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Top Product Manager Interview Questions

Review this list of 1,758 Product Manager interview questions and answers verified by hiring managers and candidates.
  • Google logoAsked at Google 
    +29

    "How important are referrals? Do you need multiple vs. just one? Does it matter who refers you?"

    Mitchell K. - "How important are referrals? Do you need multiple vs. just one? Does it matter who refers you?"See full answer

    Product Manager
    Behavioral
  • Airbnb logoAsked at Airbnb 
    Video answer for 'As a PM at Airbnb, how would you increase bookings?'
    +17

    "Great. I'm going to get started by asking clarification questions for (1) understanding of the gap by assessing current product features for bookings via platform?, (2) brainstorming possible solutions, (3) how to implement solutions, and (4) suggesting metrics to validate solutions towards an increase of bookings Clarification questions & Assumptions: What is customer segment (family/ group/ individual)? In which market? (individual & US market) Should I specifically focus on one of use ca"

    Anna H. - "Great. I'm going to get started by asking clarification questions for (1) understanding of the gap by assessing current product features for bookings via platform?, (2) brainstorming possible solutions, (3) how to implement solutions, and (4) suggesting metrics to validate solutions towards an increase of bookings Clarification questions & Assumptions: What is customer segment (family/ group/ individual)? In which market? (individual & US market) Should I specifically focus on one of use ca"See full answer

    Product Manager
    Product Strategy
  • Coinbase logoAsked at Coinbase 
    +1

    "What are your top 3 favorite apps? (after picking one) How would you improve it? YNAB - You need a budget Robinhood Chase How would you improve YNAB? Clarifying questions What's my role? I'm a product manager at YNAB Why do we want to improve YNAB? Is there any specific goal? Structure YNAB - I'll share some information on YNAB Ynab's mission is to create the best budging app and empower people to gain control over their money and their life. Ynab's business model is a"

    Matan S. - "What are your top 3 favorite apps? (after picking one) How would you improve it? YNAB - You need a budget Robinhood Chase How would you improve YNAB? Clarifying questions What's my role? I'm a product manager at YNAB Why do we want to improve YNAB? Is there any specific goal? Structure YNAB - I'll share some information on YNAB Ynab's mission is to create the best budging app and empower people to gain control over their money and their life. Ynab's business model is a"See full answer

    Product Manager
    Product Design
    +1 more
  • "Clarification: Why South Korea and why Google has expanded their yet. I know there are some government security concerns which have bene in place but how is this integration going to expand Is this something like Google Maps itself or is it tailored to particular needs or region Google Mission & Why we want to expand? Google mission is to organize world's information and make it universally available. The Google Map in South Korea aligns with this as it will help people navigate through t"

    Charmi S. - "Clarification: Why South Korea and why Google has expanded their yet. I know there are some government security concerns which have bene in place but how is this integration going to expand Is this something like Google Maps itself or is it tailored to particular needs or region Google Mission & Why we want to expand? Google mission is to organize world's information and make it universally available. The Google Map in South Korea aligns with this as it will help people navigate through t"See full answer

    Product Manager
    Product Strategy
  • Instagram logoAsked at Instagram 

    "Clarifying Questions: What are Discovery features on IG? My assumed answer: posts of followers you don’t already follow that you see on the Discovery tab of IG. The posts consist of video clips, IGTV posts, and pics. User can browse through endless scroll of posts, and can filter by category (e.g. sports, comedy, etc.) on the Discovery tab. Exclude IGTV and IG Shopping, which can also be accessed by Discovery tab, and just focus on Discovery of users you don’t already follow as"

    Arthur Y. - "Clarifying Questions: What are Discovery features on IG? My assumed answer: posts of followers you don’t already follow that you see on the Discovery tab of IG. The posts consist of video clips, IGTV posts, and pics. User can browse through endless scroll of posts, and can filter by category (e.g. sports, comedy, etc.) on the Discovery tab. Exclude IGTV and IG Shopping, which can also be accessed by Discovery tab, and just focus on Discovery of users you don’t already follow as"See full answer

    Product Manager
    Analytical
    +1 more
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  • Amazon logoAsked at Amazon 
    +1

