Top Product Manager Interview Questions

Daniel L. - "You're the PM for all of Instagram Stories. What is your North Star metric? Meta's Mission: Give people the power to build community and bring the world closer together. IG's Mission: To capture and share the world's moments User Types Marketplace / 2-sided ecosystem Creators and the Consumers Metric Categories Adoption Engagement Retention [not pictured]: create a table with 2 columns: Creators and Consumers and 3 rows: Adoption, Engagement, Retention. Talked through and priori"See full answer

Googlepm 1. - "Getting things done. Since the job is all about leading without authority, it is important to always have the north star in mind. When all in the team do not agree or see a potential solution: Data based evidence : Provide testing results/ Analysis results/ PoC on showing why a potential solution might be better than others, Bring in a trusted stakeholder : Have a conversation with the trusted stakeholder who first believes in the solution, then vouches for the solution to the team "See full answer

Anonymous Newt - "CQ: What's the goal - we are just exploring Any specific timeline we are targeting - NA Why specifically podcast - its a growing area and can help engage the customers Any specific geography to be kept on mind - You tell Approach: Understand Netflix’s landscape Understand more about the Podcast space via Porter’s 5 Forces framework Decide mode of entry Tradeoffs & Risk Netflix’s landscape; Product - OTT player Who uses - kids, adults When do they use – leisure"See full answer

Kartikeya N. - "Clarifying questions Do we mean the Google Play store or Apple App store or some other app store? : Google Play Store Do we mean to calculate the number of apps as in 2024? : yes Are we looking at any particular data slices like in a particular country/ for a particular geography etc.? : No, I want the overall global number And we mean to calculate total number of apps that are registered on Play Store and can be searched and accessed by a user, am i right? : Yes Okay, here's how"See full answer

Reach G. - "What is Facebook Live? Facebook Live is the posting of a live video -> Virtual events, QA, conversation, presentation/performance. It can be on your Facebook page, event, or group. Mission Facebook's mission is to connect people and bring the world closer together. The mission of Facebook Live, from my perspective, is to enable individuals to engage ( message), discuss, and learn in real-time with their role models, influencers, and others to discover and establish stronger connect"See full answer

Anonymous Muskox - "YouTube Goal -> Give voice to everyone and show them the world, Video -> Shorts( Dominated by Shorts, Reels, Tiktok Mid(1-25 Min). -> Youtube Medium Long(60-90 Mins) -> [Opportunity] Long(150-180 Mins) -> OTT Platform, Movies Youtube can assist content creators on Youtube to make high-quality Film Like Videos without any Production Setup. Assisting Content Creators to create Movies with"See full answer

Shyla R. - "Questions Couple of questions to make sure we are on the same page with respect to my overall product understanding and its positioning in the market. Product understanding: FB Pay is a Payment/ Wallet offering using which customers can securely make peer-to-peer payments using Messenger/WhatsApp or even make purchases on FB / Instagram etc. Also, competitors with similar offerings are Apple Pay, Google Pay (to name a few). Is this a fair understanding of the product? Ans: Yes. Cu"See full answer

Vihari K. - "At RTI while working on content-based recommender system on our ecommerce site, we received request from one of our distributor clients to make the system not only suggest products based on their purchasing history but also exclusively push higher priced items, regardless of their actual needs or demand patterns, it was challenging situation because it contradicted the primary purpose of our system, which was value based, patient centric product recommendations. To understand in this situation i"See full answer

Puneet A. - "I recently had an experience with the Chipotle mobile app where I accidentally placed an extra order. Realizing my mistake within seconds, I tried to edit or cancel the order but found no option to do so in the app. Despite searching FAQs and attempting to contact the local store, I couldn't resolve the issue in time. This experience highlighted the importance of user-friendly design and clear communication in apps. If I were managing such a product, I would advocate for features like a grace pe"See full answer

Danyal R. - "Start with OpenTable's goal: making reservations easier for customers. If user's are having bad experiences then that impacts the key metrics ( # of bookings), create a negative brand perception with the potential to lose customers. Focus on ecosystem: customers making reservations & merchants/businesses each have different pain points. For the sake of time, focus on customer's experience. Post Booking User Flow User receives a post booking confirmation (date/time"See full answer

