"I started by reframing Adobe’s mission in my own words: to build creative and productivity tools that make everyday customer workflows easier.
Then, I defined the goal: improving retention for the Scan app, as users often drop off to competitors such as Genius Scan or the native iOS Scanner after initial use.
To better understand user behavior, I segmented users into three groups:
Power users: Professionals such as lawyers or students who scan frequently.
Low-engagement users: Inactive for 9"
Eshaa D. - "I started by reframing Adobe’s mission in my own words: to build creative and productivity tools that make everyday customer workflows easier.
Then, I defined the goal: improving retention for the Scan app, as users often drop off to competitors such as Genius Scan or the native iOS Scanner after initial use.
To better understand user behavior, I segmented users into three groups:
Power users: Professionals such as lawyers or students who scan frequently.
Low-engagement users: Inactive for 9"See full answer