    "I was the PM of a beta product which started to be utilized by a range of users. Although I maintained and communicated a road map that outlined upcoming features at a high level, it wasn't very clear to the users whether certain features were going to be improved, certain low level features were going to be added, or whether these were on our radar at all. We don't have a large team to support call desk or a marketing team. I was having multiple, one of conversations with different users and c"

    rocketscientist - "I was the PM of a beta product which started to be utilized by a range of users. Although I maintained and communicated a road map that outlined upcoming features at a high level, it wasn't very clear to the users whether certain features were going to be improved, certain low level features were going to be added, or whether these were on our radar at all. We don't have a large team to support call desk or a marketing team. I was having multiple, one of conversations with different users and c"See full answer

    Product Manager
    Behavioral
  • +1

    "Great question. My favourite product is YouTube Music. Let's see on what its strategy should be for next year. Clarifying questions No clarifying questions on this as I will be working with my favourite products. I will have few assumptions which I will state out before we proceed. Assumptions Assuming that we need to come up with strategy for YouTube Music app - not considering YouTube as a whole as part of this. I am considering overall audio streaming as the space to come up with the s"

    Harshit G. - "Great question. My favourite product is YouTube Music. Let's see on what its strategy should be for next year. Clarifying questions No clarifying questions on this as I will be working with my favourite products. I will have few assumptions which I will state out before we proceed. Assumptions Assuming that we need to come up with strategy for YouTube Music app - not considering YouTube as a whole as part of this. I am considering overall audio streaming as the space to come up with the s"See full answer

    Product Manager
    Product Strategy
  • Google logoAsked at Google 
    +11

    "Clarification Are we focusing on building the product on a specific Meta platform (Facebook, Instagram, WhatsApp), or is this a standalone effort? Is the product digital or physical? Are we targeting internal (employees) or external (customers) users? Are there any specific constraints like funding, resourcing, or geography? 1. Narrowing Down the Problem Awareness and Education: Create tools to increase understanding of climate change and its effects. -"

    Ram - "Clarification Are we focusing on building the product on a specific Meta platform (Facebook, Instagram, WhatsApp), or is this a standalone effort? Is the product digital or physical? Are we targeting internal (employees) or external (customers) users? Are there any specific constraints like funding, resourcing, or geography? 1. Narrowing Down the Problem Awareness and Education: Create tools to increase understanding of climate change and its effects. -"See full answer

    Product Manager
    Analytical
    +2 more
  • "Background A. Objective Lyft has a presence in Toledo, Ohio. At our current revenue per ride of $6, we can match 60% consumers requesting a ride with a driver. Our goal is to maximize net revenues in the next 12 months by figuring out the optimal revenue per ride. B. TLDR Summary · With a target market of (~100K-138K) consumers, on a $25 charge to consumers, Lyft should pay $20.75 to drivers and fix its share at $4.25 to maximize its net revenues over a 12-mont"

    Eshan P. - "Background A. Objective Lyft has a presence in Toledo, Ohio. At our current revenue per ride of $6, we can match 60% consumers requesting a ride with a driver. Our goal is to maximize net revenues in the next 12 months by figuring out the optimal revenue per ride. B. TLDR Summary · With a target market of (~100K-138K) consumers, on a $25 charge to consumers, Lyft should pay $20.75 to drivers and fix its share at $4.25 to maximize its net revenues over a 12-mont"See full answer

    Product Manager
    Analytical
    +1 more
  • Amazon logoAsked at Amazon 

    "I followed STAR format"

    Shashikant A. - "I followed STAR format"See full answer

    Product Manager
    Behavioral
    +3 more
  • Meta logoAsked at Meta 
    +4

    "Clarifications: Where are we launching? -- US first 1:1 or n:n video conferencing? -- you assume Consumers or Business? -- consumers Part of FB or standalone product? -- part of messenger app Is it MVP launch or a full feature product? -- MVP What capabilities exist in the video conference product? -- you assume what capabilities will be > Trends and Markets Competitors: Consumer Zoom Google Meet Business: Slack MS Teams Trends: More and more people are usi"