Ben G. - "Situation - A time I dealt with conflict while on a team was while I was working at Shopify on physical and digital gift card refund point of sale solutions. The situation was that we were dealing with complex technical constraints including not changing particular UI components behavior to act as they should be intended. On the refund screen, the existing design was using a toggle on the same screen to bring up a modal for gift card selection to either select digital or physical options. Thi"See full answer

Kartikeya N. - "Clarifying questions: What city/ country are we talking about? Indian metro. What all counts as a grocery store? Do have to cover dark stores as well which are not open to public? Only consider all grocery stores where public pick up is allowed. Do we have to include hyper markets/ super markets as well or only smaller stores? Include both. Okay, so I would be considering the Indian metro of Bangalore here. The overall equation is , **total number of grocery stores = Number of small grocer"See full answer

Natalia N. - "Clarifying questions: How much is the decline? Since when have sales been declining? Make sure that it has correlation with competition and not a premature assumption that can come from something internal (not external competition). Is it all the stores? What is the variation in the dicline? If you have stores that have 20% less sales vs some that are steady, it might be something related to the store experience specifically. How does the decrease in sales compare to cities that ha"See full answer

R K. - "As a Product Manager for Instagram Reels, understanding Meta's investment in this product requires considering the broader competitive landscape, primarily TikTok, and Instagram's monetization strategy through ads. The focus on Reels is a strategic move to capture a share of the short-form video market, increase user engagement, and drive ad revenue. Lets start with why Meta invested in Instagram reels 1. Competing with TikTok: TikTok's explosive growth in the short-form video space pose"See full answer

Malay K. - "For any project based questions, it is important to structure your response clearly, showcasing your thought process, technical skills, problem-solving abilities, and how your work added value. Besides the STAR method, you can also use this kind of framework: 1. Start by selecting a relevant project (related to the role) Give the project background and what specific problem it solved. 2. Align the project's objective and your role Be specific about your role: were you the le"See full answer

Kevin S. - "The question given is intentionally very open ended. As the key phrases used are "air travel" which can encompass all parts of the journey not just the airport or flight experience & "improve the perception" which doesn't necessarily require fixing the problem (although you'd hope that was part of the conclusion). In addition, the constraints of time (1-year) and resources ($10M) means you must be very prescriptive. As such I think it'd be important to ask the following clarifying questions"See full answer

Pree M. - "Let's split the experience in four parts: Time between order is placed and order is waiting to be prepped by the shopper. Time between order is prepped by the shopper and ready to be picked by the driver. Time when it's out for delivery. Post delivery experience. Now lets think through what can do wrong? How do we define wrong? A wrong would be anything where a customer has a negative experience. Let's dive into the when things could potentially go wrong. **order is placed and"See full answer

Kunal M. - "I would apply the CIRCLES framework to this problem. Context: The mortgage industry is based on front to broken back-office operational processes, fragmented data, rates war, non-clarity on appraisal. The coming age of digital savvy Millenials who wants a one-stop shop for all their banking needs in a techno-savy way will pave the way for mortgage disruption. Goal: Metrics to optimize - increase market share in Loan origination, increase revue and increase customer stickiness on the plat"See full answer

Saleel P. - "This is my first attempt at an estimation question, any feedback is appreciated. I'd like to clarify if AirBNB's core services would include user reservations on its web/mobile platform on a per night basis. I'd also assume if we would to estimate the topline revenue (or gross merchandise sales) without factoring operational expenses and taxes. I'd also clarify if basing my estimation on revenue from its largest marketplace, US, is reasonable. Population of US - 350 MM Avg Household size - 2.5"See full answer

Max V. - "What can be a camera ? point and shoot camera - to capture events Video camera - to record events Surveillance camera - cctv camera to monitor movements Elderly above 65 (male and female) with or without any medical condition Elderly can be tech-savvy but majority would be non-tech savvy. We can also further look to segment this customer base as elderly who are Living with their Children Living in foster care Living alone For the moment , i would restrict the geo"See full answer