Interview Questions

Charu S. - "I was working on a project wherein I had to launch a marketing campaign with very tight timelines and that too on a tool wherein neither I nor my team had any expertise. However if we successfully sign off a campaign, our company could get a chance to show this project in our portfolio and attract new clients for such projects which could ultimately increase the financial factors. So I created a plan wherein I scheduled trainings for the team with external sources and along with that kept an eye"See full answer

Priya K. - "Clarifying questions : Which Kindle device are we talking about ? Kindle paper white, Kindle Oasis? , Kindle paper white 6.9' , Kindle tabs ? - Kindle oasis Kindle Oasis , what are the metric we are trying to achieve ? users onboarding? more marketshare? onboard amazon existing customers Landscape : Competition : In ebook readers, the main competition comes from Kobo, iPads, tabs. Kindle oasis feature is especially and absolutely for reading purpose and buying books to read and th"See full answer

Carlos S. - "Clarifications and GoalsTimeline: Three years. Geography: U.S. market. Scope: Google Photos integration with Drive, Gmail, and Pixel devices. Revenue Sources: Storage subscriptions, in-app purchases, and new streams. Google’s Mission & ObjectivesMission: Organize the world’s information and make it accessible and useful. Business Goals:Increase user engagement. Boost adoption of premium tiers. Explore new monetization streams. Landscape AnalysisCompetitors: A"See full answer

Allison C. - "If I were to design a smartwatch app for Uber, I'd sort my work into two buckets: modifications fro the mobile-native app and new features that would be considered for the Uber experience on a smartwatch. As for modifications - you'd really have to think through the customer journey of ordering an Uber from your watch. For the purposes of this question, the only use case to use Uber would be to order and complete a ride from one point to another, not to look at ride history or get help on a pr"See full answer

Himant G. - "Gusto provides the platform for HR services, Employee management/Payroll etc Why 2-factor authentication? Due to increasing cyber attacks, it is more important that the user identity be verified because the password verification doesn't seem to be just enough Passwords are compromised at times to bots, so a most robust mechanism is required which can identify that the authorized users are logging and using services Customers have often reported lack of confidence in using the product"See full answer

Katherine B. - "If we’re using an A/B test we have a few decision criteria that we can use to measure success. If our primary metric has been shown to be statistically significant (and our confidence interval does not cross 0), and the gaurdrail metrics that we created have not been negatively affected, we should consider shipping. If the our p-value is not significant we can still consider shipping beta if the guardrail metrics have not been negatively affected, and we weigh the opportunity cost of not shippin"See full answer

Bk - "Situation: In higher Test Environments, I realized that the developer was not Testing /insufficient Testing.. purely because of all the bugs discovered. Action: so first I did couple of things: Defect Density Metrics on the features - driven by priorities and severities, Rough estimation on cost of fixing, Impact of the bugs -were gathered. Produced metrics and had retrospection meeting to analyze situations/cause of failures and what we could learn and put in as best practices. Real"See full answer

Danyal R. - "Estimate the number of Instagram posts per day Assumptions: calculating for the US only Assumption for grid photos and not stories Equation Number of Instagram posts / day = users * frequency / 365 Break down components Assumption: instagram has 1 billion active user's across the world, let's assume there's 100 million active users in US But in a day there's likely only 50% of the active users on the app [30%] Casual Users - open the app 3-4 times a week but post once ever"See full answer