"I'd approach this first with a clarifying questions geared towards fraud prevention as these are going to be important to actually finding a root solution. I'd want to take cues from the interviewer in order to then identify potential hypotheses.
Clarifying questions:
How is fraud calculated? It's important to clarify the metric used to know that fraud is increasing. For example, is this a percent of all customers or transactions?
Is the fraud that the merchant reported confirmed fraud"
Michelle D. - "I'd approach this first with a clarifying questions geared towards fraud prevention as these are going to be important to actually finding a root solution. I'd want to take cues from the interviewer in order to then identify potential hypotheses.
Clarifying questions:
How is fraud calculated? It's important to clarify the metric used to know that fraud is increasing. For example, is this a percent of all customers or transactions?
Is the fraud that the merchant reported confirmed fraud"See full answer
"Understand the rationale around why another PM has an opposing opinion. At the end of the day it cannot be your word against mine and the opinion has to be data-based.
Taking time to listen and asking clarification questions will promote a healthy partnership
Once we get the perspective, Look for data points that can support my POV over the other PMs POV
Lastly evaluate if we can land on a 51-49% approach where we find a middle ground to accommodate another pm's opinion/solution as"
Anonymous - "Understand the rationale around why another PM has an opposing opinion. At the end of the day it cannot be your word against mine and the opinion has to be data-based.
Taking time to listen and asking clarification questions will promote a healthy partnership
Once we get the perspective, Look for data points that can support my POV over the other PMs POV
Lastly evaluate if we can land on a 51-49% approach where we find a middle ground to accommodate another pm's opinion/solution as"See full answer
"Threat from hacking/virus using of reverse proxy can be useful, not exploding servers fully.
A firewall can also be useful in case when there can be a malicious request from the client (There may be bots that keep sending requests, so to block all those there is a use of firewall )
IF we are giving data and requesting data, so there can be downtime if not designed well, so there may happen single point of failure for that service that may affect our service"
Anonymous Muskox - "Threat from hacking/virus using of reverse proxy can be useful, not exploding servers fully.
A firewall can also be useful in case when there can be a malicious request from the client (There may be bots that keep sending requests, so to block all those there is a use of firewall )
IF we are giving data and requesting data, so there can be downtime if not designed well, so there may happen single point of failure for that service that may affect our service"See full answer
"Acqui: #unique impressions
Activ: #clicks per first time user on products and carousel
Engage: #clickthroughs, CTR of products by sort order(accuracy) ,carousel clicks, hovers, #clickthroughs that resulted in a purchase(relevance)
retent: purchase frequency of reco clickers
reve: revenue from recommended products broken by rank
"
M N. - "Acqui: #unique impressions
Activ: #clicks per first time user on products and carousel
Engage: #clickthroughs, CTR of products by sort order(accuracy) ,carousel clicks, hovers, #clickthroughs that resulted in a purchase(relevance)
retent: purchase frequency of reco clickers
reve: revenue from recommended products broken by rank
"See full answer
Technical
Analytical
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"Goal: Merchant growth. Any new market/category? downstream is revenue growth
Users:
small, medium, large (plus)
Focusing on small - biggest, highest need rn
Focus on small - entrepreneurs, offline to online, switchers
picking entre
Needs:
onboarding
catalog creation
inventory mgmt
order mgmt
fulfillment
Not enough tech resources for marketing&ads
onboarding
personalized onboarding based on product,size,location,experience, target segment
s"
M N. - "Goal: Merchant growth. Any new market/category? downstream is revenue growth
Users:
small, medium, large (plus)
Focusing on small - biggest, highest need rn
Focus on small - entrepreneurs, offline to online, switchers
picking entre
Needs:
onboarding
catalog creation
inventory mgmt
order mgmt
fulfillment
Not enough tech resources for marketing&ads
onboarding
personalized onboarding based on product,size,location,experience, target segment
s"See full answer
"I would take the following approach:
Define what acquisition of a merchant means - It could be a few of these actions - 1. Merchant provides their email/phone number to shopify, 2. They create a store 3. they sign up for a subscription
Second we need to establish the method we are using to acquire new merchants
Assumption - it is paid advertising on IG and FB given that's one of the ways of acquiring audience on these platforms and is easy to track. Other approach could be social"
Anhul C. - "I would take the following approach:
Define what acquisition of a merchant means - It could be a few of these actions - 1. Merchant provides their email/phone number to shopify, 2. They create a store 3. they sign up for a subscription
Second we need to establish the method we are using to acquire new merchants
Assumption - it is paid advertising on IG and FB given that's one of the ways of acquiring audience on these platforms and is easy to track. Other approach could be social"See full answer
"I will need to understand
What are we selling and who is the target customer? Is one retail location per metro area enough or is the market big enough for multiple stores?
