Product Manager Analytical Interview Questions

Aviran H. - "Product Overview: Instagram, a social network owned by Meta, allows users to create and share various types of content, including photos, videos, and Reels, which are short, TikTok-style videos. The platform serves different user segments, including content creators, viewers, and the platform itself as an ecosystem. User Segmentation: I segmented users into three primary categories: Content Creators: This includes businesses, public figures, influencers, and regular users who crea"See full answer

Patrick B. - "Why do we have FB dating? How does it fit within FB's mission of connecting people and building community? Research shows that lonely people have worse health outcomes, get sick more easily, die faster, etc. There are many ways to solve for loneliness. FB already has Groups which connect people based on shared interests/hobbies. FB also has Messengers and other apps that help you connect with people you already know. Dating is an important way FB can help people form more intimate connections a"See full answer

Rasheek N. - "Clarify: I have some clarifying questions I would like to get answered Is this a podcast app that uses Netflix actors/actresses/producers/etc? Is this available to everyone or just Netflix subscribers? How is this product presented? Is it apart of the Netflix app or its own separate app? Goals: First thing first is to understand Netflix. Netflix is a streaming platform that differentiates itself by being the first platform that creates its own original content. It is facing massi"See full answer

Marcos P. - "100 people per floor x 100 floors = 10,000 people. Uses of the elevator per day per person: 4, so 40,000 rides per day. Average length of a ride = 50 floors, assuming each ride is to the lobby. Target time per ride: 1 minute. Assuming 80% of traffic occurs during four rush hours, then 32,000 rides must happen in that time, so 133 per minute. Assuming six people per ride then you get 22 elevators required to operate during peak times. I reality you have to treat this as a Poisson arrival process"See full answer

Alice S. - "Clarify the problem. Ask lots of questions to uncover the root cause of the problem. This could be related to internal factors like releasing buggy updates or external factors like market trends, infrastructure, regulation etc etc. Establish where in the user journey the problem might be happening, if it's happening for a subset of users or for everyone e.g. on iOS platform etc etc, what time period has the problem occurred? Gradually or suddenly? How is the metric (in this case revenue)"See full answer

Pankhuri T. - "Clarifying Questions - Who are we referring to "friends" and "non-friends"? (My assumption is people who we follow and they follow us back are our FRIENDS and people who we just follow, recommendations by Facebook and all other content falls under NON-FRIENDS category, is it right?) Are we doing it putting a certain success metric in our mind? (Assuming none, just to make people's lives easy) Let's use a combination of GAME & 4W1H Framework here to evaluate this question **G"See full answer

Julien C. - "👇 Your feedback is very much appreciated 👇 👁️ Vision Empower artists to earn a living through their art while connecting millions of fans to exceptional music experiences. A live streaming feature can humanize the digital experience, making the platform not only a place to stream recorded music but also a stage for real-time, authentic artist-fan interactions. Enhance Spotify’s artist-first narrative by providing a unique way for artists to monetize their performances. Leverage Spot"See full answer

realkimchi - "Define: What is the Verified Badge Product? The Meta verified badge is a product displayed alongside a verified user’s profile across all Meta platforms. Mission: Why Build the Verified Badge Product? Trust and Authenticity: Meta's primary reason for introducing a Verified Badge is to enhance trust and authenticity across the platform. By confirming the identities of key figures and influencers, Meta can assure users that their interactions are with genuine profiles, no"See full answer

Debajyoti B. - "First Clarify whether this is for FB general account or business account Why is removing the profile pic being considered in the first place? Declining conversion rates? TTV(signup to post creation) is perceived as too high wrt competing apps? Meta is considering a single signup for all its apps(FB, Insta, WA) & is looking to optimize the same? Do we have any supporting data for this? user feedback? Next Look at current FB signup flow(assuming these are the steps since its be"See full answer

