Product Strategy Interview Questions

Ekta M. - " Describe the product -What does it do? Who uses it? How do they use it? Google maps provides an optimal route from point A to point B. It also shows different checkpoints like restaurants, petrol pumps, etc. on the way. It is used in two major ways majorly, before starting people check the traffic to decide when to leave or which route to take. When people don’t know the way so they put on Google map to guide them. It has 1Bn MAU and 152 mins of app time. Clarification questions Wha"See full answer

Rika S. - "Let's start by understanding Google's goals with Search. Google Search is by far the #1 search engine, capturing 70% of the search market. There are probably two reasons why Google would bid to maintain its place as the default search engine on Firefox: the first, Firefox is a popular web browser, with many users, and Google wants to retain the large user base who search on Firefox. Second, Firefox users tend to be more privacy oriented than users of other browsers, therefore Google wants to c"See full answer

Ramandeep S. - "If I were a Google PM in charge of the next Android keynote product announcement in 3 years, I would build the following: A more secure and privacy-focused Android platform. This is because security and privacy are becoming increasingly important to users. In the past few years, we have seen a number of high-profile data breaches, and users are becoming more aware of the risks of having their personal information online. A more secure and privacy-focused Android platform would help to add"See full answer

Kevin S. - "The question given is intentionally very open ended. As the key phrases used are "air travel" which can encompass all parts of the journey not just the airport or flight experience & "improve the perception" which doesn't necessarily require fixing the problem (although you'd hope that was part of the conclusion). In addition, the constraints of time (1-year) and resources ($10M) means you must be very prescriptive. As such I think it'd be important to ask the following clarifying questions"See full answer

Prem D. - "Situation I'm the CEO of a healthtech startup with a blood test that can detect 20 deadly diseases early. We have limited resources across engineering, regulatory, and go-to-market, so we can't launch everything at once. The challenge is figuring out where to focus first to maximize patient impact while building a sustainable business. Task My job is to decide which diseases to prioritize, identify the right customer segment, and create a clear path to market that sets us up for long-ter"See full answer

Coach - "Product "XYZ" explain what it is and which audience it is serving. Goals Ease the anxiety Offer the most comprehensive perspective of Cloud Engagement Democratize Upsell Insights Business Review Deck Slide #1: NPS - Now, Trend & Insights + Call To Action: FYI & solicit feedback Slide #2: User Engagement Update - DAU, WAU, MAU, Actions Completed + Call To Action: FYI & solicit feedback Slide #3: Partnership Update - Share new cross org collabor"See full answer

Vishnu G. - "This is a classic strategic dilemma, but the answer for Walmart, given its core business model and strengths, is quite clear: Invest in boosting dish soap production. Here's why: Proven Success: Dish soap is Walmart's top product with strong, established sales. Scaling leverages existing, efficient supply chains and customer demand. Core Competency: Walmart excels at high-volume, low-margin household goods. This aligns perfectly with their business model and customer base. **L"See full answer

Christopher K. - "Amazon is releasing a product recommendation carousel. Q1. How would we approach this launch with executive leadership? Q2. How would you obtain the data to find out if you should launch and what sample size should your testing batch be for an A/B test scenario? Clarifying Questions What is the current goal for the product recommendation - Increase sales How does the current product recommendation view look like on the home page - A mosaic list view Are there any existing custome"See full answer

Anonymous Flamingo - "As a YouTube PM, there are several factors that I would consider when evaluating the idea of developing a tool for content creators to generate ideas with scripts automatically added. First, I would assess the potential demand for such a tool among YouTube content creators. This would involve researching the needs and challenges of content creators, as well as gathering feedback from content creators on the value and usefulness of the tool. This would help me understand whether there is a strong"See full answer

Sonam S. - "Are support tickets % an increase or an absolute increase? (Assuming absolute increase) Is the dashboard showing an increase in tickets accurate? Categories tickets Geographic area? Product area? Operational area? Seasonality? Type of ticket - Debug tickets or Help me how to do x (Did we have an influx of new customers joining? ) What type of customers ( new or existing, age with the company, history) 3"See full answer

