"The question given is intentionally very open ended. As the key phrases used are "air travel" which can encompass all parts of the journey not just the airport or flight experience & "improve the perception" which doesn't necessarily require fixing the problem (although you'd hope that was part of the conclusion). In addition, the constraints of time (1-year) and resources ($10M) means you must be very prescriptive.
As such I think it'd be important to ask the following clarifying questions"
Kevin S. - "The question given is intentionally very open ended. As the key phrases used are "air travel" which can encompass all parts of the journey not just the airport or flight experience & "improve the perception" which doesn't necessarily require fixing the problem (although you'd hope that was part of the conclusion). In addition, the constraints of time (1-year) and resources ($10M) means you must be very prescriptive.
As such I think it'd be important to ask the following clarifying questions"See full answer
"Clarify
Retention for which side of the platform - advertisers, groceries/shops, shoppers, users? - Assume
Is there any specific event or trend driving retention down or we’re looking in general to overall improve from current state? - Assume
Is this tied to any particular geography or region? - Assume
Is this tied to any specific persona within our 4 sided platform? - Assume
Are we changing the definition of retention (time, frequency, others)? - Assume no
Goal - Improve the use"
Parag - "Clarify
Retention for which side of the platform - advertisers, groceries/shops, shoppers, users? - Assume
Is there any specific event or trend driving retention down or we’re looking in general to overall improve from current state? - Assume
Is this tied to any particular geography or region? - Assume
Is this tied to any specific persona within our 4 sided platform? - Assume
Are we changing the definition of retention (time, frequency, others)? - Assume no
Goal - Improve the use"See full answer
"I am assuming goal is to improve driving experience for seniors and not solve for transportation between point A to B. A in ananya loves road trips and long drives but when ananya is old and grey she misses going on long drives and road trips .
goal : user experience
user :
physical disability hinders them from getting in and out of car
seniors have joint and back pains, they can sit at the same position for longer time
eye sight is weak for driving
low energy to walk to parking and"
Ananya M. - "I am assuming goal is to improve driving experience for seniors and not solve for transportation between point A to B. A in ananya loves road trips and long drives but when ananya is old and grey she misses going on long drives and road trips .
goal : user experience
user :
physical disability hinders them from getting in and out of car
seniors have joint and back pains, they can sit at the same position for longer time
eye sight is weak for driving
low energy to walk to parking and"See full answer
"Clarification Questions:
Through in-person purchases or including online? Both
Cinema just for movies? Yes
Amount of revenue or just tickets sold? Tickets sold
High Level Equation:
Cinema tickets in a year = (# of cinemas in the US) * (# of movie playings per cinema per year) * (# of viewers per cinema per screening)
\# of Cinemas in the US = amount of states * average number of cinemas per state
High Density Areas - 30% - 50 cinemas = 50 x 50 x .3 = 750
Suburban T"
Andrea L. - "Clarification Questions:
Through in-person purchases or including online? Both
Cinema just for movies? Yes
Amount of revenue or just tickets sold? Tickets sold
High Level Equation:
Cinema tickets in a year = (# of cinemas in the US) * (# of movie playings per cinema per year) * (# of viewers per cinema per screening)
\# of Cinemas in the US = amount of states * average number of cinemas per state
High Density Areas - 30% - 50 cinemas = 50 x 50 x .3 = 750
Suburban T"See full answer
"goal : user experience
CUJ for cinema :
Part A : deciding to watch a movie
read reviews for movies that have released
check nearby cinemas that are showing that movie
check with friends/family who want to go with you
find tickets online at a nearby cinema (if its a hit movie, you better hurry)
buy tickets online
split price on an app like split wise
Part B : physically arriving at the theatre
arrive at cinema hall
find parking
show e-ticket to enter
stand i"
Ananya M. - "goal : user experience
CUJ for cinema :
Part A : deciding to watch a movie
read reviews for movies that have released
check nearby cinemas that are showing that movie
check with friends/family who want to go with you
find tickets online at a nearby cinema (if its a hit movie, you better hurry)
buy tickets online
split price on an app like split wise
Part B : physically arriving at the theatre
arrive at cinema hall
find parking
show e-ticket to enter
stand i"See full answer
"Goal: What product would I build next
Who am I? I am Disney's head of technology
Focus: Theme parks
Geolocation: Pilot in the US and then roll out across the globe
Eco-system>>>User>>>Pain points are>>>Solution>>>MVP>>>Launch metrics> Guardrails
Eco System
Customers
Direct Suppliers, vendors to DIS
In-Direct suppliers (Hotels, restaurants, etc.)
DIS- Service
User ( TAM, underserved, Frequency)
Customers
Families, including Children ( L, L, L)
Couples(S,L, M)
Si"
Roopesh N. - "Goal: What product would I build next
Who am I? I am Disney's head of technology
Focus: Theme parks
Geolocation: Pilot in the US and then roll out across the globe
Eco-system>>>User>>>Pain points are>>>Solution>>>MVP>>>Launch metrics> Guardrails
Eco System
Customers
Direct Suppliers, vendors to DIS
In-Direct suppliers (Hotels, restaurants, etc.)
DIS- Service
User ( TAM, underserved, Frequency)
Customers
Families, including Children ( L, L, L)
Couples(S,L, M)
Si"See full answer
"Ask clarifying questions:
There are a few different products within Coinbase platform - Coinbase, Coinbase Pro, Coinbase Wallet. Which one would you like me to focus on?
Let’s assume it is Coinbase main app
Coinbase has both desktop and mobile apps - is it ok if I focus on one of them first, and if time permits, extend it to another?
Let’s assume we focus on the mobile version
Coinbase is available in 100+ countries, can I focus on the US version?
Let’s assume yes.
Is"
Asset T. - "Ask clarifying questions:
There are a few different products within Coinbase platform - Coinbase, Coinbase Pro, Coinbase Wallet. Which one would you like me to focus on?
Let’s assume it is Coinbase main app
Coinbase has both desktop and mobile apps - is it ok if I focus on one of them first, and if time permits, extend it to another?
Let’s assume we focus on the mobile version
Coinbase is available in 100+ countries, can I focus on the US version?
Let’s assume yes.
Is"See full answer
"Q. Why is a promotional tool required?
Swiggy vision is to provide unparalleled convenience to customers.
There are a number of newer restaurants launching everyday all over India and swiggy is a place not just for order but also for customer acquisition and feedback.
And in India one of the most tried and tested ways to acquire is by giving discounts on all orders or special items if one wants to try newer items with customers or even cross sell.
I myself have used Swiggy trynew code multiple t"
Vishal S. - "Q. Why is a promotional tool required?
Swiggy vision is to provide unparalleled convenience to customers.
There are a number of newer restaurants launching everyday all over India and swiggy is a place not just for order but also for customer acquisition and feedback.
And in India one of the most tried and tested ways to acquire is by giving discounts on all orders or special items if one wants to try newer items with customers or even cross sell.
I myself have used Swiggy trynew code multiple t"See full answer