a project to integrate a new third-party data feed into our existing data processing pipeline. This data feed was critical for enhancing our trading algorithms with more comprehensive market data. Given the tight timeline and high stakes, I decided to push for a rapid implementation. In my eagerness to meet the deadline, I underestimated the complexity of integrating this new data feed. I did not allocate sufficient time for thorough testing and valida"See full answer

Apurv K. - "!! FEEDBACK WELCOME !! Clarify question By art we mean visual art, e.g. paintings? - Yes Is this a solution to create art on Instagram or to showcase existing art on Instagram? - Create art Why build this, Engagement or Acquisition? - Engagement Reframe: We want to increase Instagram engagement through creation and sharing of art with followers. Talking about the space The Internet has over time continuously reduced barriers to creative expression. From blogging to Twitter"See full answer

Anonymous Crab - "Clarify: IG shops is the marketplace on IG, where users can view items listed for sale by creators/businesses and also search for specific items or categories. Users can actually buy through shops instead of getting navigated to the original business website. Correct? Clarify: Can only sellers/businesses which own their inventory have a "shop"? Or can a social media influencer (different IG account) sell on behalf of a business? Structure: In order to figure out what success looks like, I'd fi"See full answer

Rani Y. - "I would start with clarifying questions : Are we building this feature on existing meta apps like Facebook / Instagram ? Yes AM I building this in Meta suite of products or a standalone app ? Inbuilt app with in Meta product like Fb/Instagram Timeline - 1 year Geography - USA Structure : Why -> Meta Mission -> Business objective -> User segmentation -Need ( Prioritization) -> Painpoints ( Prioritization)-> Solutions ( RICE prioritization) -> Metrics / NSM -> Risks - Summary Why : WIth multiple"See full answer

Anjali M. - "Why is META AI important? Should company invest in it? What would be the goals and metrics for META AI. Meta AI -native AI infra layer embedded across FoApps( Insta, whatsapp, messenger, Ads) etc. AI is changing user behavior across different verticals, and is shaping how users will create or consume content in the near future. Leading players in this space: Google, OpenAI, and Claude. Not having Meta’s own AI would mean relying on these players to leverage AI capabilities. They get access to"See full answer

Neha A. - "Start with FB vision What are local awareness ad. Ad content that is shown to people when they are in proximity to a brick and mortal stores. Why did fb start local awareness ads. They are very effective in helping businesses acquire customers, or create top of mind recall. Drive business revenue and visibility. Helps FB monetize and enables users discover local businesses. Goal – [secondary] is to ensure that we build visibility for the businesses. [Primary ] Customer engagement. engage the c"See full answer

Elle Z. - " why do we want to improve the DMV? we’re a startup and we want to improve the experience at the DMV what is the DMV? my assumption is that this is for the US only, and is the department of motor vehicles. and this is where folks go to get IDs, register their cars, etc. is that correct or am I missing anything about what the DMV is? is there a timeframe to launch? are there any other constraints that I should be aware of? context: what is the DMV - the DMV is a something of a"See full answer

onering2ruleall - "My leadership style is flexible and adaptive, it varies depending on the team members and the needs of the company. My leadership goal is to empower the team and inspire and grow leaders. In order to achieve that, I combine transformational, democratic and coaching leadership styles. Usually when we are facing a new type of challenge, or at the early stage of a project, I like to adapt the transformational leadership which allows me to listen to all the suggestions from the team members and sta"See full answer

Kheerthivasan I. - "I would use the following metrics Penetration of the ads with respect to a benchmark already known Click through rate of the ads, and compare it against our major target market. Average view time(if a video ad) over the course of the ad. The revenue increase after the ad went online."See full answer

Arthur Y. - "Clarifying Questions: What are Discovery features on IG? My assumed answer: posts of followers you don’t already follow that you see on the Discovery tab of IG. The posts consist of video clips, IGTV posts, and pics. User can browse through endless scroll of posts, and can filter by category (e.g. sports, comedy, etc.) on the Discovery tab. Exclude IGTV and IG Shopping, which can also be accessed by Discovery tab, and just focus on Discovery of users you don’t already follow as"See full answer

Soodong P. - "Problem Understanding Is it within FB applications? > Yes FB Date has one on one matching. Can I consider extending existing capability? After matching, are we considering interactions within FB as well? FB mission is to give people power to connect build community and bring the world closer. Building connection through content engagement is the core of the FB product. With increased demand on learning online and velocity of acquiring new skills required to find a job or sustain in"See full answer