Vijay P. - "Explained in STAR format one of the project situation where I had to collect data points by deploying a minimum viable product due to unclear business requirements/dynamic nature of business. Emphasized on exact data points and how they strategically used to iteratively deploy improved version of product."See full answer

Jessie Y. - "Instagram Reels: Instagram's answer to TikTok, Reels allows users to create and share short-form videos within the Instagram app. It leverages Instagram's existing user base and social features. YouTube Shorts: YouTube introduced Shorts as a feature within its platform to enable users to create short, catchy videos. It capitalizes on YouTube's extensive content creator community and viewer base. Snapchat Spotlight: Snapchat's Spotlight feature highlights short-form videos in"See full answer

Diamonde H. - "I'm interpreting this question as "what's the process you'd go through to launch a new product". I'd approach it this way, assuming we haven't yet made any determinations around the what/how: Step 1: Pick an industry of interest with Industry criteria based on Industry growth rate VC investments (pitchbook is a good resource) Step 2: Evaluate the various industry verticals and select the vertical with the most opportunity evaluated by Age of companies New entrants Existing -"See full answer

Pm P. - "Clarification: What does "share" imply? is it the action of sharing the app or website ? My assumption here we are not talking about stock market share :P, other factors come into play there. Diving-in: I would like to classify the questions into 2 buckets Internal Do we have data on which platform the shares increases and split up by Mobile and if mobile via app or via browser, split by apple/android, split via desktop, tablet . Essentially source of the shares. What this will t"See full answer

Harish K. - "Swiggy could implement to increase the average order value (AOV) on its platform: 1. Smart Recommendations and Upselling: Personalized suggestions: Leverage data to recommend items based on past orders, popular choices, and trending items in the user's area. Upselling prompts: When a user adds an item to their cart, suggest related or higher-value items (e.g., "Would you like to add a side of fries with that?" or "Upgrade to a large for just ₹X more"). Bundle deals: Offer c"See full answer

Aidynn E. - "Let's start with clarifying question -> What do we want to achieve with increased engagement? Let's say Spotify has personalization that prefers more engaged songs/podcast to be available to new users (who have not heard that song). Along the same lines as Facebook/Linkedin/Instagram prefers posts. The more the song/podcast is engaged among users, for more people it will be visible to listen. What users we are targeting? There are 2 broad categories of users such as creators and listen"See full answer

Anonymous Sparrow - " To start, I'm going to make sure I understand the product correctly and also define what specific business metric we're trying to improve. Second, I will focus on defining the target user for which we want to improve the product and brainstorm what additional user problems we could solve. And third, I will generate solutions for these problems, prioritize them, and make a recommendation." First I want to understand if this product will aim to help me find the pet I want, or help me discover wh"See full answer

Adhitya G. - "Clarifying Questions: Product → It is a online Professional Services platforms where jobs are made much easier for both recruiters and for job-seekers Goal → Increase Number of Users/ Any other Business Goal? Mission → It is to make job-posting/seeking completely hassle free and accessible to everyone. Do we have any timeframe to do this and is there any growth rate that I should be targeting? - 5x in 5 years Students → Are we focusing on Full-time or Part-time students? Any"See full answer

Sumit P. - "CQs: Swiggy? → instamart or food delivery → consider both Why do we want to increase AOV right now? Is it not at the desired level or exploration? → let’s say exploration Swiggy is a public company → goal is profit Biggest bite in profit is delivery cost hence delivery cost/unit revenue should be minimised Delivery cost = (fixed base cost + distance * x) * probability of spoil cases Can be done by Lowering delivery cost → seems challenging "See full answer

M N. - "Why do we want to build an ad platform? Should we discuss if we should/should not do this? Or have we decided? Let's say we decided. Now what's the goal of ad platform? Additional revenue stream. We need to make sure the ads we show don't distract our users from the core product but help our users with their financial needs through relevant advertisements. It might not be a bad idea to monetize the 13M users as long as we're connecting them with the right brands/services. Now let's look at the"See full answer