    Aniket A. - "Clarifications: Where are we launching? -- US first 1:1 or n:n video conferencing? -- you assume Consumers or Business? -- consumers Part of FB or standalone product? -- part of messenger app Is it MVP launch or a full feature product? -- MVP What capabilities exist in the video conference product? -- you assume what capabilities will be > Trends and Markets Competitors: Consumer Zoom Google Meet Business: Slack MS Teams Trends: More and more people are usi"See full answer

    Product Manager
    Analytical
    +1 more
  • Meta logoAsked at Meta 
    +6

    "Clarifying questions Scope: Just Reels in Facebook, or Instagram too? Mobile and desktop? Goal: Any specific goal we know of or up to me to decide? Framework/Overview Strategy Metric options with pros/cons North Star Metric (NSM) Risks & countermetrics Strategy / The Why: we want to give people … Meta: the power to build community + Bring people closer together Reels: new form of self-expression / entertainment with short form video and pro editing tools Ads in Re"

    Mike Z. - "Clarifying questions Scope: Just Reels in Facebook, or Instagram too? Mobile and desktop? Goal: Any specific goal we know of or up to me to decide? Framework/Overview Strategy Metric options with pros/cons North Star Metric (NSM) Risks & countermetrics Strategy / The Why: we want to give people … Meta: the power to build community + Bring people closer together Reels: new form of self-expression / entertainment with short form video and pro editing tools Ads in Re"See full answer

    Product Manager
    Analytical
    +2 more
  • Accenture logoAsked at Accenture 
    +2

    "My Answer. Please let me know your feedback. I have led many projects throughout my career. So, whenever I lead the project, I first try to clarify the goals and values delivered. For example, I was in charge of Data Analytics projects at my employment at a Startup. The team’s goal was launching the MVP. First, I discussed with the CEO to define the clear goal and scope for each of the projects. Next, I identified all the key stakeholders and received their inputs on the project's different a"

    Balaji G. - "My Answer. Please let me know your feedback. I have led many projects throughout my career. So, whenever I lead the project, I first try to clarify the goals and values delivered. For example, I was in charge of Data Analytics projects at my employment at a Startup. The team’s goal was launching the MVP. First, I discussed with the CEO to define the clear goal and scope for each of the projects. Next, I identified all the key stakeholders and received their inputs on the project's different a"See full answer

    Product Manager
    Behavioral
    +3 more
  • Google logoAsked at Google 
    +2

    "Note: Modifying the question to reflect the storage cost as well. Question: Estimate the cost of storing google photos on the photos app? Clarifying questions: Google photos - an app that syncs automatically to your camera app and uploads photos to Google cloud and reduces the need to store it on your device Cost of 1GB storage $0.002 Time storage cost per year Equation: Cost of storage per year = average cost of storing photos per day x 30 days x 12 months The ave"

    P K. - "Note: Modifying the question to reflect the storage cost as well. Question: Estimate the cost of storing google photos on the photos app? Clarifying questions: Google photos - an app that syncs automatically to your camera app and uploads photos to Google cloud and reduces the need to store it on your device Cost of 1GB storage $0.002 Time storage cost per year Equation: Cost of storage per year = average cost of storing photos per day x 30 days x 12 months The ave"See full answer

    Product Manager
    Estimation
    +1 more
  • Meta logoAsked at Meta 
    +3

    "You're the PM for all of Instagram Stories. What is your North Star metric? Meta's Mission: Give people the power to build community and bring the world closer together. IG's Mission: To capture and share the world's moments User Types Marketplace / 2-sided ecosystem Creators and the Consumers Metric Categories Adoption Engagement Retention [not pictured]: create a table with 2 columns: Creators and Consumers and 3 rows: Adoption, Engagement, Retention. Talked through and priori"

    Daniel L. - "You're the PM for all of Instagram Stories. What is your North Star metric? Meta's Mission: Give people the power to build community and bring the world closer together. IG's Mission: To capture and share the world's moments User Types Marketplace / 2-sided ecosystem Creators and the Consumers Metric Categories Adoption Engagement Retention [not pictured]: create a table with 2 columns: Creators and Consumers and 3 rows: Adoption, Engagement, Retention. Talked through and priori"See full answer