What is the goal of future retail locations? Gauge the market for fit or drive revenue.
If LA market is big enough for multiple stores, then for logistical reasons, I will prefer to open additional stores in the same geographic region.
If LA market is not large enough, then my second store will be in an a different"
ready4new - "I will need to understand
What are we selling and who is the target customer? Is one retail location per metro area enough or is the market big enough for multiple stores?
What is the goal of future retail locations? Gauge the market for fit or drive revenue.
If LA market is big enough for multiple stores, then for logistical reasons, I will prefer to open additional stores in the same geographic region.
If LA market is not large enough, then my second store will be in an a different"See full answer
"I will interpret the question as "focus on the next 5 years". I will also give a high-level helicopter view since I’m supposed to imagine I’m CEO of Shopify.
The mission of Shopify has always been to enable merchants and lessen the frictions in conducting commerce. Shopify is not an eCommerce company like Amazon, but a Tools and Infrastructure company like Stripe. Building tools and services for merchants are our core competencies.
When we think about the main problems that Merchants have"
Shen A. - "I will interpret the question as "focus on the next 5 years". I will also give a high-level helicopter view since I’m supposed to imagine I’m CEO of Shopify.
The mission of Shopify has always been to enable merchants and lessen the frictions in conducting commerce. Shopify is not an eCommerce company like Amazon, but a Tools and Infrastructure company like Stripe. Building tools and services for merchants are our core competencies.
When we think about the main problems that Merchants have"See full answer
"I was working on a project wherein I had to launch a marketing campaign with very tight timelines and that too on a tool wherein neither I nor my team had any expertise. However if we successfully sign off a campaign, our company could get a chance to show this project in our portfolio and attract new clients for such projects which could ultimately increase the financial factors.
So I created a plan wherein I scheduled trainings for the team with external sources and along with that kept an eye"
Charu S. - "I was working on a project wherein I had to launch a marketing campaign with very tight timelines and that too on a tool wherein neither I nor my team had any expertise. However if we successfully sign off a campaign, our company could get a chance to show this project in our portfolio and attract new clients for such projects which could ultimately increase the financial factors.
So I created a plan wherein I scheduled trainings for the team with external sources and along with that kept an eye"See full answer
"Why is it answered like a Product Design Question? Shouldn't this be a strategy type answer analyzing the pros/cons of the service etc.?"
Aditya O. - "Why is it answered like a Product Design Question? Shouldn't this be a strategy type answer analyzing the pros/cons of the service etc.?"See full answer
"This is the answer I have prepared. Please let me know your comments and how I can improve the answer.
I have worked on many process improvement initiatives and projects. I want to share an initiative that I led and delivered while at my previous employer. It had a great impact on over 60 programs and projects across teams in six different countries. Analysts and program managers used to generate a monthly program performance report that deals with all aspects, including schedule, risks, costs"
Balaji G. - "This is the answer I have prepared. Please let me know your comments and how I can improve the answer.
I have worked on many process improvement initiatives and projects. I want to share an initiative that I led and delivered while at my previous employer. It had a great impact on over 60 programs and projects across teams in six different countries. Analysts and program managers used to generate a monthly program performance report that deals with all aspects, including schedule, risks, costs"See full answer
"There are way more learning opportunities for us here if we acknowledge that this was not a good example and provide tips on how to improve the answer. All the answers here are superficial and it is clear that the interviewee was unprepared.
.
The mention of quote "a wise man told me..." (instead of getting to his own personal points) and some lack of confidence with the metrics portion are red flags.
.
For more concrete example, it is hard to believe that no one wants to fix the slow build proc"
Danny - "There are way more learning opportunities for us here if we acknowledge that this was not a good example and provide tips on how to improve the answer. All the answers here are superficial and it is clear that the interviewee was unprepared.
.
The mention of quote "a wise man told me..." (instead of getting to his own personal points) and some lack of confidence with the metrics portion are red flags.
.
For more concrete example, it is hard to believe that no one wants to fix the slow build proc"See full answer
"Had to refactor code at recent startup after having it fully deployed and working. This was due to us hitting some performance and UX issues. What I did was refactor the core engine first myself, and then line up a work team to progressively refactor the edges and exception flows that sit around the core. Completed in 4 weeks."
Kirit K. - "Had to refactor code at recent startup after having it fully deployed and working. This was due to us hitting some performance and UX issues. What I did was refactor the core engine first myself, and then line up a work team to progressively refactor the edges and exception flows that sit around the core. Completed in 4 weeks."See full answer