Interview Questions

Mark S. - "E(VAR(X))= VAR(X) VAR(X)= E[(X-E(X))^2] = E[X^2]-E[X]^2"See full answer

Emiliano I. - "Look for the main variables and see if there differences in the distributions of the buckets. Run a linear regression where the dependent variable is a binary variable for each bucket excluding one and the dependent variable is the main kpi you want to measure, if one of those coefficients is significant, you made a mistake. "See full answer

Lucas G. - "Type I error (typically denoted by alpha) is the probability of mistakenly rejecting a true null hypothesis (i.e., We conclude that something significant is happening when there's nothing going on). Type II (typically denoted by beta) error is the probability of failing to reject a false null hypothesis (i.e., we conclude that there's nothing going on when there is something significant happening). The difference is that type I error is a false positive and type II error is a false negative. T"See full answer

Lucas G. - "I'd recommend to adjust p-values because of the increased chance of type I errors when conducting a large number of hypothesis. My recommended adjustment approach would be the Benjamini-Hochberg (BH) over the Bonferroni because BH strikes a balance between controlling for false positive and maintaining statistical power whereas Bonferroni is overly conservative while still controlling for false positives, it leads to a higher chance of missing true effects (high type II error)."See full answer

Lucas G. - "A confidence interval gives you a range of values where you can be reasonably sure the true value of something lies. It helps us understand the uncertainty around an estimate we've measured from a sample of data. Typically, confidence intervals are set at the 95% confidence level. For example, A/B test results show that variant B has a CTR of 10.5% and its confidence intervals are [9.8%, 11.2%], this means that based on our sampled data, we are 95% confident that the true avg CTR for variant B a"See full answer

Basant P. - "When launching a new product at Koovs, I began by conducting a thorough competitor analysis to ensure our pricing strategy was competitive. I then defined the target audience based on demographic and psychographic data. We built a comprehensive multi-channel campaign strategy that included SEO for visibility, targeted SEM ads, and engaging social media content. I used tools like Google Analytics to monitor campaign performance and adjusted our tactics based on the data. For instance, we increase"See full answer

Kakooza R. - "I remain in market no matter what comes my way"See full answer