Prateek G. - "I will first start with listing down the GOALS of Google Sheets as a product GOALS: Enable better collaboration amongst employees in an organisation Make edits parallel Share with co-workers so that the team can work seamlessly Increase user engagement, activity and make more users aware about the functionality and usefulness of Google Sheets Next, i will try and list the broader ACTIONS a user might take ACTIONS: Create a new Google Sheet Share with co-workers M"See full answer

Michael A. - "First, I want to get a better sense of what is a DAU. What is considered “Active”? User sending message, reading message, opening app? All of the them, any activity within the Messenger App Second, it’s important to know the context of the change. What timeframe was this over? Let’s assume this was over the past 30 days. Ok, a follow up to this would be to check if this is a seasonal pattern? For example, there could be a correlation to Messenger usage and school starting. **This"See full answer

Karthik M. - "1. Step 1: clarify Let's establish the mission of Google and Youtube. Google's is to provide and make information more accessible. Youtube's might be to help people get their content, their word and themselves out into the world. I mean so many of Youtube's ads have been about how the diversity of individuals and their content, so that makes sense. Let's establish what is Youtube. Youtube has 3 primary stakeholders - creators, viewers and brands/corporations and within them"See full answer

Vivek S. - "Candidate [Clarifying Question 1] - Does success metric needs to be discussed across any particular stage of user life cycle - Growth , Engagement or Monetisation ? Interviewer - Let's focus on overall health metrics of the product. Candidate[Clarifying Question 2] : Does the metrics needs to be presented as an update to CXO in quarterly meetings or monthly meetings or it needs to be presented internally to product / marketing team for detailed analysis ? Interviewer - Let's sa"See full answer

Kay T. - "How I would approach this question: Understand the goal of the customer service platform: What is the main business goal of this company and how is the customer service platform serving the company goals? For this question, I'm assuming the user journey is that customers come to the customer service platform when they run into issues. Thus, ultimately the customer service platform is feeding into the top line business metric of customer retention. Do customers keep"See full answer

Sam E. - "average price per transaction would drop because we might not be considering currency exchange rates, which is much lower in India and Southeast Asia, when aggregating data globally. to define success, i'll first segment the data, separating existing markets to newer ones to check if that is the cause of the dropping average price. then i'll select a north star metric, which would be the number of completed transactions vs. attempted. i'll also track supporting metrics like usage frequency and"See full answer

Ram - "Clarification Are we focusing on building the product on a specific Meta platform (Facebook, Instagram, WhatsApp), or is this a standalone effort? Is the product digital or physical? Are we targeting internal (employees) or external (customers) users? Are there any specific constraints like funding, resourcing, or geography? 1. Narrowing Down the Problem Awareness and Education: Create tools to increase understanding of climate change and its effects. -"See full answer

Anonymous Stork - "For Xbox, the next-generation product I propose is a virtual reality headset. The rationale is threefold: Industry Trends: Competitors like Meta and Apple are investing heavily in VR/AR, signaling strong market potential. Xbox Legacy: Xbox has a history of pushing innovation in gaming hardware (e.g., Kinect), and VR represents the next frontier beyond traditional consoles. Strategic Need: With console sales flattening, Xbox must expand into new experiences that deepen engagement and different"See full answer

Kartikeya N. - "Clarifying questions I am assuming the time frame for this question is irrelevant as this is a hypothetical question? : Yes Is IG prioritising the creator side or the viewer side more at the moment? : What do you think? I think it should be a balance for the long term sustenance of the network Are all these reels and views in a particular geography or globally? : Globally What is the duration for which these Views are measured? Assume a day Do we know anything about other engagemen"See full answer

Nikitha G. - "Clarify: What is a transaction in Instagram Shops? Users click on an item and complete the payment in the Instagram Shops interface How many transactions happen in Instagram shop per day/month? What percentage of users have completed at least 1 transaction on Instagram Shops in the last year? Key Metric to improve: # Users completing a transaction Goals of the Product / Feature: Meta’s goal is to build community and connect people together Instagram’s goal is to connect and"See full answer