    Product Manager
    Analytical
    +1 more
  • Amazon logoAsked at Amazon 
    +2

    "Situation: COVID has impacted everyone's lives, especially small businesses. Earlier this year, during the second lockdown in Malaysia, it was estimated that 50%-70% of small businesses have closed. It got me thinking, beyond the existing training programmes, what can my company do to support small businesses? Task: So, I took the initiative to gather our Comms and Government Affairs team, to work together and explore how we can: 1) meaningfully demonstrate our company's commitment in"

    Judy W. - "Situation: COVID has impacted everyone's lives, especially small businesses. Earlier this year, during the second lockdown in Malaysia, it was estimated that 50%-70% of small businesses have closed. It got me thinking, beyond the existing training programmes, what can my company do to support small businesses? Task: So, I took the initiative to gather our Comms and Government Affairs team, to work together and explore how we can: 1) meaningfully demonstrate our company's commitment in"See full answer

    Product Manager
    Behavioral
    +1 more
  • Google logoAsked at Google 
    +6

    "Couple of Clarification Questions to be asked are: Aim of the physical product Retention/Encourage Loyalty Attract new customers Collect customer Data outside of the Airbnb ecosystem for better advertising and customer focus User Base of Airbnb Solotravellers - traveling to new places for exploring/solo travel Business Travelers - Lot of business Travelers who own small/medium businesses and book their own travel can choose airbnb Family gr"

    Manas M. - "Couple of Clarification Questions to be asked are: Aim of the physical product Retention/Encourage Loyalty Attract new customers Collect customer Data outside of the Airbnb ecosystem for better advertising and customer focus User Base of Airbnb Solotravellers - traveling to new places for exploring/solo travel Business Travelers - Lot of business Travelers who own small/medium businesses and book their own travel can choose airbnb Family gr"See full answer

    Product Manager
    Product Design
  • Capital One logoAsked at Capital One 

    "I would start by asking a clarifying question - Is there a specific problem we are trying to solve? I want to get some guidance from the interviewer around the type of answer they're looking for or if there's specific paths they want us to take. Ultimately, I would start by identifying the users and moving through the process by identifying pain points and then potential solutions. It is important to start to get into the details of the solutions and features once pain points have been identifie"

    Simer S. - "I would start by asking a clarifying question - Is there a specific problem we are trying to solve? I want to get some guidance from the interviewer around the type of answer they're looking for or if there's specific paths they want us to take. Ultimately, I would start by identifying the users and moving through the process by identifying pain points and then potential solutions. It is important to start to get into the details of the solutions and features once pain points have been identifie"See full answer

    Product Manager
  • Google logoAsked at Google 
    +3

    "Clarifying questions Do we mean the Google Play store or Apple App store or some other app store? : Google Play Store Do we mean to calculate the number of apps as in 2024? : yes Are we looking at any particular data slices like in a particular country/ for a particular geography etc.? : No, I want the overall global number And we mean to calculate total number of apps that are registered on Play Store and can be searched and accessed by a user, am i right? : Yes Okay, here's how"

    Kartikeya N. - "Clarifying questions Do we mean the Google Play store or Apple App store or some other app store? : Google Play Store Do we mean to calculate the number of apps as in 2024? : yes Are we looking at any particular data slices like in a particular country/ for a particular geography etc.? : No, I want the overall global number And we mean to calculate total number of apps that are registered on Play Store and can be searched and accessed by a user, am i right? : Yes Okay, here's how"See full answer

    Product Manager
    Estimation
    +2 more
  • Amazon logoAsked at Amazon 

    "By showing results that I have achieved by taking that action because seeing is believing. For example, when we had issues with our child's behavior and wanted to understand what as parents we are doing wrong, we went and sought help from a specialist and similarly advised same to others having some form of mental health issues to seek help since we benefitted with it a lot."

    Snighdha G. - "By showing results that I have achieved by taking that action because seeing is believing. For example, when we had issues with our child's behavior and wanted to understand what as parents we are doing wrong, we went and sought help from a specialist and similarly advised same to others having some form of mental health issues to seek help since we benefitted with it a lot."See full answer

    Product Manager
    Behavioral
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